How to Launch a Photography Business

Lesson 62 of 87

Link Building Plan: Vendors & Guest Writing

 

How to Launch a Photography Business

Lesson 62 of 87

Link Building Plan: Vendors & Guest Writing

 

Lesson Info

Link Building Plan: Vendors & Guest Writing

So, your link building plan with your vendors, this is gonna be related geographic client network. This is very effective. You want to get great detail images. This doesn't matter if you're doing maternity or anything, if you're using their props, like if you're using newborn props, if you're using something that helps you in your newborn shoot, take a photograph of it and send to the company. I get so excited about this because it's so freaking easy to do. Okay? Like a maternity dress, go use Sew Trendy. Take a picture of one of their dresses. Take a picture from the back, take a picture showing this, showing the detail, showing full length. Here Sew Trendy, I would love a link, I would love to work more with you guys. They'll give you a link, they'll give you whatever, like, they'll give it. Not saying Sew Trendy specifically. If Sew Trendy is like, "Pye said we're gonna do this "and we can't ... " That's an example. So take time to snap vendor portraits. Nobody does this. Nobody. An...

gela, if you did the flowers at my wedding, do you know what I would do when you're doing the flowers? I'd go, "Angela, that looks amazing. "Keep doing what you're doing, "I'm gonna take a quick picture. "Smile a little bit while you're "kinda arranging those flowers." Click. Angela, here's a picture. Now this is the genius part of this: where does that go on her website? Is it a tier two page? Oh yeah, it's the about page. If she liked that photograph, she'll probably use it on her about page and she'll probably credit me for taking it. So you just got onto somebody's tier two page by doing something very simple, taking a picture of them. Provide images to your wedding vendors. I, again, gave you an email template. I want you guys to find the vendors in your industry, in your area, coordinate with them, work with them. They're the first line of building back links. Easy to do. Do y'all agree? This is like easy stuff. But what about credits, charging, watermarks? Give it a break. We've talked about that enough. Give it a break. Help them and let them help you. Stop worrying about all that stuff. I'm not saying let people steal your images. If they post and they don't credit, simply say, "Hey, I would love to see a link on that site. "I love the images, they look so fantastic. "I can't wait to work with you again." And if they don't post a link, don't worry about it. Because you send another email and another email and another email and guess what? That person probably doesn't want to work with you anymore. Like, it's getting annoying. But don't let people steal your work. That's a whole different story. Workbook zero eight vendor. This is the one that you're gonna populate for all the vendors. Remember when we talk about style choose, we talk about everything? Same workbook. Here's your next plan is guest writing. Pick and target a few different blog sites related to your profession. You're gonna give them high quality, easy-to-digest content and actually I already listed out, I gave you tips. Inside of your workbooks are tips in both the features and the educational sites on how to actually get featured and how to actually get into educational sites. It's very simple. It is creating digestible information that is easy to understand. And I gave you a list of things. We just don't have the time to go through all of it here, but it's there for you. This increases your reputation within your industry on top of building up the reputation of your website. So if ever in the future you feel like, yeah, maybe in five years I would like to teach workshops, well, you better have had a presence built up over time if you expect to have students when you get to that place. It does require you to have something valuable to say. What it doesn't require you to be is a wordsmith. You don't need to be, you know, the next freakin' Malcolm Gladwell, writing incredible stuff. You just need to have a few simple tricks and things to say. And I guarantee everybody has a few simple ... Here are three simple tips on wrapping a newborn. How easy is it? I know it's daunting. I know you feel like you're gonna break the baby. You're not, it's fine. Place the wrap underneath the baby. Wrap around this way, then tuck, and I don't know how to do it, so I'm just gonna stop there. But that's not, you don't need to be a wordsmith to create something simple and intuitive, right? If you want an idea of this, go to Buzzfeed. You guys have all seen Buzzfeed's videos? Everybody has, right? You know you watch 'em. You know you watch the ones with, they show you a recipe you know you shouldn't eat and then you go home and you make it anyway. And you're like, "Yeah, this is terrible, "but oh, so delicious." They don't use any words, right? If they use words, it's like turn over, flip, heat to 200 degrees. And it's information that all of us love. That's the way I want you to think when you take your content to educational sites, okay? Information that's easily digestible, easy to put up. So we have under zero five guest is a list and also your tips to getting published. Now here's what can happen with one good article: this is one article that we published, Five Tips for Recreating Golden Hour. These were just a few of the re-features across Range Finder, Photography, Picture Correct, PetaPixel, F-Stoppers, Pro Photo. What authority do you think every one of these sites have in the industry? And I wrote one that got me link backs from everybody. So then when you write one good one, if it's solid, if you put a good piece of information out there, feel free to send it off to the other publishers. Send it off to PetaPixel. Send it off to F-Stoppers. Send it off to everybody. Hey, I just wrote this article on this site. If you guys like it, feel free to pick it up. That article has your link in it, does it not? And now you've turned one back link into six, seven, eight, nine, 10, or in this case, there was about 50 to 60 back links from authorities. So that's your workbook 11 guest. I want to make sure that you guys have that into your monthly plan of getting ... Every other month, get something guest published, something educational. I know you all have something to say. Put it out there.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.

Lessons

  1. Class Introduction
  2. Common Myths & Unknown Truths
  3. The Road Ahead
  4. Find Your Passion
  5. The Lin & Jirsa Journey
  6. Part-time, Full-time, Employed, Partners?
  7. Stop Wasting Time & Money
  8. Your 12 Week Roadmap
  9. Great Plans Still Fail
  10. Strategy Vs. Planning
  11. Mind Mapping
  12. Select a Focus
  13. Competitor Research
  14. S.W.O.T. Analysis
  15. Strategy & Long Term Goals
  16. Values, Vision & Mission
  17. Effectively Managing Your Time
  18. Artistic Development
  19. Create Your Plan
  20. What's Your Product
  21. Luxury vs Consumer Products & Experiences
  22. Quick Break for Econ 101
  23. Your Target Market & Brand Message
  24. What's in a Name
  25. Your Client 'Why'
  26. Crafting the Why Experience
  27. Document the Client Experience
  28. Business Administration Basics
  29. Book Keeping Management
  30. Create the Logo & Branding
  31. Portfolio Design
  32. Design Your Services & Packages
  33. Pricing Fears & Myths
  34. Three Pricing Methods
  35. Package Pricing Psychology & Design
  36. Psychology of Numbers
  37. Pricing Q&A
  38. Grass Roots Marketing
  39. The Empty Party
  40. Friends & Family Test Shoots
  41. Join Groups
  42. Second Shooting Etiquette
  43. The Listing & Classified Hustle
  44. Make Instagram Simple
  45. Your Automated Pinterest Plan
  46. Facebook Because You Must
  47. Giveaway & Styled Shoots
  48. Content Marketing & SEO
  49. The Monster: SEO
  50. Selecting Your Keywords
  51. Testing Your Keywords
  52. Grouping Main & Niche Goals
  53. Your Content Road Map
  54. Content Marketing Q&A
  55. Inspiration to Keep Working
  56. How to Craft Your Content
  57. Internal Linking Basics
  58. Back Link Building Basics
  59. Link Value Factos
  60. Measuring Link Value
  61. Link Building Strategy & Plan
  62. Link Building Plan: Vendors & Guest Writing
  63. Link Building Plan: Features, Directories, Comments
  64. Link Building: Shortcuts & One Simple Tool
  65. What is Sales? Show Me!
  66. Your First Massive Failure
  67. The Sales Process
  68. Your Second Massive Failure
  69. Understand Buyer Psychology
  70. Step 0: Building Rapport & Trust
  71. Step 1: Identify Need or Want
  72. Cognitive Dissonance
  73. Steps 2 & 3: Value Proposition & The Solution
  74. Step 4 : Close, Make the Ask
  75. Step 5: Follow Up & Resolve Concerns
  76. Family Photography Hot Seat
  77. Business Example Hot Seat
  78. Boudoir Photography Hot Seat
  79. The Best Sales Person
  80. Your Mindset, Vibrations & Frequency
  81. Always Positive, Always Affirming
  82. The Second Money & Dual Process
  83. Chumming the Price Waters
  84. Creating Want or Scarcity
  85. Timeless Advice on Being Likable
  86. Selling Over The Phone
  87. Forbidden Words in Sales

Reviews

Angela Sanchez
 

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy
 

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

Tai Hsin
 

I saw the live broadcast and it was amazing. Pye is one of the best instructors and inspirational photographers.. there are two type of ppl.. one who has the knowledge and doesn’t know to teach another who has the knowledge and knows how to get it through.... I still didn’t purchase this as I am saving for my daughters entrance fee for collage... :) Anyways he’s one of the best instructors and a good friend.... very humble and always cracks jokes.... Keep inspiring and keep teaching.... my blessings are always with you pye.