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Social Media

Lesson 49 from: Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

49. Social Media

Lessons

Class Trailer

Day 1

1

Class Introduction

12:02
2

Whippy Cake's First Video

10:43
3

The Key YouTube Checklist

09:41
4

Kari Kinsey Video Evaluation

10:38
5

Kelsey Tuia Video Evaluation

08:46
6

Kylar Tubbs Video Evaluation

09:54
7

Shaina Longstreet Video Evaluation

08:43
8

Audience Experience Feedback

07:55
9

The Importance of Pre-Production

20:19
10

Collecting Content Ideas

15:33
11

Offering Value with Content

05:13
12

Organizing Your Content

08:25
13

Planning Your Shoot

05:54
14

Planning Your Script

05:57
15

Planning Your Shot List

03:23
16

Planning Your Storyboard

06:16
17

Finalizing the Script

07:48
18

Why Quality Video Matters

07:48
19

Different Video Styles

14:21
20

Recording Options

11:51
21

Audio Hacks

10:28
22

The Importance of Lighting

08:23
23

Additional Production Hacks

12:12
24

Backdrops & Locations

20:07
25

Shooting a Video

46:11
26

Recap on Production Tips

10:01

Day 2

27

Heather Scherie Video 2 Evaluation

11:21
28

Jef Rawls Video 2 Evaluation

14:00
29

Kylar Tubbs Video 2 Evaluation

13:14
30

Shaina Longstreet Video 2 Evaluation

09:29
31

Kari Kinsey Video 2 Evaluation

10:27
32

Video Progress Discussion

15:00
33

The Importance of Branding

21:57
34

Editing Software Options

10:50
35

Final Cut Pro Tips & Tricks

40:09
36

Editing Whippy's Video

11:24
37

Adding Music

06:18
38

Optimizing for YouTube

07:58
39

SEO & the Keyword Planner

13:41
40

Creating a Description & Adding Tags

15:39
41

Ads, Monetization, & YouTube Affiliates

08:49
42

YouTube® Analytics

09:55
43

Advanced Settings & Commenting

15:05
44

Playlists on YouTube®

03:23
45

Using Visuals on Your Channel

04:33
46

Annotations & Transcripts

09:28
47

Linking & Ping Backs

07:03
48

Collaborations

04:03
49

Social Media

07:13
50

Email & Newsletters

03:55
51

Facebook Ads

03:28
52

Driving Traffic To Your Site

11:22
53

Pitching

16:48

Lesson Info

Social Media

I feel like we're always in and out of social media because it's so prevalent everything that you do. But we had a really great question from Shana outside of life when we were on break and she was asking me if I knew how Teoh download her video from YouTube to her phone because she just wanted to share a clip from her video. Teoh Instagram. That's something I want you to think about when you're editing your video at your whole video. You're going to be in that you're gonna be watching those little clips so many times you will be able to memorize it and you'll know one little clip is going to stand out. Perfect. Say that may be safe to one for you, two or one for Instagram and one for Facebook. Maybe save one for your email newsletter. If you are already building, it's already been edited and cut export that finished YouTube video and then when I always have is a separate project that's called weapon clips, and I just put my little 15 22nd clips in their export. It takes maybe a minute...

to export, and you can save them in email on because there's such small files. And what did we learn yesterday about videos on social media? What happens what? They get more views. They get 30% more views. Because why? Because if I was behind a wall here, typing all these words out to you, would you connect to it more than Hey, I'm really passionate about having hair that looks nice and clean and these other products that are gonna make your hair clean and look clean every single day without having to wash your hair every single day. Isn't that so exciting? I could take that word for word, but what are you going to connect to more? So you're already editing the video. You've already done all your beautiful filters and color correcting, and it's just like one little extra step to export an extra clip for your instagram Facebook. And maybe you even save it for a month from now. Throwback Thursday. Because remember this video all what? All my new followers. You haven't seen this yet. Come check this out. It's a really fun video. Hey, remember that one time I made a video out of Bain water hashtag being water trending please, Jimmy Fallon, make that trend. Am I correct when you posted video on Facebook? It's only if you download the video directly to Facebook. If you just post the link from YouTube, those don't get very many views. It's just when you actually download it onto Facebook like the actual movie. Yeah, correct. Pretty much so. What she is saying is, if you take your share, you r L from YouTube. You know when you're in your video and underneath it, like click here to share and you can copy and paste that that Lincoln paste it somewhere else. She's saying, When you put that on Facebook or Facebook and YouTube friends, I mean they are because they have to be. But really, their competitors YouTube wants to be the most you one of the most used Web sites in the world, just like Facebook does. So they do kind of pick on each other a little bit, so it definitely is more valuable in that regard. Teoh post the actual hard clip like a 15 2nd clip that's not attacks your associate it to YouTube video there, but posts like part I would enable them to YouTube spread amount, so because I mean it can't hurry. You can. You can post. I mean, depending on your audience, you can post 5 10 times a day. I I'm like, at a point this summer. My goal is to post one today, so I might post the full video link at where it just plays from YouTube. You see the you tube logo on it in Facebook, and yeah, you, too might not get our Facebook. Might not give my video very much love, but I'm getting some you can have. Watch your analytics on there and I do actually recommend, especially when you're sharing videos on on Facebook that have, ah, good. A potential for a return on investment. So if you're doing a sale or promotion, or maybe it's your first sponsorship and you want to be able to work with this brand again, you're gonna pay 20 bucks bucks. Teoh have basically you're bribing Facebook. Teoh allow the people who already follow you so sick and wrong to see your content. And then that way the person that you're collaborating with will be like, yeah, we got really shaping bore, But they won't know that you paid for it. But you want to look good to the people that you're trying to promote so you can pay money to boost how many people see it. And that's the thing with paying money. Yeah, they'll allow more people to see it sometimes. I don't think it's the right people, even though you can. You supposedly can pick a very specific location and demographic. I'll pay like 50 bucks sometimes, and I'm like I didn't pay anything or do anything with this video. I just put it up there and it got like, 10,000 views in this one that I paid 30 50 bucks, got two or 5000 views. Doesn't make Sometimes it doesn't always translate to me, and I don't trust algorithms, and I think they're aliens that are trying to take over our planet. But the point is, do both. Try a little bit of everything, and if you're disciplined or you have the time to invest in looking at those really tricking numbers and being like looking me, if I know if I post on Wednesday between nine and 11 I'm gonna get a huge bursts and traffic, then you can start to schedule. Use your content calendar that I'm going to show you that I provided for you. You can start to schedule when you're posting things, and I'm telling you, it's like every single platform is a different language or a different country. YouTube has different cultures and holidays. I'm not kidding than Instagram, and so does Twitter and sodas, Snapchat and sodas. Even if it's the same person on all the platforms, they're communicating to that platform differently. And learning what that platform language is to you is the tricky part. And all you can do is that discovery mode. Start with being you start with listening to your audience and don't be afraid to change it up If it's not working. Um, I feel like, you know, with social media that could we could keep going. And I don't wanna deflate you, but I definitely feel like those are some very key talking points. A lot people, and again, even I neglect is spacing it out. Don't just flood the Internet all at once and then sitting. Wait, do a little bit out of the time you're watering a garden. You can feed these flowers in these powers until all of it is less right

Class Materials

Bonus Materials

Blog Draft sample
Content Calendar Sample
Content Calendar Template
Content Calendar Template
Recording Script Template
Sample Recording Script
Shot List Sample
Shot List Sample
Shot List Template
Storyboard Sample
Storyboard Template
Tips for Pitching Outlets
Video End Cards
YouTube Banner Template
Day 1 Slides
Day 2 Slides
Whippy Cake's Favorite Resources
Video Dos and Donts
Brainstorming Your Video Content
Assignment 1 - Quick Start Video Guide
Assignemt 2 - Advanced Video Guide
5 Tips To Boost Your YouTube Audience

Ratings and Reviews

user-f00b67
 

I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student
 

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student
 

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.

Student Work