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Lesson 51 from: Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

51. Facebook Ads

Lessons

Class Trailer

Day 1

1

Class Introduction

12:02
2

Whippy Cake's First Video

10:43
3

The Key YouTube Checklist

09:41
4

Kari Kinsey Video Evaluation

10:38
5

Kelsey Tuia Video Evaluation

08:46
6

Kylar Tubbs Video Evaluation

09:54
7

Shaina Longstreet Video Evaluation

08:43
8

Audience Experience Feedback

07:55
9

The Importance of Pre-Production

20:19
10

Collecting Content Ideas

15:33
11

Offering Value with Content

05:13
12

Organizing Your Content

08:25
13

Planning Your Shoot

05:54
14

Planning Your Script

05:57
15

Planning Your Shot List

03:23
16

Planning Your Storyboard

06:16
17

Finalizing the Script

07:48
18

Why Quality Video Matters

07:48
19

Different Video Styles

14:21
20

Recording Options

11:51
21

Audio Hacks

10:28
22

The Importance of Lighting

08:23
23

Additional Production Hacks

12:12
24

Backdrops & Locations

20:07
25

Shooting a Video

46:11
26

Recap on Production Tips

10:01

Day 2

27

Heather Scherie Video 2 Evaluation

11:21
28

Jef Rawls Video 2 Evaluation

14:00
29

Kylar Tubbs Video 2 Evaluation

13:14
30

Shaina Longstreet Video 2 Evaluation

09:29
31

Kari Kinsey Video 2 Evaluation

10:27
32

Video Progress Discussion

15:00
33

The Importance of Branding

21:57
34

Editing Software Options

10:50
35

Final Cut Pro Tips & Tricks

40:09
36

Editing Whippy's Video

11:24
37

Adding Music

06:18
38

Optimizing for YouTube

07:58
39

SEO & the Keyword Planner

13:41
40

Creating a Description & Adding Tags

15:39
41

Ads, Monetization, & YouTube Affiliates

08:49
42

YouTube® Analytics

09:55
43

Advanced Settings & Commenting

15:05
44

Playlists on YouTube®

03:23
45

Using Visuals on Your Channel

04:33
46

Annotations & Transcripts

09:28
47

Linking & Ping Backs

07:03
48

Collaborations

04:03
49

Social Media

07:13
50

Email & Newsletters

03:55
51

Facebook Ads

03:28
52

Driving Traffic To Your Site

11:22
53

Pitching

16:48

Lesson Info

Facebook Ads

and then Facebook ads. It is not fun for me, but people who are using their analytics and who are getting in there and using their Facebook ads widely and kind of doing a combination because you can purchase an ad to be on the sidebar of you know how when you post on your Facebook page and then you'll be going through your home feed and Facebook will make an ad from your most recent post. Just paid for this, and we are needed for you for $5. So that's a sidebar ad. Then if you post something to YouTube and you just wanted to get more traffic, you can pay to promote that post. So you would basically post an image of link text to Facebook, and then once it's published, its on the wall, there will be an option that says to promote when you're logged in. On the third is when it's like a post in the newsfeed. But it's almost reads like an ad, and it can. It takes you away from Facebook, takes you outside of Facebook, so the 1st 2 and that's typically like a lead magnet type thing. Come find...

out the three step if you come join me over here, whatever. I'm gonna give you my recipe for being water. I'm sorry. It's just so funny. I have to give using it. So that third type of status, I think it's a status. Add I can't remember. I'll have to look it up, but you'll know when you're looking in your promotions, you can pick and choose which one you want to dio. So pull it with that. Yeah, And the great thing is that you can just try and, you know, like I need time. I should think you make that in something called Adds manager on Facebook. It's like a black arts. A black post. Yeah, exactly. So what she thing is, if you intentionally want to go on, make an ad, it's one of the features. So Black adds manager as manager under you in your settings in your channel settings, not channel. We're on Facebook page settings. Yeah, so or, I mean, because they're always wanting you to pay to promote on their site. It almost always will be, like, turned this into a promoted post or turn this into a sidebar ads. So sometimes you don't even have to do anything out of the box. But, I mean, I know people personally who do really well with this. I mean, they grow their instagrams with it. They I mean, they kind of rotate. They build their newsletters with it, they're building their YouTube channels with it, or they're better yet sending traffic to whatever their service or product is. So, um, Facebook. I mean, I know it's frustrating, but don't ignore it too much because you could be missing out on some really great traffic opportunities. That is, if you're willing to pay of course posts all you know regularly, consistently the free post. But when you really want a big impact, I think it's worth it to throw a couple bucks and have a post promoted.

Class Materials

Bonus Materials

Blog Draft sample
Content Calendar Sample
Content Calendar Template
Content Calendar Template
Recording Script Template
Sample Recording Script
Shot List Sample
Shot List Sample
Shot List Template
Storyboard Sample
Storyboard Template
Tips for Pitching Outlets
Video End Cards
YouTube Banner Template
Day 1 Slides
Day 2 Slides
Whippy Cake's Favorite Resources
Video Dos and Donts
Brainstorming Your Video Content
Assignment 1 - Quick Start Video Guide
Assignemt 2 - Advanced Video Guide
5 Tips To Boost Your YouTube Audience

Ratings and Reviews

user-f00b67
 

I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student
 

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student
 

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.

Student Work

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