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Grow Your Business with YouTube Marketing

Lesson 11 of 53

Offering Value with Content

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

11. Offering Value with Content


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Offering Value with Content

something that I want to touch on is what exists within that topic and be either. Let's say these are ingredients, right, and your video is a recipe. Your video will not be complete if it doesn't have at least one of these ingredients. Sometimes it does again depends on what you do in your context, but it should have. At least one doesn't make it better if it has all of them. So don't think like, how can I add all four of these on and I want to break it down. I educate. Are you teaching them something? And teaching doesn't have to always be. How to give you a tip. You could be telling them about a vital resource. Like when I discover new templates or places where you can take shortcuts. I get so excited because it saves me time. It saves me stress. They saved me energy. So I want to share that with people. That's educating them. Did you even know that there is a temple for this? Adding value, encouragement, Basically inspiration. How can you? You're having a rough day. A rough month. R...

ough here. All right, Well, how can you take that experience and encourage somebody else who's having a rough day, month or year. What can you take from your experience to help pull somebody else from that? And it doesn't have to always be negative. How can you motivate people to run marathons? How can you motivate people to start a YouTube channel or to be confident enough to be an influencer um, Paulson back here with that this align? How can you inspire people? Teoh Go pink, Go pink and purple. Do it or, you know, the haircut thing. You can encourage people to cut your hair to cut their hair off and three affirmations to do before you cut your hair. That's encouragement. That's inspiration. Engaged. This is a really, really big one, especially in a world where we air on our phone. We have that screen addiction and, like one of my favorite pins I've ever seen is a picture of all these people sitting on in a living room on their phones. And it's like later, a bunch of my friends are coming over to play on their phones because that's what we do. We way aren't having conversations face to face as much as we are paying attention to our phones. But did you know that? Just like you need air, water? Um, food. You need that to survive. You need Human connection has been proven. It's a scientific fact that to thrive, to be happy to progress in life. You need that connection. So if you know that they're not getting it from the person they're sitting next to, how can you make them feel heard? How can you give them a relationship through their phones through their computers through your YouTube channel, so engaged with them they want to They want to be talked. Teoh. You'll make their day if you tag them in a comment. Your blow their minds. If you referenced their name in your YouTube video those air like lifelong royal followers so engaged with, um and then entertain I mean, we all are like, I'm gonna be so productive video camp stop And those people with the entertainment videos, they really know how to reel you in, cause it's like cat video and then their thumbnail for, like, £2000 octopus, like I gotta see The Octopus. You know, of course, so entertainment. I mean, it really is valuable to people because we're out there. We're facing problems. Were struggling with relationships, were trying to pay bills. We're trying not to be so hard on ourselves, and we need a break from that. So take the liberty of being that break for somebody they will subconsciously associate that break that positive feeling with you and your brand. Um, and that entertainment could be anything it doesn't always have to be. I'm gonna go do a comedy sketch that's a little bit obvious. It could be telling an embarrassing story. And then you're being riel and you're being bunny. You're being relatable. Um, it could also be, uh, sharing about other people's experiences. There's so much, so many layers, Teoh how you can entertain. So don't always Don't go for the obvious. Ask yourself questions. What What type of entertainment Don't want to tell a joke.

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.