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Grow Your Business with YouTube Marketing

Lesson 47 of 53

Linking & Ping Backs

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

47. Linking & Ping Backs


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Linking & Ping Backs

as promised. We are talking about things that you can dio off of YouTube and things that you don't even know will make a difference. Remember our thing when you go off YouTube and you get people from your blog's or from Facebook to go to YouTube and how it makes them so excited Linking or linked backs ping backs in one form or another, they basically are the same idea. It's where you're taking a link or you're embedding your video into a block post or a Facebook post. Or maybe you create a short link. But Li Ling to put on your instagram page, Maybe you're tweeting a link to your YouTube video. Maybe you're uploading or embedding your video into Pinterest when I say Maybe, I mean you had better do every single one of those and if possible, user keyword. Great. So, um, one thing, though, is and I'm guilty of this. I think we all are. You're just like it's better to have it done and up, then. Not at all. Don't just power blast everything all at the same time. You can actually get more ou...

t of your traffic from separating the post. What I mean by that is don't post on instagram the same time that you post on Facebook, YouTube, all of that posted on YouTube. Let it sit posted on your blog's. Let it sit, then hit social Media, then maybe have a friend feature it or a few other platforms where it's being shared. Drag it out over a week. There's definitely a lot of value for it to get when it gets a bunch of hits or views right away. And that's where the subscribers are really, really helpful. But also sorry. I wanted to make sure that was full so full screen so you guys could see better. But, um, so not only is it great on YouTube when you get a lot of, um, views right away, that's what I feel like. Subscribers. Therefore, if they're subscribed, they're going to get a notification right away that you have a new video and those people will come and see it. But people who re blog's have a different kind of schedule, and so that's where it's really beneficial to pay attention. Remember how we got into those nitty gritty analytics? Guess what those analytics can be installed on your website and your blog's. And guess who else has analytics? Facebook. And guess who else has analytics. Insta ground. Everybody write this down or get the bonus material that comes the class because it's in there. But there's a site called Ikonos Square, and it's what I thought. I'm always just like, Oh, this is so convenient. I can look at all of my instagram photos in a grid on my desktop through my Web browser. It's way better than this little display of my phone. Then one Damn all what statistics. Click. Oh my gosh, I could see all my statistics from the very first instagram photo I ever posted. How many comments in life even to date that it's gotten, and now it will show me what my most popular post are. It will even tell you when you use images with no filters, you get more likes, or when you use black and white filters, you get more likes or people. I can always tell when there's gonna be a spike. Pixies, anything Spike? Uh, baby, I got cute kids. What kind of say like, I do have a really cute cat spike on and then sometimes like for no reason and just, you know, doesn't hit and Instagram, as you know, they're advertising doing more stuff now, so I feel like it's messing. The algorithms is messing for me. I don't think that my likes per followers ratio is accurate anymore. For example, I have, ah, lot more followers than I did several months ago, but I'm not getting as money likes. But I'm still getting the same amount of comments. So there's definitely since Stefan I keep looking for an email or something. Most likely it will be very cryptic, and it won't know why. I just will know that I'm not getting like or engagement as I should, and that's why spreading it out over several different platforms and just kind of like watering this area for a little bit and nurturing this area for a little bit is a great way to pro long attraction to your video. Just like there's value in getting a lot of use right away. There's also value and getting consistent traffic on your on your videos. Um, let's see. I think I want to talk one more thing about ping backs and then or link backs and then we'll move on the collaboration and the different types. So this is definitely a little bit more advanced and can be more cost efficient or cost costly. But there are PR websites and newsletter type sites and platforms. I mean things like the buzzfeed and the mashable's and platforms like that maybe not so big where you can pay $25 submit an article. I mean, you have to do an article about your video or is your video with some supporting content with it, But being featured on that holy smokes? This girl just came out of nowhere and was featured on National. We need to be paying attention. We've been intimate, be having her, uh, referred to more on the sidebar in the reference bar. You know how when you're done watching a video on YouTube, it will do a great of other videos. You can pitch what it will put you on that so you can definitely get. I mean, it's the reward system. They will reward you for bringing them people, and it rewards you because you want more people on your channel. So don't just think, how can you post this on my blawg and all my platforms all at the same time. Think of how try different things, spread it out, network with each other. And don't get stuck in that rut I don't want. I want you guys to all work together. But you can Also, I've seen people limited where they only work with these four girls, and they all have almost exactly to the number of the same amount of followers. And I wonder why? Because they keep featuring each other, but they all have the same followers. So don't block yourself off or create barriers and close yourself off from working with other potential people.

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.