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Grow Your Business with YouTube Marketing

Lesson 20 of 53

Recording Options

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

20. Recording Options


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Recording Options

Now I'm gonna show you how you can get there, because I know tons of people. This stuff just overwhelms them. And I want you to know, like 2015. There's so many cameras and recording devices and all different levels and prices to use, I feel like, are just staples of what's out there and a great baseline guide. So I'm actually going to start with the most simple, like, out of the gate. Anybody can do it on, and that's your IPhone. And hopefully you guys already have a smartphone or a device with a camera on it. Um, but the great thing about him is you probably already have one. You probably always have it on you, so it's very convenient, and especially with the IPhone, they have editing software on them. So if you're on vacation, you could make a quick video and edit it, but, like really added it with titles and everything on your phone and then upload it to YouTube on your phone. It's quite a really big asset there. Downside, obviously, really small screen. Not a whole lot of customiz...

ation there, Um, but overall, I think it's a really good option I feel like I record with it all the time. I'll do a lot of b roll with this, So, um okay, let's see let and we'll talk about the different things to use that you can use to make your IPhone, you know, stable and cleaner and a lot. There's so many fun accessories and things that you can use with it. Um, I actually might show a couple of them just because it's plugged in and you can see. So if you're trying to stand out and you want your video to be a little bit more unique, or you just want to bring in a more interesting perspective, they have really cool additions. And I don't know accessories that you can get for your your smart devices. And this isn't IPhone on Lee. This is great for Galaxies and all sorts of other devices. I don't know the names of, but basically what it is. A. This one's a macro lens, and then it has an attachment that will put on it. So when I put this on, all of a sudden, this becomes a Mac Roland, so it changes their perspective of what they're saying. Look at those cuticles. Well, so this would be, like, really cool for, you know, like a beauty vlogger, or like a new trick, like for food. If you're cooking food like look at how yummy the skin on this limit is. I don't know, but really, really cool. Interesting. An interesting the way, but really cheap. I believe these air, like $30 on Amazon and you can bring in a whole new perspective from an IPhone like mag. Rowlands has cuffed so much money, it also comes with this attachment. This is a wide angle attachment. So with a wide angle, this would be really fun, not only to change the perspective of the video, but to capture a whole different look. So look at that. I mean, we're getting way Maurin the frame here, and then it has this really cool fisheye effect. I can get that right. There we go. So this would be also kind of cool for a screen cast video, you can say once upon a time, there was a little girl and then the little girl met a boy and then whatever, like let's pretend like those air action figures or something. But doesn't that make like for a really interesting video? And you can put this on a tripod and do different things and clip it all together. Um, lots of really, really cool options for you. There's I can get into the tripods and stuff after, but I just wanted to show you while it was still plugged in What it looks like when you change the lens and they have, like, different technique color ones and really amazing, uh, lenses that you can get for these. So I think the next step up would be something like an action cam like a GoPro. These are not that expensive. I mean, in comparison to like a DSLR or a muralist. They're very, very portable. See, Let's see if I have No, it's not gonna shell go really well, did not see that. I can only imagine where the comments, especially from Whitney cakes. Okay, Regrouping. So GoPro's they have a their you know, their action camps cameras. So the tech behind these air mento have to take really like jiggly footage and make it feel lots in there looking at how smooth that is on an IPhone or a typical camera that would feel very jerky. So that's a great benefit of using a GoPro is, um course the portability. They have several attachments for it. You can clip it to your clothes. You can clip it to your hat. They have sticks, filthy. Six. They have tripods for them, and I mean, they're used for athletes and adventurous, but I think I could see a lot of people using it. I mean, I would love to see a photographer where this during a child of a child's photo shoot and our crystal sorry and see the photographers perspective of like picking up and moving the kids and readjusting. And this and that like this, or even you. Kelsey, with your organizing, I'm gonna clip this on and watch so you can watch my whole process. And oh, I hope you would do a time lapse. Really long video. Um and I mean with footage like this, a lot of times you don't need to do a lot of editing. You just pull it in and do a voice over and talk about what you're seeing in the in the clips. So GoPro's Super Cool. I wouldn't probably recommend it for a how to or like, a beauty channel or anything Just because if you see there is a little bit more I don't want to say disporting uh, distortion, but miss proportion. So the closer I get to my face and be bulbous s so I don't want to be like, Oh, wow, Like, look at my big chin with a GoPro camera. I would probably want something with a zoom lens for beauty. So hopefully that can help guide you as far as like, what would be more ideal for the types of videos that you want to make? All right, then we have got This is a G H four and this judge four Izmir lists, which I'm not going to get into the tech of its between compact camera and DSLR so you can have it on auto mode like a compact camera. You still get the customization of having different lenses. It's got APs built, and after that, you can use with it. And, um, you can also get really, really fine tune your settings. So if you're if you're really familiar with IPhones and your white balance, you do all of that with a mere list and this GH four actually did tons of research on it because I don't want to spend so much money on a DSLR for the really, really high quality video that I wanted for my makeup applications. But I still wanted that Christmas. And there are a lot of forms where people who do video with the cannons and the they have actually actually converted to using this because it shoots in four K, it also can be set to 96 frames per second, which is just like this lowest motion you've ever seen. Um, let me see. I might even be able to do that for you guys. Let's see if it was such over. So, um, again, you have your lenses, so you consume. Hi. Sorry, We'll just go on arrest because he's probably used Teoh. So yeah, you consume on. They have really exciting features, like I'll hold on that we're not bothering people, so they have really cool features. You could do focal peaking, which is where you can zoom in on your subject and it will outline what isn't focused. So if you're trying to focus on somebody's, I will show you if it is or isn't it? Also has. Like I said, you can get APS where I can tether to my phone or my IPod, which I have done. It's excruciating, the record by yourself, but in a pinch you can set this on a tripod tether to your IPad. Go sit down and you can adjust everything. The ISOS, everything. You can change all the settings you can hit, Stop, you can hit record. You can change it to photo mode recording mode, and you can preview so really, really, really cool stuff and also has built in filters and that sort of thing. I'm gonna talk about filters later, but for now I'm watching. So that is a detour and I feel like this Is there much more advanced? If you're I don't want to say If you have this, you might as well have a DSLR, but it's very, very, very comparable. The photos on this aren't quite as good as you know, the cannons and then icons, but for people like us, like I can't tell the difference. And again, this is not like editorial video. This is really people doing video. So I do wanna warn I'll go ahead and turn this off. I do wanna warn that the more advanced you get or the more money you pay, the more work it is. Oddly enough, of course, you get better quality and you get more features and functionality. But there is a massive learning curves just going and getting something like this. So if you're already struggling with just doing and I IPhone, I'm not putting on you by the way we'll carry. But if you're already struggle with using something really simple that doesn't require manual settings at all, then I would not jump to that. And I did that. Like with photos. I try to be more experience than I waas, and it was a lot of time toe learn the different settings and what worked and didn't work and what you can fix postproduction and what you can't, um, so anybody's Those are again just the options that are available to you and based on, you know, the pros and cons and what you're doing. You guys kind of need to decide for yourself and always, if possible. You probably know somebody who has a GoPro or has a DSLR or something where you can experiment and see if it's even something that you'd ever be able to grasp or not, and but definitely be okay with getting better. Remember, it's not about being perfect right now. It's about getting better.

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.