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Grow Your Business with YouTube Marketing

Lesson 53 of 53


Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

53. Pitching


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info


so pitching. Everybody thinks pitching. I got to go in there and I gotta act tough to be cool and be more professional than I really am. And I have to have a power point to go with it. No, this is a conversation with just having in the hall pitching. You are constantly pitching everybody. I pitch my husband when he gets home that he will put the kids to bed. And I'm I'm not kidding. You had really follow this outline on how to pitch people in your life, whether it's on your block through your YouTube videos or two professional people that you want to collaborate. Big brands, your future customers. Kyler. So is pitching like persuading? Yes, absolutely. It's like persuading You're basically presenting them. You're telling, Let's see what pitching it. So I'm gonna actually get through this because this is how does that whole block thing I was talking about earlier and collecting all of that information as you go? So when it's time to do the blawg, it's already there in written. But these...

air, all in your hand out, step by step could not be easier. So and this is the sample content calendar. You get the sample and you get the template so you can fill it in and customize it anyway that you want anytime you want printed off many times as you want. But we're going to go through this pitching outline. So isn't the subject line a little bit like your keyword kind of this subject line is your first impression of what you want from them, because I guarantee you whether you're emailing somebody like me, and you want me to feature your handmade items and one of my mystery Monday videos or whether you're somebody like me reaching out to a bigger brand. Whoever's opening that email is thinking one thing. What do you want from me? Right, So you essentially kind of tell them in that little message and that subject line and I want to preface. I know I when I'm talking, I am fast and I'm putting as much in there as I can. But when it comes to email concise brevity, short, get to the point. I'm whippy cake. Everybody knows me because of my hair. If I'm talking to a hair company, that's what I'm gonna say. First, I'm would be cake Everybody likes because they make him laugh. I put him at ease or what? You don't even have to say. Everybody likes me. You could just give them a little bit. One little taste of who you are. Something subtle that a then your credibility. Um, Then you get straight to your idea or what you want and why you're sharing it with, um Because if you're like, how are you? How have you been? I just saw on Facebook that you went on vacation. No, they're gonna see right through that big time. Just get to the point. Tell him what you want are telling what you have, because chances are if you're using what we've learned in this class, you're creating content that is gonna help people. And you just want to get it in front of more people so you can help more people. And guess what? That's helping them out because those people have the same problems that your audience has. And you've noticed this huge success of sharing this message with your audience, and you just thought maybe their audience would benefit from this, too. And I'm not gonna lie all benefit from it. of course, because I'm gonna have this traffic. But guess what? I'm gonna write the whole post. I'm gonna give you all the images. I'm gonna give you the links. I'm gonna do all the work for you. So what? That translate is high and Becky. And recently I just launched a self help Siris on the website because I was noticing all of my clients from the past years of styling have, like, really day brooded insecurities that aren't fixed by cute haircuts. So I started the series. I've been sharing it spent hitting so well with my viewers. They're sharing it like crazy. And I thought, I'll make it more people might want to know about it. And your audience is really similar to my audience. So I figured, if you're interested no pressure at all, I'd be happy to write a post, put a bunch of really valuable information. I can even throw in some freebies for them. I'll give them a month subscription for free and say it was because of you. And then I went because I have the opportunity of reaching your audience and you win because of you connecting me with them they are enriched and receiving the free resource. And they went because this resource is going to change their life. Oh, and by the way, if you're not quite sure if you believe me or not, I just wanted to, like include this text, a screenshot of the text I got from one of my readers or a screenshot of a comment I got on one of my YouTube videos and I mean, you don't have to watch this. I know you're busy. I'm busy, too. But here's the link to the intro video. Me talking about it just a little bit more. I'm not gonna bore you all the details. If you want, you can go watch the whole video in real life. If I was reading that email, that's how I would want my pitch to come across. But do you see how it follows this tack almost perfectly? And do you see how you can apply this to almost anything? Ah, block post. I'm not kidding. It works on husband. You can even condense it, and there are times when you were used. You will use your instagrams or your your YouTube pages toe. Ask people for things, and hopefully you'll be giving them so much that they will be so happy to give it to you. And if you guys don't have any questions about this process, or if you want me to kind of read it out loud in case you can't see it at home or if you get the class, of course, whole slide shows included. And, of course, I'm more detailed. Outline document is included in the course as well, but there's additional tips that just kind of help bring the focus of it. It's not sell, sell, sell its What can you do for them? So including images, we already decided people are more responsive to images and they are texts, and they're more responsive to video than they are images. So make it easy for them to translate your email as fast as possible. Be concise, don't waste their time. They don't have time for a novel, and you don't want Teoh been two days writing a novel and have them open the email. See that? It's like they have to scroll deleting it, So be concise. Don't try and butter them up. I mean, the Internet has made r B s radar skyrocket. So if you don't feel like what you're saying is really sincere, do not say it. Write it, do it. Be straightforward. Be real with them. I'm not gonna lie. You posting the video helps me out a lot. I really want to tell people more about this, but I also know it's gonna help you to because you're bringing in somebody new you've never collaborated with. They're gonna get a bunch of free stuff. Be straightforward. Call it what it is. Also illustrate how you have the same audience make those connections. Because a lot of times I mean, people will ask me to promote things that I just don't have the audience for. And I could take your money and promote that. But I'm gonna tell you like, I'll feel bad. I'll pose, although bad, take your money, knowing you're only going to get a few conversions for that because I already know my audience doesn't care about that. Or on the contrary, if you know that your audience is really similar and you can creep on people's YouTube pages and with the sneaky little staff app and tell if your audiences are the same and then also outline exactly what they need to dio. I mean, it basically needs to be like a yes or no response for them, and they're going to say yes if you make it that easy. Here's a little who here's who I am. Here's what I'm doing Here is what I need you to dio specifically by this date. Here's the work that it's gonna take you. You literally only have to copy and paste this tax and upload this image by July 30th and then all tell people that you're featuring me as well. So you're getting a boost. Traffic for me? What do you think? Yes or no on would need to know by Thursday So easy. What's the worst that can happen? They can say Now what's the best that can happen? They say Yes. And you know what's interesting is pitching and approaching people and just asking or throwing things out there. That is what has led me to this stage, having conversations with producers of just acknowledging that I'm being open and honest, like eking out of such a big fan of creative life and that moment of Oh my goodness, I just watched your keynote and I'm a fan of yours. Obviously you have to come teach on creative life. And now look what's happened. Milestone bucket list checked off. Don't dance around the numbers. Be specific. My biggest pet peeve is when people either approach me and just expect me to do all this work for nothing or nearly nothing. I bless their hearts, but also plus, my poor, sweet family started with these emotions. We were so hard, we really dio And hopefully you're working just as hard in your personal lines. But be considerate of I'm gonna offer you Ah, $5 bracelet. I want you to do a block post in the instagram about it, and then tell them about this giveaway I'm having on Friday, Please. And thank you. Well, thank you for making me feel like a terrible person because I have to tell, you know, because I know how much work it's gonna take me to make a block post. And to do that instagram and the stress of coordinating with my team to make sure I don't forget to promote your giveaway for your $5 bracelet. That doesn't help me enrich my family's life. Grow my business or my audience. Be thinking that be considerate of who you're pitching to and what it's going to cost them to collaborate with you and vice versa. There are times where I will absolutely say us because I'm in a situation where it I can instantly post your bracelet and it's adorable. And I know my readers are gonna love it, and I'm not even going to mention pricing. And I know that you are gonna be buzzed for days because of those new 100 followers or 20 followers or one follower, So be generous to when you're doing that. Tease them with an attractive graphic or vision board if you wow them with your branding like I know how to put a mood board together so well and it's better than yours. So benefit. I'm making your website look better with my often graphics and then give them a taste of your personality. Your style include the vital links that add to your credibility, like here, go to my home page. That just happens to have a big old picture of me speaking at Creativelive. You're not rubbing it in their face, but it's okay to promote yourself. It's okay to be proud of your accomplishments or to be proud of what you do or to be proud of your talents. So those there may really big tips, and it is a lot. And sometimes it's just focusing on one that you know you can do on one that you're really, really good at. Um, I want to kind of open it up to questions. But 1st 1st of all, you guys are already doing it like I say go forth and YouTube. But look, you've already done it, and you've made it leaps and bounds in one day. It feels a little like we've been here for a month, but it's been less than 24 hours, and I'm just blown away. This is a screenshot from yesterday. I want to go and see what kind of stats you're having, and I want to see in a week from now how many of you are using your tags and you're utilizing Theo and you're experimenting with custom thumbnails and you're talking about each other's YouTube channels on Facebook and social media and you're leaving good comments on People's Channel and enriching lives and on and on and on and on. Doesn't mind desire for this class. And evidently, you guys, we're going to dominate at it. But if we have time, I'm willing to open up with any question rapid fire. So because this program is all about growing your business, the obvious things like when I look at all your stuff is where you were and where you are now with these beautiful, beautiful videos. But can you speak a little bit on like how you've actually grown from then to now? I mean, obviously, you've got a lot of time in it, but you haven't really talked a lot about like what it's done for your career and stuff. And I'd love to hear just a just a little bit. Hey, always wants me to talk more about that. You know, like the Bragg Grill. Um, what have I done differently? I'll tell you what. This last year I realized that I make a lot of careless and lazy decisions. I mean, the pretty little liar story, like whole Seasons in one day. And I know there are people out there who have done that, and I got to the point where I had this epiphany that there's no difference between really successful people and mediocre people were all cut from the same cloth. Nobody is better than me, and I'm not better than anybody. It's a matter of what I am willing to dio, and there's this quote. I get it wrong every time. But it's like living away now that other people aren't willing to, so that you can have the things that most people never will. And that motivates me. And I am telling you what I have had less sleep in the last month. Then I probably like in a really long time, and every time im so tempted to just veg out and watch a show or sleep in or not do things that are gonna challenge me to be better. That's the thought I have is do I want to be mediocre and just get by and sleep in and watch shows and be okay or do I wanna go through some painful growing pains and scary chant like here? Careful, This is like a whole new thing for me, and I had no idea it was gonna hit or flop, but I knew that This is something that is rent enrich my life. And I wanted the opportunity to do the same for somebody else. Way more than I wanted to watch any show way more than I wanted to get any sleep. You didn't say that's what I did differently and how it's changed my life. I'm here doing the text, the text messages and comments I've got from people like your own creative life. I mean photographers, that I looked up to our tweeting your on creative life, and I'm like they remember who I am and they noticed I'm on creative life. This is so exciting. I mean, when I did the Loreal show and I'm in New York, people companies know who I am. They're sending me packages. I got to teach my kids what it means to work hard and, more importantly, what it means to contribute in a world and not be entitled and not just expect things and what it means to push yourself Teoh role until learn things that make your brain hurt after two days and that are probably going to change realistically in six months or a year, because that's how fast tech grows. And I've also made connections with people, which is my purpose

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.