How to Launch a Photography Business



Lesson Info

Link Building Plan: Vendors & Guest Writing

So, your link building plan with your vendors, this is gonna be related geographic client network. This is very effective. You want to get great detail images. This doesn't matter if you're doing maternity or anything, if you're using their props, like if you're using newborn props, if you're using something that helps you in your newborn shoot, take a photograph of it and send to the company. I get so excited about this because it's so freaking easy to do. Okay? Like a maternity dress, go use Sew Trendy. Take a picture of one of their dresses. Take a picture from the back, take a picture showing this, showing the detail, showing full length. Here Sew Trendy, I would love a link, I would love to work more with you guys. They'll give you a link, they'll give you whatever, like, they'll give it. Not saying Sew Trendy specifically. If Sew Trendy is like, "Pye said we're gonna do this "and we can't ... " That's an example. So take time to snap vendor portraits. Nobody does this. Nobody. An...

gela, if you did the flowers at my wedding, do you know what I would do when you're doing the flowers? I'd go, "Angela, that looks amazing. "Keep doing what you're doing, "I'm gonna take a quick picture. "Smile a little bit while you're "kinda arranging those flowers." Click. Angela, here's a picture. Now this is the genius part of this: where does that go on her website? Is it a tier two page? Oh yeah, it's the about page. If she liked that photograph, she'll probably use it on her about page and she'll probably credit me for taking it. So you just got onto somebody's tier two page by doing something very simple, taking a picture of them. Provide images to your wedding vendors. I, again, gave you an email template. I want you guys to find the vendors in your industry, in your area, coordinate with them, work with them. They're the first line of building back links. Easy to do. Do y'all agree? This is like easy stuff. But what about credits, charging, watermarks? Give it a break. We've talked about that enough. Give it a break. Help them and let them help you. Stop worrying about all that stuff. I'm not saying let people steal your images. If they post and they don't credit, simply say, "Hey, I would love to see a link on that site. "I love the images, they look so fantastic. "I can't wait to work with you again." And if they don't post a link, don't worry about it. Because you send another email and another email and another email and guess what? That person probably doesn't want to work with you anymore. Like, it's getting annoying. But don't let people steal your work. That's a whole different story. Workbook zero eight vendor. This is the one that you're gonna populate for all the vendors. Remember when we talk about style choose, we talk about everything? Same workbook. Here's your next plan is guest writing. Pick and target a few different blog sites related to your profession. You're gonna give them high quality, easy-to-digest content and actually I already listed out, I gave you tips. Inside of your workbooks are tips in both the features and the educational sites on how to actually get featured and how to actually get into educational sites. It's very simple. It is creating digestible information that is easy to understand. And I gave you a list of things. We just don't have the time to go through all of it here, but it's there for you. This increases your reputation within your industry on top of building up the reputation of your website. So if ever in the future you feel like, yeah, maybe in five years I would like to teach workshops, well, you better have had a presence built up over time if you expect to have students when you get to that place. It does require you to have something valuable to say. What it doesn't require you to be is a wordsmith. You don't need to be, you know, the next freakin' Malcolm Gladwell, writing incredible stuff. You just need to have a few simple tricks and things to say. And I guarantee everybody has a few simple ... Here are three simple tips on wrapping a newborn. How easy is it? I know it's daunting. I know you feel like you're gonna break the baby. You're not, it's fine. Place the wrap underneath the baby. Wrap around this way, then tuck, and I don't know how to do it, so I'm just gonna stop there. But that's not, you don't need to be a wordsmith to create something simple and intuitive, right? If you want an idea of this, go to Buzzfeed. You guys have all seen Buzzfeed's videos? Everybody has, right? You know you watch 'em. You know you watch the ones with, they show you a recipe you know you shouldn't eat and then you go home and you make it anyway. And you're like, "Yeah, this is terrible, "but oh, so delicious." They don't use any words, right? If they use words, it's like turn over, flip, heat to 200 degrees. And it's information that all of us love. That's the way I want you to think when you take your content to educational sites, okay? Information that's easily digestible, easy to put up. So we have under zero five guest is a list and also your tips to getting published. Now here's what can happen with one good article: this is one article that we published, Five Tips for Recreating Golden Hour. These were just a few of the re-features across Range Finder, Photography, Picture Correct, PetaPixel, F-Stoppers, Pro Photo. What authority do you think every one of these sites have in the industry? And I wrote one that got me link backs from everybody. So then when you write one good one, if it's solid, if you put a good piece of information out there, feel free to send it off to the other publishers. Send it off to PetaPixel. Send it off to F-Stoppers. Send it off to everybody. Hey, I just wrote this article on this site. If you guys like it, feel free to pick it up. That article has your link in it, does it not? And now you've turned one back link into six, seven, eight, nine, 10, or in this case, there was about 50 to 60 back links from authorities. So that's your workbook 11 guest. I want to make sure that you guys have that into your monthly plan of getting ... Every other month, get something guest published, something educational. I know you all have something to say. Put it out there.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.


1Class Introduction
2Common Myths & Unknown Truths
3The Road Ahead
4Find Your Passion
5The Lin & Jirsa Journey
6Part-time, Full-time, Employed, Partners?
7Stop Wasting Time & Money
8Your 12 Week Roadmap
9Great Plans Still Fail
10Strategy Vs. Planning
11Mind Mapping
12Select a Focus
13Competitor Research
14S.W.O.T. Analysis
15Strategy & Long Term Goals
16Values, Vision & Mission
17Effectively Managing Your Time
18Artistic Development
19Create Your Plan
20What's Your Product
21Luxury vs Consumer Products & Experiences
22Quick Break for Econ 101
23Your Target Market & Brand Message
24What's in a Name
25Your Client 'Why'
26Crafting the Why Experience
27Document the Client Experience
28Business Administration Basics
29Book Keeping Management
30Create the Logo & Branding
31Portfolio Design
32Design Your Services & Packages
33Pricing Fears & Myths
34Three Pricing Methods
35Package Pricing Psychology & Design
36Psychology of Numbers
37Pricing Q&A
38Grass Roots Marketing
39The Empty Party
40Friends & Family Test Shoots
41Join Groups
42Second Shooting Etiquette
43The Listing & Classified Hustle
44Make Instagram Simple
45Your Automated Pinterest Plan
46Facebook Because You Must
47Giveaway & Styled Shoots
48Content Marketing & SEO
49The Monster: SEO
50Selecting Your Keywords
51Testing Your Keywords
52Grouping Main & Niche Goals
53Your Content Road Map
54Content Marketing Q&A
55Inspiration to Keep Working
56How to Craft Your Content
57Internal Linking Basics
58Back Link Building Basics
59Link Value Factos
60Measuring Link Value
61Link Building Strategy & Plan
62Link Building Plan: Vendors & Guest Writing
63Link Building Plan: Features, Directories, Comments
64Link Building: Shortcuts & One Simple Tool
65What is Sales? Show Me!
66Your First Massive Failure
67The Sales Process
68Your Second Massive Failure
69Understand Buyer Psychology
70Step 0: Building Rapport & Trust
71Step 1: Identify Need or Want
72Cognitive Dissonance
73Steps 2 & 3: Value Proposition & The Solution
74Step 4 : Close, Make the Ask
75Step 5: Follow Up & Resolve Concerns
76Family Photography Hot Seat
77Business Example Hot Seat
78Boudoir Photography Hot Seat
79The Best Sales Person
80Your Mindset, Vibrations & Frequency
81Always Positive, Always Affirming
82The Second Money & Dual Process
83Chumming the Price Waters
84Creating Want or Scarcity
85Timeless Advice on Being Likable
86Selling Over The Phone
87Forbidden Words in Sales