How to Launch a Photography Business


Lesson Info

Back Link Building Basics

We have Backlink Building Basics, so everything we just did was internal linking to your site. To let Google easily find all the different sub-pages of your site and trickle through and search everything. This part, there's a lot to do here. I mean, not a lot to do, there's a lot to understand about this so I wanna make it as simple as possible because everything I'm about to teach you for the next hour, is literally doing this one thing. We talked about links are what, what are they? What's the term that we used, it's a word of? Mouth, it's a word of mouth reference to a another thing right? So to get your site to have more authority who do we need word of mouth from? Julie said it, other websites. Other websites, have to give us their link juice to get word of mouth and to build up our reputation inside of these search engines. Every single component of this simply plays back to that one simple thing. We just want to build up our reputation and build up our word of mouth. That's what...

a backlink is. I know it's like, a backlink, an internal link, all these different linking. A backlink is simply a word of mouth link, a link from another site. Is that a little bit of an easier way of thinking about it? Backlinks are links from other sites. It's word of mouth from other sites bringing you up. So keywords are one factor in your SCO game plan. It's the categorization factor in the SCO game plan, right? This, the inbound links and the outbound links and all of these other pieces, these are gonna be the authority component of the search engine ranking, make sense? So on the one side we're telling them this is our category, on the other side we're telling them we are this relevant in that category. And you're gonna try and bring up that relevance to get served more often organically. So this depends on page quality, quantity, inbound links, outbound links, that's kind of our primary focus here. The domain age, the site speed, internal linking structure, there's hundreds of other factors we talked about how they constantly change. Don't worry about it, let's worry about the basics and the fundamentals of what we're trying to do. Backlinks are other sites pointing to you, okay. This is where we talk about making website friends. That networking thing is going to come back and play right now because we're gonna do a lot of different stuff in networking to help ourselves out. So referrals, or votes, or however we want to think about it, think of that backlink as a vote, as a referral for your services. But just like we talked about, do you think that all these votes are equal? Does one person's word of mouth mean more than maybe another person's in your world? Yeah, and search engines know the exact same thing. They have the exact same factors to figure out, well someone's word of mouth might be better than another. So here's the anatomy of a link. It's pretty simple, you guys can refer back to this any time you'd like, but here is the kind of programing, I guess the syntax, okay. So href equals whatever link. You put whatever text you want to visually display here, and you close it off. Easy enough, href equals, that's where your destination URL goes. This piece is called anchor text. Anchor text is the visual text that displays. This is very ubiquitous and I think a lot of us know this, so if you don't, just refer back to this. Anchor text is the visible text shown. Now if we add one piece. Sometimes there's target equals blank. I want you to see this because you'll commonly see this in links, and you'll be like, what does that mean, I don't get what target equals. That simply means if you add that target in it says, open this link in a new window, that's it. This is the big one. Understand that if you see a link rel nofollow. That means that you are telling Google or another site is telling any search engine, I'm sending them a link, but I'm not giving them my juice. This is equivalent to you saying when somebody calls you for a referral. Yes I know that person, but I don't have experience with them.

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.


Class Introduction
Common Myths & Unknown Truths
The Road Ahead
Find Your Passion
The Lin & Jirsa Journey
Part-time, Full-time, Employed, Partners?
Stop Wasting Time & Money
Your 12 Week Roadmap
Great Plans Still Fail
Strategy Vs. Planning
Mind Mapping
Select a Focus
Competitor Research
S.W.O.T. Analysis
Strategy & Long Term Goals
Values, Vision & Mission
Effectively Managing Your Time
Artistic Development
Create Your Plan
What's Your Product
Luxury vs Consumer Products & Experiences
Quick Break for Econ 101
Your Target Market & Brand Message
What's in a Name
Your Client 'Why'
Crafting the Why Experience
Document the Client Experience
Business Administration Basics
Book Keeping Management
Create the Logo & Branding
Portfolio Design
Design Your Services & Packages
Pricing Fears & Myths
Three Pricing Methods
Package Pricing Psychology & Design
Psychology of Numbers
Pricing Q&A
Grass Roots Marketing
The Empty Party
Friends & Family Test Shoots
Join Groups
Second Shooting Etiquette
The Listing & Classified Hustle
Make Instagram Simple
Your Automated Pinterest Plan
Facebook Because You Must
Giveaway & Styled Shoots
Content Marketing & SEO
The Monster: SEO
Selecting Your Keywords
Testing Your Keywords
Grouping Main & Niche Goals
Your Content Road Map
Content Marketing Q&A
Inspiration to Keep Working
How to Craft Your Content
Internal Linking Basics
Back Link Building Basics
Link Value Factos
Measuring Link Value
Link Building Strategy & Plan
Link Building Plan: Vendors & Guest Writing
Link Building Plan: Features, Directories, Comments
Link Building: Shortcuts & One Simple Tool
What is Sales? Show Me!
Your First Massive Failure
The Sales Process
Your Second Massive Failure
Understand Buyer Psychology
Step 0: Building Rapport & Trust
Step 1: Identify Need or Want
Cognitive Dissonance
Steps 2 & 3: Value Proposition & The Solution
Step 4 : Close, Make the Ask
Step 5: Follow Up & Resolve Concerns
Family Photography Hot Seat
Business Example Hot Seat
Boudoir Photography Hot Seat
The Best Sales Person
Your Mindset, Vibrations & Frequency
Always Positive, Always Affirming
The Second Money & Dual Process
Chumming the Price Waters
Creating Want or Scarcity
Timeless Advice on Being Likable
Selling Over The Phone
Forbidden Words in Sales


  • This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!
  • Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!
  • I saw the live broadcast and it was amazing. Pye is one of the best instructors and inspirational photographers.. there are two type of ppl.. one who has the knowledge and doesn’t know to teach another who has the knowledge and knows how to get it through.... I still didn’t purchase this as I am saving for my daughters entrance fee for collage... :) Anyways he’s one of the best instructors and a good friend.... very humble and always cracks jokes.... Keep inspiring and keep teaching.... my blessings are always with you pye.