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Ads, Monetization, & YouTube Affiliates

Lesson 41 from: Grow Your Business with YouTube Marketing

Whippy Cake

Ads, Monetization, & YouTube Affiliates

Lesson 41 from: Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

41. Ads, Monetization, & YouTube Affiliates

Lessons

Class Trailer

Day 1

1

Class Introduction

12:02
2

Whippy Cake's First Video

10:43
3

The Key YouTube Checklist

09:41
4

Kari Kinsey Video Evaluation

10:38
5

Kelsey Tuia Video Evaluation

08:46
6

Kylar Tubbs Video Evaluation

09:54
7

Shaina Longstreet Video Evaluation

08:43
8

Audience Experience Feedback

07:55
9

The Importance of Pre-Production

20:19
10

Collecting Content Ideas

15:33
11

Offering Value with Content

05:13
12

Organizing Your Content

08:25
13

Planning Your Shoot

05:54
14

Planning Your Script

05:57
15

Planning Your Shot List

03:23
16

Planning Your Storyboard

06:16
17

Finalizing the Script

07:48
18

Why Quality Video Matters

07:48
19

Different Video Styles

14:21
20

Recording Options

11:51
21

Audio Hacks

10:28
22

The Importance of Lighting

08:23
23

Additional Production Hacks

12:12
24

Backdrops & Locations

20:07
25

Shooting a Video

46:11
26

Recap on Production Tips

10:01

Day 2

27

Heather Scherie Video 2 Evaluation

11:21
28

Jef Rawls Video 2 Evaluation

14:00
29

Kylar Tubbs Video 2 Evaluation

13:14
30

Shaina Longstreet Video 2 Evaluation

09:29
31

Kari Kinsey Video 2 Evaluation

10:27
32

Video Progress Discussion

15:00
33

The Importance of Branding

21:57
34

Editing Software Options

10:50
35

Final Cut Pro Tips & Tricks

40:09
36

Editing Whippy's Video

11:24
37

Adding Music

06:18
38

Optimizing for YouTube

07:58
39

SEO & the Keyword Planner

13:41
40

Creating a Description & Adding Tags

15:39
41

Ads, Monetization, & YouTube Affiliates

08:49
42

YouTube® Analytics

09:55
43

Advanced Settings & Commenting

15:05
44

Playlists on YouTube®

03:23
45

Using Visuals on Your Channel

04:33
46

Annotations & Transcripts

09:28
47

Linking & Ping Backs

07:03
48

Collaborations

04:03
49

Social Media

07:13
50

Email & Newsletters

03:55
51

Facebook Ads

03:28
52

Driving Traffic To Your Site

11:22
53

Pitching

16:48

Lesson Info

Ads, Monetization, & YouTube Affiliates

under monetization would be if you were a partner and affiliate with YouTube, and you want to allow this video to have ads on it. Now, if you are selling a product or your whole goal is to get people to your site because you have a membership site, you almost don't. You don't want ads on your website and you'll you'll see how much I make on my abs, and I feel like a pretty decent traffic. I make nothing on the ads. I made my sight. Yeah, I put him on there because I'm pretty sure most people aren't clicking away for these ads. But I'm still making a little bit off of it that it's it's not hurting me. But that's not how I'm making money off of these videos. So if you're trying to decide if you should make money on your monetize your videos or not, ask yourself if you're gonna make how likely people are to click on the add versus where you want them to go. If you want him to be in the video, then that's fine. You can have ads. The benefit of having ads is almost kind of tells for influen...

cers and people wanting to work sponsors in that sort of thing. It does kind of say, like I make content to make money so they'll reach out to you and say We want you to work on this project or we have a campaign we love to throw at you. Also, when you are a YouTube affiliate, part a partner and you're doing things right, they're gonna be agencies and other affiliate like companies, just like U two who are going to ask you to join their network, which means instead of YouTube taking, I think it's 40% of those pay per click revenue. This new company that you consign with would do it, and I'm talking about this because I know for all the beauty bloggers and and other bloggers and gamers who are out there and wanting to make money on revenue, you've probably gotten emails from I'm not going to say, but really obvious you to marketers. And they'll just say We'll hook you up with other famous YouTubers and you guys can do collaborations and will help promote you. And it's only a two year contract. Er, there's no contract. They all have a little bit of a different pitch. But the point is they want you to partner with them instead of YouTube so that they can keep the portion of your revenue from your monetization. And sometimes they even connected, depending on if you pick one. If they have brands in their pocket or that they currently work for, they'll say When you signed with us, we'll make you do will help you get at least one campaign with like a major walks friend. A paid campaign is not where you have an ad on the videos where you like. I just did one with Loreal and we did a hair tutorial and it paid for outside of YouTube. And it's transparent, like it's part of the deal where I say they paid me to do this. And but my opinions are my own, so I probably won't get into much more of that. But just because I know you commented about people wanting to do beauty, blogging and influence or blogging on YouTube, hopefully that will address some of that so you can decide if you want ads or not. By clicking this button, I'm pretty sure it won't be available if you are not eligible or have not applied, it is a really super simple, fast process, whether you do it for Google ads through Google ads or YouTube. I'm pretty sure it's been eight years since I did it, but I'm pretty sure when you sign up for one qualifies automatically for the other. So this is a good time to ask this question. And it's something that I don't know if you have planned, so you can feel free there. Say we're gonna talk about it later or it's outside the scope of this class and we're totally okay with that. Do you want talk about monetization of YouTube and making money specifically through ads? There are a lot of questions coming in about how profitable monetization through YouTube can be. Whether adding adds, affects your views and whether it's worth it. All that do you want to talk about that? I will say I will try to summarize in super duper duper short. I mean, let's let's go here. I'll answer this question. So when you go to my YouTube channel, I'm logged in as me and it's telling me that I'm logged in is me and I can push a button that says, Do you want toe view this page as your viewer when I'm logged in as me, I can see all my numbers. I have 28, followers and I've had over 2.2 million views, right? That's a lot ish. You guys want to see how that would translate into money? I've been monetizing on, sure. So I monetized on most of my videos. Unless it's like a church I do a lot of like are a okay videos and kind of videos and those types of things. And I just feel like having an ad takes away from that message and things like, I want to make money off of my sob story. It just doesn't feel right, so I won't do it. But and also just right here, these air quick lyrics over here to the side, I can see this video that I just posted has 4400 views. There's 93 likes and only three dislikes, which is really great. You're always going to get this like I mean, almost within seconds, you're gonna have at least one dislike because they are just have nothing better to dio. But wait, They want to be the first dislike. And then I can also see my comments right there. These little check box. Say, if that this one's walked right, we don't want people to see it. This is Carlos video. This one means it's public. The whole world can see it sometimes if you pick weird music or whatever certain or you if you were talking about certain things, there are some smaller countries that won't be able to view your videos. I don't know if that matters or not. And then this check box means that it's publishes actually done ready to go and the green box mean that it means that if being monetized, it means that when people watch that they're going to get a public box. I feel like the puppet boxes don't really deter people from watching my videos. I've actually never asked, So maybe I will ask them if they want me to turn them off because I don't care about the advertising enough to keep them. If I'm losing followers over, I will turn them off. But And here is why I'm gonna go over to my dashboard of analytics and again just added glance so you can see right years. So far, in the last 28 days, I've made a $173 off of YouTube off of clicks views all of that from YouTube. Not really. I mean, it's not bad. There's for checking a box. I'm making these videos anyways, so I check a box and I make that money. But if you know, some people are like, I want to join you, too, but I'm gonna make a lot of money, and it's going to be my career. Good luck. I hope you were one of the people who started in 2006 and have five million followers because those are the people who are making six figures and having these amazing sponsors and that sort of thing. But the branding side of it and all these other went when, um, brands, they don't. This whole sponsorship thing of working with influencers is so new and scary to them, some of them are just barely getting into it. And so if they're intimidated, guess who they're gonna be attracted to. People who are not intimidated by it. so if you know how to do your s e o smart and your videos look clean and sharp and professional like, I am ready to be partnered with you and I am already partnered with other prestigious or professional brands. And not only that, obviously I'm using s CEO of my descriptions are all filled out. Everything is consistent. You're gonna pull people in. And that's where YouTube could be very lucrative outside, not the monetization of YouTube. Just, um, just through the appearance, the brand, the package that you're offering, the information that you're selling and brands wanting to work with you outside of that. Now, you, too will be really tricky and sneaky on how you can do that, because they only want you to monetize with them. But usually if you're working with the brand, they are aware what the rules are, and they'll make sure that you don't break that cause. They want you to be able to post the video on YouTube

Class Materials

Bonus Materials

Blog Draft sample
Content Calendar Sample
Content Calendar Template
Content Calendar Template
Recording Script Template
Sample Recording Script
Shot List Sample
Shot List Sample
Shot List Template
Storyboard Sample
Storyboard Template
Tips for Pitching Outlets
Video End Cards
YouTube Banner Template
Day 1 Slides
Day 2 Slides
Whippy Cake's Favorite Resources
Video Dos and Donts
Brainstorming Your Video Content
Assignment 1 - Quick Start Video Guide
Assignemt 2 - Advanced Video Guide
5 Tips To Boost Your YouTube Audience

Ratings and Reviews

user-f00b67
 

I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student
 

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student
 

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.

Student Work

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