Skip to main content

Jef Rawls Video 2 Evaluation

Lesson 28 from: Grow Your Business with YouTube Marketing

Whippy Cake

Jef Rawls Video 2 Evaluation

Lesson 28 from: Grow Your Business with YouTube Marketing

Whippy Cake

buy this class


Sale Ends Soon!

starting under


Unlock this classplus 2200+ more >

Lesson Info

28. Jef Rawls Video 2 Evaluation


Class Trailer

Day 1


Class Introduction


Whippy Cake's First Video


The Key YouTube Checklist


Kari Kinsey Video Evaluation


Kelsey Tuia Video Evaluation


Kylar Tubbs Video Evaluation


Shaina Longstreet Video Evaluation


Audience Experience Feedback


The Importance of Pre-Production


Collecting Content Ideas


Offering Value with Content


Organizing Your Content


Planning Your Shoot


Planning Your Script


Planning Your Shot List


Planning Your Storyboard


Finalizing the Script


Why Quality Video Matters


Different Video Styles


Recording Options


Audio Hacks


The Importance of Lighting


Additional Production Hacks


Backdrops & Locations


Shooting a Video


Recap on Production Tips


Day 2


Heather Scherie Video 2 Evaluation


Jef Rawls Video 2 Evaluation


Kylar Tubbs Video 2 Evaluation


Shaina Longstreet Video 2 Evaluation


Kari Kinsey Video 2 Evaluation


Video Progress Discussion


The Importance of Branding


Editing Software Options


Final Cut Pro Tips & Tricks


Editing Whippy's Video


Adding Music


Optimizing for YouTube


SEO & the Keyword Planner


Creating a Description & Adding Tags


Ads, Monetization, & YouTube Affiliates


YouTube® Analytics


Advanced Settings & Commenting


Playlists on YouTube®


Using Visuals on Your Channel


Annotations & Transcripts


Linking & Ping Backs




Social Media


Email & Newsletters


Facebook Ads


Driving Traffic To Your Site




Lesson Info

Jef Rawls Video 2 Evaluation

Okay, let's go on to our next one. So I I'll go ahead and let just kind of give us your introduction. Tell us about yourself. In what? Your video Madam's Jeff Rolls with Gestures Improv Comedy Club in Mesa, Arizona, and we've got comedy shows on the weekend and throughout the week I teach classes. We've got classes there toe teach people how to improvise and loosen up and have a good time and think quickly And and all of that a swell as going into corporations and doing corporate training, team building, that kind of thing is, and just entertaining and having a good time. So I'm in all honestly, im I'm not shy to the to the camera to the to the editing or anything like that. So but what I am shy to is actually utilizing YouTube for that kind of marketing. So let's get on with today. Yeah, like I'm really excited to learn. You know what? What is it about the YouTube stuff that I can I can capitalize on? So, Yeah, absolutely. And not that this matters to the class, but just fun, creative...

, live community he just mentioned he does, you know corporate parties in that sort of thing. And Paulson, one of our other participants. His company actually does parties with your club, right? And that you guys know each other issue Well, yeah, way crossed paths. Seattle hair do hair do came to jesters for their, you know, their big holiday party toe. Have a great time. Which says a lot about the company. You know a lot about Paulson and what what they're doing. They're a hairdo of just making it fun and and so forth and actually having having the idea to go out and have some fun. Yeah, that's where we cross past the very first time. And he helped on the video. So I appreciate it. Way have a be kind of, ah, before and after he's the after parties. The before I saw on Facebook that you guys had butted up to help each other. And I love it because what did I teach you in unison? Friends don't let friends record alone. Friends don't let friends forget what friends Don't let friends remember that too. We could write a book all about what friends don't let friends do. Okay, let's watch Jeff video already think You know I'm open for critique. I'm ready for me, That's all. Yeah, like it's gonna be painful. He knows it's coming. A bunch of compliments right down the center. Okay. Anybody wanna from, we'll go ahead and give it to you guys first in the live audience, and then we'll turn it over to, um, are online purees. Sorry, I was trying other people comment, but I'll comment. Um, I just really like that You are so active with the audience. Like I felt well, I kind of do No, you know, But I feel like I would have known you just by watching that YouTube and I would be like, Wait, what does this guy do? Why is he doing this? And so it made me interested in, like, Wait, what is he doing? So I looked further, so I love that about it. I think it could be a really good start to building a community like challenging other people to do it and film it and share it. And I could just spiral and grow from there, so I thought it was a great start, and I totally I'm gonna do that for dinner. All right. We will go to the Internet. We have. Let's see, one gets says a little bit, too much background noise. So audio is a little bit off. Sure, where that we have people who really like the idea. Thought it was very fun. Let's see thought the documentary vibe was good, mixing it up with talking to the camera and then that kind of behind the scenes for the candid shots, Stephanie says, Very engaging, Fantastic cake. The whipper, which I think is probably our friend from yesterday, says the cuts are very jumpy. The girl just jumped half a meter to the side and now again, and that light outside was harsh. But I like that. They just don't talk to the camera, but give it a documentary vibe, Cayenne says. I like the interior scenes close up and then pull back like to. Maybe you've seen the first outdoor shot done in the rule of thirds rather than him. Center of screen and audio could be helped with lob Mike's or shotgun mikes to isolate the crowd noise. I wish that I could get this kind of feedback all the time. Yeah, you guys air sharp out there with your eyes and your very good critique. I mean, it's good and valuable and useful toe toe everybody in the audience. So hopefully these comments keep coming up and there was one other that was really a good point. It's a great way to get comments that subject. That idea is a great way to get comments and interaction on you. Yeah, that was one of the things we talked about is, you know, drop from experiences or Paula Jones or I'm the type of person I don't. I don't get the same thing. I'm all about change and different. And what all do is something similar I'll ask for I say I want this or this, but don't tell me which one. You're giving me a little bit more safe, but I just don't want to know. I don't want the pressure of it. So I liked that. That was something I could relate to instantly, like I hate like that. Still, final Burger pizza can't live with these life decisions. So I instantly connected to that and I felt like the whole segment read a lot like an HD TV segment. Like Guy who does goes to visit different diners. I mean, I could easily see this is a spinoff. You make a great TV host. There was so many. I mean, really familiar components to it. Absolutely. I feel like, you know, for people like us were your first time audience. And that's something you really do want to keep in mind. You never know if a video today or a video you made four years ago is the very first time somebody is finding you. And you almost have to assume that and find a way without being repetitive. I might be big, and I do this and then, uh, the same spiel, every single video, but find a way of telling them, showing them indicating what you dio so that every time somebody finds you for the first time there, they're getting a glimpse. You don't have to give your whole life story. But a glimpse, just like Kelsey was like, I don't know what this guy does. But now I kind of want to know, So I definitely that would have been one of my only critiques is starting it off with This is who I am, or this is what I do or some sort of establishment of authority or expertise or credibility in, you know, the comedy or improv section. And then you said the challenges you jumped right into the challenges. I think I would have liked, like, just one little sentence ahead of that. Like, I do this challenge that all my friends think I'm crazy for doing. But I'm gonna tell you what it is because they think you'll really enjoy it that way because I thought I thought I missed something. So I rewind it and rewound it whichever and watched again just to make sure you didn't miss you talking about a challenge in the beginning. So honestly, again digging very hard for, you know, some sort of criticism or feedback. But I think everything was great. Thank you so much for all of that. That feedback a couple of a question that I have to the point of, like the lighting and the sound in a situation like this Pulse and I were very much aware that, you know, hey, we're going to get background noise. In fact, Theo GoPro that I I had as it just picked up everything. And so I ended up having to edit, you know, the audio, the better audio from from the phone between the two. And that was really fun. I'm sure we're going to get into the editing traumas that will. We're all going to face. But we face that in this in this video, Onda also, I was trying to keep things condensed. Andi, I've got, like, good six minutes that could be made out of this video. So is it appropriate to go back in re edited with, you know, with this kind of feedback reedited put in those things that that are optical. Obviously I can't change the lighting and the sound of tweak it as best we can. But is that appropriate to do if it's on YouTube? Honestly, for me, it would depend on who and what it's for. If it's for a collaboration or ah, client or something like that, where it is a little bit more official or the expectation is high. I absolutely would redo it. But if this is something where I'm giving you like this really interesting challenge that might bring some interest to your life or make for an exciting date night, that sort of thing. I feel like I'm going. You know, I'm putting forth the effort. Teoh not only record something and go through the whole process and edit it and put it out there that hopefully like people can take it for what it is. The face value, which is a really fun like that was really fun. Toe watch. Fun to watch you fun to watch the waitress reaction. Fun to see you. Pretend like you wouldn't normally take down a massive hamburger the size of your face. I wouldn't normally eat this. E normally get a salad. I loved it again. I think that we're all intentionally on the fatigue. Criticize critical mentality because that's what we're trying to train ourselves to be on the lookout for this stuff. But I think if you were to put it out there to the general public, they would be like, When's your TV show coming out? So, Teoh, answer your question. If you we weren't in this class and you said I did this video. I know it's not great. Should I redo it? I would be like, No, it's awesome. And just know, keep those things in mind for the next time and I felt kind of guilty because we gave you this challenge spur of the moment. There was no warning. It was already in the evening. I know you guys were starving, so you probably had to go e. And you're probably rushing because he wanted to have some sort of lighting. And I know that you had to go and face some of these obstacles that we told you about and figure out how to first and priority always share the content that you want to share and then second take into consideration the lighting, the audio, the backgrounds and that sort of thing. So I think thes videos that we're seeing for what you had to work within the time frame you had to work with, like in any other setting. We would be like, Yes, don't change anything. You did amazing. But so keep that in mind as we're getting criticism. It's just because we're work in a learning environment. The only reason

Class Materials

Bonus Materials

Blog Draft sample
Content Calendar Sample
Content Calendar Template
Content Calendar Template
Recording Script Template
Sample Recording Script
Shot List Sample
Shot List Sample
Shot List Template
Storyboard Sample
Storyboard Template
Tips for Pitching Outlets
Video End Cards
YouTube Banner Template
Day 1 Slides
Day 2 Slides
Whippy Cake's Favorite Resources
Video Dos and Donts
Brainstorming Your Video Content
Assignment 1 - Quick Start Video Guide
Assignemt 2 - Advanced Video Guide
5 Tips To Boost Your YouTube Audience

Ratings and Reviews


I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.

Student Work