Offering Value with Content
something that I want to touch on is what exists within that topic and be either. Let's say these are ingredients, right, and your video is a recipe. Your video will not be complete if it doesn't have at least one of these ingredients. Sometimes it does again depends on what you do in your context, but it should have. At least one doesn't make it better if it has all of them. So don't think like, how can I add all four of these on and I want to break it down. I educate. Are you teaching them something? And teaching doesn't have to always be. How to give you a tip. You could be telling them about a vital resource. Like when I discover new templates or places where you can take shortcuts. I get so excited because it saves me time. It saves me stress. They saved me energy. So I want to share that with people. That's educating them. Did you even know that there is a temple for this? Adding value, encouragement, Basically inspiration. How can you? You're having a rough day. A rough month. R...
ough here. All right, Well, how can you take that experience and encourage somebody else who's having a rough day, month or year. What can you take from your experience to help pull somebody else from that? And it doesn't have to always be negative. How can you motivate people to run marathons? How can you motivate people to start a YouTube channel or to be confident enough to be an influencer um, Paulson back here with that this align? How can you inspire people? Teoh Go pink, Go pink and purple. Do it or, you know, the haircut thing. You can encourage people to cut your hair to cut their hair off and three affirmations to do before you cut your hair. That's encouragement. That's inspiration. Engaged. This is a really, really big one, especially in a world where we air on our phone. We have that screen addiction and, like one of my favorite pins I've ever seen is a picture of all these people sitting on in a living room on their phones. And it's like later, a bunch of my friends are coming over to play on their phones because that's what we do. We way aren't having conversations face to face as much as we are paying attention to our phones. But did you know that? Just like you need air, water? Um, food. You need that to survive. You need Human connection has been proven. It's a scientific fact that to thrive, to be happy to progress in life. You need that connection. So if you know that they're not getting it from the person they're sitting next to, how can you make them feel heard? How can you give them a relationship through their phones through their computers through your YouTube channel, so engaged with them they want to They want to be talked. Teoh. You'll make their day if you tag them in a comment. Your blow their minds. If you referenced their name in your YouTube video those air like lifelong royal followers so engaged with, um and then entertain I mean, we all are like, I'm gonna be so productive video camp stop And those people with the entertainment videos, they really know how to reel you in, cause it's like cat video and then their thumbnail for, like, £2000 octopus, like I gotta see The Octopus. You know, of course, so entertainment. I mean, it really is valuable to people because we're out there. We're facing problems. Were struggling with relationships, were trying to pay bills. We're trying not to be so hard on ourselves, and we need a break from that. So take the liberty of being that break for somebody they will subconsciously associate that break that positive feeling with you and your brand. Um, and that entertainment could be anything it doesn't always have to be. I'm gonna go do a comedy sketch that's a little bit obvious. It could be telling an embarrassing story. And then you're being riel and you're being bunny. You're being relatable. Um, it could also be, uh, sharing about other people's experiences. There's so much, so many layers, Teoh how you can entertain. So don't always Don't go for the obvious. Ask yourself questions. What What type of entertainment Don't want to tell a joke.