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Grow Your Business with YouTube Marketing

Lesson 18 of 53

Why Quality Video Matters

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

18. Why Quality Video Matters


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Why Quality Video Matters

we're gonna start off by showing the difference between having quality and not having quality. And then we're going to back it up and start from beginner ground level. Don't know anything, just got an IPhone or don't even have an IPhone yet. Help me, please. But I like to do that contrast of Wow, I can see how there's an evolution of getting better and then also of how it can really pull people in. And then we'll talk about how some people don't even need to go as extreme with their production because the real nous or the behind the scenes where the action cam is actually more ideal for their audience. Um, but I like to say it's not about being perfect, it's about getting better. And I want you guys to just in green that in your head, because if you if I am just going to be, if I tried to get my first video to be like a video I make now, I never would have started on YouTube ever. I wouldn't I would never have been able to attain that. And every video that I've done has taught me somet...

hing and how to get better and what what the viewer likes and all of that. So, um, I have a great example. I do make up tutorials. Andi, on the left. Here, This this before a shot was a flawless skin makeup tutorial. Um, I was getting a lot of questions from people like you're seeing always looks still flawless. What make up are you using? And it was a big miss missed opportunity because the equipment that I used to record this was so fuzzy. This was like the best shot from the whole video, and I'm showing them, like, detailed work like it looks the same. My face looks the same before and after because it's just grainy and can't. There's no clarity in the photo. This is a still shot from a video. I did this last within the last month, and I mean, you can see the detail of my face. I mean, you could see my pores in this video. So it's a true life translation of what this product is going to dio what I look like without the foundation, what I look like with it on, um and that in cases like this is when the equipment really does matter. If you're showing things like this, maybe you're doing needle point or you're doing how to draw color by numbers. Um, so if you have really heavy shadows on part of your artwork or part of your project and people can't see, um, that's when you're hurting your content. So let's see one of what what it looks like when it's all done. So you guys can kind of make a decision for yourself. And this is actually for, um, like a YouTube competition. And I want to talk about that tomorrow on how doing stuff like that that's scary is also a great way to, like put yourself out in front of new audiences. But you have to wait for that toe tomorrow. Way, way, way. So with that video, obviously, that's not an everyday look, except for in my household girls. In the experiment, it usually looks something like that, but I just took little snippets that obviously wasn't the full tutorials, just snippets to show you all the different components. The lighting for this video had to be on point to make sure that I didn't do anything unflattering and that it showed the detail of the product I was using and the actor effectively using the product and then also the camera that I was using. It was the GH four had the lens on it at more particular lens that's suitable for close up shots on Ben. I know you break down the anatomy of the video, but I just want to draw attention to the context of this video, not only in my showing and highlighting very detailed how to tips on and steps. But who is it for? This was to, I guess, attract attention from a very major brand. And so that's why I'm OK with having more professional putting a lot more effort into it because I want to make a statement. I want to show like this is the level of quality you can expect when you work with me. So I actually am a lot more. I came to have a consistent, really bright white lighting. It's very suitable to my brand and that sort of thing, and because of that, I attract big brands who also like that, that look who can see their product in my videos and, um, and just opens a lot of doors been able to work with really awesome brands like Loreal and big box companies send me stuff all the time because they want to be featured in my videos because the videos make the product look good. Um, but I want to kind of contrast on 32. Look here because for somebody like Kyler doesn't matter. He could be in his room and it could be crappy lighting and you could barely see his poster. And that's fine, because that's kind of when I think of like, teenage boys, I think of them in their messy rooms with, like, clutter and action figures and stuff. So, um, don't look at this video and think I'm never gonna have a video that looks like that because there's a good chance you don't even need a video that is editorial or very specific. Um, but when you watch that, would you say that I have ah, credibility in makeup application or beauty in general? Absolutely. I mean, even with the graphics, it shows like this is a presentation. I'm packaging it. The whole thing to present and and that effort will attract what you get in return like you're are away for that

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.