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The Importance of Pre-Production

Lesson 9 from: Grow Your Business with YouTube Marketing

Whippy Cake

The Importance of Pre-Production

Lesson 9 from: Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

9. The Importance of Pre-Production


Class Trailer

Day 1


Class Introduction


Whippy Cake's First Video


The Key YouTube Checklist


Kari Kinsey Video Evaluation


Kelsey Tuia Video Evaluation


Kylar Tubbs Video Evaluation


Shaina Longstreet Video Evaluation


Audience Experience Feedback


The Importance of Pre-Production


Collecting Content Ideas


Offering Value with Content


Organizing Your Content


Planning Your Shoot


Planning Your Script


Planning Your Shot List


Planning Your Storyboard


Finalizing the Script


Why Quality Video Matters


Different Video Styles


Recording Options


Audio Hacks


The Importance of Lighting


Additional Production Hacks


Backdrops & Locations


Shooting a Video


Recap on Production Tips


Day 2


Heather Scherie Video 2 Evaluation


Jef Rawls Video 2 Evaluation


Kylar Tubbs Video 2 Evaluation


Shaina Longstreet Video 2 Evaluation


Kari Kinsey Video 2 Evaluation


Video Progress Discussion


The Importance of Branding


Editing Software Options


Final Cut Pro Tips & Tricks


Editing Whippy's Video


Adding Music


Optimizing for YouTube


SEO & the Keyword Planner


Creating a Description & Adding Tags


Ads, Monetization, & YouTube Affiliates


YouTube® Analytics


Advanced Settings & Commenting


Playlists on YouTube®


Using Visuals on Your Channel


Annotations & Transcripts


Linking & Ping Backs




Social Media


Email & Newsletters


Facebook Ads


Driving Traffic To Your Site




Lesson Info

The Importance of Pre-Production

This is a step. I feel like people. Skit. We talked a little bit about how you want to make a video in your ambitious that you set up your camera and you hit the ground running and then you flatline because you're not prepared. So I'm gonna t do On how my whole process basically on dso This is just an outline of what will be covering. But I want you, Teoh. I had it strategically shaped like a funnel. Right? Here's all the content possibilities out here. We're going to narrow it down to what you specifically should be doing based on your brand and your audience. And then we're going to start to pick out different topics and ideas were collecting them all into this funnel. And then we're gonna start toe, organize them into priorities or what time relevant? What should I do next? What am I not quite prepared for? You all set that to the side, and then you can plan it. You start to build your content calendars. You can start to reach out to collaborations based on the content you're alread...

y prepared to teach. And once you have this kind of system, in place so easy. All the stress of it is off because it's just like this seeing that feeds itself. That runs. You don't You're not. You're not fearful anymore. So, um, I love this little proper prior planning. Prevents poor performance. And I love a good one liner. That helps me because I'm crazy all over the place. And having something that kind of keep me in a container makes me feel a little bit more secure and what I'm doing. So how do you decide? Let's readdress that big question. I I know. I want to be on YouTube. I see the value, but I don't know what I should be doing. So, um, to kind of we are gonna have another moment. What? Not to dio, But I want to give you a real life example of what happens when you don't do any pre production or planning. And I believe this is the full video, but we're gonna we're gonna cut her off eso again, TV or a computer monitor recording. So I'm like, work town blue. Really, really blurry And just no structure I have. Even though I'm answering a question I did not prepare a response. So let's see kind of the effect of that ready. Okay. I don't know where I go from there, but you want to know what's crazy? I think this video has 188, views crazy. And what's interesting is in this kind of partisan perfectly to deciding or picking what you're perspective, your point of view is what content you should be doing. I What I was about to talk about was I had just cut my hair off and everybody on Instagram wanted me to do a video about it. And so that's what this is. And people wrote in, like, How did you make up your mind to do that? It wasn't dramatic. I just had 10 Lincare. Um and so I started getting crazy attraction because, as you know, pixie, they're very trendy now. And it became a really big category of content that I sharing. It still is. And so that's an example of paying attention to what your audience wants. And I'm a hairstylist, so I'm not stretching. I'm not stepping outside of not taking on something new or learning something new. I know how to I'm an expert in the area. So I just have this new facet of information that I'm newly aware that people are interested in. Um, we don't have to, like, go into the critiques of that video, because we don't We don't have that. But the point is again like, if I could get 100 88,000 views on that video with no preparation, no talking points, no direction, just me rambling. Think of what I could dio with a little bit more structure. So let's see. Like what? Something that's actually planned out Looks like dinner. You know, I'm gonna stop because if you want to see the rest, you can find me on YouTube. But you see how it has a slow You want to know The flow is you tell him what you're gonna tell him. You tell them, and then you tell him what you told them. That it. I mean, that's a basic principle of an outline. But would you guys say that? I mean, they're both hair videos and giving advice on hair. I mean, that first video is an actual tutorial. I show I do some hair techniques in it, but we watched three minutes, and I hadn't even touched anything having to do with hair or hair product or tool. What is your guys? As a response like, can you raise identify the progress from that? We need the money for me being such a visual person, having you in a setting where it seems normal to do your hair made a huge impact. I definitely within the 1st 10 seconds. Well, I mean, you kind of introduced exactly what you're going to do. But then within the 1st 10 seconds of the actual video, it was very apparent. And I'm engaged and I've got my hot tool and I'm ready to go. Teoh not listening. Teoh, your email and distractions. It's so cute. My voice like that's like my That was my, like, fake presenting boys for some reason, all of a sudden, them like a 12 year old. I can't tell you about my hair. Anybody else? Kyler In your first video, I didn't know, like I was confused what you're going to do and like, I don't know what you're doing. And then in the second video, I could tell you we're gonna show him how to style it not. And then it really helped me. Yeah, Absolutely. I mean, if you're gonna have a long video, fine. Tell them it's gonna be long. Hey, so, you know, I just cut my hair off, and I loved all their positive feedback, so I wanted to address your guy's comments. So in this video, I'm gonna tell you what made me decide to cut off all my hair and what happened cause not everybody liked it. Instant intrigue, right? Who didn't like it? What happened? Did you get a fight? Then I'm gonna talk to you about some tips on how to style it, and then I'm gonna answer a second question. So that's like the difference with the second video is right away. I'm telling you what you're gonna get setting you up to know how much time you're gonna be investing in this And if you should be or not. Um so a couple comments from folks online? We had a nanny. Boo hoo said I like the second video. Better lighting is great. Sound is much better. Better as well. Little girl proles. Great color in that video. Um, let's see. Got with me. Has definitely more energy in the second video, but we did have somebody nearly there who said they actually prefer the 1st 1 They said I like the natural environment speech conversation of the first video. I think I turn off to something that's more polished. It seems more like advertisement. What do you think about that? I think that that's something that you're constantly and need to calibrate. It really is because there are times I'm a presenter. I do public speaking all year long, and sometimes I find that public speaking professional coming into my videos, and it's a different audience, then talking to professionals. And so I am constantly having to regroup and refocus on who I'm talking to and what they want to see. And my YouTube audience loves the crazy like they just love me doing me, and it's such a relief that's so much easier for me to not have to like, you know, hold it all together. I can be like, all right, I'm talking about lipstick now, and oh, I got to tell you this story about Skittles. I don't know that, really. That's how they are. I don't know what I'm going to say. next and they love that. They love that. I'm unapologetically chaotic. So But you will find that and and the trick, Teoh. You know, we had a bunch of people say they love the second video better. And we had one person. I mean, I'm sure there were more people who like the first video, but you kind of have toe listen like which does the majority like the most? Or in my opinion, like what? Oh, I like the most. Because when I'm because I love to think all over the place, it's frustrating when I'm trying to record cause I'm like, I just want to say everything, but I don't know if I said all the most important things. So for me, I need an outline. I don't want it to be word for word, but I need to know that I when I'm done recording that, I said everything that I wanted to say. So make it make it a balance between what your viewers are responding to it in a positive way as well as what makes you excited to do it, because at the end of the day, if you're not yourself or if it's challenging you in ways that are frustrating. It's gonna get harder and harder to keep it up. So I love that question. Um, So we saw what happens when you don't have that structure and it's not a bad thing. And sometimes, you know, with, like, Kyler, you might not need as much structure as somebody else. And I'll tell you, the more professional your expertise is or your professional, the more you're gonna need a little bit more of that professional in structure. But let's start with why you're creating content. I mean, a lot of its marketing. The end of the day you're selling something. So you're starting there. What are you selling? Are you selling a product? Are you selling a service? Are you selling a lifestyle? Are you selling a message? Are you selling an event or location for yourself? And sometimes you know, especially nowadays with the way that, um, businesses are, I mean, you can have a business. You could have an INSTAGRAM account and be filthy rich just having an instagram account. So it's the lines are blurred, right? So I do. I have to call it multi passionate as several facets toe what kind of content I share. Some of it is like this. Teaching people had a brand professional, and some of it is just teaching. Stay at home moms who want cute hair. So, um, what I like to do is ask. I love a question, because the question gets you thinking, and sometimes having that question can pull you out of the problem. So I want to dio a little visualization. What happens when we want to do a video or create content like I need? I know I need to do something and we start over obsessed. When it comes like this. It's so close to you that you can't see around it. It's it blinds you from what you should be doing. So, having things like, I think in our bonus content, we have a questionnaire when it starts to get you asking questions like, What do I want to say? What do people need for me that will help you help that process get going? But I find that usually splits into these two things. You either have a very strong perspective to share on something, or you have a specific audience who needs your expertise So you have a skill carry. You have You have nutrition and health tips that are gonna help people with healthier, happier lives. You know, you have branding advice, Jana, where you can help people look more professional and progress in the business. So, um, Kyler, you're totally fearless and adventurous, and you want to inspire other people to live the same way into experiment more. So you have a strong perspective, and sometimes you cut both. Um, Jeff has a really fun comedy club, and so his. He loves to make people laugh. He's Beth a strong perspective. Bringing happiness into people's lives, I think is really, really, really powerful. But then also bonus By making people laugh, he's establishing credibility. Or may not only will we make you laugh long YouTube will make you laugh in our comedy club. Come check us out. But he doesn't even have to say that in his videos. He just entertained and and it feeds itself. So, um, that's kind of the starting point. Remember that big funnel start there? Okay, when it starts to get confusing and you start to get unsure, chances are you just need to ask yourself a few questions to get you re focused on what it is that you should be talking Teoh. And there's two parts to that what you have to say and what they need to hear And when you can get those aligned who they're gonna love you. And it's going to be this great little cycle where you just get more excited to share and they can't wait to learn. So, um, that's like the the starting point. Once you know what you want to say. I really want to give people Teoh still with healthier lives. Then how where do I start? Okay, there's like, I have 100 types have food tips. I have workout tips. I have, um affirmation tips someone so forth. Um, my process is all the ideas. They're out here like crazy tornado land, and my job is to get him to funnel him, and I'm gonna show you how I do that. But the key is out first. Just go out and grab him from all over the place, and this is the best places I think to start. Um, so your passion start with that first, because that's what people are gonna if you're intensive out if you really I really love my short hair, So it's easy for me to talk about it cause I can experiment and try different things. It's gonna be easier to pull content when it's something you care about. Um oh, yeah, I would love to ask the people here in the audience, What is your current preproduction plan? Do you plan out your videos? Do you tend to do them off the cuff or what is your current thought process before you start anybody? I don't want tohave a video where we're trying to figure stuff out there filming one scene 500 times. So I plan it out pretty pretty thoroughly, almost to a fault. Or unlike up for like, seven hours in the middle of the night, like trying to plan it out so that those who are going to be doing the films, which I only have a couple. So there's not We're not talking about a ton of videos here, but, um, where we're talking script, we're talking outline, but to where it's overkill, like which angle is going to be wear and which which which piece is going to be shown and who needs to be talking at a certain time like it's over overkill. Anybody else or are we good to go? I actually never really considered using YouTube as part of my marketing strategy until I saw that you were doing this class and I was like, Oh, I could meet with the cake and I filled out the like questionnaire form and it got me thinking like this could be a huge differentiator for me in my market. It could make me stand out from the crowd on DSO. It's my brain's just been spinning with ideas ever since I applied to come here. So I can't wait to learn and start applying the things in my business. Yeah, you said that because one just like a testament to the question thing, like they really get you thinking. And sometimes they are. They do that and then also I mean, nice to meet you. But then also yes, I mean, I wish that I had known when I started in 2010. I wish that I had known because really, I just started to implement a lot of what I'm teaching the slash two year and I'm like I wonder where I would be if I had started this sooner. But guess what? It's still early and you guys are in on it early, and you absolutely will stand out in your market from using YouTube. And not only that, because of the challenge and the practice of continually creating content, you're gonna get sharper. You're going to get more experience or credibility, and it just all adds on to your overall value, to your audience and to your business, so it's really, really exciting.

Class Materials

Bonus Materials

Blog Draft sample
Content Calendar Sample
Content Calendar Template
Content Calendar Template
Recording Script Template
Sample Recording Script
Shot List Sample
Shot List Sample
Shot List Template
Storyboard Sample
Storyboard Template
Tips for Pitching Outlets
Video End Cards
YouTube Banner Template
Day 1 Slides
Day 2 Slides
Whippy Cake's Favorite Resources
Video Dos and Donts
Brainstorming Your Video Content
Assignment 1 - Quick Start Video Guide
Assignemt 2 - Advanced Video Guide
5 Tips To Boost Your YouTube Audience

Ratings and Reviews


I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.

Student Work