How to Launch a Photography Business


How to Launch a Photography Business


Lesson Info

Facebook Because You Must

Facebook, Because You Must. I don't have anything against Facebook. I love Facebook. I have a lot of things. Nope, I'm just kidding. I'm good, I'm fine, it's fine. This is not about me. Once great, it's now has diminished value, do the basics, and don't rely. Why have we created a four prong marketing approach. Why have we had you go in different sections, from listings, directories, everything, networking, friends, all those? We now have multiple channels to go along with, because everybody, four years ago, that relied on Facebook to get their business, is now out of business, or they had to figure out something real quick. It was almost an overnight switch when Facebook turned off the algorithm, and instantly all of our posts were seen 20% of the time. Do you guys remember this, right? It's happened multiple times. It continues to happen, and you know what? Their team, Facebook, has respond that, "Facebook, "we don't want it to be a place for business. "We want it to be a place for p...

eople "to connect with people." What do you think that means as businesses? You need to be there, without spending your time there. And here's what we're going to do on Facebook. We still need it. It's just not for customers. We need it for legitimacy of our business. Everybody expects it. That's number one, and that's what is expected. But, fans, clients, and vendors need to have a place to tag you, and you need to have a place to tag them, because, while Facebook isn't great for client acquisition, it is amazing for vendor relationships and network relationships. Everybody that you work with, everybody that helps you, you tag them. People that are in your photographs, all of that is fantastic. That works very, very well. Also, your listing will have local SEO value. Has nothing to do with organic search, but we'll talk about this later, it's going to have value in terms of local SEO. It's great for connection with vendors and photographers. This is SEO MOZ, one of the largest platforms for generating inbound leads, SEO marketing, all that kind of stuff, who's saying Facebook is no longer a client acquisition channel. Same rules, though, high quality content. I want you guys to read Jab Jab Jab, Right Hook. Those of you that know boxing, will understand that the most valuable punch in boxing is the jab. It's the one that sets you up. Posting contents with value to the people that are watching it, right? To the people that are in your personas. The people that are in your networks. This means you post things like your personality to Facebook. You have a cute dog that you just got? Oh, by all means, that's Facebook. I have a new studio mascot, that's Facebook. In fact, here's a funny, little strategy that I know multiple female friends have employed, which was buying studio mascots. They got dogs, and they regularly post, I mean, they love dogs anyway, but they regularly post their studio mascot doing things, in between their business posts. So, like, they'll do dog post, something educational, something of value to clients, a feature of one client, and five posts later comes the right hook. Accepting new bookings for family sessions. Here's a discount. Here's a promotional price. Yeah, Sharon. I had a question about Instagram and Facebook. When I post to Instagram, I'm set up to automatically feed it to Facebook. Don't do it. Don't do it? Is that confusing just, because they're two different messages? I don't want to say it's a bad practice, in the sense of like, it works, it's easy. It gets both things done, right? The problem is that your just not effectively using either platform at that point. So, on Facebook, Facebook is set up for the story. It's set up for you to connect. It's set up for you to talk personality. It's set up for all those things. Instagram is set up for you to post pretty pictures. So, you post to Instagram and have it automatically go to Facebook, usually the Facebook flops. You post from Facebook and have it go automatically to Instagram, usually the Instagram flops. You know what I mean? It's both, both time Right, I'm just going the one way from Instagram to Facebook. Yeah, and so you'll generally see the engagement going from Instagram to Facebook, a regular Facebook post that was written organically for Facebook will do better than an Instagram to Facebook post. And you can try it. Okay, makes sense. Has anybody else seen that? Like going from Instagram to Facebook automatically will bring down your content, because Facebook wants organic content that's relevant. That's what they're looking for now. And the annoying thing about it is, do you remember when Facebook was doing their Facebook Live? They were promoting Facebook Live like crazy. So there was a period where if you did Facebook Live, you would get ridiculous amounts of interaction, until they got enough traction on Facebook Live, then they drop it, and it goes back down to regular. So whenever they launch new features, there's a major opportunity, and that's what this last thing is. There's a major opportunity in there, whenever they introduce new features, to just jump on board. Grab it up. Run with it. Don't rely on it, just run with it as long as they have it. Know that once they finish, kind of that promotional phase, they're gonna drop it back down. Now, this is, funny, Michelle you kind of brought up kind of deceptive practices, right? Right. And it's like, oh my goodness. Like everybody is, I'm not even going to argue, like, any of that stuff. But just know that it's kind of messed up to ask every single business to start up business pages, and drop all of their fricking engagement, and say you have to pay for it now. Those are things that will aggravate people. Deals, promotions, generally don't, because you're up front about it. For Facebook, would you have a business page or personal page? You probably already have your personal page, Yeah. Right? You need a business listing. You need a business page. I've got both. Yeah. Okay. Most people should probably have both. If you don't have the business side, you're going to create that, it should be separate. Got it. Facebook is fantastic for managing and connecting with brand ambassadors. This is where your brand ambassador team is going to rely. If you'd like to create a specific page for them, and say, "Guys, I'm starting my business. "I'd love for you to be a part of this group. "and just for us to be able to connect with each other," it's totally fine to do that, too. But it's a great way to do that. It's also fantastic for contests and giveaways. This is one of the main channels that you're going to use for contests and giveaways, in addition to Instagram and all the other stuff. Still has it's value. I'm gonna say, "Watch your time. "Pomodoro your breaks. "Turn off alerts." Those are just managing time when you're on this medium, because it's so easy, it is so easy to click notifications and just start scanning and looking for what's going on. And then you post something, and you're like, "Oh, "I wonder if it's got an engagement yet. "I wonder if it's this." Just post, close it down, and toggle the time that you're actually on the platform.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.


1Class Introduction
2Common Myths & Unknown Truths
3The Road Ahead
4Find Your Passion
5The Lin & Jirsa Journey
6Part-time, Full-time, Employed, Partners?
7Stop Wasting Time & Money
8Your 12 Week Roadmap
9Great Plans Still Fail
10Strategy Vs. Planning
11Mind Mapping
12Select a Focus
13Competitor Research
14S.W.O.T. Analysis
15Strategy & Long Term Goals
16Values, Vision & Mission
17Effectively Managing Your Time
18Artistic Development
19Create Your Plan
20What's Your Product
21Luxury vs Consumer Products & Experiences
22Quick Break for Econ 101
23Your Target Market & Brand Message
24What's in a Name
25Your Client 'Why'
26Crafting the Why Experience
27Document the Client Experience
28Business Administration Basics
29Book Keeping Management
30Create the Logo & Branding
31Portfolio Design
32Design Your Services & Packages
33Pricing Fears & Myths
34Three Pricing Methods
35Package Pricing Psychology & Design
36Psychology of Numbers
37Pricing Q&A
38Grass Roots Marketing
39The Empty Party
40Friends & Family Test Shoots
41Join Groups
42Second Shooting Etiquette
43The Listing & Classified Hustle
44Make Instagram Simple
45Your Automated Pinterest Plan
46Facebook Because You Must
47Giveaway & Styled Shoots
48Content Marketing & SEO
49The Monster: SEO
50Selecting Your Keywords
51Testing Your Keywords
52Grouping Main & Niche Goals
53Your Content Road Map
54Content Marketing Q&A
55Inspiration to Keep Working
56How to Craft Your Content
57Internal Linking Basics
58Back Link Building Basics
59Link Value Factos
60Measuring Link Value
61Link Building Strategy & Plan
62Link Building Plan: Vendors & Guest Writing
63Link Building Plan: Features, Directories, Comments
64Link Building: Shortcuts & One Simple Tool
65What is Sales? Show Me!
66Your First Massive Failure
67The Sales Process
68Your Second Massive Failure
69Understand Buyer Psychology
70Step 0: Building Rapport & Trust
71Step 1: Identify Need or Want
72Cognitive Dissonance
73Steps 2 & 3: Value Proposition & The Solution
74Step 4 : Close, Make the Ask
75Step 5: Follow Up & Resolve Concerns
76Family Photography Hot Seat
77Business Example Hot Seat
78Boudoir Photography Hot Seat
79The Best Sales Person
80Your Mindset, Vibrations & Frequency
81Always Positive, Always Affirming
82The Second Money & Dual Process
83Chumming the Price Waters
84Creating Want or Scarcity
85Timeless Advice on Being Likable
86Selling Over The Phone
87Forbidden Words in Sales