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Grow Your Business with YouTube Marketing

Lesson 27 of 53

Heather Scherie Video 2 Evaluation

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

27. Heather Scherie Video 2 Evaluation


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Heather Scherie Video 2 Evaluation

yesterday we got to watch some of our in studio participants first videos on. But that was before we even met here. Creativelive. We just gave them our bonus quick start guide. And they totally took the liberty, did their own videos. We watched him, we critique them, and then they learned a whole bunch more throughout the day. And at the end of the day, we gave you guys a challenge to make a second video using everything. Those those advanced tips that you learn until that was what I was up all night. I could not stop watching your videos. And I was just so blown away with how above and beyond you guys took it. I think the audience is just gonna be really excited. So I'm gonna show we're gonna start to get into some of those videos. But they also want to give you ah, heads up of what we're talking about today. So if you're not sure if you should stick around or what parts you really need to hear about, I can kind of guide you on that. So this first section again, we're gonna be watchin...

g those videos and breaking them down what went well, What didn't What was your experience? Are you feeling more confident? Are we overcoming those barriers that were preventing you from doing you to before? And then we're gonna take the video that I recorded right here with your guys is help, and we're gonna edit it in really software live. You is gonna be watching it and seeing the process of adding a really basic D I y editing nothing fancy, Just real fun. Make it your own. And then after lunch, we're going to take that video. We're gonna put it on YouTube life, which is exciting. And you guys get to watch me go through all the steps of how I optimize a YouTube video so that it's not just sitting there in the cobwebs, hoping some Paulo work will come and watch way. We're gonna set it up for success so that people will be able to find it from all different parts of the Internet. And then after we'll take a break after we get through that hole, it's gonna be a lot. I mean, I love toe overshare. I would rather you go home feeling like you learned so much that you couldn't even absorb it all. And but I will give you a break and we'll come back and we'll get into all of the post promotion part. I'm talking stuff that you can dio outside of YouTube things that you could be your own PR agents. You could be your own marketing team. And I'm gonna show you all the different ways that you could do that. So plenty of reasons for everybody to stick around for the whole day. But luckily, we got to start off with the best part. And that is really people. Absolute beginners making Massa prod progress in one night, not even 24 hours. We're talking 12 hours, so let's get into some of those I wanted to start off with. We did show four people videos yesterday to kind of mix it up. I'm gonna introduce two new people today, and then we'll come full circle on two people that are three people that way. Watched yesterday. So, Heather, we didn't give you a chance to introduce yourself yesterday. You want to tell us just a quick second about who you are? What you do your video? Yeah. My name's Heather Suri. I'm a professional interior designer. That's really excited about growing my business with YouTube. So this is awesome. This is my very first time ever even watching my cell phone cameras. That was really fun, but yeah, yeah. Heather's credit to this is her actual first video. She said she showed me yesterday at the end of class. I signed up for you to the long time ago, and I've never gotten to the point where I could post a video and I'm like, you're gonna do right? And she had that video done so fast. Just wait. You're gonna be so impressed. And after this break, well, I'm just kidding way I want our So that's right tear to my eye because I did not notice one jump cut. Did you record the whole thing start to finish in one take? I did. First try, I feel like you're rivaling because sometimes sometimes I could call the one take wonder when I'm like on it. And I could just get my lines really well. But I have never done a whole video in one take so half Teoh before I get until all of my praise I want to open it up to first our live audience, your comments and D backs and then online Be prepared. Go ahead, Heather. You nailed it. It was so good. I can't believe that was your first ever video. Beautiful layout. Rule of thirds. Nice. You get a little glimpse of your of your styling capacity. I loved your call to action. Uh, I mean, it was specific. It was subscribed. It was comment. Let me know what you want from me. It was really good. One thing I kept wondering who the we was that that's my only my only thing about it. I wasn't sure if you were if you worked alone or if you do have more on your team or that was my only little critique. But otherwise I can't believe it was all one cut. Just just really good. You nailed it. Nice job. Absolutely. Anybody else wanna comment before we turn it over to the audience? Healthy. I know you were so nervous about this. I was so proud of you because I didn't think you were gonna actually do it. And you're so busy and all that. But when you finally posted, that's not on Facebook. I was so excited. I got on lay, of course, and I was like, Oh, she posted. But I really enjoyed that. You explain three things and it kind of gets in, like, excited to come back. Like I kind of was hoping you were going to start explaining them. But since you did it, it's like, OK, OK, OK. We'll come back, you know, I mean, I would come back anyway, but I just love that you've got them subscribe now and these three things will be yours kind of thing. Really good. Really good. I'm trying to be patient. Go ahead on way. Got more from folks online. We had a lot of people who said that was her first video ever. Lausa on says adorable. Watch those clapping hands, though. You did that a little bit. Uh, let's see. A digital real photo Heather. That was great. The background and everything was spot on. Very informative. Couple people did note the bouncing video, though the it was a little drifting and they were like, Hey, we just want to see the lamp in the background. So giving you a little bit too much headroom there, Kate small things says she's really likeable and that translated well on film, Melissa says. It leaves me wanting to subscribe. It was a great lead into what I presume will be great content. Yes, I mean, I agree with all of that. And it's funny because you can really sense people were like trying. We're like digging to find something negative to say because it's that good. I mean, you are a natural, and I will be holding you accountable for sure, because if it's that easy for you to communicate such really great, useful content, you have no other reason. And I mean, I want everything in in this video. And if you're an interior designer, I mean high that for you. Oh, let's start with the horse. Where to find me. But seriously, that's the whole point. And I was I heard every word you said, and I saw all the subliminal messaging, and it was just greatly packaged. And in fact, I I feel like I have a trained eye for specific things like Shaky Cam and I didn't even notice. I'm gonna have to go back and re watch the drifting camera because I was just so intend to you and how adorable you are and the clapping like I mean, if you're wearing a micro specific cameras still really pick up on that. I'm the worst with my hands. I'm like hitting myself in the table and clapping like a mad person. So I you'll see me like, Call me. I'm just It was one take. I can't have to move on. Congratulations, Brava! If there was YouTube awards, there are you tube awards. You deserve one. That was amazing. So I think that one thing that also was noted was the audio was a little bit off. I think that might have influenced it. It's like I think that the hen clapping like it's almost you're playing patty cake with yourself. And like if you have a better audio like Mike than it doesn't affect, it is absolutely Yeah, exactly. I feel the same way. I mean, but again, it's like little things, like all you have to fix his hand clapping. I'll trade you places

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.