Shaina Longstreet Video Evaluation
Lesson 7 from: Grow Your Business with YouTube MarketingWhippy Cake
Shaina Longstreet Video Evaluation
Lesson 7 from: Grow Your Business with YouTube MarketingWhippy Cake
Lessons
Day 1
1Class Introduction
12:02 2Whippy Cake's First Video
10:43 3The Key YouTube Checklist
09:41 4Kari Kinsey Video Evaluation
10:38 5Kelsey Tuia Video Evaluation
08:46 6Kylar Tubbs Video Evaluation
09:54 7Shaina Longstreet Video Evaluation
08:43Audience Experience Feedback
07:55 9The Importance of Pre-Production
20:19 10Collecting Content Ideas
15:33 11Offering Value with Content
05:13 12Organizing Your Content
08:25 13Planning Your Shoot
05:54 14Planning Your Script
05:57 15Planning Your Shot List
03:23 16Planning Your Storyboard
06:16 17Finalizing the Script
07:48 18Why Quality Video Matters
07:48 19Different Video Styles
14:21 20Recording Options
11:51 21Audio Hacks
10:28 22The Importance of Lighting
08:23 23Additional Production Hacks
12:12 24Backdrops & Locations
20:07 25Shooting a Video
46:11 26Recap on Production Tips
10:01Day 2
27Heather Scherie Video 2 Evaluation
11:21 28Jef Rawls Video 2 Evaluation
14:00 29Kylar Tubbs Video 2 Evaluation
13:14 30Shaina Longstreet Video 2 Evaluation
09:29 31Kari Kinsey Video 2 Evaluation
10:27 32Video Progress Discussion
15:00 33The Importance of Branding
21:57 34Editing Software Options
10:50 35Final Cut Pro Tips & Tricks
40:09 36Editing Whippy's Video
11:24 37Adding Music
06:18 38Optimizing for YouTube
07:58 39SEO & the Keyword Planner
13:41 40Creating a Description & Adding Tags
15:39 41Ads, Monetization, & YouTube Affiliates
08:49 42YouTube® Analytics
09:55 43Advanced Settings & Commenting
15:05 44Playlists on YouTube®
03:23 45Using Visuals on Your Channel
04:33 46Annotations & Transcripts
09:28 47Linking & Ping Backs
07:03 48Collaborations
04:03 49Social Media
07:13 50Email & Newsletters
03:55 51Facebook Ads
03:28 52Driving Traffic To Your Site
11:22 53Pitching
16:48Lesson Info
Shaina Longstreet Video Evaluation
So let's go ahead and introduce Shana. And she is from your ampersand ampersand studio. Do you wanna introduce yourself? Sure. I am Shana. I'm a visual identity specialist, and I focused on branding for photographers. I love that. And I think that the visual branding is a very good description Description cause a lot of people when they hear branding, they instantly just think logo right. And you have a lot more than that. So and we cut your video as well. So it's not all the talking points, but let's still have in the kitchen. You have a how you knew auto automatically. Like, look at this still frame. I'm the tension grabbed officially. With what? Wait, what would you like if you just your brands? As you know, you get that with three actual even today to bring you closer to the light. Actually, I remember smart, smart, for specific, measurable, attainable, realistic. And I personally love chatting with first about their dreams for the last over the years. You really give me you into g...
rowing your percent studio, more conversations and your big well, I'm pleased. More design your and percent studio conversation way so good do you guys have comments or observations you want to make? You are so cute. I definitely want to be friends. Hang out with you and have you brand my business. That was really, really good. You look like a freakin professional. Seriously, Anybody else I know, Kyler. I like how you said she Waas. And when I watched it, I feel like she's been doing it for, like six years. But no added. And I was like, she has good skills home with that guilt. I thought you're absolutely adorable. Like step number when So cute. I didn't feel like you're floating head a little bit, though, because the camera angle was so high up it was a little disturbed, but other than that, the video called, He was really good to, so me and he was Jet was gesturing to try and help me remember my next word and smacked the camera. And I was like, Is it how it was before? He's like, Oh, yeah, you're good. Carry. My only thing is the name like I like I don't know where to go like a It was kind of hard to understand what you were saying. My Amper stand. Is that what it is? So maybe just longer where I connection write down what it was that was anything I'm like. Wait, where do I go after? Would be in your description of the video, but that was my only thing I didn't really understand. What the name of your company? Wiesel. We got two comments behind being on the creative side actually liked that The ampersand was in that shot that was knocked out of the you know that that we're only seeing your head. I was like, great marketing right there. Got her ampersand. And from a creative side, I like that. But I can also agree with a little bit of that floating head. Yeah, I don't know if this is just me specifically, but when we're listing things on or your website on their like having a you want to call captions like running there when you're glistening things off, you know, when you have that smart like breakdown the word so that people can write it down instead of having to track back to the video just to hear it And then we hear it again. You know, it might help to just visualize it, hear it and then write it down faster. Yeah, absolutely. We had some online way. Have a net. Eboo, who says Great called action, really loved hose strong. That was I am great opening graphics as well. I thought that was really good. Melissa. Very professional, really. It's so you. Good enunciation and speed. Definitely a lot of comments about the framing, which I think we've covered lots of books. Andrea says lesson to be learned. If he messes at the camera Reshoot, Why looking? Reviewing number? How That's one of the steps is looking before you like. Take everything down and pack up your camera. Look through me like no, Where we doing that one? Because it's framed wrong? No, your, uh there were also a lot of comments about the audio on not being to actually a lot of room noise S O. That was kind of a big along with framing those kind of too big technical things where audio and a framing. I like most comments scripted, but just right to me, she's got a great speed to her speech and good content. The volume is low, but it's a good video. Yeah, absolutely. I mean, and that's what's going to be so fascinating about this class. Because if Kyler had done a scripted blawg of, like storytelling, first I did that and then I did. You know it's not gonna read. So it's all about context and also your professional, your branding expert. So having more professional, more structured more, um, exact structure it out. No, I'm being repetitive. But having that adds credibility, it doesn't take away from it, whereas in a blogger, or like even you carry with you talking toe riel moms, you're not trying to like, rebrand them. You're just trying to help improve their life. You don't need rigid structure, and there's kind of fine tuning. The balance is right for you and your audience. And sometimes it's all about just listening to them and what they like and don't like. If they feel like I've even gotten comments where that was too rehearsed or, you know, like I like it when you're just being, you're being crazy. So, um, I and I wish again we have the time to see all the talking points because you shared a lot, and that's something that I kind of want to touch on with, um, thing with Kelsey's video to you guys had so many great tips, and I felt like both of you could have made multiple videos out of just one of those tips. And that's something to keep in mind is you can have more of an impact by narrowing it down and editing out and just having, like, the one good thing that's gonna hit hard that time. And then you're, like, building this piggy bank of content to do in your next video. So you could even take this video and this exact video and break it up, and then you have a video for a week for the next four weeks. And same thing with you, Kelsey, you had a lot of great great tips. I'm gonna make sure that we get all of your guys is videos and face because I want you to see all of them. I was all like Ok. Yeah, Well, I want that, um but yeah, So be thinking of that to, like, Does this video need to be eight minutes long or five minutes long? It's all about context And who your audiences are. Somebody business owners. They want brevity so bad they don't have time. They've got their hustling, whereas people who are coming there to be entertained, like I got my chips keep talking about them cows, you know, they go back and watch all day long, so keep that in mind. And, of course, we'll be talking about that in detail throughout the next two days.
Class Materials
Bonus Materials
Ratings and Reviews
user-f00b67
I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.
a Creativelive Student
Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.
a Creativelive Student
Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.