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Facebook Because You Must

Lesson 46 from: How to Start a Photography Business

Pye Jirsa

Facebook Because You Must

Lesson 46 from: How to Start a Photography Business

Pye Jirsa

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Lesson Info

46. Facebook Because You Must

Pye cautions against relying on Facebook -- or any single source -- to build your business. But, Facebook is still an important part of your social media marketing. Learn Facebook marketing best practices.

Lessons

Class Trailer
1

Class Introduction

13:12
2

Common Myths & Unknown Truths

11:42
3

The Road Ahead

13:03
4

Find Your Passion

06:06
5

The Lin & Jirsa Journey

13:54
6

Part-time, Full-time, Employed, Partners?

03:51
7

Stop Wasting Time & Money

06:07
8

Your 12 Week Roadmap

04:33
9

Great Plans Still Fail

06:01
10

Strategy Vs. Planning

04:16
11

Mind Mapping

07:25
12

Select a Focus

14:16
13

Competitor Research

09:34
14

S.W.O.T. Analysis

13:54
15

Strategy & Long Term Goals

03:50
16

Values, Vision & Mission

27:49
17

Effectively Managing Your Time

15:05
18

Artistic Development

07:30
19

Create Your Plan

13:12
20

What's Your Product

10:51
21

Luxury vs Consumer Products & Experiences

11:44
22

Quick Break for Econ 101

16:31
23

Your Target Market & Brand Message

21:25
24

What's in a Name

09:20
25

Your Client 'Why'

05:43
26

Crafting the Why Experience

24:17
27

Document the Client Experience

08:29
28

Business Administration Basics

27:03
29

Book Keeping Management

06:51
30

Create the Logo & Branding

07:04
31

Portfolio Design

15:11
32

Design Your Services & Packages

18:51
33

Pricing Fears & Myths

08:46
34

Three Pricing Methods

25:39
35

Package Pricing Psychology & Design

06:15
36

Psychology of Numbers

07:29
37

Pricing Q&A

23:51
38

Grass Roots Marketing

09:36
39

The Empty Party

07:03
40

Friends & Family Test Shoots

16:28
41

Join Groups

04:32
42

Second Shooting Etiquette

07:44
43

The Listing & Classified Hustle

14:10
44

Make Instagram Simple

13:55
45

Your Automated Pinterest Plan

08:01
46

Facebook Because You Must

07:37
47

Giveaway & Styled Shoots

12:17
48

Content Marketing & SEO

08:12
49

The Monster: SEO

07:26
50

Selecting Your Keywords

05:45
51

Testing Your Keywords

07:53
52

Grouping Main & Niche Goals

12:39
53

Your Content Road Map

11:47
54

Content Marketing Q&A

10:45
55

Inspiration to Keep Working

07:45
56

How to Craft Your Content

15:03
57

Internal Linking Basics

05:30
58

Back Link Building Basics

04:55
59

Link Value Factos

14:38
60

Measuring Link Value

04:24
61

Link Building Strategy & Plan

06:10
62

Link Building Plan: Vendors & Guest Writing

06:45
63

Link Building Plan: Features, Directories, Comments

03:11
64

Link Building: Shortcuts & One Simple Tool

14:44
65

What is Sales? Show Me!

12:58
66

Your First Massive Failure

05:17
67

The Sales Process

07:31
68

Your Second Massive Failure

05:23
69

Understand Buyer Psychology

10:00
70

Step 0: Building Rapport & Trust

15:14
71

Step 1: Identify Need or Want

15:39
72

Cognitive Dissonance

12:01
73

Steps 2 & 3: Value Proposition & The Solution

14:21
74

Step 4 : Close, Make the Ask

04:32
75

Step 5: Follow Up & Resolve Concerns

06:13
76

Family Photography Hot Seat

12:06
77

Business Example Hot Seat

15:52
78

Boudoir Photography Hot Seat

16:09
79

The Best Sales Person

07:45
80

Your Mindset, Vibrations & Frequency

06:56
81

Always Positive, Always Affirming

11:55
82

The Second Money & Dual Process

07:39
83

Chumming the Price Waters

03:57
84

Creating Want or Scarcity

09:54
85

Timeless Advice on Being Likable

11:53
86

Selling Over The Phone

10:59
87

Forbidden Words in Sales

11:40

Lesson Info

Facebook Because You Must

Facebook, Because You Must. I don't have anything against Facebook. I love Facebook. I have a lot of things. Nope, I'm just kidding. I'm good, I'm fine, it's fine. This is not about me. Once great, it's now has diminished value, do the basics, and don't rely. Why have we created a four prong marketing approach. Why have we had you go in different sections, from listings, directories, everything, networking, friends, all those? We now have multiple channels to go along with, because everybody, four years ago, that relied on Facebook to get their business, is now out of business, or they had to figure out something real quick. It was almost an overnight switch when Facebook turned off the algorithm, and instantly all of our posts were seen 20% of the time. Do you guys remember this, right? It's happened multiple times. It continues to happen, and you know what? Their team, Facebook, has respond that, "Facebook, "we don't want it to be a place for business. "We want it to be a place for p...

eople "to connect with people." What do you think that means as businesses? You need to be there, without spending your time there. And here's what we're going to do on Facebook. We still need it. It's just not for customers. We need it for legitimacy of our business. Everybody expects it. That's number one, and that's what is expected. But, fans, clients, and vendors need to have a place to tag you, and you need to have a place to tag them, because, while Facebook isn't great for client acquisition, it is amazing for vendor relationships and network relationships. Everybody that you work with, everybody that helps you, you tag them. People that are in your photographs, all of that is fantastic. That works very, very well. Also, your listing will have local SEO value. Has nothing to do with organic search, but we'll talk about this later, it's going to have value in terms of local SEO. It's great for connection with vendors and photographers. This is SEO MOZ, one of the largest platforms for generating inbound leads, SEO marketing, all that kind of stuff, who's saying Facebook is no longer a client acquisition channel. Same rules, though, high quality content. I want you guys to read Jab Jab Jab, Right Hook. Those of you that know boxing, will understand that the most valuable punch in boxing is the jab. It's the one that sets you up. Posting contents with value to the people that are watching it, right? To the people that are in your personas. The people that are in your networks. This means you post things like your personality to Facebook. You have a cute dog that you just got? Oh, by all means, that's Facebook. I have a new studio mascot, that's Facebook. In fact, here's a funny, little strategy that I know multiple female friends have employed, which was buying studio mascots. They got dogs, and they regularly post, I mean, they love dogs anyway, but they regularly post their studio mascot doing things, in between their business posts. So, like, they'll do dog post, something educational, something of value to clients, a feature of one client, and five posts later comes the right hook. Accepting new bookings for family sessions. Here's a discount. Here's a promotional price. Yeah, Sharon. I had a question about Instagram and Facebook. When I post to Instagram, I'm set up to automatically feed it to Facebook. Don't do it. Don't do it? Is that confusing just, because they're two different messages? I don't want to say it's a bad practice, in the sense of like, it works, it's easy. It gets both things done, right? The problem is that your just not effectively using either platform at that point. So, on Facebook, Facebook is set up for the story. It's set up for you to connect. It's set up for you to talk personality. It's set up for all those things. Instagram is set up for you to post pretty pictures. So, you post to Instagram and have it automatically go to Facebook, usually the Facebook flops. You post from Facebook and have it go automatically to Instagram, usually the Instagram flops. You know what I mean? It's both, both time Right, I'm just going the one way from Instagram to Facebook. Yeah, and so you'll generally see the engagement going from Instagram to Facebook, a regular Facebook post that was written organically for Facebook will do better than an Instagram to Facebook post. And you can try it. Okay, makes sense. Has anybody else seen that? Like going from Instagram to Facebook automatically will bring down your content, because Facebook wants organic content that's relevant. That's what they're looking for now. And the annoying thing about it is, do you remember when Facebook was doing their Facebook Live? They were promoting Facebook Live like crazy. So there was a period where if you did Facebook Live, you would get ridiculous amounts of interaction, until they got enough traction on Facebook Live, then they drop it, and it goes back down to regular. So whenever they launch new features, there's a major opportunity, and that's what this last thing is. There's a major opportunity in there, whenever they introduce new features, to just jump on board. Grab it up. Run with it. Don't rely on it, just run with it as long as they have it. Know that once they finish, kind of that promotional phase, they're gonna drop it back down. Now, this is, funny, Michelle you kind of brought up kind of deceptive practices, right? Right. And it's like, oh my goodness. Like everybody is, I'm not even going to argue, like, any of that stuff. But just know that it's kind of messed up to ask every single business to start up business pages, and drop all of their fricking engagement, and say you have to pay for it now. Those are things that will aggravate people. Deals, promotions, generally don't, because you're up front about it. For Facebook, would you have a business page or personal page? You probably already have your personal page, Yeah. Right? You need a business listing. You need a business page. I've got both. Yeah. Okay. Most people should probably have both. If you don't have the business side, you're going to create that, it should be separate. Got it. Facebook is fantastic for managing and connecting with brand ambassadors. This is where your brand ambassador team is going to rely. If you'd like to create a specific page for them, and say, "Guys, I'm starting my business. "I'd love for you to be a part of this group. "and just for us to be able to connect with each other," it's totally fine to do that, too. But it's a great way to do that. It's also fantastic for contests and giveaways. This is one of the main channels that you're going to use for contests and giveaways, in addition to Instagram and all the other stuff. Still has it's value. I'm gonna say, "Watch your time. "Pomodoro your breaks. "Turn off alerts." Those are just managing time when you're on this medium, because it's so easy, it is so easy to click notifications and just start scanning and looking for what's going on. And then you post something, and you're like, "Oh, "I wonder if it's got an engagement yet. "I wonder if it's this." Just post, close it down, and toggle the time that you're actually on the platform.

Class Materials

Bonus Materials with Purchase

How to Launch a Photography Business Workbook
Experience Pricing Example

Ratings and Reviews

Armstrong Su
 

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez
 

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy
 

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

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