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Grow Your Business with YouTube Marketing

Lesson 26 of 53

Recap on Production Tips

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

26. Recap on Production Tips


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Recap on Production Tips

today. I feel like we opened the mind to the fact that this is it can be a process, just like I mean, anything else, any business or anything that functions that has a certain order of doing things. And once you pick your own order and that's the beauty of this, once you pick your own order, you can customize it and it will become like riding a bike for you automatic on DSO. Part of that process that we talked about is brainstorming and where to find ideas and and, um, how to funnel all of that. How to keep track of all of your ideas, keeping a piggy bank of topic to talk about keeping a piggy bank of different ideas. You might have just for B roll in your future videos. And then we talked about where to look for ideas, like listening to your viewers and their comments and feedback, listening for people in life and their pains. Because pain is always whenever there's a problem, there is an opportunity to create content to solve that problem. Um, we also talked about how to structure al...

l of that, narrowing it down. You've got a bunch of ideas that you want to do videos on picking one and building out a script for it. You want to research what you're talking about, or make sure that you know the most important talking points that you want include, um, and then how to fill it out, how to populate it. So it's not just bulleted words. It's full sentences or things that would flow, and then you re arrange it so that you know the best way to time your video. Then you take notes on what specific shots you want to include. Um, we also talked about the whole production side of it. We talked about a lot of different cameras and options there, and the pros and cons to doing something simple, like a phone camera or going big getting a DSLR. We also talked a lot about all the attack that's available, and I mean, we're talking tripods and ways to make your videos more visually intriguing as well, through the use of external accessories and and backdrops lighting, you name it. I mean, we covered it and then we did it. We did it in real life is one of those great things where you get Teoh see and hear it. But then you actually get toe live it and watch it kind of come toe life and all fit together. Tomorrow is going to be really exciting because we're doing the editing process, which is so great because I think that is such a huge fear for people they think they're not tech savvy and they don't even know how you would cut a clip or break it up or take parts out. And we're gonna be covering that big time. And we're gonna be talking about ways to make your videos look brighter, like basically, post production editing. Just simple, simple stuff that anybody could dio something that I would be brave enough to teach my mom to Dio. And she is not tech savvy. So here's looking at you. I don't know why all the time they take a random accent for former in, there's something I really have a desperate desire to. Okay, um, we're also gonna be so after we're editing, we're gonna basically have a complete video and I am no kidding gonna post the video on my YouTube channel. So, um, you guys will be able to see the start to finish, prod process, and then my favorite part is what you do. After that, I keep saying this. People put video on YouTube and there, disappointed that the whole world and just magically find their video. And then I go to their video and I'm like, You have absolutely nothing filled out. So we're gonna be learning what meta data is and how you can become an expert at it and all the appropriate you things you should be doing in YouTube and off YouTube. There's a lot of different creative ways that aren't failed. Lee. You don't have to be like pushy or anything to do to promote your channel to promote your business, but they're tricky and they're helpful. So you don't feel guilty because you're enriching people's lives while growing your business, and we're gonna talk about how to do all of that tomorrow. I mean, it's just buckle up, Gonna be fun. So that's run down. What do you think you want? I know that we have a lot of questions that people were asking that are on that list, so I'm excited for you guys to see all of that big thanks to everyone here in the room for being amazing. They're all great. But we all have one thing that we want people to do tonight. Assignments? Yeah, Yeah. Earlier, The very beginning of the day, we ought to see we challenged a bunch of you guys to make videos before you even come came here before you even got to learn anything in the studio. So they made videos. We got to watch him. What? Today's challenges. I want you to take that same video for some of you. You don't even need to re record your footage is great. You can just re at it. And, you know, take some of those comments and suggestions that we made and apply it to the video that you've already done for others. You might take the video that you made and figure out a way to make a part two to it or to make an improvement to it. Carrie, we talked about your really fun being water experiment, and you got such good feedback on, you know, provide recipes and that sort of thing so you could do a follow up video on. Here's what else I learned about being water, and so that's what you guys were going to be doing. And you guys, there's that advanced checklists in the bonus material. I highly recommend using it because it's a lot of what we went over, so it can reinforce. I know I'm not going to be going home with you, but you don't need me. When you have that list, you can refer to it and it will keep you on check. And that's not just for the people here in the room. That's also for everyone at home who is watching this live. We want to challenge you to actually go out and shoot something tonight. You've seen that it doesn't require amazingly crazy equipment, so we want to see what you can dio. What you need to do is R S v p. For this course that is free. Just go the course pages in the top left corner of the screen. You can click the name of the course and they'll take you directly there on that page. When you are SVP, click the blue button that says that. Then you can download these thes assignment guides and basically what it is. It's a step by step thing that says what you should be doing, So we want to see what you can do. So the way you're gonna do that is you're going to share it in the Facebook group that has been created. The Facebook group for this event is W C Success Society. If you search Facebook for that, it should come up. If not, ask the folks in the chat room and they will help you to find it. But what we want to do is what we want you to post your video there, and I should talk a little bit about what you are going to be doing in the Facebook group. I will be watching your videos and giving feedback and talking about it and answering questions and just I mean, I can't wait. We've been going and going today, but that's basically how I'm going to be spending my evening. And I mean, I'm happy if you want feedback. I always want feedback as long as it's respectful and so course if you want. I'm happy to give it and give it back to each other because I've been hearing you guys talk today and you have all had something really like powerful and insightful toe offer to each other. And I'm like, over here secretly taking notes. So being open, this is this is a safe zone where you will be protected and where videos will thrive in the land of you to marketing love that alright and nearly there says that her hubs came home right when the assignment came up. We're going to get an email about the assignment was really quick. Recap go to the course page for this course, R S v p, and then download. You'll see. There's a pdf there that talks about the assignment. Go there, find the assignment, make a video tonight. You can. The documents are not like, Ah, homework assignment. It doesn't say make a video that is two minutes longer. This or that. I can put that in the Facebook group. They are a step by step guy. You've got the quick start guide, which will give you the breakdown, the steps of how to create a video start to finish. But then it also has that advanced tips. So, um, basically advanced steps that you can make that basic quick guy more events, so it isn't just so they're. The expectation is that it's not going to say what your video should be about or anything. It's gonna be a lot of pointers and whatnot, but if you want some, like structure boundaries on where does where to begin? I'll totally go into Facebook and put that in there. Fisher. Thank you for that clarification. All right, everybody, we are about done, But I want to read you just something that was said in the chat room just now, Sandtown says. Awesome class. Here in India, it's 4:15 a.m. but worth it toe watch. This class has a spectacular front row audience as well. So excited for tomorrow. Lots of other really, really positive comments about what has happened today. Much love like that just makes me so excited. I'm probably not gonna be able to sleep because that's what I thrive on. And I love the positive feedback, and I'm excited that you're excited

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.