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Grow Your Business with YouTube Marketing

Lesson 29 of 53

Kylar Tubbs Video 2 Evaluation

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

29. Kylar Tubbs Video 2 Evaluation


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Kylar Tubbs Video 2 Evaluation

should we skip kylo system? He really wants to see. Nobody wants to be shown up by an 11 year old. Let's do you want Oh, I know you introduced yourself yesterday, but I don't know what people today know who you are that we have an adolescent in our class today. My name's color. I do. You, too. I'm only 11 so anybody can do it if I can do it. And I just like making YouTube videos for fun. Love it. And I I think what he doesn't realize is he also likes inspiring other people. He empowers other people just from doing what he likes, because he's like, I'm doing it because I want Teoh and I'm not limited by my age or my experience, and that gives you guys permission to feel the same thing. Whether you feel too old or too technically challenged, Kyler gives us all permission to just go for it. So thank you can let's watch his video Hey guys today and then Creative Life and Seattle Washington with my aunt would be cake. It's kind of like a YouTube class where you learn how to make your busine...

ss better and you two videos. But cleaner, that's that's monitor. I just finished with first class from 94. Highly recommended. So much. I'm ready. Go by. Go check it out. Right. Pauses, Video. The best thing for making videos you take about Andi. I'll give you your 20 bucks later. I did not do the title there. Tell him to say any of that, by the way. And I'm genuinely serious. So I wanted to preface that there is no shade happening. But you guys comments on Kyler video. Go ahead, Heather. I am so obsesses you. And I want you to be my best friend. So cute. You're so likable and for your age and stuff your even from your video yesterday that we watched you leaps and bounds, my friend leaves inbound. I can't say anything bad about that. It was so cute. And seriously, if you want to be best friends, you know where to find me. Who else would like to talk? Way had just a ton of wonderful, wonderful comments. That's a great idea. Awesome. He's too cute. Cake says. It's like he learned from MTV Cribs, which I don't know if you've even heard off, probably not totally engaging. I got a bit dizzy on that last part where you were spinning around, but wonderful job. Let's see Love the title That was great Natural entertainer travel Tester says Love, the speeding up the monkey sounds and all the rest. Que sera love the variety of angles and the addition of music and just awesome. Dude, great editing. Good sound Like the effects? Absolutely. And just because I can, I want to kind of narrate what happened a little bit with Skylar's video. So I mean, kids are sponges and they see something. They are just waiting for you to show them how to do do stuff. And and the fear factor is not even an element. And so I mean, he was just like, When can we When can we get out of here and either record? I'm ready to make my video better. And so, uh, he borrowed my roommate's laptop, and I'm like, working all night, so I I can't help borrows the laptop. We, uh, pull up my movie, which comes with Mac Books for free. So I do show a few. I point out where the tools are, like this is where your timeline is. This is how you cut videos. You could do jump cuts. And then here's where all the special effects are like colors, filters, reverse time lapse, speed up, slow down all that. And he does that. So mind blown. I mean, and And that's the thing I wanted to point out with With this video is, once we get into the editing, you're gonna be the only rash. There's so many possibilities, and I could do all of this stuff and it will take you years to edit because you will be, like, doing. Do we want to see Pia or Black and White? Do I want it Old movie Black and white? A regular black and white. You will go back and forth between every little detail until you discover what you like. And then in a month you will hate it because that's the way that it goes. But so be aware of that. Sometimes you don't have to check yourself. Okay, this is a two minute video. Took me 12 hours to edit. Not sure that's a great our ally. But be paying attention to that. Like when is it overkill? And that sort of thing. I encourage you to go to town, spend 12 hours, spent two weeks editing a video, just toe learn and get comfortable in your editing software. Also, because I can were kind of related. I'm gonna give Kyler seuin feedback none of you guys. One thing that the entro real is my fit. You had me the little forward in the backward and the jump in slow motion. And you did that on, um, I got that in a text. Was that you? You recorded that Carrie Carrie recorded it, text it to me and like using the features on the phone that we talked about in the class yesterday Like he's implementing everything at his fingertips and just finding ways to make it creative. Uhm, for Kyler, his age group, that video was heaven entertainment. I mean, the music, the monkey sounds, the motion roller coaster footage like that's what they connect to so and in one regard. Yeah, we kind of say not to do that, but in your case, I really feel like it's okay. What I would my critique was when you're walking around and you're kind of showing things, don't just show things to show things like cereal, microwave soda shows things that matter to you like, Oh, first thing to come in here and there's a cereal bar. What? What? 11 year old doesn't want to just cuddle up with this array of sugary snacks? That's a food food coma waiting to happen. Or, you know, if you I don't know, maybe love microwaves or whatever. Don't stop it. Things that aren't you know, you don't you don't have a connection to it. Your audience isn't gonna have a connection to it. And then when you go out to something that I know you have a connection to, like tonight, can I have a mountain Dew? And I'm like, 3rd 1 only two o'clock gonna kill me. So he's like, this is amount the best drink ever. And I'm like, that's your favorite during that. You've been living off and you didn't even say what the name of it was or like dupes and B roll on the can or like, really take the time to elaborate on the things that you're excited about. Um, so that's I mean, that's me feedback, but we're gonna see a tour. I mean, I that everybody's been dying to see what it's like behind the scenes you just mentioned Herman Chow and five other people want to know, Can would be explained what b roll is. Yeah, absolutely. Okay. And again, I'm not a producer, So stop me if I'm wrong. But when you're recording with multiple cameras, typically in a a professional recording situation, your camera A is going to be your main camera, and its usually focused straight directly onto the subject. And that's who you talk to that camera. It gets all the most important shop, usually on a tripod. In my experience, camera B B roll is the moving shots and these air just detailed shots. It could be the supporting content, the supporting footage of what you're saying in the A camera. So if I'm talking about and we're gonna see that when we edit my mystery Monday video today because remember when we talked about the different products that I like for production makeup and my favorite lipstick when we didn't have enough time to get to where we were recording. But after everybody left, I did some B roll of those products, and so what? I'm talking about him in my video. I'm gonna take that extra footage and layer on top of me talking so sometimes you'll see me talking. And then when you hear me talking about lipstick, all of a sudden you're gonna be watching footage about lipstick, and so that's what the role it is not vital by any means. But if you're making a lot of content, it's a great way to break it up and kind of give people something different. Toe Look at Have you guys let me know if you still have questions about that, though, because I think it is when it finally clicked for me and will be roll a B roll like, oh, fireworks. It was exciting thing when things really quick and I worked on wedding films, and I think it took me, like, three months to realize I was shooting the B roll. So hopefully I explain it better than my teacher. Okay, it's really quick. Final comment for Tyler Travel tester says Kyler for president years from now. Yeah, and can I just Okay, I'm allowed to say this again to because the struggle is real. I mean, we want to put our content out there to cheer value, but we also gauge our success and our value by the amount of comments we're getting in subscribers and likes and all of that. So I kind of want to give a call to action toe. Anybody watching this? Please come and support these people who are putting themselves out there being willing to basically be the beta lab rats essentially and make these videos for all of you guys to learn from, give them some love, follow them, share their videos or even just come and comment and let him know that you appreciate their willingness. Teoh put themselves out there. That's just one more question really quick. Stephanie would love to know how long it took to record an edit, that video, since I was probably the most elaborate that we've seen so far, with effects and music and all that I love to hear. Just how long is it? It took me like three or four hours said it, and I didn't. I did the like tor thing like after classes, so it took me like five minutes toe video it and then the intro took me like five 53 minutes to really fast. No big deal, guys. Just five minutes. Not that hard is what Kyler thing on also. I mean, he said 3 to 4 hours for editing in a program he had never seen before in his life. So still pretty great. I think I know I've spent far longer on that, just from being picky and that sort of thing, so

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.