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Grow Your Business with YouTube Marketing

Lesson 46 of 53

Annotations & Transcripts

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

46. Annotations & Transcripts


Class Trailer

Day 1


Class Introduction


Whippy Cake's First Video


The Key YouTube Checklist


Kari Kinsey Video Evaluation


Kelsey Tuia Video Evaluation


Kylar Tubbs Video Evaluation


Shaina Longstreet Video Evaluation


Audience Experience Feedback


The Importance of Pre-Production


Collecting Content Ideas


Offering Value with Content


Organizing Your Content


Planning Your Shoot


Planning Your Script


Planning Your Shot List


Planning Your Storyboard


Finalizing the Script


Why Quality Video Matters


Different Video Styles


Recording Options


Audio Hacks


The Importance of Lighting


Additional Production Hacks


Backdrops & Locations


Shooting a Video


Recap on Production Tips


Day 2


Heather Scherie Video 2 Evaluation


Jef Rawls Video 2 Evaluation


Kylar Tubbs Video 2 Evaluation


Shaina Longstreet Video 2 Evaluation


Kari Kinsey Video 2 Evaluation


Video Progress Discussion


The Importance of Branding


Editing Software Options


Final Cut Pro Tips & Tricks


Editing Whippy's Video


Adding Music


Optimizing for YouTube


SEO & the Keyword Planner


Creating a Description & Adding Tags


Ads, Monetization, & YouTube Affiliates


YouTube® Analytics


Advanced Settings & Commenting


Playlists on YouTube®


Using Visuals on Your Channel


Annotations & Transcripts


Linking & Ping Backs




Social Media


Email & Newsletters


Facebook Ads


Driving Traffic To Your Site




Lesson Info

Annotations & Transcripts

I'm gonna get into annotations and transcripts really quick because I know we're gonna run out of time any minute now, but, um so let me show you what that looks like because people are like annotations. What? And transparent Who and how do we do that? Let's say what, So let me show you real quick and I'm so far behind on that I can't even tell you. I feel like I'm not. I feel like I for sure been gone more often than I've been home. So I'm trying to scroll down here. Yea, OK, You see this video right here where it says high definition. That means that the quality is great and people can watch in high definition if they click a button next to it. That Sisi you guys know that is closed captions. So let's do a little fun. Quick experiment. Let's watch this video and closed captions. No, I think it English. I'm in a narrate No ad. Go away. Hey, cool cats, What are you doing here? This is just smooth jazz with cake. Bringing you were bringing you another mystery life mystery Monday It's me...

. It's whippy cake. It's not No joke What I actually now let's watch a video without the transcripts on the video, because not good. It's pure entertainment, though. Did he go and you got to train him on holding your whole. So I had a little bit big sexy hair called day, and it's like home made last and we on I hope you were falling These instructions returning your hair hickory past texture, which is really helpful. 12 people such a fun girls night. But is this hellhole for your fan in Sweden who is just dying to know what p. K. Q. Ball is on? How do I do that to my hair? So not only does uploading your own transcripts help with the translation and reaching an audience tapping into those 75 countries in 61 languages, but also who this video is six minutes long, Which is probably how many words do you think a crap ton of words. I love that very accurate crap. Tene words gets you How much more CEO enrichment you just uploaded double down crap 10 on your CEO by uploading transcripts and what did you do for your viewers? Help them win win, given one tool? Yes. Like OK, so yea, for transcripts. Who knew? Also you guys remember when I was talking about those, um, old videos. They don't really love so much. Take me a minute to find one. I hope those honest I'm gonna be Oh, no. These are all the hidden ones I never want anybody to find. But, um, I went too far back. Thanks. Thes air. My very beginning. Videos. Yeah. Okay. So I'm gonna go to that one of those pixie tutorials where I'm just rambling and rambling, Henry rambling. And we're gonna watch what happens with annotations. That's why it was so fast. Look, I have transcripts. So on this video, so Oops, I think I passed. Look at this pop up box. You can put the papa box anywhere you want. When you're editing it, you can have it say anything you want. You can even hyperlink it. So when you click on this takes it to a new video look how awesome I am now. I have an intro real on my videos. Air really color balanced? Yes. So, yes, I'm getting a view here from this old school video that somehow just keeps gettin the traffic. But guess what? I'm using that traffic to my advantage through annotations to get them into my new videos. And guess what that annotation said, Pixie. How many times which did what? To my S e o. You get better rankings and you get better. Bring kings and you better riggings and everybody's going home with better rankings. Are you starting to get this s e o thing? It's not too bad too hard. So there is some of the massive, super duper helpful aspect. The technical side, the Moto data, all of YouTube. Should we out open it up to some questions are with watching for Pete's sake on while we're here. When we take a look of a finished description, you guys want to see what? How that breakdown is again. This is included. There's two drafts completely done. And when I'm doing my draft, it is one complete document. Nothing pretty no text formatting done to it. I will have my social media post already typed out. I will have my block post body already typed out. I will have any links of clothes that I'm wearing are things that I know people are gonna ask because it shows them that you're considerate. And then I will have my What's the thing there's like on YouTube thing. I am not being paid by any of the mentioned things in this. Whatever you know, you're disclaimers and all that. So all of that is already done. So when it's time for me to post the video, it's upload attached. Custom thumb now copy and paste text. Copy and paste Title. Copy and paste keywords. Check a few boxes. CEO champion. Here I went. Now I'm not invisible on you too. I get really excited about it. When I found out that I wasn't nobody was watching the videos because the Internet wasn't letting them watch him. I was I felt way better than they're not watching the videos because they don't like me or they don't like the content. Now we can open up to questions. I've heard that what you did in, uh, the old video of kind of clicking off of that. Can you Can you talk briefly just about like, what does it mean to when viewers even yourself click off of that? And how does that help or hurt that s CEO so it can hurt your FBO if they're clicking off to a different website. That hurts you the most. Which is unfortunate because they're all here. Do advertises on your block and then they report but on I don't even necessarily mean from the ads. I just mean if they're clicking, if they're watching your video and they leave YouTube altogether, that means your content was so terrible. They never want to be on YouTube, so that's definitely worse. If they leave your video to go to a different channel, that's bad. If they leave your video to go to another one of your videos, it's not as bad you're still. I mean, I guess you're kind of losing a little bit of a point, but you're gaining a point, and my motivation and putting those before is truth. I do not agree with the stuff that I'm seeing in those videos anymore. I've evolved and I've learned so much more, and I would rather lose the point that I'm going to get from the watching longer, then have them think that not know about what potential there is in the current stuff I'm making. Do you know if they if they they just go on it for, like a minute. And that's not even like 1/3 of the video. Does it still count as a view? Oh, Kyler should just ask your mom. Now I know I can find that old I once again because if they click onto another video on accounts like if they're barely on it, then you get to views. Yes, but no. I think it's instantly because I was trying to watch somebody's video the other day or no, I was trying to download somebody's video to put in the slide show, and it wouldn't let me. So I kept hitting. Refresh. It was like 60 70 years, 12 years, 15 views. I'm like I can't give up, but you're welcome for the views.

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 

Class Materials

Bonus Materials

Blog Draft sample

Content Calendar Sample

Content Calendar Template

Content Calendar Template

Recording Script Template

Sample Recording Script

Shot List Sample

Shot List Sample

Shot List Template

Storyboard Sample

Storyboard Template

Tips for Pitching Outlets

Video End Cards

YouTube Banner Template

Day 1 Slides

Day 2 Slides

Whippy Cake's Favorite Resources

Video Dos and Donts

Brainstorming Your Video Content

Assignment 1 - Quick Start Video Guide

Assignemt 2 - Advanced Video Guide

5 Tips To Boost Your YouTube Audience

Ratings and Reviews

Student Work

Related Classes



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.