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Grow Your Business with YouTube Marketing

Lesson 51 of 53

Facebook Ads

 

Grow Your Business with YouTube Marketing

Lesson 51 of 53

Facebook Ads

 

Lesson Info

Facebook Ads

and then Facebook ads. It is not fun for me, but people who are using their analytics and who are getting in there and using their Facebook ads widely and kind of doing a combination because you can purchase an ad to be on the sidebar of you know how when you post on your Facebook page and then you'll be going through your home feed and Facebook will make an ad from your most recent post. Just paid for this, and we are needed for you for $5. So that's a sidebar ad. Then if you post something to YouTube and you just wanted to get more traffic, you can pay to promote that post. So you would basically post an image of link text to Facebook, and then once it's published, its on the wall, there will be an option that says to promote when you're logged in. On the third is when it's like a post in the newsfeed. But it's almost reads like an ad, and it can. It takes you away from Facebook, takes you outside of Facebook, so the 1st 2 and that's typically like a lead magnet type thing. Come find...

out the three step if you come join me over here, whatever. I'm gonna give you my recipe for being water. I'm sorry. It's just so funny. I have to give using it. So that third type of status, I think it's a status. Add I can't remember. I'll have to look it up, but you'll know when you're looking in your promotions, you can pick and choose which one you want to dio. So pull it with that. Yeah, And the great thing is that you can just try and, you know, like I need time. I should think you make that in something called Adds manager on Facebook. It's like a black arts. A black post. Yeah, exactly. So what she thing is, if you intentionally want to go on, make an ad, it's one of the features. So Black adds manager as manager under you in your settings in your channel settings, not channel. We're on Facebook page settings. Yeah, so or, I mean, because they're always wanting you to pay to promote on their site. It almost always will be, like, turned this into a promoted post or turn this into a sidebar ads. So sometimes you don't even have to do anything out of the box. But, I mean, I know people personally who do really well with this. I mean, they grow their instagrams with it. They I mean, they kind of rotate. They build their newsletters with it, they're building their YouTube channels with it, or they're better yet sending traffic to whatever their service or product is. So, um, Facebook. I mean, I know it's frustrating, but don't ignore it too much because you could be missing out on some really great traffic opportunities. That is, if you're willing to pay of course posts all you know regularly, consistently the free post. But when you really want a big impact, I think it's worth it to throw a couple bucks and have a post promoted.

Class Description


People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 

Reviews

user-f00b67
 

I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student
 

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student
 

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.