Lessons
Day 1
1Class Introduction
12:02 2Whippy Cake's First Video
10:43 3The Key YouTube Checklist
09:41 4Kari Kinsey Video Evaluation
10:38 5Kelsey Tuia Video Evaluation
08:46 6Kylar Tubbs Video Evaluation
09:54 7Shaina Longstreet Video Evaluation
08:43Audience Experience Feedback
07:55 9The Importance of Pre-Production
20:19 10Collecting Content Ideas
15:33 11Offering Value with Content
05:13 12Organizing Your Content
08:25 13Planning Your Shoot
05:54 14Planning Your Script
05:57 15Planning Your Shot List
03:23 16Planning Your Storyboard
06:16 17Finalizing the Script
07:48 18Why Quality Video Matters
07:48 19Different Video Styles
14:21 20Recording Options
11:51 21Audio Hacks
10:28 22The Importance of Lighting
08:23 23Additional Production Hacks
12:12 24Backdrops & Locations
20:07 25Shooting a Video
46:11 26Recap on Production Tips
10:01Day 2
27Heather Scherie Video 2 Evaluation
11:21 28Jef Rawls Video 2 Evaluation
14:00 29Kylar Tubbs Video 2 Evaluation
13:14 30Shaina Longstreet Video 2 Evaluation
09:29 31Kari Kinsey Video 2 Evaluation
10:27 32Video Progress Discussion
15:00 33The Importance of Branding
21:57 34Editing Software Options
10:50 35Final Cut Pro Tips & Tricks
40:09 36Editing Whippy's Video
11:24 37Adding Music
06:18 38Optimizing for YouTube
07:58 39SEO & the Keyword Planner
13:41 40Creating a Description & Adding Tags
15:39 41Ads, Monetization, & YouTube Affiliates
08:49 42YouTube® Analytics
09:55 43Advanced Settings & Commenting
15:05 44Playlists on YouTube®
03:23 45Using Visuals on Your Channel
04:33 46Annotations & Transcripts
09:28 47Linking & Ping Backs
07:03 48Collaborations
04:03 49Social Media
07:13 50Email & Newsletters
03:55 51Facebook Ads
03:28 52Driving Traffic To Your Site
11:22 53Pitching
16:48Lesson Info
Offering Value with Content
something that I want to touch on is what exists within that topic and be either. Let's say these are ingredients, right, and your video is a recipe. Your video will not be complete if it doesn't have at least one of these ingredients. Sometimes it does again depends on what you do in your context, but it should have. At least one doesn't make it better if it has all of them. So don't think like, how can I add all four of these on and I want to break it down. I educate. Are you teaching them something? And teaching doesn't have to always be. How to give you a tip. You could be telling them about a vital resource. Like when I discover new templates or places where you can take shortcuts. I get so excited because it saves me time. It saves me stress. They saved me energy. So I want to share that with people. That's educating them. Did you even know that there is a temple for this? Adding value, encouragement, Basically inspiration. How can you? You're having a rough day. A rough month. R...
ough here. All right, Well, how can you take that experience and encourage somebody else who's having a rough day, month or year. What can you take from your experience to help pull somebody else from that? And it doesn't have to always be negative. How can you motivate people to run marathons? How can you motivate people to start a YouTube channel or to be confident enough to be an influencer um, Paulson back here with that this align? How can you inspire people? Teoh Go pink, Go pink and purple. Do it or, you know, the haircut thing. You can encourage people to cut your hair to cut their hair off and three affirmations to do before you cut your hair. That's encouragement. That's inspiration. Engaged. This is a really, really big one, especially in a world where we air on our phone. We have that screen addiction and, like one of my favorite pins I've ever seen is a picture of all these people sitting on in a living room on their phones. And it's like later, a bunch of my friends are coming over to play on their phones because that's what we do. We way aren't having conversations face to face as much as we are paying attention to our phones. But did you know that? Just like you need air, water? Um, food. You need that to survive. You need Human connection has been proven. It's a scientific fact that to thrive, to be happy to progress in life. You need that connection. So if you know that they're not getting it from the person they're sitting next to, how can you make them feel heard? How can you give them a relationship through their phones through their computers through your YouTube channel, so engaged with them they want to They want to be talked. Teoh. You'll make their day if you tag them in a comment. Your blow their minds. If you referenced their name in your YouTube video those air like lifelong royal followers so engaged with, um and then entertain I mean, we all are like, I'm gonna be so productive video camp stop And those people with the entertainment videos, they really know how to reel you in, cause it's like cat video and then their thumbnail for, like, £2000 octopus, like I gotta see The Octopus. You know, of course, so entertainment. I mean, it really is valuable to people because we're out there. We're facing problems. Were struggling with relationships, were trying to pay bills. We're trying not to be so hard on ourselves, and we need a break from that. So take the liberty of being that break for somebody they will subconsciously associate that break that positive feeling with you and your brand. Um, and that entertainment could be anything it doesn't always have to be. I'm gonna go do a comedy sketch that's a little bit obvious. It could be telling an embarrassing story. And then you're being riel and you're being bunny. You're being relatable. Um, it could also be, uh, sharing about other people's experiences. There's so much, so many layers, Teoh how you can entertain. So don't always Don't go for the obvious. Ask yourself questions. What What type of entertainment Don't want to tell a joke.
Class Materials
Bonus Materials
Ratings and Reviews
user-f00b67
I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.
a Creativelive Student
Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.
a Creativelive Student
Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.
Student Work
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