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Grow Your Business with YouTube Marketing

Lesson 3 of 53

The Key YouTube Checklist

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

3. The Key YouTube Checklist


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

The Key YouTube Checklist

This is the the simple outline of how to record. So, of course, once you want to have your script ready, you're going to choose a good location. Um, and I say this because on YouTube there, the standards are very broad. And this frustrates me because I've worked really hard to kind of elevate the look of my videos, you know, from a DEA y standpoint on. And then there are people with millions of views and followers who are still recording in their bathrooms with, like, clutter. And I'm inappropriate stuff, to be honest, inappropriate stuff everywhere. And people watch it, they watch the whole thing. So what? I love to say with everything, keep in mind everything that you in corporate in your video is a potential distraction from what you have to say. So and I have made all of these mistakes even recently made some of these mistakes. So it's a learning process on de. So once you have a good location, this is one of my big things. Have a recording, buddy. I mean, the pains of trying to se...

t up a tripod and focus and sit down and refocus and push play. Oh, did. I just recorded 15 minutes. Oh, I didn't actually push record. Um, having a buddy will really help on limiting some of those dresses. Choose the camera that you're that you're familiar with. I mean, the worst. Everybody thinks I want good videos to have to have the most expensive equipment you don't. Um I'm already seeing. Oh, questions come in about exactly that. What camera did you use in your first video? What's the camera I should use? What's the best camera? We're gonna talk a little bit about that later on today. But maybe just do you remember what the family was used for? Your 1st 1 That's my computer monitor camera by my little What do they call them? The MCA Webcam? Yeah. And I mean, if at all possible, I would say that's like your last last option, because the monitor from your computer is going to cast a Q. That's why that white flatter and looks blue because of the monitor. Your you're not even gonna be able to color correct. That will tell you right now so that that's what I used. And you're really limited on distance, especially if you're using a desktop, but I can't wait to share with you. What I what I've used. I've used pretty much everything, and I can. I'll be sharing like pros and cons of all of those solutions so you can make what make a decision on what's the best fit for you and your comfort level. So once you have your commit your equipment picked out something that you know you're comfortable with, that's not gonna make things take longer. Then you'll start your recording process, and this is the best part. People think that you have to hit record and record the whole thing, and if you mess up, you have to start over. No, with the software's and everything that we have now, you can take it a bit by bit, one step at a time, and the thing is done right, one step at a time, and then you can edit and you can whittle it down to the most key important talking points and make that into your final video. Um, and then if you mess up, just record it. That's what I love about technology. Have you ever used those like portable disposable cameras? And wasn't it like the status is the most exciting day of your life, and then the most disappointing day of your life is like I'm gonna get my pictures back and they're like, they're all terrible. We don't have that anymore. Kaehler has no idea what I'm talking about. He's like, You pick something up like where you can't get the screen move, So I actually think that's worth mentioning. A couple people have already noted that they're like, Who's Who's the young dude taking notes in class? But I think that that's actually an important thing to bring up. Tyler. How old are you? My friend? Keiler is 11 years old and my buddy, because we might be grilling you some questions, calling him Buddy Champ 11 years old. And he you have a YouTube channel. Is that correct? Yes, color tubs. And that is the audience, Or that is the ability that you have is anyone can do this, And that's a statistic that I didn't put on. My presentation is that there's a massive majority of the youth they don't They don't know who TV celebrities are. They don't They could care less about the bachelor, but they know these people have huge YouTube celebrities because that's the TV shows that they're watching and they're creating at such a young age. And that, my friends, is crazy. Powerful. Could you imagine if you could start your own business when you were 11? You could start reaching out to future customers or clients when you're 11. So jealous, so jealous. And I'm just glad that we have, like, such confident you've not only to participate in enriched this class but also set an example because if an year old can do it and not be worried, we could do it right. Um, so, yeah, we want you to get back to this. The outline once you if you mess up, you were recorded. And then before you take down your set and all of that, I always say, Make sure you go all over talking points because I still do this regularly where I think I hit record and he didn't. So you want to make sure all those talking points air there, and that's why the importance of some of the components will be talking about, like your script and your shot list. Why those air so essential that being efficient and saving time. So then, after this is the part that people neglect more than anything else, they think they just make a video put on YouTube. The end. No, no. We're gonna talk about how to edit and make your videos look a little bit better than all that other six billion hours of footage on two. We're gonna talk about, you know, which platforms their software. They're perfect for you. Specifically, we're gonna talk about how to, like, cut down your footage, like discard or set aside stuff that doesn't have to be in there. Um and then we're gonna arrange your final clips in this sequential order. So it makes sense, right? Sometimes the old record you'll see in when we're scripting and recording throughout this class, you'll see you don't always record things in sequential order. And that's the beauty of doing things and clips is you can get all your talking points done, and then you can do your intro somewhere else. That's more exciting, like you're grabbing clip on, and then you can do some interesting like extra bonus footage of like detail shots that you can layer on top of your other videos so really, so much. Still learn everybody Just be excited with me. Add your title and supporting subtitles to call the action. And I feel like this is something that's so simple but can also be really impactful, right When people see a title intro, they're like, Oh, she J I'm listening in instant credibility For some reason export, you're finished videos and upload to YouTube. And then, of course, the most important part, as faras after, is all your optimization. You know what settings to use in YouTube and had it like what description to use and tagging and the whole bit so one that I know we've sort of touched on and maybe going to go into. But Fernando Goya has this question says. Everybody says to someone that wants to start a channel on YouTube. Just start, do it. But sometimes is a canyon between the I want and start. It's a kind of fear. I know, Aiken, do it. Actually, my conscious thinks that I can, but it seems my subconscious is more powerful than the conscious. And when I figure out I freeze even with this 1,000,000 of man I want to do it. I can do it. I want to share this. But so what's your advice for something like this? Says I hope you can understand my English. Sorry, I'm not a native English speaker, as you can see. Got it through just fine. I was just going to say that was the most poetic question I've ever got. Please, right into my personal, because I would love to get just like, eloquent questions like that. I think that's brilliant, and I mean not to keep pushing it off, but that is exactly what we're gonna be talking about is how toe like, completely just jumped like, fearlessly across that canyon. Because you're by the end of this class, you guys, you're not gonna have, hopefully a single question about what to do because we I've literally combed over this so you will have answers to every specific question, whether it's hold up about what equipment to use, whether you're not sure with what content to start with, it's almost just like you take that first step. And that's why I love that we get to share some of your videos because you can see, like look at my first video that was something. But you know what? That video led to a little bit better video, and that video has has progressed until now. And I can't wait to share like the contrast between the type of videos I make now and what I did before. And I think once you guys see the videos that you've made before class started and the videos that you'll make it the end of today the progress you're gonna make in one day I'm getting goose bum.

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.