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Video Progress Discussion

Lesson 32 from: Grow Your Business with YouTube Marketing

Whippy Cake

Video Progress Discussion

Lesson 32 from: Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

32. Video Progress Discussion


Class Trailer

Day 1


Class Introduction


Whippy Cake's First Video


The Key YouTube Checklist


Kari Kinsey Video Evaluation


Kelsey Tuia Video Evaluation


Kylar Tubbs Video Evaluation


Shaina Longstreet Video Evaluation


Audience Experience Feedback


The Importance of Pre-Production


Collecting Content Ideas


Offering Value with Content


Organizing Your Content


Planning Your Shoot


Planning Your Script


Planning Your Shot List


Planning Your Storyboard


Finalizing the Script


Why Quality Video Matters


Different Video Styles


Recording Options


Audio Hacks


The Importance of Lighting


Additional Production Hacks


Backdrops & Locations


Shooting a Video


Recap on Production Tips


Day 2


Heather Scherie Video 2 Evaluation


Jef Rawls Video 2 Evaluation


Kylar Tubbs Video 2 Evaluation


Shaina Longstreet Video 2 Evaluation


Kari Kinsey Video 2 Evaluation


Video Progress Discussion


The Importance of Branding


Editing Software Options


Final Cut Pro Tips & Tricks


Editing Whippy's Video


Adding Music


Optimizing for YouTube


SEO & the Keyword Planner


Creating a Description & Adding Tags


Ads, Monetization, & YouTube Affiliates


YouTube® Analytics


Advanced Settings & Commenting


Playlists on YouTube®


Using Visuals on Your Channel


Annotations & Transcripts


Linking & Ping Backs




Social Media


Email & Newsletters


Facebook Ads


Driving Traffic To Your Site




Lesson Info

Video Progress Discussion

so I would love to hear from the other folks who did make a video last night. The difference between making it last night and making it before that. Anyone have any thoughts on that? Can we people? Because again, they're Kelsey your video from your first city. I heard people talking at breakfast this morning. Did you see Kelsey's Her before and after is mind blowing. They are such fans of your second video on way. Don't That's unfortunate. We don't get to see everybody's video. So maybe let's hear from Colson and people who we haven't even seen when we haven't seen years crystals, they haven't seen yours. I want to hear what your guys thoughts or experiences are, if that's okay, because I kind of dominated what Russell's, I think. But please, who wants to go first? So last night after because we went, I was planning it out. So I went back, and while I had things fresh in my mind, I I went back to the hotel and started kind of jotting down some ideas because I had some ideas about where...

I kind of wanted our YouTube channel to go. So I kind of broke things out in the categories, but I was like, I need a catalyst video to do that. So but then I was really hungry. So I went out to dinner with Jeff, became the goat in his video. And, you know, when I got back, I was like, We got to do this video So we like, took off all the lamps inside of insight cause we lost all our lives at dinner. So he took off the covers on all the lamps and tried to move them. So you can see if you go onto the Facebook page my video, you can see the shadows kind of cast and stuff like that. But, you know, it was just a good way to get me going into starting something and having a plan going forward and kind of setting an extended AM an expectation for viewers going into the future on hairdos. YouTube channel. Yeah, like the Mo mentum gets going, and it's like it's like New Year's all over again. You know, they have to set resolutions, you know, they have to do hard stuff like not eat candy and go to the gym and all the things that we hate. And the hardest part is that first day, and it's the exact same with making a video. The hardest part is just making it. And so you know, whether you have no intention of keeping you on your YouTube channel. It's fine because it gets you over that hump. It gets you practicing those creative YouTube muscle. Who else do we want to hear from? Let's do win and then Crystal Oh, hi. Well about yourself because they don't know about, you know, no eso. I am very interdisciplinary. I work now a za photographer thanks to creativelive and the things I've learned here. But I also have a background in theater into your design where I met Heather Sri and I paint. I do a lot, a lot of things. And, um, what's interesting is that I've been thinking about about the doctor didn't do video. I didn't know we were supposed to, uh, but even if I had known, I would have struggled because I live and work in a community of brilliant people. I mean, brilliant people I love, and I'm so inspired by and, um, a lot of I have, you know, great friends that are masters video masters at Social Media. And when I think about doing a video, I think of like like I get blocked because I see the content that that surrounds me. And I'm like, Woo, I know what it should look like I can't do we get or I don't even I don't even know what I would talk about. But the beauty of I think that my take away from this last part of the classes, it's, uh it's more, I think, speaking with enthusiasm about whatever you're passionate about and like, uh, you know, you don't need to be like the number one raining expert in the subject of the field or whatever it's, it's more just like the passion behind it. I mean, that's the thing that captured in the humor. I guess those I love that comment, and if I can, before we take it to Crystal, add on to that. All of you know, people who are very talented and creative or maybe are doing something professionally that rivals what you want to dio and again. I know I say this all the time. Don't ever let that be the reason that you don't do it. And I think surround yourself with those people that intimidate you because I guarantee it will challenge you. We are all competitive where whether we know it or not. And if you're around people who are leagues above you, you will get to their level much faster than if you're like, Well, I'm just not good. So I'm gonna go not be productive. Instead, I mean, I'll tell you what. There are plenty of shows on Netflix I wanna watch. But I would much rather be creating valuable content that's gonna impact your guys is life so that you guys can go impact people's lives. And then those people watching your videos are going to go impact people's lives. Can you imagine that the content you're creating is going to change people's lives? I'm let's get a close up on the goose bumps because that Israel and if whatever, the obstacle is an insecurity of somebody being more superior than you and talent or skill or the really tempting desire toe watch. I don't know if I'm allowed to say a show. Okay, let's go with pretty little liars. I don't know. Uh, I don't really care what happens. And I doubt I'll remember a month from now what happens on that show. But I know I'm gonna remember every single one of you. And I know I'm going to be following up with every single one of you and your journey and I already having experiences of people not related to this class at all. Having seen your video, having no idea that we have a connection having her there being touched by your guys of stories. Crystal, your baby video cares a lot of tears. I mean, that's what I'm going to remember. And just remember that you'll be pulled. You will always be pulled in two different directions. Choose the more challenging path is my advice. I am crystal. I am a portrait photographer. Um, I specialize in photographing Children and Children with special needs. Um, you If you watched my first video, you may have noticed that I was not in it. I didn't speak in it. I wasn't entered at all. In fact, it was almost more of a slideshow than video. Um, honestly, I am terrified to be in front video this right now. My heart is beating so fast um so last night, with the tips from whippy, I mean myself a little script and tried to break it up and make it easier for me. Um, and I was able to read it took me, like, an hour to record about three minutes worth of video, and I was so excited that I was able to record it. Unfortunately, um, it was quite blurry. Um, and I got ended up throwing it out because I got mad. But I got the practicing and I felt a lot more confident about it. So I'm going to try to do it again. Because it was something that was very important to me is about my work with kids with special needs. So, um, I'm gonna try again. Yes, I wanna say I bet we're already getting comments, but I wanna follow up on you on you as well, because she said it was just a slide show and guys go watch the slideshow. Because even without knowing you, I know you're tenderhearted. This is emotional. I was almost crying in my video last night. That I was trying to record is trying to hold it together because, you know, working with kids and kids were supposed to be so important to me, and I hope I can get that. But he really feeling ill. I love is that is what this is all about is using using the tool that you've been teaching us yesterday today to give these important messages. That's what this is about. It's not about making something fancy. It's not about making it perfect. And, look, you know, great. That helps. That's not what's about. What's about is saying what you have in your heart in your mind. Whatever it is, it's important to you and getting it out to the world in a way that people will be able to receive. I love I love the passion. I love the energy. Thank you for sharing it with you. Will. You will get it. That's the thing. You do this, you practice it. It will happen. Even that Heather go ahead. So anybody who knows me knows that I am a massive extra Bert. Um, I've never seen a stage I didn't like. I have no problem putting myself out there on normal everyday interactions with people or new clients or anything like that. But even for me as soon as my husband was like and I was like, Oh, I'm gonna die It's watching me watch Everyone's watching me From now on you Can I get a T shirt? Okay, Sorry. That's amazing. So I think the it's the biggest. I think it's by. Most of the people are here in this room. We think it's why most of people are watching. The biggest hurdles are doing it like editing it all that stuff, and it can be really nerve racking. But seeing yourself watching yourself on camera is can be terrifying. But like Win had said, the passion is amazing and what you do is a gift and everybody needs to see it. It's absolutely. And when I was trying to say when I was having my field, um, it's interesting because I'm very observant of all of you as much as I can be. And you are definitely crystal the most introverted in the most timid and very just like No, I'm not. I can't I won't and with that, like massive insecurity coming off of you from that your video has profoundly continuously had this effect on me as much as I have tried toe hold it together, and it's because you have a perspective and you have a very specific audience. I am a mom, her video just in their rate. It starts with a picture of a baby and basically says Time goes by way faster than you can imagine. And it takes you through a slide show of these little babies, getting older and having their first big tears, their first birthday cake and having food all over them and sleeping with their beautiful eyelashes. And that's just, you know, babies. And then when you get I mean, I've done my research on crystal and thes special needs that she works with. I grew up with my mom as a pediatric nurse and volunteering with special needs, and I I just love that That's important to you to be able to give that experience to Mom, to see their Children and Teoh allow us to see those Children the way the mom see them lit up perfect and just tender. So I love your example. I love your stories so much because you found a way to just bust, shatter breakthrough, this insecurity that you think you have and somehow have this massively impactful effect. And that crazy. That's why I love YouTube. It's not about commercial editorial. Flawless video. It is about cutting straight through that to the viewer. Okay, questions now. And I know that you've got one more slide. That's kind of about what we've been talking about, challenging yourself to get better. So let's talk about it. So I just wanna celebrate party confetti. Okay. Sorry. I'm I guess, nerd I giving love gifts. Okay, I will make gift comments all day long. Give me a chance, and I will, But what I want to do and exactly like, rest does this way. Just kind of had to experience is one the celebration of I did it. I made my first video, or I recorded my first video and then deleted it. It's all a stepping stone, and that is worth celebrating every time. But then what sets you guys apart is you're gonna go and make it better. We're not gonna settle and be like, Well, I'm in my video now. It's time for pretty little liars. No, no. I made my video. Now it's time to go make two videos at a time or three videos at a time when Kelsey Facebook that she made two videos, I was like, Wow! And she had the farthest drive and her second tutorial was for me. She taught me how to whip, you know, with So yes, let's celebrate the moment, OK? Because I know the second you finish something, you hate it, but it is important to celebrate it and to acknowledge it as a stepping stone into getting better, absolutely better.

Class Materials

Bonus Materials

Blog Draft sample
Content Calendar Sample
Content Calendar Template
Content Calendar Template
Recording Script Template
Sample Recording Script
Shot List Sample
Shot List Sample
Shot List Template
Storyboard Sample
Storyboard Template
Tips for Pitching Outlets
Video End Cards
YouTube Banner Template
Day 1 Slides
Day 2 Slides
Whippy Cake's Favorite Resources
Video Dos and Donts
Brainstorming Your Video Content
Assignment 1 - Quick Start Video Guide
Assignemt 2 - Advanced Video Guide
5 Tips To Boost Your YouTube Audience

Ratings and Reviews


I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.

Student Work