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Collaborations

Lesson 48 from: Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

48. Collaborations

Lessons

Class Trailer

Day 1

1

Class Introduction

12:02
2

Whippy Cake's First Video

10:43
3

The Key YouTube Checklist

09:41
4

Kari Kinsey Video Evaluation

10:38
5

Kelsey Tuia Video Evaluation

08:46
6

Kylar Tubbs Video Evaluation

09:54
7

Shaina Longstreet Video Evaluation

08:43
8

Audience Experience Feedback

07:55
9

The Importance of Pre-Production

20:19
10

Collecting Content Ideas

15:33
11

Offering Value with Content

05:13
12

Organizing Your Content

08:25
13

Planning Your Shoot

05:54
14

Planning Your Script

05:57
15

Planning Your Shot List

03:23
16

Planning Your Storyboard

06:16
17

Finalizing the Script

07:48
18

Why Quality Video Matters

07:48
19

Different Video Styles

14:21
20

Recording Options

11:51
21

Audio Hacks

10:28
22

The Importance of Lighting

08:23
23

Additional Production Hacks

12:12
24

Backdrops & Locations

20:07
25

Shooting a Video

46:11
26

Recap on Production Tips

10:01

Day 2

27

Heather Scherie Video 2 Evaluation

11:21
28

Jef Rawls Video 2 Evaluation

14:00
29

Kylar Tubbs Video 2 Evaluation

13:14
30

Shaina Longstreet Video 2 Evaluation

09:29
31

Kari Kinsey Video 2 Evaluation

10:27
32

Video Progress Discussion

15:00
33

The Importance of Branding

21:57
34

Editing Software Options

10:50
35

Final Cut Pro Tips & Tricks

40:09
36

Editing Whippy's Video

11:24
37

Adding Music

06:18
38

Optimizing for YouTube

07:58
39

SEO & the Keyword Planner

13:41
40

Creating a Description & Adding Tags

15:39
41

Ads, Monetization, & YouTube Affiliates

08:49
42

YouTube® Analytics

09:55
43

Advanced Settings & Commenting

15:05
44

Playlists on YouTube®

03:23
45

Using Visuals on Your Channel

04:33
46

Annotations & Transcripts

09:28
47

Linking & Ping Backs

07:03
48

Collaborations

04:03
49

Social Media

07:13
50

Email & Newsletters

03:55
51

Facebook Ads

03:28
52

Driving Traffic To Your Site

11:22
53

Pitching

16:48

Lesson Info

Collaborations

so collaborations. This could be anything. This could be you and your friends getting together and making a video. We made a connection with the organizer who makes the home function and clean and the interior designer who makes it presentable and polished. Packages it you to could get together and have Siri's or challenge where you let her organize Kelsey. Let's Heather organized and you, Kelsey, Let's I'm getting around. But you could swap places and see how it is or you can give each other tips, things like that. You both have the same relatively same demographic. And so that would be a great match. Other collaborations would would be, of course, with brands and somebody I think it was. Heather was asking me, Okay, I'm an interior designer. My typical income is from the clients that I recruit, right? She's like What? I didn't even think about working with sponsors. This whole thing is new, and I'm kind of weary of it. So I don't want to, like, have you change your whole business mod...

el to start doing paid content sponsored post because I'm noticing that all of a sudden there's doubling and tripling the agencies and the number of reach outs from brands and just, I mean, everybody. All of a sudden influencers want to work with sponsors and sponsors want to work with influencers, and it's like a frenzy. And usually what happens when that happens? I'm like with Facebook. I got crazy, crazy, popular. It still is really popular, but now it's also kind of Ah, annoyance. I like There's almost a bad connotation when you say Facebook because it's frustrated people in so many different ways. I am a little bit worried that that will happen with paid sponsors. Paid sponsorships are having those collaborations. I already recognise it, everyone style with my followers when you are an influencer, and they know that whether you have ads on your blog's or your featuring a brand on your blawg, they once you've admitted or have experience where you've been paid to talk about a product, they're just on guard and they think everything that you're talking about is promoted. And for me, that's like rarely the case. I would say 80 like modestly but probably more like 90% of the time. My content is me, just sharing what I like what I dio but they don't think that they think, like 90% of the time and being paid to talk about the books I read and the clothes I wear and I'm not. So there is a downside to that is you kind of lose that authenticity and they start thinking, What is she trying to tell me instead of how is she trying to help me? Which is what do you care about? More most, right? So other collaborations. Let's brainstorm on YouTube. Of course, I feel like that's, Ah, great great great obvious opportunity and pop for him to collaborate. Because if somebody already has a strong influence or subscriber base on YouTube and you're trying to get more people on YouTube to know who you are, why not? Well, probably because you don't know what to say or how to get that person to work with you, right? Is that most likely a reason why you haven't done a collaboration yet? Oh, great, cause I have an outline. Unhand a pitch to people and a whole bunch of tips on how to make it authentic and how to not be sales e and push it so hard that you would rather just give up and not do. It can be something you're not right, right

Class Materials

Bonus Materials

Blog Draft sample
Content Calendar Sample
Content Calendar Template
Content Calendar Template
Recording Script Template
Sample Recording Script
Shot List Sample
Shot List Sample
Shot List Template
Storyboard Sample
Storyboard Template
Tips for Pitching Outlets
Video End Cards
YouTube Banner Template
Day 1 Slides
Day 2 Slides
Whippy Cake's Favorite Resources
Video Dos and Donts
Brainstorming Your Video Content
Assignment 1 - Quick Start Video Guide
Assignemt 2 - Advanced Video Guide
5 Tips To Boost Your YouTube Audience

Ratings and Reviews

user-f00b67
 

I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student
 

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student
 

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.

Student Work

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