Lessons
Day 1
1Class Introduction
12:02 2Whippy Cake's First Video
10:43 3The Key YouTube Checklist
09:41 4Kari Kinsey Video Evaluation
10:38 5Kelsey Tuia Video Evaluation
08:46 6Kylar Tubbs Video Evaluation
09:54 7Shaina Longstreet Video Evaluation
08:43Audience Experience Feedback
07:55 9The Importance of Pre-Production
20:19 10Collecting Content Ideas
15:33 11Offering Value with Content
05:13 12Organizing Your Content
08:25 13Planning Your Shoot
05:54 14Planning Your Script
05:57 15Planning Your Shot List
03:23 16Planning Your Storyboard
06:16 17Finalizing the Script
07:48 18Why Quality Video Matters
07:48 19Different Video Styles
14:21 20Recording Options
11:51 21Audio Hacks
10:28 22The Importance of Lighting
08:23 23Additional Production Hacks
12:12 24Backdrops & Locations
20:07 25Shooting a Video
46:11 26Recap on Production Tips
10:01Day 2
27Heather Scherie Video 2 Evaluation
11:21 28Jef Rawls Video 2 Evaluation
14:00 29Kylar Tubbs Video 2 Evaluation
13:14 30Shaina Longstreet Video 2 Evaluation
09:29 31Kari Kinsey Video 2 Evaluation
10:27 32Video Progress Discussion
15:00 33The Importance of Branding
21:57 34Editing Software Options
10:50 35Final Cut Pro Tips & Tricks
40:09 36Editing Whippy's Video
11:24 37Adding Music
06:18 38Optimizing for YouTube
07:58 39SEO & the Keyword Planner
13:41 40Creating a Description & Adding Tags
15:39 41Ads, Monetization, & YouTube Affiliates
08:49 42YouTube® Analytics
09:55 43Advanced Settings & Commenting
15:05 44Playlists on YouTube®
03:23 45Using Visuals on Your Channel
04:33 46Annotations & Transcripts
09:28 47Linking & Ping Backs
07:03 48Collaborations
04:03 49Social Media
07:13 50Email & Newsletters
03:55 51Facebook Ads
03:28 52Driving Traffic To Your Site
11:22 53Pitching
16:48Lesson Info
Linking & Ping Backs
as promised. We are talking about things that you can dio off of YouTube and things that you don't even know will make a difference. Remember our thing when you go off YouTube and you get people from your blog's or from Facebook to go to YouTube and how it makes them so excited Linking or linked backs ping backs in one form or another, they basically are the same idea. It's where you're taking a link or you're embedding your video into a block post or a Facebook post. Or maybe you create a short link. But Li Ling to put on your instagram page, Maybe you're tweeting a link to your YouTube video. Maybe you're uploading or embedding your video into Pinterest when I say Maybe, I mean you had better do every single one of those and if possible, user keyword. Great. So, um, one thing, though, is and I'm guilty of this. I think we all are. You're just like it's better to have it done and up, then. Not at all. Don't just power blast everything all at the same time. You can actually get more ou...
t of your traffic from separating the post. What I mean by that is don't post on instagram the same time that you post on Facebook, YouTube, all of that posted on YouTube. Let it sit posted on your blog's. Let it sit, then hit social Media, then maybe have a friend feature it or a few other platforms where it's being shared. Drag it out over a week. There's definitely a lot of value for it to get when it gets a bunch of hits or views right away. And that's where the subscribers are really, really helpful. But also sorry. I wanted to make sure that was full so full screen so you guys could see better. But, um, so not only is it great on YouTube when you get a lot of, um, views right away, that's what I feel like. Subscribers. Therefore, if they're subscribed, they're going to get a notification right away that you have a new video and those people will come and see it. But people who re blog's have a different kind of schedule, and so that's where it's really beneficial to pay attention. Remember how we got into those nitty gritty analytics? Guess what those analytics can be installed on your website and your blog's. And guess who else has analytics? Facebook. And guess who else has analytics. Insta ground. Everybody write this down or get the bonus material that comes the class because it's in there. But there's a site called Ikonos Square, and it's what I thought. I'm always just like, Oh, this is so convenient. I can look at all of my instagram photos in a grid on my desktop through my Web browser. It's way better than this little display of my phone. Then one Damn all what statistics. Click. Oh my gosh, I could see all my statistics from the very first instagram photo I ever posted. How many comments in life even to date that it's gotten, and now it will show me what my most popular post are. It will even tell you when you use images with no filters, you get more likes, or when you use black and white filters, you get more likes or people. I can always tell when there's gonna be a spike. Pixies, anything Spike? Uh, baby, I got cute kids. What kind of say like, I do have a really cute cat spike on and then sometimes like for no reason and just, you know, doesn't hit and Instagram, as you know, they're advertising doing more stuff now, so I feel like it's messing. The algorithms is messing for me. I don't think that my likes per followers ratio is accurate anymore. For example, I have, ah, lot more followers than I did several months ago, but I'm not getting as money likes. But I'm still getting the same amount of comments. So there's definitely since Stefan I keep looking for an email or something. Most likely it will be very cryptic, and it won't know why. I just will know that I'm not getting like or engagement as I should, and that's why spreading it out over several different platforms and just kind of like watering this area for a little bit and nurturing this area for a little bit is a great way to pro long attraction to your video. Just like there's value in getting a lot of use right away. There's also value and getting consistent traffic on your on your videos. Um, let's see. I think I want to talk one more thing about ping backs and then or link backs and then we'll move on the collaboration and the different types. So this is definitely a little bit more advanced and can be more cost efficient or cost costly. But there are PR websites and newsletter type sites and platforms. I mean things like the buzzfeed and the mashable's and platforms like that maybe not so big where you can pay $25 submit an article. I mean, you have to do an article about your video or is your video with some supporting content with it, But being featured on that holy smokes? This girl just came out of nowhere and was featured on National. We need to be paying attention. We've been intimate, be having her, uh, referred to more on the sidebar in the reference bar. You know how when you're done watching a video on YouTube, it will do a great of other videos. You can pitch what it will put you on that so you can definitely get. I mean, it's the reward system. They will reward you for bringing them people, and it rewards you because you want more people on your channel. So don't just think, how can you post this on my blawg and all my platforms all at the same time. Think of how try different things, spread it out, network with each other. And don't get stuck in that rut I don't want. I want you guys to all work together. But you can Also, I've seen people limited where they only work with these four girls, and they all have almost exactly to the number of the same amount of followers. And I wonder why? Because they keep featuring each other, but they all have the same followers. So don't block yourself off or create barriers and close yourself off from working with other potential people.
Class Materials
Bonus Materials
Ratings and Reviews
user-f00b67
I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.
a Creativelive Student
Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.
a Creativelive Student
Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.