Skip to main content

Grow Your Business with YouTube Marketing

Lesson 36 of 53

Editing Whippy's Video

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

Starting under


Get access to this class +2000 more taught by the world's top experts

  • 24/7 access via desktop, mobile, or TV
  • New classes added every month
  • Download lessons for offline viewing
  • Exclusive content for subscribers

Lesson Info

36. Editing Whippy's Video


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Editing Whippy's Video

My overall basic basic editing process is to first and foremost anything I 100% and not gonna use. I don't pull into the frame. I'm not going to use that intro clip that we that test shot that we did with Jeff. So I know somewhere in here is my starting point. I think, um, we might I might need audio so I can hear his I prematurely. I know there's always like you. I think you're decided to redo this and the best way to find out that. Sorry. I try not to be Turn that off so that when you're scrubbing, it doesn't make the noise. I push this little see how the sound bar is not eliminated right here, and it will even tell you what it does. Turns off skimming audio. So I want to see this is the video that's in there right now. If we make these a little bit thicker, it will show you clip numbers usually. But I'm going to go over to this other clip and see if this has an inch or two as well. All right, so I'm not creative life. I'm reporting this right now in my class. I got a live audience w...

atching me right here. The whole online community watched, and I think we even did it one more time. All right. Nope. See how I can see these lipsticks. I think it was after the lipsticks. It right? And that's why having a script remember how we scripted things out and you had it with you on my script. We made notes like, Oh, remember how we had We forgot we forgot a talking point. So we recorded it way out of sequence. And so I made a note. And then when I'm editing, I would theoretically have that. No. And ever. Now. And I could say, Oh, yeah, After the lipstick scene, we recorded the first scene. That's when having those scripts and those shot lists are really, really helpful. Because not only will prevent you for forgetting a scene, but it will make editing much faster. I did not bring I am not able to toggle to my Evernote right now, so I'm just gonna guess recently, giving you Let's see here. Okay, I Yeah. So that's that very first clip where I talked about just getting here, So I'm going to come and drag that to the beginning of my timeline. And what I usually will do is take all of the footage that I for sure want, put it in order and everything. When and then once it's in order, I will start to cut it down at it and apply my color corrections filters anything up. And you were part of it. Start with a very sorry I can't feeling me. All right. So when I'm doing makeup for production setting, Okay, So I'm talking about makeup in here and see these yellow bars around this clip. If I pull this down, it's only gonna pull down what's in the yellow clip. So make sure that you're getting the whole clip and you can double click, and usually it would Sorry. Usually on my computer. It calibrates. So when I double click, it will select the whole thing. I'm going to drag it down, put it in between. You want to push stuff over? You don't want to cut stuff in half or delete. It s so make sure new shortcut. Just because I like toe waking you up, make sure you're paying attention. Command minus sign is going, Teoh, zoom out on your timeline so you can see how Maney clips are in there. And if you notice, that will show you the number of your clips. So if you're clips were recorded in order and let's say it's missing 58 you're like, Oh, no, we're missing a clip here so you can go go in and grab it before you keep going, because they're definitely gonna be times where you you did not include an entire clip of your video. Um, and then contrary command equal or plus line is going to zoom in. And this is where the jump cuts can get Really, really sharp, because every time there's a peak, you're about to make a loud noise or something like that, so you can get right at it and make that blade cut. Whereas if you're zoomed out all the way, you have no idea where you're cutting. If you're cutting right in the middle and of and or an important word, you can cut out all the arms really, really helpful. Okay, so I'm gonna try and effectively or quickly go through all of this footage and get it in order. Really quick. So you'll be watching me and listening to me listen and making sure that I'm getting all of the steps in there. I wanted to talk about how a change up my makeup when I'm doing a production. Okay, so I had the just to show you what I have here. I had the very beginning intro clip that we recorded later in the day. I put that at the beginning. Then I had the original intro, and then I remember my talking points where I'm at creative life. Then it's because I'm here. And in front of all these lights, I'm gonna show you how you can do your make it to make it last. So that's an introduction to I'm gonna tell you what I'm gonna tell you. And then this is me talking about the different makeup tips. And then I think we had to take a couple different takes on. Um So also, when I'm in front of a lot of light, it starts any of your makeup separate? I think I can scrub over this. Okay, I see. That's the second product that I mentioned. I am gonna I know I want this. I'm just gonna pull it under here. If it's under, it doesn't get priority. So you don't see it. See this? Clip this yellow click down here. If it's over, it does. So now it's blocking. That's well, not you might want to. Um, remember, Um, whoops. So let's stick my last little. Remember how it was so hard to just say no. Just confident when I'm worried. Okay. Then from a last absolute must have her back. Great lip color. That's something that I wanted to keep. And ideally, you're not procrastinating. You're editing way after your recording cause you'll forget what this video is even about. I see that I have some b roll that I did. I guess this one's more of like I actually say something in it. So I'm gonna put this at the end. It's all looking very long. It will tell you right now the full length of the video is six minutes and 42 seconds. I'm not going to keep that much. Um, and then we get onto the talking points. Uh, here. Okay, I create alive. I know that's when we've already used okay, this community from just really, really re saying That's my motivational tips that we talked about doing for motivational Monday. And then this is some B roll that I caught. This is vertical footage, so I'm just gonna delete it. And then this is the one that I know I want to keep, and that will sometimes help you add it faster. This was my test shot. I can delete it. No problem. I just hit the delete button. Andan. That way you're not being tempted to use a shot. That's not any good. Um, mess up, mess up, messed up. Lots of messy. Okay, here's some B roll. B roll is what extra stuff that you can do wet with. Yeah. So I'm talking about ballistic here, so I'm gonna put it over or under. You guys look at your gonna be such professionals and you get home also. I'm not creative. Why? Where did I talk about that? Now that I'm down here to my B roll? Yes. I don't know. I can't. Squirrel. Squirrel, Squirrel. Okay, here we go. There you go. Where did I talk about what's in this shot? You see on that, didn't you usable? Okay, so this is primer so I'm gonna use that shot. Okay, who's ready for a short cut on these big, long clips that are a minute or 12 minutes? You don't want to pull the whole thing down to your bar. You're going to dio I for in and then drag over to the part where you want it to stop and go Oh, for out. And then it will automatically click and highlight what you want. This is a more advanced tool you can Onley using final cut. Not my movie. Um, but really, really helpful when it comes to speeding up your editing process. And I mentioned this powder to go ahead. Take a question. I'm not a question. Just that in my movie, if you put your mouse where you want it and click and drag, you can select just a little bit of a blip in direct. Yeah, so kind of the same is the in and oh, yeah, it's not a short cut on your keyboard. I'm, uh, final cut definitely has more options for shortcuts, but you can see how I'm dragging this yellow bar. You can do it manually and then drag just like Shana said. OK, let's try and boobs kept in that trying to delete stuff. I'm not supposed Teoh one. So we've got b roll of this product we've got, um, more barrel of Here we go way are pretty short on time. So too close, too short, not this process. You pull all of your your components and you line them up in order. And then you would start you with color. Correct everything first. And there are templates and tools that you can use and install. I mean $ for a color corrector to save you embarrassment and lots of time intensive editing is totally worth it. And thats gonna be in the resource guide that you get when you purchase the class. Same thing with filters. You can copy and paste those edits on, and that's in your I will show you. But so what you would do is listen to your audio, listen to your video and pick and choose what you want to keep. Remember how to edit and take away the set that you don't need. That's just filling

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.