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Grow Your Business with YouTube Marketing

Lesson 4 of 53

Kari Kinsey Video Evaluation

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

4. Kari Kinsey Video Evaluation


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Kari Kinsey Video Evaluation

I would love to do. If you guys are okay with that, I'm gonna show one video out of time. And I'll introduce who who's video it is, and a little bit about what you do. But then when I would love is to kind of get your guys this feedback, like, concise. So you know, so we can get to everybody's. And then I want to see if the audience has feedback or just observations, even about the videos, and then all kind of put a little bit of a rap on that, and then we'll go to the next, So all right, here we go. So this first video is gonna be from Kerry Kennedy and she your a fitness coach on. Do you do a lot of, like, nutrition? Would you Can I ask her to tell us a little bit? Cause I don't wanna speak for you when you can. Totally. Almost. Yeah. So just tell us like who you are, What? Your your websites out there. But we like what you dio and, um maybe give us a little hint as to what the city is. Well, sure. Okay, So my name's carry Kinsey and I like Becky said. I dio fitness coaching. So my b...

ackground is, um, actually study cooking and nutrition in college. I did home Mac. The fancy name is family and consumer sciences education. So I taught back the high school level and junior high. Um, and since then I've become a certified personal trainer and fitness coach with Beachbody. And so, ah, lot of my videos are like cooking. But just help my big focuses on health and a lot of on moms and busy moms and just becoming healthier inside and out. So it's a lot of cooking tips, a lot of fitness tips and just how to kind of balance crazy life. You'll see my video. It's like everything you said not to dio. Yeah, that's my life. So I important learning your tips. Well, I love that you said that it's my life because that's what it should be. First, if you have the choose between being real and being you and being like, totally scripted and rigid and formal, I'm gonna say be you all the time because you being real and in perfect will always I want to say convert better, but we'll always translate people connect to that way more than they connect Teoh to Perfect. So and if your audience is moms like they want to see that you're just being a mom and and living being successful while doing it. So let's watch your video and see how it go. I mean one, Uh, seriously, I can't. I have so much positive feedback for the city, but I want to hear what you guys think who want any of you guys have. Let's get my going to make sure that we can all hear you. So if you have ah, comment or observation anything, raise your hand will get you. Mike, I just think that the enthusiasm was perfect. So even though your little kids were involved in that kind of, I think that was more fun. And like Becky was saying, like your mom and moms are watching this, they're gonna be like, Oh, my gosh, I can't make that. My kids are crazy. Let it up. But look, your kids were in there. The whole time is perfect, right? So I like that part. Yeah, absolutely. The veil does that. Was there any questions? Their comments way are coming in as we speak. We have little girls, pearls who says I love that she used her kiddos in it. It's perfect for her target audience. It also sounds like a great recipe on. And then we had a Cayenne and it's so you saying a little bit of camera work, maybe a tripod, better lighting. There was too much random camera movement. It's so you said it wasn't scripted, which is good, and then let's see. And then Kim W. Says I would have liked to see the camera further back. But I love the enthusiasm. Yeah, yeah, absolutely. I mean, from a technical side, like with you not having any experience or know how on video. Pretty fine. I mean, you knew to put yourself in front of a window with good lighting, and I think when you're showing something, especially like a fluffy white anything that if you were in a darker room, that would have looked like brown blue glommed on appetizing. So that's really good. Yeah, I agree with, you know, bringing the camera back. Not so much moving all of that. But from a marketing standpoint, since this is you do marketing so genius and I don't think you realize how genius you are with multiple things. I mean, the authenticity is just I translates so well and you're so likable. And I mean, I think just stay you and then as far as I'm just kind of the mockery of like being water is so funny. But then how you have the kids try it? The two things that I think we're just genius was I'm a skeptic. If you're having healthy anything, not only do I not want to eat it, but I'm like thinking, How am I gonna get my kid to eat being water? So watching those kids taken like so smart cause instantly you take away any doubt for the viewer. Those kids are eating at great. We have also a couple other comments from people, though, whose jazz and Michael book coming out this coming in now that the video is over, I have no idea how to make whatever it waas on, Michael says. Even though the recipe is easy, I would like to see the detailed steps involved in making the recipe because so I did this on my Facebook page, which is at the bottom. It's kickboxing, Kelly and kiddos. And I did. I had to do a follow up video because I had. It went I had over 3000 or 4000 shares on this video. And I did not expect that because it was like, I made this record it very last minute. And so I did. I had to follow up videos for that reason. Yeah, but my question for you, Becky, is so a lot of the videos ideo are very on the fly like this. Like I made something, and I'm gonna show it. So how do you suggest, Like, yeah, like that. They don't know. Well, so, like bad, right? Right. I mean, um, okay, Teoh address. Let me, like, backtrack and read. Regroup, come back around. So my other positive feedback was before I forget, I love that you gave examples of how to use it. Brilliant. Oh, absolutely. I'm putting that on my waffles that are, like 100% fat and carbs. Okay, so I love that as far as your question goes, the great thing about creating and you guys will start to notice immediately when you start to brainstorm and get in the habit. of thinking about content objectively. Not how can I get more followers? Not how can I get people to buy my stuff? But how can I provide value to people? You're going to start getting ideas like crazy. And later today, we're gonna I'm gonna be showing you might, because I am crazy, sporadic and very creatively minded and not organizer structured at all. And I had to overcome that and find, like, solutions and strategies systems basically on how to keep track of all my ideas. So you're gonna have a great idea like that. Like I'm so excited about this. I have to record it right now and sometimes that's great. And suit 3 4000 views is shares is crazy. That's free marketing. Free advertising video Come across. We'll be talking about how you can funnel those ideas and when. It's a good time to act now because there are some times where the relative the time relevancy is way more important than having like a whole set up in a structure of recording your typical reporting process to kind of, I guess in this little section I saw this video to, and I was like, Oh, I had just made a promise which I found very domestic right now, super misleading. I'm not, but I tried it. And to their point, like there was no actual recipes, even in the comments. So I just put the bean water and mixed, and I instant, like, projectile after because you do need to add a sweetener and that sort of thing. So if she had thought about this, Okay, this is exciting. Can't wait to share. But what do they need to know for this taste? Good for them. Then she could have incorporated that. So, um, but I also kind of want to say, like house not planning it out can kind of hurt you, because had I, um, you know, not went went back early. It doesn't say to add sweetener this or that. I'm gonna be like, this girl's crazy if she thinks that's good. And I'm never watching anything else because I don't want to know what other dirt she's going to tell me to eat. Right. So you want to make sure that not just you think it's good but that they know how to make it a success for them as well

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.