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Grow Your Business with YouTube® Marketing
Lesson Info
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Class Description
Whippy Cake has built a dedicated following through her fun and informative YouTube® tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business.
You’ll learn how to:
- Build a content schedule, write scripts, and storyboard your videos
- Stick to a schedule and batch videos to create more content in less time
- Produce and edit your videos
- Optimize videos through naming and SEO keywords
- Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube® viewers become loyal, engaged customers.
You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube® Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is.
You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube® Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is.
Lessons
1Class Introduction 2Whippy Cake's First Video 3The Key YouTube Checklist 4Kari Kinsey Video Evaluation 5Kelsey Tuia Video Evaluation 6Kylar Tubbs Video Evaluation 7Shaina Longstreet Video Evaluation 8Audience Experience Feedback 9The Importance of Pre-Production 10Collecting Content Ideas 11Offering Value with Content 12Organizing Your Content 13Planning Your Shoot 14Planning Your Script 15Planning Your Shot List 16Planning Your Storyboard 17Finalizing the Script 18Why Quality Video Matters 19Different Video Styles 20Recording Options 21Audio Hacks 22The Importance of Lighting 23Additional Production Hacks 24Backdrops & Locations 25Shooting a Video 26Recap on Production Tips 1Heather Scherie Video 2 Evaluation 2Jef Rawls Video 2 Evaluation 3Kylar Tubbs Video 2 Evaluation 4Shaina Longstreet Video 2 Evaluation 5Kari Kinsey Video 2 Evaluation 6Video Progress Discussion 7The Importance of Branding 8Editing Software Options 9Final Cut Pro Tips & Tricks 10Editing Whippy's Video 11Adding Music 12Optimizing for YouTube 13SEO & the Keyword Planner 14Creating a Description & Adding Tags 15Ads, Monetization, & YouTube Affiliates 16YouTube® Analytics 17Advanced Settings & Commenting 18Playlists on YouTube® 19Using Visuals on Your Channel 20Annotations & Transcripts 21Linking & Ping Backs 22Collaborations 23Social Media 24Email & Newsletters 25Facebook Ads 26Driving Traffic To Your Site 27PitchingReviews
a Creativelive Student
Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.