How to Launch a Photography Business

Lesson 58/87 - Back Link Building Basics


How to Launch a Photography Business


Lesson Info

Back Link Building Basics

We have Backlink Building Basics, so everything we just did was internal linking to your site. To let Google easily find all the different sub-pages of your site and trickle through and search everything. This part, there's a lot to do here. I mean, not a lot to do, there's a lot to understand about this so I wanna make it as simple as possible because everything I'm about to teach you for the next hour, is literally doing this one thing. We talked about links are what, what are they? What's the term that we used, it's a word of? Mouth, it's a word of mouth reference to a another thing right? So to get your site to have more authority who do we need word of mouth from? Julie said it, other websites. Other websites, have to give us their link juice to get word of mouth and to build up our reputation inside of these search engines. Every single component of this simply plays back to that one simple thing. We just want to build up our reputation and build up our word of mouth. That's what...

a backlink is. I know it's like, a backlink, an internal link, all these different linking. A backlink is simply a word of mouth link, a link from another site. Is that a little bit of an easier way of thinking about it? Backlinks are links from other sites. It's word of mouth from other sites bringing you up. So keywords are one factor in your SCO game plan. It's the categorization factor in the SCO game plan, right? This, the inbound links and the outbound links and all of these other pieces, these are gonna be the authority component of the search engine ranking, make sense? So on the one side we're telling them this is our category, on the other side we're telling them we are this relevant in that category. And you're gonna try and bring up that relevance to get served more often organically. So this depends on page quality, quantity, inbound links, outbound links, that's kind of our primary focus here. The domain age, the site speed, internal linking structure, there's hundreds of other factors we talked about how they constantly change. Don't worry about it, let's worry about the basics and the fundamentals of what we're trying to do. Backlinks are other sites pointing to you, okay. This is where we talk about making website friends. That networking thing is going to come back and play right now because we're gonna do a lot of different stuff in networking to help ourselves out. So referrals, or votes, or however we want to think about it, think of that backlink as a vote, as a referral for your services. But just like we talked about, do you think that all these votes are equal? Does one person's word of mouth mean more than maybe another person's in your world? Yeah, and search engines know the exact same thing. They have the exact same factors to figure out, well someone's word of mouth might be better than another. So here's the anatomy of a link. It's pretty simple, you guys can refer back to this any time you'd like, but here is the kind of programing, I guess the syntax, okay. So href equals whatever link. You put whatever text you want to visually display here, and you close it off. Easy enough, href equals, that's where your destination URL goes. This piece is called anchor text. Anchor text is the visual text that displays. This is very ubiquitous and I think a lot of us know this, so if you don't, just refer back to this. Anchor text is the visible text shown. Now if we add one piece. Sometimes there's target equals blank. I want you to see this because you'll commonly see this in links, and you'll be like, what does that mean, I don't get what target equals. That simply means if you add that target in it says, open this link in a new window, that's it. This is the big one. Understand that if you see a link rel nofollow. That means that you are telling Google or another site is telling any search engine, I'm sending them a link, but I'm not giving them my juice. This is equivalent to you saying when somebody calls you for a referral. Yes I know that person, but I don't have experience with them.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.


1Class Introduction 2Common Myths & Unknown Truths 3The Road Ahead 4Find Your Passion 5The Lin & Jirsa Journey 6Part-time, Full-time, Employed, Partners? 7Stop Wasting Time & Money 8Your 12 Week Roadmap 9Great Plans Still Fail 10Strategy Vs. Planning 11Mind Mapping 12Select a Focus 13Competitor Research 14S.W.O.T. Analysis 15Strategy & Long Term Goals 16Values, Vision & Mission 17Effectively Managing Your Time 18Artistic Development 19Create Your Plan 20What's Your Product 21Luxury vs Consumer Products & Experiences 22Quick Break for Econ 101 23Your Target Market & Brand Message 24What's in a Name 25Your Client 'Why' 26Crafting the Why Experience 27Document the Client Experience 28Business Administration Basics 29Book Keeping Management 30Create the Logo & Branding 31Portfolio Design 32Design Your Services & Packages 33Pricing Fears & Myths 34Three Pricing Methods 35Package Pricing Psychology & Design 36Psychology of Numbers 37Pricing Q&A 38Grass Roots Marketing 39The Empty Party 40Friends & Family Test Shoots 41Join Groups 42Second Shooting Etiquette 43The Listing & Classified Hustle 44Make Instagram Simple 45Your Automated Pinterest Plan 46Facebook Because You Must 47Giveaway & Styled Shoots 48Content Marketing & SEO 49The Monster: SEO 50Selecting Your Keywords 51Testing Your Keywords 52Grouping Main & Niche Goals 53Your Content Road Map 54Content Marketing Q&A 55Inspiration to Keep Working 56How to Craft Your Content 57Internal Linking Basics 58Back Link Building Basics 59Link Value Factos 60Measuring Link Value 61Link Building Strategy & Plan 62Link Building Plan: Vendors & Guest Writing 63Link Building Plan: Features, Directories, Comments 64Link Building: Shortcuts & One Simple Tool 65What is Sales? Show Me! 66Your First Massive Failure 67The Sales Process 68Your Second Massive Failure 69Understand Buyer Psychology 70Step 0: Building Rapport & Trust 71Step 1: Identify Need or Want 72Cognitive Dissonance 73Steps 2 & 3: Value Proposition & The Solution 74Step 4 : Close, Make the Ask 75Step 5: Follow Up & Resolve Concerns 76Family Photography Hot Seat 77Business Example Hot Seat 78Boudoir Photography Hot Seat 79The Best Sales Person 80Your Mindset, Vibrations & Frequency 81Always Positive, Always Affirming 82The Second Money & Dual Process 83Chumming the Price Waters 84Creating Want or Scarcity 85Timeless Advice on Being Likable 86Selling Over The Phone 87Forbidden Words in Sales


Angela Sanchez

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

Tai Hsin

I saw the live broadcast and it was amazing. Pye is one of the best instructors and inspirational photographers.. there are two type of ppl.. one who has the knowledge and doesn’t know to teach another who has the knowledge and knows how to get it through.... I still didn’t purchase this as I am saving for my daughters entrance fee for collage... :) Anyways he’s one of the best instructors and a good friend.... very humble and always cracks jokes.... Keep inspiring and keep teaching.... my blessings are always with you pye.