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Grow Your Business with YouTube Marketing

Lesson 15 of 53

Planning Your Shot List

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

15. Planning Your Shot List


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Planning Your Shot List

This is a very structured shot list. Um, and this is I think it's only available if you buy the class, but, um, it's a template that you can actually fill out and populate on your own. And people use these for movies. You don't have to be. You don't have to make it overwhelming. Um so if my intro, I know I'm gonna be talking to the camera. So, um, I'm gonna be in my office. Usually I talk I record in my office so that so location and I don't want to start out, like with the camera really close to me, cause instantly people will be like, Whoa, I didn't know I was gonna get all faith. So I know I want the debt to be I don't want me to get up So I know I want the shot type to be mid, you know, like shoulders up and then the movement, like I am just doing an intro. We'll keep it simple. Still, movement, no movement. And then it's a talking head shot. And talking head just means it's you talking. You're not demonstrating anything. There's no other components to it. And then who is the subje...

ct. Lee. Sometimes you'll have characters in your video. You can fill this out, put all the characters in the different shots. Sometimes you'll have objects. So in this shot, I know it's going to be just the nail polish remover and a cotton swab so you could get a specific issue. Need Teoh. So after my intro, and I'm just in a skin through how this goes But if you notice it goes tip 1 to 2. Tip three and then it starts over. So these are all talking heads. Tip wanted to tip free. So I'm gonna record all of me talking head at one time. If it's in my office location, I'm gonna record those all at one time because I'm not going to record this part. Go down in my kitchen, recording the mixing. Come back out, Tell the second step, go down to my bathroom. Put it on, come back, tell the third tip. No. So you record based on efficiency, right? And having it mapped out like this makes it so much easier. So then I start over on tip wanted to tip three. Tip one. I'm That's the scene. That's the clip that's going to be showing in the video, but I'm in a new location of in my kitchen and mixing these home ingredients for the spatial script. And then with 22 I'm in a different location. I'm applying the facial scrub. You get the idea. But once you get toe editing, that's where it gets so fun. Because you have this extra footage to reinforce the message that you're sharing against. Sit here and tell you, Go get some lemons, aspirin and baking soda. Mix it all together, put it on your face and it's like a D I Y chemical pill. Great. No problem. Or I can show them. Look how easy it is to cut lemon on squeeze. I'm next thing and I'm applying to my face. People are going to relate to that way more. They're gonna be more anxious seeing how easy it is for them, and it will make your videos more enticing.

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.