Grow Your Business with YouTube® Marketing
Lesson Info
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Whippy Cake has built a dedicated following through her fun and informative YouTube® tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business.
You’ll learn how to:
- Build a content schedule, write scripts, and storyboard your videos
- Stick to a schedule and batch videos to create more content in less time
- Produce and edit your videos
- Optimize videos through naming and SEO keywords
- Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube® viewers become loyal, engaged customers.
You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube® Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is.
You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube® Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is.
Lessons
Class IntroductionWhippy Cake's First Video
The Key YouTube Checklist
Kari Kinsey Video Evaluation
Kelsey Tuia Video Evaluation
Kylar Tubbs Video Evaluation
Shaina Longstreet Video Evaluation
Audience Experience Feedback
The Importance of Pre-Production
Collecting Content Ideas
Offering Value with Content
Organizing Your Content
Planning Your Shoot
Planning Your Script
Planning Your Shot List
Planning Your Storyboard
Finalizing the Script
Why Quality Video Matters
Different Video Styles
Recording Options
Audio Hacks
The Importance of Lighting
Additional Production Hacks
Backdrops & Locations
Shooting a Video
Recap on Production Tips
Heather Scherie Video 2 Evaluation
Jef Rawls Video 2 Evaluation
Kylar Tubbs Video 2 Evaluation
Shaina Longstreet Video 2 Evaluation
Kari Kinsey Video 2 Evaluation
Video Progress Discussion
The Importance of Branding
Editing Software Options
Final Cut Pro Tips & Tricks
Editing Whippy's Video
Adding Music
Optimizing for YouTube
SEO & the Keyword Planner
Creating a Description & Adding Tags
Ads, Monetization, & YouTube Affiliates
YouTube® Analytics
Advanced Settings & Commenting
Playlists on YouTube®
Using Visuals on Your Channel
Annotations & Transcripts
Linking & Ping Backs
Collaborations
Social Media
Email & Newsletters
Facebook Ads
Driving Traffic To Your Site
Pitching
Reviews
- I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.
- Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.
- Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.