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Different Video Styles

Lesson 19 from: Grow Your Business with YouTube Marketing

Whippy Cake

Different Video Styles

Lesson 19 from: Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

19. Different Video Styles

Next Lesson: Recording Options


Class Trailer

Day 1


Class Introduction


Whippy Cake's First Video


The Key YouTube Checklist


Kari Kinsey Video Evaluation


Kelsey Tuia Video Evaluation


Kylar Tubbs Video Evaluation


Shaina Longstreet Video Evaluation


Audience Experience Feedback


The Importance of Pre-Production


Collecting Content Ideas


Offering Value with Content


Organizing Your Content


Planning Your Shoot


Planning Your Script


Planning Your Shot List


Planning Your Storyboard


Finalizing the Script


Why Quality Video Matters


Different Video Styles


Recording Options


Audio Hacks


The Importance of Lighting


Additional Production Hacks


Backdrops & Locations


Shooting a Video


Recap on Production Tips


Day 2


Heather Scherie Video 2 Evaluation


Jef Rawls Video 2 Evaluation


Kylar Tubbs Video 2 Evaluation


Shaina Longstreet Video 2 Evaluation


Kari Kinsey Video 2 Evaluation


Video Progress Discussion


The Importance of Branding


Editing Software Options


Final Cut Pro Tips & Tricks


Editing Whippy's Video


Adding Music


Optimizing for YouTube


SEO & the Keyword Planner


Creating a Description & Adding Tags


Ads, Monetization, & YouTube Affiliates


YouTube® Analytics


Advanced Settings & Commenting


Playlists on YouTube®


Using Visuals on Your Channel


Annotations & Transcripts


Linking & Ping Backs




Social Media


Email & Newsletters


Facebook Ads


Driving Traffic To Your Site




Lesson Info

Different Video Styles

So who wants to talk about, um, the types of videos with that? I know a lot of people aren't sure like, Well, I don't have a how to, um, So these air kind of the general styles of videos that you can make Obviously the logs, logs. They're interesting, because even within a vlog, there's many ways that you can block. You can put a camera on a tripod, talk to it, call it a vlog. You could take it with you. A lot of people will use a selfie stick and talk to their camera or even just hold it. Talk to their camera. Hey, guys, what's up today? I'm doing this. I'm gonna show you my morning routine. Um, you can Your blawg could be, from your perspective, putting a GoPro on your head and going throughout your day. Maybe it's a time lapse of your whole day. Um, yeah, we actually had somebody Laurie White and then about 15 other people who voted for it, saying, What if you have a face for radio syndrome and or just don't want to have your face on camera? I got to speak for my people out in the w...

orld, absolutely. And that actually falls into some of our other. That's the thing people think when they think video. They think you have to be a good performer. You have to be attractive. You have toe have good articulation and all of these things that you don't, especially when it's humans. It's human television. It's not commercial television on DSO. That's what a couple of these other options will be perfect for people who don't want anything to do with the camera. They don't want to be seen. And some of that will also have to do with your brand. I am the product in my business. I I don't want to say I sell myself what would be another I promote myself, right? I am, um, the service and my expertise right for other people. Their brand could just be I'm gonna use Jeff again. Sorry. Yeah, The comedy club is named Gestures, so his name isn't necessarily the name of the brand. So if he did not want anything to do with the camera, he could essentially be the man behind the curtain. And gestures would be the focal point. Um ah. Lot of artists are like that you just see these amazing time lapse of great artwork, but you never hear or see them, and that's OK. It's all about what you're comfortable with and what you're able to thrive in. If you're not comfortable, you won't be able to progress, and you won't be able to thrive. Um, and then it's also what your viewers, what expectations you set with your viewer. If you just say, like I love a mystery and part of the mystery, my channel is not knowing what I looked like. It could be an 11 year old kid who just dominates. So, um so yeah, um, and and the tip guide. The tip guide is also very broad because this is the video we just watched is, and makeup tutorial. But there's also, um, I mean, we've actually in our home, looked at videos on how to fix your fridge, how to fix your toilet accounting stuff, everything and a lot of I don't want you guys to be limited by. My work has to be creative. It doesn't it could be utilitarian, and then you're really going to be able to reach a niche audience, and that's I think really exciting that we can do that at any point. I mean, I think plumbers 10 years ago would kill to be able to like, No, they're customers. We're gonna have a question. Actually, it's more of a statement to that question, working with some comedians who also have a face for radio that in any of this that it's okay to cover up you just being constantly you buy some of the extra footage and video that you put in. That's that's been very helpful for May. I don't want to always be the face of the company. I wanted to, you know, I wanted to be the other people and so forth. So just finding that over Ridge footage that covers your face, yeah, yeah, that would be what they call B roll. Usually, when you're filming, they letter the cameras. A is like the most obvious one that you talk to, and B would be just extra detail shots. So when they say B roll, it's just detailed shots separate. That kind of you can layer on top of that video. So it's like you're talking, but you're seeing a close up of this. Try Todd. Um and also to kind of Oh, hold on one sec, Teoh. Expound on that one more time, I hope. Like when it comes, Teoh, I'm not attractive enough to be on video. I I would rather you not do video camera to camera because you're just an introvert. Don't let it be because you look a certain way or you don't look a certain way because I guarantee you, the way you look is never going to be the reason that people don't watch your videos and you can use the way that you look to your advantage. I have a twin brother. He is really got a beard and he you like. It's all part of the package. I feel like he should just he should be comedians. When you're with him, you're engaged. And every part of him, the tattoos, all of it feeds off each other into one cohesive look. And I'm not saying that appeared is unattractive or anything like that. I'm just saying, like that's his distinctive feature, like he'll really go crazy with lumberjack up in here, and it's what makes him lovable. It's It's an addition, Teoh. It doesn't take away. And so there's probably things about you. I mean, I, for example, have the stupid I think from Arizona. It makes it way worse, have a condition where the constant dry eyes. So when I'm filming, and you probably saw in that video eyes bloodshot all the time and I need jokes and like I'm in vampire mode, I've, like, been a events where I'm wearing sunglasses in dark hotel rooms like I just kind of I don't apologize where I'm sorry that genetically, my eyes don't produce enough tears. And so again, don't let it be. What prohibits you from doing something? Make it an asset? Make it in addition to what you have to offer. Um, healthy? Did you question everything you're saying and what Jeff just said? Do you think it's bad with audiences to dio both like left and right brain? You know, because I'm an organizer, says very left brain. But I'm very creative and like, outgoing and that kind of thing. So I want to bring both in. I felt like a bit of yes. I mean, if you ask me, Jack of all trades is a master of none. I'll be like, so what? You know how to do a lot of stuff. That's my opinion. And I feel like pick one focal point that you can draw people and obviously minds, mainly beauty and fashion. But it doesn't mean I Onley do that. And I feel like my experience and other things that I do add value, add layers and dimension to what I have to offer. So definitely don't don't conform to that idea that you can only do one thing when you're starting out. It for sure is helpful. Toe have a very specific point of view because it allows you to target a specific audience and then build on that versus, like, I'm gonna make a video about cows and then I'm gonna do both. And then you do this like when people are just finding you and they can't figure out what you're doing or why you're on YouTube, we a lot harder for them to latch on to it. But if you start with, I'm a mom, I'm overwhelmed. It's hard, but I'm gonna show you how I still find time to eat right and work out. Then they can that there's that simple message and every video that you do in one way or another, then it will eventually be. It will look cohesive without it being the same over and over again. I don't know if that helps. Eso took tips and guides, and those are kind of I feel like self explanatory. But if there's questions on them, happy to elaborate screen cast. Um, that is for the people who introverts. You don't want to be on camera. Or maybe what you're doing is very computer tech related. A screen cast is when you use a software to record your screen so you could be showing how to make a graphic on your own, using a free product that you found online a free software that you found online. It could. There's I mean, if you look on YouTube, how many of you Googled how to photo shop or crop something in polish up those air all screen casts its no person talking at all. They're just saying, Hey, what's up? It's a picture of their computer screen. I'm gonna show you how to take out the background in your photos, so it's just one subject with a white background. Here we go, and then we'll walk you through this stuff, so that's a really, really great thing. If what you're teaching or showing are communicating is not on a screen, but you don't want to be on the screen. That's okay. You can dio illustrations or like I've seen this done in a lot of ways, basically like graphic videos where you're telling a story or you're telling your information. But instead of doing a talking head, you have pictures or drawings that are reiterating what you're saying. And it's usually like music, and it's like fun, little time lapse or what are those things called when they did the photos stop motion? I've seen Stop motion done where they do, they talk over it, and there's a place called fiber dot com, and I wanted to mention I know last earlier today we did the segment with Wonder List and ever know I have a resource guide. It's got all these, like super quick links to these little tricks and things that they use, including fiber dot com ever. No wonder list, so people online aren't sure what I was using. All of that is included with those documents, so fiber dot com is really cool. It's basically where you can hire somebody a freelancer for five bucks to make you pretty much anything. They do everything they do voiceovers. They'll do a free royalty free little jingle for you. They will even call people on their birthday in like Sean Connery. Voice If you want, Um, and so you can have people make you a title card for your video. You can have them draw a story line. If you want to have a visual instead of being in the camera on, there's so many different things that you can do so don't again. Don't not do it because of a limitation. There's always a solution and a work around to something so that screen casting behind the scenes this is again. It kind of also would work for a blogger as well. People who like weak border skateboarders. You've got this GoPro on your hat or you strap it to the front of your bicycle while you're biking the Grand Canyon. Those are great behind the scenes. It's also great for photographers. Anybody offering a service makeup artist salons you could just whether it's a time lapse of your whole day and how many people come in and now of your storefront or, I mean, really, behind the scenes is what it sounds like. And I'll dio behind the scenes out takes videos that I've made and just like see how many times it takes me to just record the 1st 30 seconds of the video on Dent. Testimonials are a great thing. I definitely don't think you should have a channel of just testimonials if the testimonials are like really powerful case studies where, UM, I know we have a photographer in here who does child photography, but then she also does child photography for special means. And I am excited to kind of give her ideas, because I could really see her telling the story from the parents point of view and how? I don't know, I'm emotional about that, but there's a lot of power and being able to communicate emotion and truth and experiences through videos, and I think I am way more likely. Teoh hire a photographer and pay top dollar when I can see other moms who are watching this child come to life on photos or video, I'm gonna buy that so fast. So testimonials aren't just somebody standing there saying I use this plumber and my toilet flushes. It could be like I hired um, Carrie. I joined her team, and not only did I lose weight, but now I'm running a successful business. I feel empowered because I'm a mom, but I'm also like working and growing my skills. That and so on and so forth. That's a story, but that's not heard just talking. So testimonials? Great. But I feel like they definitely need to be complemented by other stuff, like how to their behind the scenes. And then I started heart path Um Q and A's air Great. Uh, that pixie video I did, somebody wrote in an athlete how we come here and all that. It's a great way to engage with your viewers and to say you matter and your questions matter. And I want to get to them. And it's also a great way to share information. So those are just a few different styles of video. So when you think of your whole piggy bank of content and topics that you thought of, one might be perfect for of log but terrible for, uh, screen cast or tip guide. Um, but just don't be limited by I. What can I do is sit in front of a camera and record. It doesn't have to be. That could be anything you can think of, said box.

Class Materials

Bonus Materials

Blog Draft sample
Content Calendar Sample
Content Calendar Template
Content Calendar Template
Recording Script Template
Sample Recording Script
Shot List Sample
Shot List Sample
Shot List Template
Storyboard Sample
Storyboard Template
Tips for Pitching Outlets
Video End Cards
YouTube Banner Template
Day 1 Slides
Day 2 Slides
Whippy Cake's Favorite Resources
Video Dos and Donts
Brainstorming Your Video Content
Assignment 1 - Quick Start Video Guide
Assignemt 2 - Advanced Video Guide
5 Tips To Boost Your YouTube Audience

Ratings and Reviews


I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.

Student Work