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Grow Your Business with YouTube Marketing

Lesson 49 of 53

Social Media

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

49. Social Media


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Social Media

I feel like we're always in and out of social media because it's so prevalent everything that you do. But we had a really great question from Shana outside of life when we were on break and she was asking me if I knew how Teoh download her video from YouTube to her phone because she just wanted to share a clip from her video. Teoh Instagram. That's something I want you to think about when you're editing your video at your whole video. You're going to be in that you're gonna be watching those little clips so many times you will be able to memorize it and you'll know one little clip is going to stand out. Perfect. Say that may be safe to one for you, two or one for Instagram and one for Facebook. Maybe save one for your email newsletter. If you are already building, it's already been edited and cut export that finished YouTube video and then when I always have is a separate project that's called weapon clips, and I just put my little 15 22nd clips in their export. It takes maybe a minute...

to export, and you can save them in email on because there's such small files. And what did we learn yesterday about videos on social media? What happens what? They get more views. They get 30% more views. Because why? Because if I was behind a wall here, typing all these words out to you, would you connect to it more than Hey, I'm really passionate about having hair that looks nice and clean and these other products that are gonna make your hair clean and look clean every single day without having to wash your hair every single day. Isn't that so exciting? I could take that word for word, but what are you going to connect to more? So you're already editing the video. You've already done all your beautiful filters and color correcting, and it's just like one little extra step to export an extra clip for your instagram Facebook. And maybe you even save it for a month from now. Throwback Thursday. Because remember this video all what? All my new followers. You haven't seen this yet. Come check this out. It's a really fun video. Hey, remember that one time I made a video out of Bain water hashtag being water trending please, Jimmy Fallon, make that trend. Am I correct when you posted video on Facebook? It's only if you download the video directly to Facebook. If you just post the link from YouTube, those don't get very many views. It's just when you actually download it onto Facebook like the actual movie. Yeah, correct. Pretty much so. What she is saying is, if you take your share, you r L from YouTube. You know when you're in your video and underneath it, like click here to share and you can copy and paste that that Lincoln paste it somewhere else. She's saying, When you put that on Facebook or Facebook and YouTube friends, I mean they are because they have to be. But really, their competitors YouTube wants to be the most you one of the most used Web sites in the world, just like Facebook does. So they do kind of pick on each other a little bit, so it definitely is more valuable in that regard. Teoh post the actual hard clip like a 15 2nd clip that's not attacks your associate it to YouTube video there, but posts like part I would enable them to YouTube spread amount, so because I mean it can't hurry. You can. You can post. I mean, depending on your audience, you can post 5 10 times a day. I I'm like, at a point this summer. My goal is to post one today, so I might post the full video link at where it just plays from YouTube. You see the you tube logo on it in Facebook, and yeah, you, too might not get our Facebook. Might not give my video very much love, but I'm getting some you can have. Watch your analytics on there and I do actually recommend, especially when you're sharing videos on on Facebook that have, ah, good. A potential for a return on investment. So if you're doing a sale or promotion, or maybe it's your first sponsorship and you want to be able to work with this brand again, you're gonna pay 20 bucks bucks. Teoh have basically you're bribing Facebook. Teoh allow the people who already follow you so sick and wrong to see your content. And then that way the person that you're collaborating with will be like, yeah, we got really shaping bore, But they won't know that you paid for it. But you want to look good to the people that you're trying to promote so you can pay money to boost how many people see it. And that's the thing with paying money. Yeah, they'll allow more people to see it sometimes. I don't think it's the right people, even though you can. You supposedly can pick a very specific location and demographic. I'll pay like 50 bucks sometimes, and I'm like I didn't pay anything or do anything with this video. I just put it up there and it got like, 10,000 views in this one that I paid 30 50 bucks, got two or 5000 views. Doesn't make Sometimes it doesn't always translate to me, and I don't trust algorithms, and I think they're aliens that are trying to take over our planet. But the point is, do both. Try a little bit of everything, and if you're disciplined or you have the time to invest in looking at those really tricking numbers and being like looking me, if I know if I post on Wednesday between nine and 11 I'm gonna get a huge bursts and traffic, then you can start to schedule. Use your content calendar that I'm going to show you that I provided for you. You can start to schedule when you're posting things, and I'm telling you, it's like every single platform is a different language or a different country. YouTube has different cultures and holidays. I'm not kidding than Instagram, and so does Twitter and sodas, Snapchat and sodas. Even if it's the same person on all the platforms, they're communicating to that platform differently. And learning what that platform language is to you is the tricky part. And all you can do is that discovery mode. Start with being you start with listening to your audience and don't be afraid to change it up If it's not working. Um, I feel like, you know, with social media that could we could keep going. And I don't wanna deflate you, but I definitely feel like those are some very key talking points. A lot people, and again, even I neglect is spacing it out. Don't just flood the Internet all at once and then sitting. Wait, do a little bit out of the time you're watering a garden. You can feed these flowers in these powers until all of it is less right

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.