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Grow Your Business with YouTube Marketing

Lesson 22 of 53

The Importance of Lighting

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

22. The Importance of Lighting


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

The Importance of Lighting

some other features that we can talk about would be lighting. And lighting is sometimes as technical as settings on your camera because a lot of people think if I shine a light on it, great, I'm in a dark room. I'm gonna turn a light on the subject and it's gonna fix the problem. And that's not the case. You can go shine a light on somebody. If I just turn this light and put it on my face, I'm gonna look 10 years older. You're gonna see every flaw and tons of shadow and contrasts, whereas in the makeup video it's all evenly lit and smooth and glowy. A lot of times, when you introduce lighting, you introduced new problems and what kind of go into that when we're recording? But I do want to show you that there are affordable options available that all of you guys can get. These are studio lights that I got on Amazon, and they're like, I think this one's 45 this 1 65 or watts, but this one's equivalent to like 800 watts. So one of these is like hold onto these, um, that. See who these is...

They will cook you like a turkey. So you ask my production team. They just, like, slap himself in like I could because I know they're just going into our furnace for two hours when we're recording with these gets really, really hot, especially when they're shining in your face and these are sold on their own, usually in a in a pack, and then you can use them, purchase them on something like a light stand. And these stands air really cool and super multifunctional because a stand like this doesn't always come with a head, so you can use it as a photo backdrop. Like over here, you can attach a. Of course, I can't think of the name a light socket and then put your light bulb in it. You can attach a light ring. You can attach a tripod head on it. Very functional, but so something like this would be great for people who have really dark rooms. And you're trying like, say you're doing a craft video or how to video. Um, what people want to do is go and point this at the subject. But what happens? Don't say I want to do a tutorial of cutting this up, and I wanna have amazing lighting. So I'm gonna get the light post is close to pot as possible. So I have this light is shining directly on it. It should look amazing, right? Oh, I just totally clips my whole whiting idea with the camera. It's a problem. Total eclipse of the phone booth. Um, so I say that to you because I don't want you to be like I need good lighting. I want my videos to look like would be cake. I'm gonna go buy everything chyna mole on me. I'm gonna be so lit up like a Christmas tree. The city is gonna be awesome because chances are you could be taking away. But again, we'll get into more of like, the technical side of what happens when it's like, directly on you or what happens when you are just filling a room. But my cheese is I get these bulbs that are very bright and I'll problem up. I have, like, eight foot ceilings in their white and white walls. Still properties up all the way to the ceiling, Turn them on and it feel it bounces off the ceiling, the walls and my white floors, and it is a fill light for the whole room, so it almost mimics daylight. That's way easier for me. Technically, then toe Okay. Is it to close? Is that this touched Shut? No, too far back. And when you start incorporating multiple lights and only gets more technical more time consuming and that kind of plays into why it's so important to batch videos recorded more than one video at a time. Because once you get your camera settings right, get your tripod set up and you clean the one little section of your house that you're gonna recording because we all do that. And then you set up all your lights like that's 45 minutes or an hour, and then you're gonna recorded three minute video, no record a whole bunch all at one time, and then go change your shirt 10 times, totally a different day. So that's this is definitely one of my little safety tricks that I use t make my videos really bright and have that consistent. I actually intentionally like my stuff to be just a little bit overexposed because its distinctive doesn't mean that you need to go and do that. You can find things to do. Maybe you really over saturate everything. Maybe there's a gentleman on YouTube. My husband loved them, So you do like. But he records most of his videos in his car. He goes and gets fast food, and it does taste testing. You know, so many people on YouTube record from their collars. Yeah, but that's their point of view. And he knows the people like people watching his video or the people like him. Like my husband likes to get fast food and eat it immediately. So it's not always about having great perfect studio lighting. It could be that having something that's less than perfect could be the thing that makes your video more unique. And stand out. Um, this is really, really great for talking head videos and also for tutorials. So this is a ring light. The benefit of using a ring light is this figure. I mean, my face is here. I've got light from all angles, right, And it just makes everything look flawless. Downside is you're gonna get little alien rings in your eyes on, and if you wear glasses. It's just gonna be like extraterrestrial stuff happening and you're glad. But what's cool about this is you would have this on a tripod. I mean, you would have your camera on a tripod like this. I'm not really gonna do it. But the stationary like that, that stationary and then you record. And so this is not eclipsing your light, which is really, really nice. I've done actually did any nail tutorial where I totally laid this flat along a table and I did my tutorial on the ground like down here of my nails. And it was great. It was consistent lighting, and I was still able to get through this ring without blocking off. I actually have a video on the YouTube channel. It's called Pink Vibrations and Makeup tutorial, and I use the ring lighting, but it's off to the side. And so any time I lean forward to put makeup on in the mirror like half my face turns dark, it's like I hate it off, putting from off. Look how pretty scary look. Okay, well, so that's the beast of video of lighting is knowing like you're setting it up, and it looks perfect. But unless you're like mark your spot and you don't move, there's a good chance you're going to get out of that perfect lighting spot and you're the most unflattering lighting spot. When did I get eight chins? I don't know. Lights will do that also when you're using light. Maybe because my makeup background, um, you can also bring out a lot of flaws or like discolorations. And if you're using highlighters and contours with your makeup, I mean ah, highlighter on the ring light. You're looking plastic shiny, like really, really off putting glowy. So you might want to go a little bit more moderate on your highlighter or make sure that you blend really well because it will totally magnify all of that.

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.