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Grow Your Business with YouTube Marketing

Lesson 40 of 53

Creating a Description & Adding Tags

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

40. Creating a Description & Adding Tags


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Creating a Description & Adding Tags

So we're gonna do movie editor and then, let's say on YouTube, I don't know. Okay. And then, in his description, what should be in the first sentence? Do I just put movie editor and move on? Yeah, maybe this video is about how I learned how to use movie editor on Sorry, guys at work on YouTube at Creativelive this week, and then basically what you're description is to save Time is it is a written out summary of what the video is. It is. It should read and look and feel very much like a block post. And for your convenience, what I have done is taken my script that I used to record that. I then converted into a block post for my blog's that I then rearranged and converted to be on YouTube in the description box that I then went ahead and added more keywords, links and beneficial things to both meat and may you to followers. So you'll be able to see how to carry all of that in. Remember, how is it's not about have to make this big undefeatable video. It's that I just have to do this step ...

and then it will lead to this step and then I'll have a finished video and then I'll follow this checklist on all the meta data and so on and so forth. And then pretty soon, you're busting amount to a day than five a day and so on and so forth. So again, I'm not gonna elaborate too much on, um, making a big, long description or anything like that. But again, if s e a s e o values text and you have a lot of text in there and your keyword is used at least 2 to 3 more times within the description you're getting rewarded. What should be the first tag guys? Yeah, and then maybe YouTube or the whole phrase If you have a whole keyword phrase how I learned our movie editor on YouTube, that could be your keyword. The thing is, is because content is so very different. It can be ah, whole long phrase that's more popular. That fits better or could just be one word could just be pixie or pixie hair style. Carry. Let's get you on, Mike. So when you're typing those tags like blue suggestions come up are those like popular ones or what are the blue suggestion? Like those ones you should try to stick to because they're more popular type thing it will like. I'll be typing and keywords. Then it will be like Johnny Cash. And I'm like, What in the world wise at a suggestion? Teoh my lipstick tutorial. So just because it's putting it down there doesn't mean you should use it. But there are some general ones you can use. Like if I was during one of my videos, there might be a beauty, But keep in mind everything that you do has the potential to take away from what you're trying to do or to add value to it. So you don't wanna have so many words that are so similar that it's like I can't decide of its pixie or beauty or this or that. So if they're all pixie hair style pixie hair cut pixie tutorial, I feel like those are repetitive, but they're still cohesive versus you. Get what I mean. Is it kind of like, um, like, is this conflict Hashtags like you want to be more specific because, like General is to get searched too often, you know what I mean, like, yeah, like fitness is not, You know, it's too broad trying to get more specific with ease. I mean, yes and no. Because if you have a specific thing like a plumbing issue and it's a specific part on your toilet that has broken, if you are not very specific in your description and in talking about it and very specifically saying that part you people trying to find that solution are just gonna be miserable. And if somebody else was more specific than you, they're gonna find that video. So if it is a very spits, maybe for you it's a very specific workout video or a very specific cleanse, perhaps, or the ingredients or even people will do lyrics to songs because they don't know this song will be like Nah, nah, ne something lyrics. And there are actual actual searches for that. And that brings me to misspelled words. Um, there you definitely, at the very least, want to put in, you know, with pixie and sorry. Keep using it. It's just I know it Pixie p I X e or the misspelled version is P I X I, and there is a huge amount of people who are typing that in all the time. So I haven't operate, and most people aren't gonna intentionally spell it wrong. Like that would be silly. But it's because they don't know that lots of people are spelling it wrong and they want to get in front of those people. Um, so right away, this page will let you type in a lot of that information again in the tags. If anything, you can be a little bit more. Um, I guess take risks. The great thing with all of this and that I want to really hit home is just because you do this doesn't mean tomorrow you're going to get, ah, 100 or views because you're finally following the ASIO rules. But as you start to build the meta data and start to use it with the engagement and the visuals and the activity, YouTube is going to start to take notice. And I can tell you from experience. Last year this year, from January to February, I made more videos. Then I did in all of 2014 and I followed these rules. I kind of for me because I'm always doing other jobs, and I can only do a little out at a time. So I'll be honest. I don't always practice every single little detail on every single video. But if you have a video where it does have 5000 views and one only has views, you can crack open both And what tags that I use the contents pretty much the same. Really similar should be the same audience. Maybe this got featured on a board on Pinterest. You can see that in your locations, like where the traffic is coming from. Maybe it was the key words that you used in this video. Maybe you go back to your keyword planner and you change the title of your video. You can change and use that new keyword if you pick it in your description. Of course, you can't change your script or whatever you recorded, but you can absolutely tweak and move along, especially when a video has been up there for a year. You can almost bring it back to life by changing some of this mated meta data. If you want. Question a couple questions about tagging coming in. First of all, um number of tags. Is there such a thing as too many? Absolutely. I mean again, You don't want so many that you're taking away. If you're trying to tell the Internet that your content is richly saturated with your keyword that you picked, you don't want to dilute the usage of that keyword with other words that are similar but confusing. So, for example, movie editor and Adobe premiere and Final Cut Pro Those are all similar. And you would think, Yeah, I'm gonna use them all. But if somebody is searching for I only have movie editor, I need to know how to use movie editor. Then then Google is going to help that person out and not show them anything with Final Cut or Adobe premiere. So in that case, using competitive or competing words that take away from your keyword can be really hurtful and having so many keywords that it's just you almost are overwhelming it. So definitely experiment, because I have some videos where I have five and it is really well, and I have other videos that have five and don't do well and vice versa. If you misspell a tag, will Google know how to fix it, Or should you put misspelled tags in regularly? Yes, you want to use if it's a popular thing. If your keyword is popular enough and the word is frequently misspells like your Y ou are you with apostrophe you are, or your words like that that are frequently misspelled are great to use, just like the pixie. It's just one letter that's missing, but you open the door up to a whole new group of people who are searching for that specific word. Great questions and then one from Herman tell uh which he said, We need to repeat the keywords within seconds In our intro video, however, are video is usually recorded before we uploaded on the YouTube. So does it mean we need to re record are intro to match the keywords, or should you think about keywords ahead of time, should you plan it all out? Yeah, that's kind of what I was saying is the benefit of planning ahead and picking what your topic is so that you can use that topic to drive what your keyword is going to be. If you are scheduled enough like that, where you can do that. You can pick your keyword before you record anything. Great. I'll be honest. I don't do that. I'm not, um, organized enough to remember. Okay, What do I want this keyword to be? I'm almost always doing pixie or hair and that sort of stuff. So I usually have my set keywords, and they work for me because even whippy cake works for me. Because on Pinterest like whippy cake, pixie is searched like crazy. And so if you go in and you start typing W h I p on Google are on YouTube, it will almost always start to populate tutorials or whippy cake haircut onto YouTube because people are searching that already. But if you're not quite sure what you're go to key words are it's just a matter of experimenting. Um, So don't re record your video if you didn't use the keyword, because you can reinforce it. There's still so many other places in your title and your tags. And even in the name that you save your video. If you know what the keyword is before you would save it as movie hyphen editor, and then either that's it or whatever the rest of it. ISS and hyphens act as spaces. So don't put movie editor all one word because that will ruin your S e O. But again, it's supporting. It's telling the Internet. Yes, Title has a cue word. The file is named the key word there verbally saying the key word in the video. The tags say the key word. Even the thumbnail image that they uploaded is named the key word. And we'll get into some of these other things like annotations, transcripts and so on where you are also using the keyword Don't question, um isn't good practice to use your business name as a keyword? Yeah, absolutely. If you're trying to build a brand and you want to be associated with that definitely I use my I use my channel. You. Fortunately for me, everything on instagram Facebook everywhere is all with the cake. So I will almost always put within the 1st 3 tags. Of course, the keyword First my channel and, um something that's similar to make you word, but not competitive with it. There's a difference, Kyler. So you're talking about like how they saw a video from Pinterest. How do you know that? they did that. Like what? Where do you go? So we are going to go ahead That's there. So many different tabs in your video back end. And we're gonna go into that where you can look in your video analytics, and there's so many different ways to get there. Um uh, I'm not gonna I don't want to take away from don't want to get into the custom thumbnail yet or the playlist, just so we can kind of stay on track. But we will get to that. So this video is set to unlisted, which means you nobody can find it unless I give them the leak, Which means my ASIO is pointless. But for now, it's safe, and we can make changes to it and do what we want to Dio. And I realized I never finished that. There we go. So I'm gonna hit. Done. Um, and just so you know, when you're uploading your video, there's an upload ing period and it will be like 99% and then all of a sudden it starts over, and then there's a processing period. And that processing period is when YouTube is listening for illegal music or, you know, unlicensed music or, um, those words that you're saying and YouTube will try and guess what you're saying, and it's really good fun. But we're gonna tell you to what you're saying so that it gets it right, and it really strengthens your S e o new question. Does it always have that video audio quality warning? Know what's what's up with that? So that is likely because he's got, um, a song that was provided from my movie. That's great quality, really high volume. And then he's got video that he was done on, who knows, like two different phones from different distances away. Some are really loud. Some are really low. Some have a lot of back noise in them, and some are don't. What that means is there are some major inconsistencies with the audio, and YouTube is saying we're not liable for your crappy audio or the mean comments you're going to get about. Your idea. Uh, any other questions before we move on, I'm gonna lie like, want to go. I want to get to everything. But I want to make sure that you understand that as well. So then what? You would do is, um it's done. You've hit. Okay, You're gonna go to your video manager. And this is where you guys get to see my super top secret back end. Remember how I started uploading that video? And then I exit out of that screen any time you see this dot, dot dot It means unfinished. It means it was not successful. It's a draft. It didn't go through all the way. Versus here. You see a still shop taken from the video That one was successful. Oh, so many things to tell. So I'm gonna go ahead and just say delete this one because I don't want to compete with it. And I hate having duplicates. And I like my back and to be very clean. Um, so let's go into this video and we're gonna click. If you click on the title, it will take you to the page of the video. We want to go in on the back end and look at all of the different things that we can see here. It will pick three thumbnails for you. There's algorithms on how they pick that and everything. I would never trust it. I always always always use a custom thumbnail. That will be all in the visual section that we talk about and why that stuff is so important.

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.