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Grow Your Business with YouTube Marketing

Lesson 24 of 53

Backdrops & Locations

 

Grow Your Business with YouTube Marketing

Lesson 24 of 53

Backdrops & Locations

 

Lesson Info

Backdrops & Locations

I say we make like, Nike and just do it. Um, actually said that prematurely because I do want to get before we start recording, I would like Teoh show you the lighting in real life and how it effects how it looks. So, um, staging again, always contacts. Be thinking of that sometimes depending on your audience or what your message is. You don't need to do it. I loved in China's videos. She had that subliminal messaging with the ampersand behind her. It was so great and subtly done. It wasn't in your face. She has a professional business, so I think she should have a little bit more of a professional setting that shows like clearly my houses, designer and professional looking. So it's establishing and supporting your credibility in other cases like you can, like, carry with being a mom and still working hard to have work out and eat right and all that you can show off the map and say, Like, See, I'm just like you got laundry everywhere. That kid just threw up. What are you gonna dio? You...

're gonna work out so context. But for those of you wanting, you know, a little bit of advice or some pointers on staging. I always say, Coco Chanel actually always say before you leave, take one thing off and pretty much the same thing. Remember how I said earlier today? Anything that you add to your your video has the potential to detract from your video. So when you're placing props were staging it. You need to be looking at it objectively from the viewer standpoint and say, Are they going to be looking at this or they're gonna be looking at me? Or is the sliding going to be too bright that they can't see, or is it gonna highlight what they need to see? So be very objective about the decisions that you make and also like I record a ton in my office. It's just everything's whites got the most light in my house. I can usually lock the door control how clean and dirty it is also already have a lot of my equipment and props and staging stuff in there. So it's my go to place, but it's got four walls and I make videos once to three times a week. So how do we keep me videos from looking the same every single time. And that's where having things like backdrops are really great. Or taking field trips in your videos or finding ways to present the same thing in a different way or perfect present something different in the same way. So this backdrop is actually from, Ah, place called pepper lulu dot com. But you're finding lots of exciting re sources and created things like this that can really add value and interest to your videos. They have, like, I think, like 300 different kinds. They even have three dimensional backdrop. So it looks like you hand cut out paper planes and had them strong behind you. But really, it's just a flat piece of paper with a really detailed photo. So lots of lots of options actually made this one so you can make your own. You can take something like designed something, take a photo and have your own meat. Um, but I like whenever I feel like my channel starting to look or feel the same, I will totally incorporate something like that. Same thing. I probably redesigned my office like four times because I want It's still usually all white furniture or white components, but it's different furniture or it's different location in the room. So keeping a lot of the familiar already there but introducing new interests and excitement. Um, so we'll play around with this, and a lot of times I'll set something up. It looks great in real life, but when I get on camera on like, no, that's like to taking over trying to be the star of the show. Get out of here, Throw it or not. Don't be dramatic, Um, but have a few things on hand or have the strength to take away. Have that be thinking of that critical editing I And then if we can, I would love to demonstrate the lighting that we talked about. I know a lot of people are probably like I'm ordering a ring light right now because how much of a great effect it can have on your face and just it just makes everything look so beautiful. But it will also dark in your backdrop so you can see this backdrop is very sharp and Chris black and white. But when we come and put this ring light on and maybe we can have a volunteer. Does somebody want to come and sit in this chair so they can see what happens? Kind way said Kylie will probably never use the ring light. Prove me. Wrong way. See you. I feel like all tripods are the same, but I don't know if this will lower. I'm on second. How about we just have you stand? And then that way you're in the Luckily, we're not actually recording with this, but so Okay, we have to use a different model. I'm sorry. Oh, who wouldn't? I am coming and sitting right here so we can illuminate your face. Thanks. Paulson s so I'm gonna go ahead, and just so they can see you can stand scoot that chair to the side and bring them back up. Guys, we interrupt the presentation with the comedic routine with me using. All right. Okay. So I'm gonna turn on this video so you guys can see in here within without and what happens? Let's see if I know how to turn it on. OK, where are good? Let's do this. So that is without That's actually pretty great. So watch what happens. Go ahead and step really close to the table for me. Do you see how that he's like, almost over exposed? And that background gets a little bit darker now, Granite. He's really close. We're all really close because of the space that we're in. But what I'm when I'm trying to record in my white room that back that white is now looking really, really great. And it's really difficult to make these, uh, cohesive. Make them look the same and get the white balance. Everything correct? Usually I'm out of I'm really overexposed in the background, really dark or one in the one or the other. So what I recommend if you're using the ring light is bring in a fill light for the back or have the subject stand in front of a window during the daylight so that normally that's a big no, no, But if you have a great strong back late coming in to counterbalance this ring light, it's gonna look really, really awesome. So I'm gonna put this down for a second. You sit tight. The second option, aside from standing in front of a window, is bringing in a Philly, and normally you would want to. We're just going to show you one today, but so it's heavily bright right here. We need to somehow bring some light over in here. So I will bring this out of the frame so the light doesn't show in the photo, but close enough to the wall where it will fill in the darkness. And again, the proximity here is just really, really, really, really close. So you know when when you're experimenting with this on your own, it's a lot of like move test shot move, test stocked, closer notes farther away, that sort of thing. So let's see what it looks like. No. See how, on this side where we have the fill light, its a lot brighter? That actually looks like white. Now versus over here, where there's no feel like that's very dark, you see? Look, let's try this. See what I mean? There we go. So, um, you can kind of already start to see that was like, five minutes. And if I was recording with this, I would be going back and forth a bunch of times, like adjusting, readjusting, so whites could be really great. But they can also suck up a lot of your time, but thank you. You look very beautiful in the real life. So if you have any questions about staging location backdrops, let's hear him and then we'll do actual recording. All right? You guys have anything here in the room because I know I have plenty online. It's going. What is your favorite place to find? Props for staging? Well, that's a great question. I love. Um I mean, target. Just because I find I think we're almost there all the time, so it's very convenient and they always have new collections coming out. Um, and they're pretty on trend. I also love like a It just depends on what what you're going for. For mice, the civic aesthetic target is really on point. And then, like T. J. Maxx, you can find a lot of really interesting, like one of a kind, like find the clearance section, everybody else just real fast to like, because we're talking with mine. Obviously, mine was just so plain, and they're just a white table in front of you, right? But with you, like you're still have a table in front of you. I don't know how you're gonna do for sure. but like you're saying, it breaks up from you to the audience. Is it different because you have it like stage? It's pretty in their stuff with it. Yeah. I mean, everything plays a part in it the way the position of your camera was from a lower angle. So it makes that white space between you and the camera look much bigger and whiter. And then also, like the white table cough it. It reads a little bit more sterile, whereas I mean, it's like, I don't want you to see anything into my life at all, But you're talking about how you're gonna get into their lives. So and I know like you you guys made these videos on the fly and there's probably probably felt a lot of pressure. So don't over think that, but be thinking of who your ideal audiences and how they're going to connect Teoh. Are they going to connect better to a very stage? I'm stylist. I attract people who are into styled anything style, room style, clothes, all of that. But if your audience is totally disorganized, they want to see organization because they will covet that and they will think that they watch you. Somehow, their health is magically gonna look like that. Questions on line in the fight almost definitely way Have Beth Barany and eight other people voted for this questions? Well, standing versus sitting well, recording What's your take sitting can take away from your energy quite a bit. And as we've already learned, like if the camera's going to take away from your energy and if you're recording more than one video, I mean, we have to take way more takes on like the fifth or eighth video that we recorded in a day because I'm just, like, deflated and tired, and I have to, like, okay and really reassess. And that's why having a recording buddy with you to help you keep that energy level up. But if you're demonstrating something sitting down, I feel like it's almost always like it fits that delivery much better than standing and moving. There's a lot of temptation to standing because you'll move and fidget and do more. You you have more liberty to move, and that can cause destruction with your video. I feel like the position of the camera is almost more important than if you're sitting or standing because if you're standing in the cameras from down here and you're getting, like, chest shot or something, something like that, I don't know, Then that's obviously. But if you're sitting and you get from appear, you're gonna have a much more desirable looked here video to that question of zero. Any tips or tricks to feeling keeping up that high energy without feeling like you're moving all over the place. Is there any tips or tricks to that? Yeah. I mean, definitely. I think that you'll have videos that you just love. You love everything about it. You love your energy, love your delivery. So sometimes watching what you already done. Specifically, what you've already done is a great way to give yourself like a little mental pep talk because you're lit amazing in this video, and that's me. So I must be able to do that again. So that's a really good, uh, thing that I like to do is like watch videos that I love, what I've done and then also again the buddy system. Friends don't allow friends to record alone because that would be unkind, um, and making kind of gauge because Sometimes you have a rough start, but then you fall into it and you get a group going and you're sharing content. In your you feel engaged, even though it's a camera, and other times you have a really great start, and then maybe you mess up or start have technical issues, and then you just get frustrated and that starts to translate. So it's almost like you have to recalibrate every time before you hit that record button. Am I worried about the notes about the lights or my focused on what they need to hear? They focus on that, and you'll that passion and that purpose will shine, shine through over anything else. Talk a little bit about this. Randy G and two other people wanted to know. How do you prep your an energy level before getting on camera? So when I record, I will usually dio one of my all to a mystery Monday video. And I love them because it's my time to be me and just be crazy or silly. And so if I'm if I'm recording, I will almost always start with that because then that same energy and personality will be able to shine in To translate into the following video is like the how to videos or the videos and that sort of thing and then also like fine things that make you happy. It was a song like I almost always have just like a favorite song that happened the I don't know a lot of Save the Cheerleader song I love so much so if I turn that on and I'll do my really embarrassing dances and things like that and I just feel happy because I'm being me and and people are witnessing it and guess what, They still like me. Even though So, um, candy is also like a big I like candy and during some things that, you know, bring out the best in you. And that's actually a great point because there are things that are going to make you on edge and angry like I cannot record. Kids are anywhere. I have four kids and I can't I will get so mad and then I'm mad at myself because I'm short with them and I never want to be the mom where my kids walk in and get out. So I have to stop and engage in this Mattan and reset. So that sets me over the edge almost more than anything. And then the lights cooking You like Thanksgiving dinner. It's just that's really hard to kind of push through. And to not focus on those spotlights in your eyes and focus on entertaining and being engaging in that sort of thing. All right, And then maybe one kind of final question before we get into actually making this. We had somebody in five different people voted for it. I know the time to prep can be an obstacle to starting a YouTube channel. For me, this is a fear. How long do you spend preparing each video? And I'll go expand that. I'm just gonna say, what's to make a five minute video? One minute video. How long goes into the prep? How long goes in the shooting? Yes. Oh, my goodness. This is a perfect time for that question. Because that's exactly what we're about to dio. So I want to in green, in your mind, to record more than one video if you're gonna make a cookie, you were not going to get out. The eggs, the flowers, sugar, all of that mix All these bulls dirty heated, the oven all that for one cookie. You are going to do all that work for a batch of cookies. So think of that when you're doing your videos. I know there's always an exception, but we will do all the preproduction work, and sometimes we'll prep a video a month in advance, will have a script or, ah, pretty specific idea of what I'm gonna do. But other times it's like I know we're gonna record at 10. And so hurry up and get everything ready. And my prep consist of printing out my scripts, my talking points and the little checklist for the shots that I want to get. And then I will almost compartmentalize the different videos. So if I'm recording five videos, I've got five scripts and I'll go through my supply lift on the script. So I'll say, OK, I'm doing this mystery Monday where I'm talking about thes three products and I'm telling this story or I'm showing this thing. I will make sure I have all of those ready with that script. Same thing for if I'm doing a have to video, I'll make sure I have the comb that Bobby pins all the hair product that I need or the makeup products, that sort of thing. And then wardrobe. I have that already. I even kind of will prepare which videos I want. I'll make notes. I'm gonna record the mystery Monday on my couch. I'm gonna record this tutorial in front of my mirror. I'm gonna record this tutorial outside in my backyard. So on and so forth. So I know I'm getting that diversity and block out. Like, if you are trying to do wardrobe changes or, you know, put make it look like you're not recording 10 videos all same time plan. That stuff is Well, put it in like I'm gonna wear this shirt with this video. Or I'm gonna change my lipstick color to this, or I'm gonna pin my care up. Anything. Any changes like that that will make the video more distinctive from the last. Does that answer the question? Yeah, that was really good. Actually had a great comment from nearly there. Says whoa, new respect for whippy cake. Four kit. Four kids. And she does this all at home. Wow. On then, she says, are here, she says. They look like they're done in the studio, but she's breaking it down and demystifying it cool to hear that it's really just a home smoke and mirrors, literally because the lamp smoke when they get really hot.

Class Description


People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 

Reviews

user-f00b67
 

I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student
 

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student
 

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.