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Planning Your Shot List

Lesson 15 from: Grow Your Business with YouTube Marketing

Whippy Cake

Planning Your Shot List

Lesson 15 from: Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

15. Planning Your Shot List

Lessons

Class Trailer

Day 1

1

Class Introduction

12:02
2

Whippy Cake's First Video

10:43
3

The Key YouTube Checklist

09:41
4

Kari Kinsey Video Evaluation

10:38
5

Kelsey Tuia Video Evaluation

08:46
6

Kylar Tubbs Video Evaluation

09:54
7

Shaina Longstreet Video Evaluation

08:43
8

Audience Experience Feedback

07:55
9

The Importance of Pre-Production

20:19
10

Collecting Content Ideas

15:33
11

Offering Value with Content

05:13
12

Organizing Your Content

08:25
13

Planning Your Shoot

05:54
14

Planning Your Script

05:57
15

Planning Your Shot List

03:23
16

Planning Your Storyboard

06:16
17

Finalizing the Script

07:48
18

Why Quality Video Matters

07:48
19

Different Video Styles

14:21
20

Recording Options

11:51
21

Audio Hacks

10:28
22

The Importance of Lighting

08:23
23

Additional Production Hacks

12:12
24

Backdrops & Locations

20:07
25

Shooting a Video

46:11
26

Recap on Production Tips

10:01

Day 2

27

Heather Scherie Video 2 Evaluation

11:21
28

Jef Rawls Video 2 Evaluation

14:00
29

Kylar Tubbs Video 2 Evaluation

13:14
30

Shaina Longstreet Video 2 Evaluation

09:29
31

Kari Kinsey Video 2 Evaluation

10:27
32

Video Progress Discussion

15:00
33

The Importance of Branding

21:57
34

Editing Software Options

10:50
35

Final Cut Pro Tips & Tricks

40:09
36

Editing Whippy's Video

11:24
37

Adding Music

06:18
38

Optimizing for YouTube

07:58
39

SEO & the Keyword Planner

13:41
40

Creating a Description & Adding Tags

15:39
41

Ads, Monetization, & YouTube Affiliates

08:49
42

YouTube® Analytics

09:55
43

Advanced Settings & Commenting

15:05
44

Playlists on YouTube®

03:23
45

Using Visuals on Your Channel

04:33
46

Annotations & Transcripts

09:28
47

Linking & Ping Backs

07:03
48

Collaborations

04:03
49

Social Media

07:13
50

Email & Newsletters

03:55
51

Facebook Ads

03:28
52

Driving Traffic To Your Site

11:22
53

Pitching

16:48

Lesson Info

Planning Your Shot List

This is a very structured shot list. Um, and this is I think it's only available if you buy the class, but, um, it's a template that you can actually fill out and populate on your own. And people use these for movies. You don't have to be. You don't have to make it overwhelming. Um so if my intro, I know I'm gonna be talking to the camera. So, um, I'm gonna be in my office. Usually I talk I record in my office so that so location and I don't want to start out, like with the camera really close to me, cause instantly people will be like, Whoa, I didn't know I was gonna get all faith. So I know I want the debt to be I don't want me to get up So I know I want the shot type to be mid, you know, like shoulders up and then the movement, like I am just doing an intro. We'll keep it simple. Still, movement, no movement. And then it's a talking head shot. And talking head just means it's you talking. You're not demonstrating anything. There's no other components to it. And then who is the subje...

ct. Lee. Sometimes you'll have characters in your video. You can fill this out, put all the characters in the different shots. Sometimes you'll have objects. So in this shot, I know it's going to be just the nail polish remover and a cotton swab so you could get a specific issue. Need Teoh. So after my intro, and I'm just in a skin through how this goes But if you notice it goes tip 1 to 2. Tip three and then it starts over. So these are all talking heads. Tip wanted to tip free. So I'm gonna record all of me talking head at one time. If it's in my office location, I'm gonna record those all at one time because I'm not going to record this part. Go down in my kitchen, recording the mixing. Come back out, Tell the second step, go down to my bathroom. Put it on, come back, tell the third tip. No. So you record based on efficiency, right? And having it mapped out like this makes it so much easier. So then I start over on tip wanted to tip three. Tip one. I'm That's the scene. That's the clip that's going to be showing in the video, but I'm in a new location of in my kitchen and mixing these home ingredients for the spatial script. And then with 22 I'm in a different location. I'm applying the facial scrub. You get the idea. But once you get toe editing, that's where it gets so fun. Because you have this extra footage to reinforce the message that you're sharing against. Sit here and tell you, Go get some lemons, aspirin and baking soda. Mix it all together, put it on your face and it's like a D I Y chemical pill. Great. No problem. Or I can show them. Look how easy it is to cut lemon on squeeze. I'm next thing and I'm applying to my face. People are going to relate to that way more. They're gonna be more anxious seeing how easy it is for them, and it will make your videos more enticing.

Class Materials

Bonus Materials

Blog Draft sample
Content Calendar Sample
Content Calendar Template
Content Calendar Template
Recording Script Template
Sample Recording Script
Shot List Sample
Shot List Sample
Shot List Template
Storyboard Sample
Storyboard Template
Tips for Pitching Outlets
Video End Cards
YouTube Banner Template
Day 1 Slides
Day 2 Slides
Whippy Cake's Favorite Resources
Video Dos and Donts
Brainstorming Your Video Content
Assignment 1 - Quick Start Video Guide
Assignemt 2 - Advanced Video Guide
5 Tips To Boost Your YouTube Audience

Ratings and Reviews

user-f00b67
 

I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student
 

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student
 

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.

Student Work