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Grow Your Business with YouTube Marketing

Lesson 7 of 53

Shaina Longstreet Video Evaluation

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

7. Shaina Longstreet Video Evaluation


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Shaina Longstreet Video Evaluation

So let's go ahead and introduce Shana. And she is from your ampersand ampersand studio. Do you wanna introduce yourself? Sure. I am Shana. I'm a visual identity specialist, and I focused on branding for photographers. I love that. And I think that the visual branding is a very good description Description cause a lot of people when they hear branding, they instantly just think logo right. And you have a lot more than that. So and we cut your video as well. So it's not all the talking points, but let's still have in the kitchen. You have a how you knew auto automatically. Like, look at this still frame. I'm the tension grabbed officially. With what? Wait, what would you like if you just your brands? As you know, you get that with three actual even today to bring you closer to the light. Actually, I remember smart, smart, for specific, measurable, attainable, realistic. And I personally love chatting with first about their dreams for the last over the years. You really give me you into g...

rowing your percent studio, more conversations and your big well, I'm pleased. More design your and percent studio conversation way so good do you guys have comments or observations you want to make? You are so cute. I definitely want to be friends. Hang out with you and have you brand my business. That was really, really good. You look like a freakin professional. Seriously, Anybody else I know, Kyler. I like how you said she Waas. And when I watched it, I feel like she's been doing it for, like six years. But no added. And I was like, she has good skills home with that guilt. I thought you're absolutely adorable. Like step number when So cute. I didn't feel like you're floating head a little bit, though, because the camera angle was so high up it was a little disturbed, but other than that, the video called, He was really good to, so me and he was Jet was gesturing to try and help me remember my next word and smacked the camera. And I was like, Is it how it was before? He's like, Oh, yeah, you're good. Carry. My only thing is the name like I like I don't know where to go like a It was kind of hard to understand what you were saying. My Amper stand. Is that what it is? So maybe just longer where I connection write down what it was that was anything I'm like. Wait, where do I go after? Would be in your description of the video, but that was my only thing I didn't really understand. What the name of your company? Wiesel. We got two comments behind being on the creative side actually liked that The ampersand was in that shot that was knocked out of the you know that that we're only seeing your head. I was like, great marketing right there. Got her ampersand. And from a creative side, I like that. But I can also agree with a little bit of that floating head. Yeah, I don't know if this is just me specifically, but when we're listing things on or your website on their like having a you want to call captions like running there when you're glistening things off, you know, when you have that smart like breakdown the word so that people can write it down instead of having to track back to the video just to hear it And then we hear it again. You know, it might help to just visualize it, hear it and then write it down faster. Yeah, absolutely. We had some online way. Have a net. Eboo, who says Great called action, really loved hose strong. That was I am great opening graphics as well. I thought that was really good. Melissa. Very professional, really. It's so you. Good enunciation and speed. Definitely a lot of comments about the framing, which I think we've covered lots of books. Andrea says lesson to be learned. If he messes at the camera Reshoot, Why looking? Reviewing number? How That's one of the steps is looking before you like. Take everything down and pack up your camera. Look through me like no, Where we doing that one? Because it's framed wrong? No, your, uh there were also a lot of comments about the audio on not being to actually a lot of room noise S O. That was kind of a big along with framing those kind of too big technical things where audio and a framing. I like most comments scripted, but just right to me, she's got a great speed to her speech and good content. The volume is low, but it's a good video. Yeah, absolutely. I mean, and that's what's going to be so fascinating about this class. Because if Kyler had done a scripted blawg of, like storytelling, first I did that and then I did. You know it's not gonna read. So it's all about context and also your professional, your branding expert. So having more professional, more structured more, um, exact structure it out. No, I'm being repetitive. But having that adds credibility, it doesn't take away from it, whereas in a blogger, or like even you carry with you talking toe riel moms, you're not trying to like, rebrand them. You're just trying to help improve their life. You don't need rigid structure, and there's kind of fine tuning. The balance is right for you and your audience. And sometimes it's all about just listening to them and what they like and don't like. If they feel like I've even gotten comments where that was too rehearsed or, you know, like I like it when you're just being, you're being crazy. So, um, I and I wish again we have the time to see all the talking points because you shared a lot, and that's something that I kind of want to touch on with, um, thing with Kelsey's video to you guys had so many great tips, and I felt like both of you could have made multiple videos out of just one of those tips. And that's something to keep in mind is you can have more of an impact by narrowing it down and editing out and just having, like, the one good thing that's gonna hit hard that time. And then you're, like, building this piggy bank of content to do in your next video. So you could even take this video and this exact video and break it up, and then you have a video for a week for the next four weeks. And same thing with you, Kelsey, you had a lot of great great tips. I'm gonna make sure that we get all of your guys is videos and face because I want you to see all of them. I was all like Ok. Yeah, Well, I want that, um but yeah, So be thinking of that to, like, Does this video need to be eight minutes long or five minutes long? It's all about context And who your audiences are. Somebody business owners. They want brevity so bad they don't have time. They've got their hustling, whereas people who are coming there to be entertained, like I got my chips keep talking about them cows, you know, they go back and watch all day long, so keep that in mind. And, of course, we'll be talking about that in detail throughout the next two days.

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.