How to Launch a Photography Business

Lesson 9 of 87

Great Plans Still Fail

 

How to Launch a Photography Business

Lesson 9 of 87

Great Plans Still Fail

 

Lesson Info

Great Plans Still Fail

Great let's get started with strategy and planning. Now we are in this section of our roadmap before we can actually know what to do, what competitiveness and analyze. All that stuff we needed to find our focus, and I wanna talk about that for just a little bit. So why do we need a strategy and a plan? Because great plans, they still fail, constantly. And I've by the way selected images that kind of correspond to the topic that we're learning. This is a family shoot and maternity session where well like every single one of them your plan fails, and the kids go off playing with their little toys and doing their thing. But there's kind of a beauty in these imperfect moments, right? There's a beauty in the fact that great plans still fail as well because it leads you somewhere, and each of those failures take you somewhere. Don't feel like that's a bad thing. I'm gonna show you. Jivejive, this was actually what we quit Ernst and Young for. This was a web startup that we had funding for, c...

lose to a million dollars, and it got pulled right when the recession started. So we quit Ernst and Young, three weeks later we had our team ready and in place, funding was gone, investors said they didn't wanna do it any more, and we were just left kind of holding our website in our hands, and like what do we do now? Okay, and the recession was starting if you guys remember that time. So that failed. Haha we have more. Meebi tag, Indieworks Corps, Echozen, there's a lot of comedy in this, Frooshi, Undfind, so we ended up, you know you own like some of these registered names. So IW actually became our parent holding company for all of our... Cause we had it already, it was a failed business, we had all the legal work done. Same thing with Undfined. We started as a creative studio for web design, and then when that... We were like we're not gonna do that anymore. Then we're like let's make bags for photography. So that became Undfined. So like all these things just... We reused the names. It's fine. Meebi tag was actually a great idea. This was a way to actually tag products within YouTube videos when YouTube was just coming up. Another idea that was on the verge of funding that we lost. These are all failures. Frooshie was probably my favorite failure because it tasted the best. It was really good. So we invented Frooshie. I kid you not nobody else had this. This was back in college. This was like our very first startup. We got $100,000 from the city. We developed Frooshie. I was in charge of all the beautiful design assets you see and the logos and that kind of stuff, and eventually the company tanked. They hired the wrong person to manage it, and it went down. But again one of my startups that failed, and Frooshie was really delicious. Have you guys ever fruit sushi? It sounds terrible, but it's really good. We had this problem in every market. (audience laughing) Fruit sushi sounds terrible, but it's really good. It was. It was like this coconut milk rice and you roll fruits inside of it and it had like a sugary strawberry drizzle on it. It was really delicious. There was no seaweed or fish involved, which was problematic because it was fruit sushi and people expected that. Who'd a thunk? You know? We had taste test ratings that put it up there with ice cream. Just saying. That's a big deal. Undfined, this was our... We had photography bags we made for quite a while. It was actually a profitable venture. We still cut it, because it just wasn't comparable to all of our other stuff. My point is if you look on our server this is underscore zero zero killed projects. Boom, these are all the things that we have started and at one point either failed or stopped. The best of all of them was our boy band. (speaker laughing) I kid you not. (audience laughing) You think it's funny, we actually had a contract in Taiwan as a boy band. The only problem was when we got the deal, we got a record deal, when we got the deal it was expense only for the first year, and this is Eric, Eric was graduating from dental school, we're all CPAs, and we're like I think we're about 10 years past this boy band startup phase. Maybe we should move on. But I love this picture because I'm like the only brown man in a sea of Chinese, Asian, Taiwanese boys. These are all brothers, and I'm like in the background. like hiding with my hat, don't look at me. We knew our market. Our market was Taiwan. That's what we're aiming for. We got it, but we eventually left it. Our music is still online, hint hint, just in case anybody... (audience laughing) Our track record. Would you bet on these odds? 23 of 25 of our businesses we've either failed or exited. I'm hoping that helps to relieve you a little bit, because that everyone of those failures led to us doing the next thing better. So it's gonna be this process that you're gonna through. Two of the 25 were successful. Well successful enough that we kept. That's Lin and Jirsa and that's SLR Lounge. On average, we currently start a new project every other year. So that's kind of like our pace of starting things, and now it's Line and Roots. And it's okay to start something and put a pause on it. Say I'm going to start this, you know what I'm not quit ready yet, and let's go back and focus on this thing and put a pause on it. That's totally fine too. If the majority of great plans fail though, are you willing to have no plan, because every one of the things that you just saw had full business plans. Meebi tag had a 20 page write-up documenting out the exact plan of what it was, how much funding we needed, who were gonna be the developers, everything. Every one of those had plans.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.

Lessons

  1. Class Introduction
  2. Common Myths & Unknown Truths
  3. The Road Ahead
  4. Find Your Passion
  5. The Lin & Jirsa Journey
  6. Part-time, Full-time, Employed, Partners?
  7. Stop Wasting Time & Money
  8. Your 12 Week Roadmap
  9. Great Plans Still Fail
  10. Strategy Vs. Planning
  11. Mind Mapping
  12. Select a Focus
  13. Competitor Research
  14. S.W.O.T. Analysis
  15. Strategy & Long Term Goals
  16. Values, Vision & Mission
  17. Effectively Managing Your Time
  18. Artistic Development
  19. Create Your Plan
  20. What's Your Product
  21. Luxury vs Consumer Products & Experiences
  22. Quick Break for Econ 101
  23. Your Target Market & Brand Message
  24. What's in a Name
  25. Your Client 'Why'
  26. Crafting the Why Experience
  27. Document the Client Experience
  28. Business Administration Basics
  29. Book Keeping Management
  30. Create the Logo & Branding
  31. Portfolio Design
  32. Design Your Services & Packages
  33. Pricing Fears & Myths
  34. Three Pricing Methods
  35. Package Pricing Psychology & Design
  36. Psychology of Numbers
  37. Pricing Q&A
  38. Grass Roots Marketing
  39. The Empty Party
  40. Friends & Family Test Shoots
  41. Join Groups
  42. Second Shooting Etiquette
  43. The Listing & Classified Hustle
  44. Make Instagram Simple
  45. Your Automated Pinterest Plan
  46. Facebook Because You Must
  47. Giveaway & Styled Shoots
  48. Content Marketing & SEO
  49. The Monster: SEO
  50. Selecting Your Keywords
  51. Testing Your Keywords
  52. Grouping Main & Niche Goals
  53. Your Content Road Map
  54. Content Marketing Q&A
  55. Inspiration to Keep Working
  56. How to Craft Your Content
  57. Internal Linking Basics
  58. Back Link Building Basics
  59. Link Value Factos
  60. Measuring Link Value
  61. Link Building Strategy & Plan
  62. Link Building Plan: Vendors & Guest Writing
  63. Link Building Plan: Features, Directories, Comments
  64. Link Building: Shortcuts & One Simple Tool
  65. What is Sales? Show Me!
  66. Your First Massive Failure
  67. The Sales Process
  68. Your Second Massive Failure
  69. Understand Buyer Psychology
  70. Step 0: Building Rapport & Trust
  71. Step 1: Identify Need or Want
  72. Cognitive Dissonance
  73. Steps 2 & 3: Value Proposition & The Solution
  74. Step 4 : Close, Make the Ask
  75. Step 5: Follow Up & Resolve Concerns
  76. Family Photography Hot Seat
  77. Business Example Hot Seat
  78. Boudoir Photography Hot Seat
  79. The Best Sales Person
  80. Your Mindset, Vibrations & Frequency
  81. Always Positive, Always Affirming
  82. The Second Money & Dual Process
  83. Chumming the Price Waters
  84. Creating Want or Scarcity
  85. Timeless Advice on Being Likable
  86. Selling Over The Phone
  87. Forbidden Words in Sales

Reviews

Angela Sanchez
 

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy
 

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

Tai Hsin
 

I saw the live broadcast and it was amazing. Pye is one of the best instructors and inspirational photographers.. there are two type of ppl.. one who has the knowledge and doesn’t know to teach another who has the knowledge and knows how to get it through.... I still didn’t purchase this as I am saving for my daughters entrance fee for collage... :) Anyways he’s one of the best instructors and a good friend.... very humble and always cracks jokes.... Keep inspiring and keep teaching.... my blessings are always with you pye.