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Grow Your Business with YouTube Marketing

Lesson 21 of 53

Audio Hacks

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

21. Audio Hacks


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Audio Hacks

I know people see like, really elaborate settings setups, you know, with lights and all Mike's, and they can give your doing video. You automatically have toe have all that, and you really, really don't. Um, but in some cases, when you do, there are affordable and user friendly options. So let's address the painful one, which is audio. Um, the best fixed for audio is where you record because most phones and cameras have pretty decent audio pickup. It's just when you have all the access traffic, kids, animals or very echoey rooms, which is something I have all the time. I have all hard floors, so I always have, like a large, echoey room sound in my videos. If you're starting out, I feel like it is way more realistic for you to find a quiet location than it is for you to pick up on something that's like an external mike or using a lab mike and learning how to sync it with your recording. Um, what I do is film at like 23 in the morning. That's what my kids are sleeping. That's what my hou...

se is quiet, and that's when I can record continuously without getting interrupted. That's not always realistic, Teoh. Everybody, I don't always record them, but that is a way a work around from the excess noise working in room with rooms of lots of carpet and pillows and couches, and my full of stuff will really help. Your sound quality kind of sucks, so because you're most likely in a Claudie cluttered dirty room. But, um, for those who are wanting to experiment or try something a little bit more advanced, you have the ability to get a lab Mike, and they have from all ranges. I've got to hear that I got on Amazon. One was $3.1 with 50. Um, I think I got like, a pack of six or something, so it's got like, the little wind protector. This will kind of cut down on wind and hair brushing against it. You get what you pay for. It's not the best. Like when I import audio recorded on this. I always have to boost it really high, because even though it sounds decent for some reason, the incoming audio records at a really low level and then for something like this, Um, for $50 It's great. I mean again, I'm not trying to promote professional grade A videos. I can't tell the difference, or they can understand what I'm saying. I am happy with it. Um, when a step up from this would be one that connects, they usually will have a box that connects with your camera. So what happens is when you press record on this is capturing the audio from your might and attaching it to your video. So when you import your video to your computer, it's all together. When you're using something cheaper that's more affordable if it's going to cost you a lot more work. So what you would do is plug this into your phone and then use a nap or even just a voice memo app that comes on your phone. And you would have Teoh hit record on that hit record on your audio recorder collapse so that you have a distinctive noise tow, line them up and make sure that you keep recording the whole time because sometimes you'll record the audio, but not the visual, and then you have to do it over again. It's very and making sure that they're both recording at the same time, it's a lot more work, and then post production is even more work. If you're recording multiple clips, you have to time every single one. Otherwise, it will be like Hi, Becky, have you seen the deals like that? Like what is wrong with the audio? My Internet is most likely because they didn't line up their audio If you're in a pinch, We were recording video for creative life, actually. And, um, about recording video. But somehow I forgot half my supplies, including a lab Mike. So I went up Teoh, my husband's Daphne that only have headphones. Can I borrow them? And he's all Yeah, sure. And so then I think things and it grabs the Oh, So, um, headphones like this, these air just apple headphones. They come with a mic on in their meant for like when you're talking in the car when you could talk in here, what you can do, and I I'm not kidding. This is the exact Mike. What you can do is cut off the head phone part just doesn't do anything. It just makes it so that you don't have a little dangly while you're talking tell a story today, Um, so cut off the head Phones see here wrong on so many levels. But I think a lot of people who have multiple apple devices included with all of them. So I got, like, a couple sets that just sitting in my drawer, I just want to cut him up to kind of be destructive. There's probably some, like, really high tech people watching being like. So all I did was, um I'm gonna show you guys. I have a couple different clips here, and we only had a paperclip, but you can use a hair clip. I've got one like this is probably a little bit better because it has jaws, so it will clasp under your shirt a little bit better. So all we did was take that paper clip, open it up. I put no kidding, Scotch tape around it. And then I split it on like this, and it was actually less noticeable than my actual lab. My So it's even going the right way. Not too shabby. So then you would run this through your shirt and hide it and you be plugged into your phone recording. Well, it's going to get great audio. And the great thing about doing these these are meant to cut out car traffic and loud when you're talking on your phone. That's why they designed them. So that will pick it will cut out that extra noise. So you've been here who you're talking to better. So, um, that a definite option for you and I all I can say is just experiment. Try it. If it becomes where you spend so much, if your recording so many clips and doing this I'm telling you, it's gonna take forever toe add it and get all those audio files sync up. So if you're gonna do that record one long clip walking together in your editing mode and then you can cut out all the extra parts of the footage that you don't need again, the focus here is just on getting it done, doing it and not having to have a background in video. There are a lot of a lot of discussion. Obviously, we have a lot of like videographers and photographers in that in the chat who are like, Well, it's just easy. You just use your DSLR, but for a lot of people. It's not easy, and I think that that's okay. To mention and to feel OK about like a lot of people on YouTube. They just have something to say and don't care about the video site. But I think it's still important that we get good quality and you can do it with these simple tools. One question that somebody had. What about cheap digital camcorders there, many available for under $100? Do you think about those? So remember the shot the before shot, the makeup where you couldn't really see some people claim, like a little 12 pick megapixel camera. So great, Um, I don't always think so. I think you go with the people who with the brands and the products who are an expert in that area. So I'm not gonna like name names or anything. But there are some, um, digital companies who make phones and cameras and camcorders and MP three players and so on and so forth. I mean, people use MP three players anywhere, but do you want to go with somebody like that is making a ton of stuff, or do you want to go with somebody who is just video. If you're really really you care a lot about the quality of the picture. Go with them with a brand or you get what you pay for it. So go with and it's worth the investment I feel like for something. And then maybe one more people voted for this as well. Is it an absolute No no to use the camera on your laptop. Thanks so much, Christine. I mean, here's a question for you. Which video do you like more? The the one with a little bit crappy audio or shot on a webcam or the one that's beautiful, Perfect. With a great camera that never gets posted. You like the one that done that you can see. And so if you're only means or know how is your webcam? Do the webcam make video, make content and then eventually it will open up doors. I mean, me starting on my webcam helped me to progress to a point where I was getting jobs that I could afford to pay for a videographer. And I love it because it takes the whole side like I've taught myself how to do all this stuff. But I'm not passionate about it. So if I can get to the point where it's financially reasonable toe higher too delicate, that roll, I'm absolutely going to do it. And I love my videographer. He did the Knicks make up one so in anyways, um, so, no, you can absolutely use a webcam or a generic camcorder. Compact camera. If it gets you there, do it.

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.