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Grow Your Business with YouTube Marketing

Lesson 13 of 53

Planning Your Shoot

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

13. Planning Your Shoot


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Planning Your Shoot

I might have 10. I might have 100 ideas going. All I need to do is pick the ones that I react to the most for that specific video. And whether you do this for the your topic ideas or for your talking points, that process is the same. So you're coming up with all you're pulling him for all the different places from your passion from your audience from your family, from your competitors from life experiences. You're funneling them into here, and then you're sorting them, and then you pick your topic. So we're doing mystery Monday, and I'm gonna I'm gonna talk about the new lipstick I got because that's what my audience cares about. They will always ask. They get mad if I do not tell them what color I'm wearing or where my shortest room. So I might as well include it in there. So I'm showing them that I respect their curiosity. Um, and then I want to talk about creative life, of course, because that's what I'm doing right now. And it's just so exciting and big, Um, but a milestone for me.

And then maybe I say, uh, I want to talk about this bad experience I had with a negative comment because, I mean, I'm still shaken up about it, and it still stings a little bit. And I know that somebody out there watching my video can relate to that. So I think I want to include that. So again, fill it out with all your ideas. Narrow it down. Never delete. Just move it over to a piggy bank for later. Um, I'm gonna show you one other thing that I used to kind of, um, funnel. And it's called Wonder List and we're gonna do so what say you have wonder list? It's fantastic. You can have as many lists as you want. They could be a to do list they can be. And I did. Piggy bank. I call it an inbox. You can share this with people on your team or family members. We have a grocery list. I invite my husband to it. I'm at the grocery store. He remembers something I want. I get it instantly on my phone. I love technology. It's amazing, but I have my phone on me all the time, and I have ideas all the time, and I am not gonna miss out on an idea or potential opportunity because my brain cannot be trusted. So if I have an idea that second I am typing it in my wonder left, then when I'm doing my planning, my content planning, I will pull up my video idea list from Wonder List and pull it into create toe. Ever know? And then, from there you can start to sort of. And the great thing about, um, ever know is you can have multiple folders you can stack them into, like sections. You can have personal and business, and then within your folders, you can have multiple notes. So I have all these ideas or piggy bank. Let's say you have your piggy bank and you can even I like getting structured and organized enough that I even sort my list, my piggy bank. So when I have an idea for hair, I put it under hair. When I have an idea for you to marketing, I put it under you to marketing. You could be doing nutrition workouts, Mom stuff you could be doing photo photography digital website, break it down into the different topics and then from the piggy bank. You can start to build a script. So let's say Mystery Monday script that I'm gonna record. Why, you guys Why? Thanks. So I know I'm going to record that today, which is the eighth, right? So I would go to my ideas lists and pull these into my actual script. And look, I haven't outline from a video. Um, So then what you could do is turn these into actual. This becomes coffee them into the wrong one. You guys are probably dying, e. I am very tech savvy, whether you believe me or not. So then these become the talking points, right? And then underneath I'm gonna have my any needs become that the subjects of the video, and then I can fill them out the lipstick. What? Who makes it? I'm just gonna say makeup company, because I don't know what I'm allowed to dio The color is why I was attracted to it. And then do you see? I mean, I feel like I don't need to keep going, but I love the texture and how it applies. And I love how long it lasts. Okay, I'm gonna go to my next thing. Creative life. What? How did I get here? Okay, I am such a believer and creative life. I mean, it's like, challenged me so much. And the ability I'm sorry. Just toe. Have people education at your fingertips like that. It's sorry. That's why I'm so excited about being here.

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.