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Why Quality Video Matters

Lesson 18 from: Grow Your Business with YouTube Marketing

Whippy Cake

Why Quality Video Matters

Lesson 18 from: Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

18. Why Quality Video Matters

Lessons

Class Trailer

Day 1

1

Class Introduction

12:02
2

Whippy Cake's First Video

10:43
3

The Key YouTube Checklist

09:41
4

Kari Kinsey Video Evaluation

10:38
5

Kelsey Tuia Video Evaluation

08:46
6

Kylar Tubbs Video Evaluation

09:54
7

Shaina Longstreet Video Evaluation

08:43
8

Audience Experience Feedback

07:55
9

The Importance of Pre-Production

20:19
10

Collecting Content Ideas

15:33
11

Offering Value with Content

05:13
12

Organizing Your Content

08:25
13

Planning Your Shoot

05:54
14

Planning Your Script

05:57
15

Planning Your Shot List

03:23
16

Planning Your Storyboard

06:16
17

Finalizing the Script

07:48
18

Why Quality Video Matters

07:48
19

Different Video Styles

14:21
20

Recording Options

11:51
21

Audio Hacks

10:28
22

The Importance of Lighting

08:23
23

Additional Production Hacks

12:12
24

Backdrops & Locations

20:07
25

Shooting a Video

46:11
26

Recap on Production Tips

10:01

Day 2

27

Heather Scherie Video 2 Evaluation

11:21
28

Jef Rawls Video 2 Evaluation

14:00
29

Kylar Tubbs Video 2 Evaluation

13:14
30

Shaina Longstreet Video 2 Evaluation

09:29
31

Kari Kinsey Video 2 Evaluation

10:27
32

Video Progress Discussion

15:00
33

The Importance of Branding

21:57
34

Editing Software Options

10:50
35

Final Cut Pro Tips & Tricks

40:09
36

Editing Whippy's Video

11:24
37

Adding Music

06:18
38

Optimizing for YouTube

07:58
39

SEO & the Keyword Planner

13:41
40

Creating a Description & Adding Tags

15:39
41

Ads, Monetization, & YouTube Affiliates

08:49
42

YouTube® Analytics

09:55
43

Advanced Settings & Commenting

15:05
44

Playlists on YouTube®

03:23
45

Using Visuals on Your Channel

04:33
46

Annotations & Transcripts

09:28
47

Linking & Ping Backs

07:03
48

Collaborations

04:03
49

Social Media

07:13
50

Email & Newsletters

03:55
51

Facebook Ads

03:28
52

Driving Traffic To Your Site

11:22
53

Pitching

16:48

Lesson Info

Why Quality Video Matters

we're gonna start off by showing the difference between having quality and not having quality. And then we're going to back it up and start from beginner ground level. Don't know anything, just got an IPhone or don't even have an IPhone yet. Help me, please. But I like to do that contrast of Wow, I can see how there's an evolution of getting better and then also of how it can really pull people in. And then we'll talk about how some people don't even need to go as extreme with their production because the real nous or the behind the scenes where the action cam is actually more ideal for their audience. Um, but I like to say it's not about being perfect, it's about getting better. And I want you guys to just in green that in your head, because if you if I am just going to be, if I tried to get my first video to be like a video I make now, I never would have started on YouTube ever. I wouldn't I would never have been able to attain that. And every video that I've done has taught me somet...

hing and how to get better and what what the viewer likes and all of that. So, um, I have a great example. I do make up tutorials. Andi, on the left. Here, This this before a shot was a flawless skin makeup tutorial. Um, I was getting a lot of questions from people like you're seeing always looks still flawless. What make up are you using? And it was a big miss missed opportunity because the equipment that I used to record this was so fuzzy. This was like the best shot from the whole video, and I'm showing them, like, detailed work like it looks the same. My face looks the same before and after because it's just grainy and can't. There's no clarity in the photo. This is a still shot from a video. I did this last within the last month, and I mean, you can see the detail of my face. I mean, you could see my pores in this video. So it's a true life translation of what this product is going to dio what I look like without the foundation, what I look like with it on, um and that in cases like this is when the equipment really does matter. If you're showing things like this, maybe you're doing needle point or you're doing how to draw color by numbers. Um, so if you have really heavy shadows on part of your artwork or part of your project and people can't see, um, that's when you're hurting your content. So let's see one of what what it looks like when it's all done. So you guys can kind of make a decision for yourself. And this is actually for, um, like a YouTube competition. And I want to talk about that tomorrow on how doing stuff like that that's scary is also a great way to, like put yourself out in front of new audiences. But you have to wait for that toe tomorrow. Way, way, way. So with that video, obviously, that's not an everyday look, except for in my household girls. In the experiment, it usually looks something like that, but I just took little snippets that obviously wasn't the full tutorials, just snippets to show you all the different components. The lighting for this video had to be on point to make sure that I didn't do anything unflattering and that it showed the detail of the product I was using and the actor effectively using the product and then also the camera that I was using. It was the GH four had the lens on it at more particular lens that's suitable for close up shots on Ben. I know you break down the anatomy of the video, but I just want to draw attention to the context of this video, not only in my showing and highlighting very detailed how to tips on and steps. But who is it for? This was to, I guess, attract attention from a very major brand. And so that's why I'm OK with having more professional putting a lot more effort into it because I want to make a statement. I want to show like this is the level of quality you can expect when you work with me. So I actually am a lot more. I came to have a consistent, really bright white lighting. It's very suitable to my brand and that sort of thing, and because of that, I attract big brands who also like that, that look who can see their product in my videos and, um, and just opens a lot of doors been able to work with really awesome brands like Loreal and big box companies send me stuff all the time because they want to be featured in my videos because the videos make the product look good. Um, but I want to kind of contrast on 32. Look here because for somebody like Kyler doesn't matter. He could be in his room and it could be crappy lighting and you could barely see his poster. And that's fine, because that's kind of when I think of like, teenage boys, I think of them in their messy rooms with, like, clutter and action figures and stuff. So, um, don't look at this video and think I'm never gonna have a video that looks like that because there's a good chance you don't even need a video that is editorial or very specific. Um, but when you watch that, would you say that I have ah, credibility in makeup application or beauty in general? Absolutely. I mean, even with the graphics, it shows like this is a presentation. I'm packaging it. The whole thing to present and and that effort will attract what you get in return like you're are away for that

Class Materials

Bonus Materials

Blog Draft sample
Content Calendar Sample
Content Calendar Template
Content Calendar Template
Recording Script Template
Sample Recording Script
Shot List Sample
Shot List Sample
Shot List Template
Storyboard Sample
Storyboard Template
Tips for Pitching Outlets
Video End Cards
YouTube Banner Template
Day 1 Slides
Day 2 Slides
Whippy Cake's Favorite Resources
Video Dos and Donts
Brainstorming Your Video Content
Assignment 1 - Quick Start Video Guide
Assignemt 2 - Advanced Video Guide
5 Tips To Boost Your YouTube Audience

Ratings and Reviews

user-f00b67
 

I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student
 

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student
 

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.

Student Work