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Email & Newsletters

Lesson 50 from: Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

50. Email & Newsletters

Lessons

Class Trailer

Day 1

1

Class Introduction

12:02
2

Whippy Cake's First Video

10:43
3

The Key YouTube Checklist

09:41
4

Kari Kinsey Video Evaluation

10:38
5

Kelsey Tuia Video Evaluation

08:46
6

Kylar Tubbs Video Evaluation

09:54
7

Shaina Longstreet Video Evaluation

08:43
8

Audience Experience Feedback

07:55
9

The Importance of Pre-Production

20:19
10

Collecting Content Ideas

15:33
11

Offering Value with Content

05:13
12

Organizing Your Content

08:25
13

Planning Your Shoot

05:54
14

Planning Your Script

05:57
15

Planning Your Shot List

03:23
16

Planning Your Storyboard

06:16
17

Finalizing the Script

07:48
18

Why Quality Video Matters

07:48
19

Different Video Styles

14:21
20

Recording Options

11:51
21

Audio Hacks

10:28
22

The Importance of Lighting

08:23
23

Additional Production Hacks

12:12
24

Backdrops & Locations

20:07
25

Shooting a Video

46:11
26

Recap on Production Tips

10:01

Day 2

27

Heather Scherie Video 2 Evaluation

11:21
28

Jef Rawls Video 2 Evaluation

14:00
29

Kylar Tubbs Video 2 Evaluation

13:14
30

Shaina Longstreet Video 2 Evaluation

09:29
31

Kari Kinsey Video 2 Evaluation

10:27
32

Video Progress Discussion

15:00
33

The Importance of Branding

21:57
34

Editing Software Options

10:50
35

Final Cut Pro Tips & Tricks

40:09
36

Editing Whippy's Video

11:24
37

Adding Music

06:18
38

Optimizing for YouTube

07:58
39

SEO & the Keyword Planner

13:41
40

Creating a Description & Adding Tags

15:39
41

Ads, Monetization, & YouTube Affiliates

08:49
42

YouTube® Analytics

09:55
43

Advanced Settings & Commenting

15:05
44

Playlists on YouTube®

03:23
45

Using Visuals on Your Channel

04:33
46

Annotations & Transcripts

09:28
47

Linking & Ping Backs

07:03
48

Collaborations

04:03
49

Social Media

07:13
50

Email & Newsletters

03:55
51

Facebook Ads

03:28
52

Driving Traffic To Your Site

11:22
53

Pitching

16:48

Lesson Info

Email & Newsletters

So then we've got email and newsletters. I mean, they're essentially the same thing. I feel like a newsletter is more suitable for people who have product lines or they're doing events. And there a newsletter is kind of more like Here's what's coming up for an email like subscribe list, that sort of thing. Usually you have some sort of lead magnet on guy actually recommend this to everybody. Subscribers are this. Unlike email, subscribers are almost like the untapped people, especially people like you and me. I just became recently aware of how valuable they can be and when sponsors are asking. They're not just asking about your YouTube stats, your Facebook and all that. One of the very first questions they're gonna ask is your email stats. How many people are signed up for your email newsletter and I always in capturing email, even if I'm not using it, even if I'm not emailing them just because they're already on my site? And if they potentially want information, there will come a day...

Well, I will want toe reach out to them, and the conversion from email is crazy. I am not gonna venture to state that the statistic, but I know it is really high. I want to see it. A crop 10 guests I could stand by. That term, I think is about 30% higher click rate than YouTube. Facebook in these places that people are spending most of their time. And it's usually because when you get an email it sent to you from a friend or somebody you trust, you don't just give your email toe anybody. So you're the your radar isn't up. Your guard isn't up when you're in your email and the point of having an email as well is your basically blogging or still story telling them one story like piece by piece in the sequence of emails and you're not selling them This week, I'm gonna put this on sale, and this week I'm gonna put this on sale. You're just I gotta tell you the story that happened I had this big presentation, had a crazy break out, and I was so embarrassed in the what to do. But luckily I was just at lunch and my friend saw I'm like, totally embarrassing and called me out about my big break out and let me borrow this stuff, and it led me to find this amazing new product made from lemons. Went there already. Anyways, um, so I just want to tell you, like, first of all, don't don't stress about the little things. Breakouts aren't a big deal, but also, like, how cool is this new product? The end. Did you guys feel like I was, like, in your face by this thing? That email would have made a sponsor wildly happy. And guess what? Oh, yeah, because I was, like, so excited about this. I did a quick little demonstration in my mystery Monday video boom link in your email. YouTube. Love you. Wait, right. That's how it works. That's how thinking outside of YouTube works. That took me, like, three seconds to write that email. And you could plug and played any true life story with any true life sponsorship. It doesn't even have to be a sponsor sponsorship. It could just be an elaborate elaboration in a video. Anyways, I don't want to bore you in this email, So if you want to know more about, like, what happened, go watch it in this most recent blawg, or anyways, I don't want to bore you with my amazing before and afters and how I lost £12 from eating Onley being water left. But if you want to see what I look like now, I guess you could go and watch my video. So that's where email can be really, really valuable or having a newsletter.

Class Materials

Bonus Materials

Blog Draft sample
Content Calendar Sample
Content Calendar Template
Content Calendar Template
Recording Script Template
Sample Recording Script
Shot List Sample
Shot List Sample
Shot List Template
Storyboard Sample
Storyboard Template
Tips for Pitching Outlets
Video End Cards
YouTube Banner Template
Day 1 Slides
Day 2 Slides
Whippy Cake's Favorite Resources
Video Dos and Donts
Brainstorming Your Video Content
Assignment 1 - Quick Start Video Guide
Assignemt 2 - Advanced Video Guide
5 Tips To Boost Your YouTube Audience

Ratings and Reviews

user-f00b67
 

I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student
 

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student
 

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.

Student Work

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