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Grow Your Business with YouTube Marketing

Lesson 39 of 53

SEO & the Keyword Planner

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

39. SEO & the Keyword Planner


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

SEO & the Keyword Planner

I want to show you the CEO trick. That's just going to drive everything. I'm even talking about your your script, and that is keyword planner. This is through Google. Also. YouTube. They're kind of one and the same. Now it's kind of a clunky tool, but people who are very people who do Google as and Google video ads or you're gonna love this. But what you're going to use it for is, let's say you picked a topic. We'll go ahead and use, um, how to use YouTube because that's what Skylar's titlist. So if that's what the title he's talking about, a class that teaches you how to use YouTube Is that the right words to say or are people searching for something different? And that's basically all this is So you're gonna click. Search for new keywords using a phrase website or cabin category, or you can type in multiple words. Keep it simple. Don't overwhelm yourself. I'm in a type in how to use you to, and then I just hit, get ideas and right there, look at all this. If you hover over, it is tel...

ling me. In January 14 233,000 people are 850. Sorry, um, typed that into their search engine. And in many 302,000 people look for it. So you can see Is this a popular topic that people are searching for? You're not quite there yet to your ideas, right? Can anybody spot where that is your right now in ad group ideas, you want to be in keyword ideas, and this is what's really, really, really cool. So if I scroll down here, I have the item that I searched how to use YouTube k. It's showing me right here. The average monthly searches was 1900 C. And it will even do a pop up of, On average, it's usually around or under 200,000. Yeah, we have a question. Is that number of searches on Google itself or on YouTube? Specifically, um, it will do both because here's the thing. Remember how YouTube is the second largest search engine in the world? That is because Google purchased YouTube. And so now they want, of course, want to feed each other. So I actually am not 100% percent sure. If It's just google dot com on Lee or if the to kind of cross promote each other. Either way, it's going to give you a really good test. Something that people might not know is when you're searching for something on Google, you just go google dot com. You type something in, you're almost always going to see a shopping option and a video option, right? That is why doing all of this matters. Because if you can get YouTube toe like you, it will put you on the first page of Google. People spend hundreds of thousands of dollars to get that sort of ranking, and you could bypass them because of your video. Oh, and there's so many ways to do it. So what I typed in is got around 202,000 people looking it up on a monthly basis. On average, I can go down here and look at all these other options. What I'm gonna do is click this average monthly searches and it's gonna bring the most searched to the top. I cannot read that, so I don't know. Whatever but movie editor is is a little bit more so. Technically, if you were wanting toe have a little bit better shot of being found as in 22,000 people. Looking up, typing in movie editor is a little bit better odds than right? But if it's too far of a stretch, you might not pick it. I mean, yes, we cover movie editors. He could do movie editors and how they work with YouTube. He's using that keyword. First, we're going to talk about all about that key work placement. Um, the next one is online movie maker. How to make a movie on and on and on. So let's go ahead and do movie editor. We're gonna use that as his hypothetical keyword, What you guys are going to do because you're now brainstorming and doing that whole collection organizing process. You've picked your topic and you have a specific title in my new Put that in here and then you use based on what you know you want to share. Don't be tempted by this really, really high baller of 100,000 views. If it's so far of a stretch, it doesn't fit. Then that's gonna be a problem. Color on the screen says suggest the bid, and then it has like the money, son, What does that mean? That is where people who are, you know, bloggers and they have a lot of traffic. Or they are creating ads for their own business to be placed on bloggers. And the high traffic websites like Google is telling you how much you're going to be paying per click or per bid. I wouldn't even worry about it. All you need to worry about is what under the keyword category and average monthly searches there will also will tell you the competition, like how many other people are posting If it's low, it's basically telling you, not a lot of people are creating content with this keyword, even though it searched quite a bit. So see how this one is 9000. So it's not as much as the highest option on this, but but the competition is medium. That's because more people have content with the key words, how to make a movie used in it. So that's why I'm gonna go with movie editor because the competition's low. But the search is high, and I really do think that that title I think he can say movie editor and how I'm using it on YouTube on. Then he even talks about that like this closet. So supercool history in or make a video. And now we do watch McCool jump cuts. Um uh, does that make sense? So I think I have a general idea of what my title is. I'm gonna type it in here. And we were gonna have another question here and then based on the average searches and the competition, I'm gonna use my best judgment to see which one I'm gonna youth. Um and that keyword is the priority of everything that you dio. It is the first words out of your mouth when you're recording. And when I say first words, I mean, within the 1st 30 seconds, he should be saying movie editor. And that would be if he had scripted his, um, he should verbally say movie editor within the 1st 30 seconds of his video. Movie editor should be the first words in his title movie editor, which should be within the first sentence of his description. Movie editor should be the very first tag on his page on his in his metadata. Okay, I just want to finish. That's of the I think I missed the part where you got to keyword planner on Google. Is that something that you you type it in? And it's the very first thing, cause ghoul they dominate. If it's their product, they can put it anywhere they want. So of course they put it at the top. Google keyword planner. I can take you back to what that would look like. See, we got Google AdWords keyword planner. This tool is used by two sides. The content creators and the people wanting to monetize are wanting to get on those content creators from Mad Lizzy. How maney keywords can you have? So I bet a lot of you are seeing monopolize I'm gonna do movie editor. I'm going to do online movie maker. I'm gonna do this in that You you can do that in tags if it's relevant because YouTube is highly intelligent and if you have tags in your video that have nothing to do with your video, they will ding you for it. So you're almost counter Bell acting counter productive on your efforts. So and there is a balance of how many times to Dio. There's sometimes a lot more power and Onley having five. And then there are some times where the topic is so general that it's okay to have 10 maybe 15. Sometimes I go crazy just because I'm like I don't even know. I don't wanna worry about it. It's one of these things isn't more powerful necessarily than the other, maybe by a little bit. But it's all of them together, right? So if your channel remember, how is that? The Internet is a book reader? If your channel or your video more specifically is a book and they're trying to find a book about movie editor, what's it gonna dio? It's going to go to the title of your book. What is the first paragraph about in your book? Do they keep mentioning that title throughout the book? And so on and so forth is the title in the index? Is it throughout every component of your site? And that's why not even just saying movie editor within the 1st 30 seconds of recording. But keep repeating that through the script of your video, you do angle are gonna be like, yes, point point for you. It's like Mario Brothers Way. Got a question I hear from Jeff. I'm just looking on my mobile device just to kind of get an idea of the layout. But it's it's asking for some side of a sign in. Do you have to create a Google AdWords as part of that? Or is that just part of the YouTube? So that's something that I'm not going to cover a ton as. Faras. Basically what it's asking is, Are you a partner with YouTube or Google? Have you at one point either signed up to pay money to place ads somewhere or to make money by having ads placed on your content? Whether it's a pop up ad on your video or a sidebar, add on your blog's both sides, right? And Google is the intermediate of that. So I think if you have a Gmail account or a YouTube account, they're all the same thing. If you log in your analytics, your Google maps, your Gmail account, your Google plus account, it's all the same. Email. I think you should be able to get to this without actually having become a partner, and when I say partner, I mean YouTube slash Google has approved you for having ads placed on your content to make money per click. Question. Kyler? No, Sorry, I thought I can't. Are we good to keep going or did I don't want toe. This is the stuff that I want you to just really get. And if you don't, we will take the time we need. There's some discussion about Andi. I don't fully understand it because I'm not logged into the things. So feel free to tell me this makes no sense. But people are saying that you have to start the campaign and spend money in order to use the planner. They're saying, huh? If you want to take advantage of this like suggested bid and all of that, yes, I use the Google keywords I have never paid toe. Have an ad ever in my life from Google or YouTube or anything. That will be something that we can talk about tomorrow. Although when if you get to the point where you have enough money to experiment with ads, we will. For sure we talked. Not tomorrow. Later today, we'll be talking about a plot to it. A lot of you are extending your stay and Creative Live is paying for it. I'm just getting so yes. Repeat your pick your keyword, but make sure it is still relevant to your content. You're not just going after like the Kardashians just because it searched a lot. If you're not talking about the Kardashians, you will get busted by YouTube. They'll put you at the bottom of the list in time out. So if I have my key word I've recorded hypothetically, I picked my title first, and so I said, I'm saying, Hey, it's Cuyler and I want to talk about movie editor and how a use it in YouTube And this class it just took at creative life. It's within the first sentence and then throughout that maybe he'll tie it into his talking points. You don't want it to be so repetitive that you're annoying your audience and pixie parade ponytails. We're gonna pixie in this pixie pixie picked E next pixie. I mean, next step that's going to turn people big time

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.