Email & Newsletters
So then we've got email and newsletters. I mean, they're essentially the same thing. I feel like a newsletter is more suitable for people who have product lines or they're doing events. And there a newsletter is kind of more like Here's what's coming up for an email like subscribe list, that sort of thing. Usually you have some sort of lead magnet on guy actually recommend this to everybody. Subscribers are this. Unlike email, subscribers are almost like the untapped people, especially people like you and me. I just became recently aware of how valuable they can be and when sponsors are asking. They're not just asking about your YouTube stats, your Facebook and all that. One of the very first questions they're gonna ask is your email stats. How many people are signed up for your email newsletter and I always in capturing email, even if I'm not using it, even if I'm not emailing them just because they're already on my site? And if they potentially want information, there will come a day...
Well, I will want toe reach out to them, and the conversion from email is crazy. I am not gonna venture to state that the statistic, but I know it is really high. I want to see it. A crop 10 guests I could stand by. That term, I think is about 30% higher click rate than YouTube. Facebook in these places that people are spending most of their time. And it's usually because when you get an email it sent to you from a friend or somebody you trust, you don't just give your email toe anybody. So you're the your radar isn't up. Your guard isn't up when you're in your email and the point of having an email as well is your basically blogging or still story telling them one story like piece by piece in the sequence of emails and you're not selling them This week, I'm gonna put this on sale, and this week I'm gonna put this on sale. You're just I gotta tell you the story that happened I had this big presentation, had a crazy break out, and I was so embarrassed in the what to do. But luckily I was just at lunch and my friend saw I'm like, totally embarrassing and called me out about my big break out and let me borrow this stuff, and it led me to find this amazing new product made from lemons. Went there already. Anyways, um, so I just want to tell you, like, first of all, don't don't stress about the little things. Breakouts aren't a big deal, but also, like, how cool is this new product? The end. Did you guys feel like I was, like, in your face by this thing? That email would have made a sponsor wildly happy. And guess what? Oh, yeah, because I was, like, so excited about this. I did a quick little demonstration in my mystery Monday video boom link in your email. YouTube. Love you. Wait, right. That's how it works. That's how thinking outside of YouTube works. That took me, like, three seconds to write that email. And you could plug and played any true life story with any true life sponsorship. It doesn't even have to be a sponsor sponsorship. It could just be an elaborate elaboration in a video. Anyways, I don't want to bore you in this email, So if you want to know more about, like, what happened, go watch it in this most recent blawg, or anyways, I don't want to bore you with my amazing before and afters and how I lost £12 from eating Onley being water left. But if you want to see what I look like now, I guess you could go and watch my video. So that's where email can be really, really valuable or having a newsletter.