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Grow Your Business with YouTube Marketing

Lesson 48 of 53


Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

48. Collaborations


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info


so collaborations. This could be anything. This could be you and your friends getting together and making a video. We made a connection with the organizer who makes the home function and clean and the interior designer who makes it presentable and polished. Packages it you to could get together and have Siri's or challenge where you let her organize Kelsey. Let's Heather organized and you, Kelsey, Let's I'm getting around. But you could swap places and see how it is or you can give each other tips, things like that. You both have the same relatively same demographic. And so that would be a great match. Other collaborations would would be, of course, with brands and somebody I think it was. Heather was asking me, Okay, I'm an interior designer. My typical income is from the clients that I recruit, right? She's like What? I didn't even think about working with sponsors. This whole thing is new, and I'm kind of weary of it. So I don't want to, like, have you change your whole business mod...

el to start doing paid content sponsored post because I'm noticing that all of a sudden there's doubling and tripling the agencies and the number of reach outs from brands and just, I mean, everybody. All of a sudden influencers want to work with sponsors and sponsors want to work with influencers, and it's like a frenzy. And usually what happens when that happens? I'm like with Facebook. I got crazy, crazy, popular. It still is really popular, but now it's also kind of Ah, annoyance. I like There's almost a bad connotation when you say Facebook because it's frustrated people in so many different ways. I am a little bit worried that that will happen with paid sponsors. Paid sponsorships are having those collaborations. I already recognise it, everyone style with my followers when you are an influencer, and they know that whether you have ads on your blog's or your featuring a brand on your blawg, they once you've admitted or have experience where you've been paid to talk about a product, they're just on guard and they think everything that you're talking about is promoted. And for me, that's like rarely the case. I would say 80 like modestly but probably more like 90% of the time. My content is me, just sharing what I like what I dio but they don't think that they think, like 90% of the time and being paid to talk about the books I read and the clothes I wear and I'm not. So there is a downside to that is you kind of lose that authenticity and they start thinking, What is she trying to tell me instead of how is she trying to help me? Which is what do you care about? More most, right? So other collaborations. Let's brainstorm on YouTube. Of course, I feel like that's, Ah, great great great obvious opportunity and pop for him to collaborate. Because if somebody already has a strong influence or subscriber base on YouTube and you're trying to get more people on YouTube to know who you are, why not? Well, probably because you don't know what to say or how to get that person to work with you, right? Is that most likely a reason why you haven't done a collaboration yet? Oh, great, cause I have an outline. Unhand a pitch to people and a whole bunch of tips on how to make it authentic and how to not be sales e and push it so hard that you would rather just give up and not do. It can be something you're not right, right

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.