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Grow Your Business with YouTube Marketing

Lesson 38 of 53

Optimizing for YouTube

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

38. Optimizing for YouTube


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Optimizing for YouTube

so I'll give you a quick breakdown just to kind of categorise the different components of a video in YouTube. So obviously, we didn't finish my mystery Monday video that I was going to do, so I'm actually gonna upload. Um, this is this is Skylar's video. And, um, I won't really publish it if you notice right here. It's unlisted, so nobody panics. But I'm just going to use this from the start up mode and walk you through it before that. Let's break down the different sections. Meta data. You probably don't know what that is. It's a fancy word for S e o related, uh, pieces that go together. It's always the key word that you use in your title description, channel, category, annotations and transcripts. Um, first, I know you guys are gonna be taking crazy notes. Hopefully, you guys at home are taking crazy notes, but also there is a benefit to buying the class because all of these massive checklists that we're about to cover this section in the hole last section of today is going to be lik...

e master of traffic boosting. Okay, so you don't have to take perfect notes because those will be provided to you for those who purchase the class So metadata is CEO Cross pollinate those together wink, um, in your memory and I actually love to kind of, I guess simplify sdo cause people think I'm not a nest CEO expert I'm never going to be an s e o expert. Let me define what s CEO means to somebody like me like you, the d I wires who are not going to go get degrees and marketing and study this and also it changes. So why try and be a master of something that could be different tomorrow To simplify it s CEO is word heavy content. So how I like to explain it is imagine that Internet is a book reader. Big time book reader it on. Lee reads words, right? It's not picture book related at all. So if this book wants to learn something about pixie hair and you type it in, it is going to go through the whole Internet book and find components that have pixie the most. And when I say the most, I mean all of those little categories that we talked about title description tagging channel category annotations transcripts. When pixie hair style is repeated across the board and all of those, it's going to inch its way up into the rankings. Was that an ah ha moment? Or like, I still don't get it? Because I will not move on until this idea has landed. What do you guys think? Yes. Okay, great. So keep that in mind, because when you're talking, what are you creating with your mouth words? Can the book reader get those words? Yes, it can. Yes, it can. And I will show you how in the segment. So what that means to you guys is when you're planning your scripts and when you're planning your titles in all of that, you were going to be very s e o driven, and you're gonna feel so super smart. And I'm gonna break down that process for you also. So let's get back to the second categories. I'm glad you guys they're on board with the S e o thing. It will make even more sense when we start to type in and do it as we go. Engagement. That's all about your activity and interaction with your audience and other people. Audiences. What I'm gonna talkto other people's audiences. I didn't even think that all those people who were saying But I only have seven followers. What do I dio? Guess what? Plenty of people have 100 followers or 1000 followers or $5000 in someone. And you could be reaching out to those audiences. And we're gonna learn how also, visuals. We talked about branding and everything that you do kind of plays a part in your overall package. So Channel icon, your landing page of your YouTube channel, channel art, thumbnails, watermarks about pages. I'm gonna walk through every single one of those. Also last but not least, your activity. And I mean the the activity that is happening with your YouTube. So the subscribers, how are they going up and down? Are they moving views? Are they going up and down? Is their activity or the just static hours? Watched that demographic. You can get into the details of who is actually watching him watching your videos on Ben. Also, where How are these people finding your videos? If you find a platform where you're getting the majority of your viewers, aren't you going to spend a little bit more time talking to them? Absolutely. And, um also the performance of your videos on an individual basis. Because there are, if you look at my channel when we get in there, there are videos that have 300,000 views, and there are some videos that only have two or 5000 views. And so you can get you can get into the analytics of a specific video you can even see at the exact minute that most people stop watching your video or when they are clicking from one clip to another. You know how when you watch a video like this looks interesting. OK, now it's not. I'm in school. No, you lost me on gun. Or if you school through enough, you get reengaged by something. They saying you keep watching. Your YouTube channel will tell you when that is happening. If that was video, I would totally slo mo that final cut. Right. Okay, so we are uploading one of the participants video. I'm This is just for practice. We're not actually gonna publish this. So this is my back end of my YouTube channel, and I'm gonna show you the most basic simple way to upload a video. It's going to take all of one second you click that button that says, upload. You find your video and you drag it there and then it does Stop what? Look it right here on the upload pages is going to take six minutes while you can't do anything else. Well, I mean, you can get up and go do stuff, but while that's up loading, fill in all your metadata right there, A lot of people ignore this stuff before we fill in. And first of all, this is already uploaded. So I'm gonna exit out of that. But you get that. You just push that button, drag your video, the end. I will say that I always I don't know if you could see, but I'm gonna turn this toe unlisted. I will put it as unlisted or private. Private means you can't even share a link to it. The only people who can see it are people who are logged in or people who you give a password to. Unlisted means. It's on there, and if you have the direct link, you can get to it. But if it's unlisted and you don't share the link. There is no way they're going to know the exact numbers to type in to find your YouTube video. So just so you know, I recommend doing that all the time cause you're gonna want a perfect things. You're gonna see something. The spell. Then you're gonna go? No. Everybody is seeing this. Keep unlisted or hidden until it's perfected. And then you get to choose. You can even schedule when it goes live.

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.