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Grow Your Business with YouTube Marketing

Lesson 50 of 53

Email & Newsletters

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

50. Email & Newsletters


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Email & Newsletters

So then we've got email and newsletters. I mean, they're essentially the same thing. I feel like a newsletter is more suitable for people who have product lines or they're doing events. And there a newsletter is kind of more like Here's what's coming up for an email like subscribe list, that sort of thing. Usually you have some sort of lead magnet on guy actually recommend this to everybody. Subscribers are this. Unlike email, subscribers are almost like the untapped people, especially people like you and me. I just became recently aware of how valuable they can be and when sponsors are asking. They're not just asking about your YouTube stats, your Facebook and all that. One of the very first questions they're gonna ask is your email stats. How many people are signed up for your email newsletter and I always in capturing email, even if I'm not using it, even if I'm not emailing them just because they're already on my site? And if they potentially want information, there will come a day...

Well, I will want toe reach out to them, and the conversion from email is crazy. I am not gonna venture to state that the statistic, but I know it is really high. I want to see it. A crop 10 guests I could stand by. That term, I think is about 30% higher click rate than YouTube. Facebook in these places that people are spending most of their time. And it's usually because when you get an email it sent to you from a friend or somebody you trust, you don't just give your email toe anybody. So you're the your radar isn't up. Your guard isn't up when you're in your email and the point of having an email as well is your basically blogging or still story telling them one story like piece by piece in the sequence of emails and you're not selling them This week, I'm gonna put this on sale, and this week I'm gonna put this on sale. You're just I gotta tell you the story that happened I had this big presentation, had a crazy break out, and I was so embarrassed in the what to do. But luckily I was just at lunch and my friend saw I'm like, totally embarrassing and called me out about my big break out and let me borrow this stuff, and it led me to find this amazing new product made from lemons. Went there already. Anyways, um, so I just want to tell you, like, first of all, don't don't stress about the little things. Breakouts aren't a big deal, but also, like, how cool is this new product? The end. Did you guys feel like I was, like, in your face by this thing? That email would have made a sponsor wildly happy. And guess what? Oh, yeah, because I was, like, so excited about this. I did a quick little demonstration in my mystery Monday video boom link in your email. YouTube. Love you. Wait, right. That's how it works. That's how thinking outside of YouTube works. That took me, like, three seconds to write that email. And you could plug and played any true life story with any true life sponsorship. It doesn't even have to be a sponsor sponsorship. It could just be an elaborate elaboration in a video. Anyways, I don't want to bore you in this email, So if you want to know more about, like, what happened, go watch it in this most recent blawg, or anyways, I don't want to bore you with my amazing before and afters and how I lost £12 from eating Onley being water left. But if you want to see what I look like now, I guess you could go and watch my video. So that's where email can be really, really valuable or having a newsletter.

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.