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Grow Your Business with YouTube Marketing

Lesson 6 of 53

Kylar Tubbs Video Evaluation

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

6. Kylar Tubbs Video Evaluation


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Kylar Tubbs Video Evaluation

and we have our next viewer or next participant video. I just knew that I want to see the kid, right? So I figured like that would probably be like everybody. What's his videos look like? What's his starting point? And I love that. He also represents, like a huge portion of YouTube, and I couldn't fall in that same category. He's a blogger, essentially, so he's not selling a product or a service. He is the product, and there is, I mean, huge value in that. That's again. You become your own celebrity, your own icon, and you can work with math, massive brands doing that. And so Cuyler, would you like to introduce yourself to us and kind of tubs of lager? Uh, minds, not ever good. Like I said when I watched the video, I feel like I'm falling asleep because, like kissin rely if you're feeling really happy, you know. But then when you watch the video, you're like I look like I'm going to go to sleep because video takes 50% of your thoo z atom and throws a boy. So you got to remember that I ...

love that he just totally pulled a tip from the creative live blogged. You guys haven't been watching those quick tips, but he What he said is so true. When you turn on the video, it's automatically gonna take 50% of your energy away. And that's why having a recording buddy is so great. Christie, health me when I'm doing video and shielding. Stop more energy, Do it again because she knows when I'm watching it. Later, I'm gonna be thinking the same thing. Like I'm I'm like, I don't care again slouched. It's not translating. You have to overcompensate and bring your game. All right. So should we watched c? And again I cut back block. Okay on YouTube blog's air, like 20 minutes long or longer. His was only, I think five minutes or six minutes. But I just took little clips that I think you guys are gonna enjoy because I love this. Okay, well, sorry. I will not again. Let me just replay that. Darn it. Well, the second part of he did have footage from a GoPro camera of him going down a water slide just like really fun, entertaining shots. And then he was narrating over it. Um, I wish if you guys, we will get the link to it in Facebook. Maybe somebody's watching can get it from Kylie's. You to channel and put it in Facebook so you can see it. But to kind of explain what he did again, he took a bunch of clips from his trip. Waterslides underwater. Really, really cool. Looking to go pro like perspective is so fun to watch. I could, without any dialogue, I could watch. Then they went to a ranch and they fed cows. And he described, like what? The cow who looks like which is really interesting because I had no idea. And then we wrapped it up with a little cow pooping action Close up on. And then at the end of it, he said, Hope you guys enjoy, like, don't forget toe like subscribe and share your comments like That's great. Um, but let's let's get something back just on his intro, just to let people know who may be watching this live right now, we do have people who are sharing that link in the chat rooms. He could get there as well views up in. Yeah. All right, folks in the room. What did you like. What do you think you can improve on never having done it well again. I kind of like his energy. He seems to be really engaged. He seems to be talking to people that actually, you know, that care about what's going on in his life and has a lot more organized. And I was at 11 years old with the camera, so I think that's very impressive. I think my favorite part was this little happy dance at the beginning. I'm ready for this confidence of an 11 year old. Can I get some bottle that up, distribute millionaires, anybody else in the room We do have. I got a lot of fans, a lot of fans out there, very confident, a lot of comments about how confident and comfortable you are. Melissa says. He's very confident. We have little girls, Protein says. He's very comfortable on camera. That's wonderful. Then we have, for example, J. Burns, who says, I wasn't a fan of his hat brim flat and facing up like that because of the perspective in angle with the camera, and looked a very large and really overpowered your face. People want to see her thanks. We had time. Capsule was wondering what is the wind noise in the background? Time capsule also said, though he really does have great eye contact, it makes you think he's right there talking to you in the room. Let's see, we have other comments. Uh, like, uh, Whip me cakes came out there says, hey, hooked me with stats. kids for builds, one van, 2500 miles. Way to start that. Kim W Good eye contact with the camera. Tierra que. He should move the camera up higher. I want to see what's on the hat on. Somebody else pointed out that the picture above it was a little distracting as well. Yeah, absolutely. And I have, like, I love to get feedback. Andi, kind of, you know, as an influencer is, I feel like the boundaries air much broader, which is kind of a bad thing because you have more room to flail around and make bigger mistakes. And so what? I would love to give you feedback as faras things to keep in mind. When you're an influencer of lager, you're essentially an entertainer, which means you have to be on. Hey, what's up it's Kyler. I just went on vacation with my family and you will not believe this. There was 10 kids in one car and four adults that we got to pester the whole time. Show me this battle wagon saying that is holding 14 people. I want to see that and then talk about I'm gonna give you my worst experience or why this was fun or why this wasn't fun. You have to, even though they know that they're just watching you tell a story. They have to know why you're telling the story. Was it a good experience, A bad experience? Does something unexpected happen or something sad happened like you have to kind of prepare them for what they're about to see just again, like in a TV show. Usually they set up the plot of that episode in the first couple minutes. You know, it starts with somebody I don't know, injured and rushing to the hospital. And then you watch the rest of that episode to find out what happens. So you want Teoh as an as of lager or an entertainers? Well, probably kind of keep me in greeting in your mind. You have Teoh always be asking yourself, How can I capture their attention? And how can I wow them when they're not expecting it? But, yeah, I definitely love just the confidence. And like, totally fearless and talking to the camera. Other things to keep in mind, like, definitely the perspective, the camera perspective. You know, whether it's portrait, whether it's just hitting you at on unflattering or like, especially IPhones and GoPro's, they will, um, work you're framing. So keep that in mind. And also, when you're an entertainer just like any athlete or TV star, what happens when you see them wearing something? Where'd you get that? Who were they wearing that is going to become a big vocal point and also how you're going to start attracting brands and people toe smelters to work with? They're gonna want to know, Like she said, What hat? Whose hat is that? You know that billabong. What they want to know what you're wearing. The kaehler has that good. So Giraldi points out, I actually like the ghost recon poster in the back because it helps relate to other young viewers. People see that you're using stuff that they also like exactly like Well, look, I must be like me, right? And another thing to keep in mind with the whole entertainer influencer aspect like those are the people on the really successful one on YouTube who have, like millions of subscribers and their houses are totally messy. And that audience is a lot more forgiving cause they're not there to see structured, put together professionalism. They're there to see real life and what you like and things like they will much rather see what kind of poster you have any room than a blank wall because they want what you what you want and they want to connect and see if they identify or not. And I noticed on your channel you do like, ah, lot of everything and in karate and air, soft guns and very athletic adventure driven. And so, you know, having a gaming poster in the background is very fitting, just like breast that

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.