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How to Start a Photography Business

Lesson 19 of 87

Create Your Plan


How to Start a Photography Business

Lesson 19 of 87

Create Your Plan


Lesson Info

Create Your Plan

Creating Your Plan. So here's my plan for you with a wedding focus, 10, 20 hours a week. This is gonna vary based on everybody's pace and your speed in terms of absorbing content, kind of understanding it and going out and practicing. The 10 to 20 hours a week includes your test shoot time. That make sense? So, I don't expect you to sit in front of a computer for 20 hours, I expect you to sit in front of a computer for maybe six to eight hours in a week, and then to actually put it to use in that week, otherwise, the concepts get forgotten. So here's my month one. My month one is focusing on the power of simple tools understanding camera, lighting, and post-processing. Week one is camera mastery. We wanna get the basics of exposure, the exposure triangle, the artistry, composition, being comfortable in manual mode. How many of you here could be given any camera and get to a perfect exposure in one single shot? If you can't raise your hand to that, that's like week one, getting to a per...

fect shot without even looking at the back of your camera. Okay? Week two and three, we start learning on and off camera lighting. I want to show you some examples of this. Week four is engagement photography, week one through four, we're doing raw processing fundamentals. So again, how to finalize and perfect the images as we go through learning how to create them. This is one of my first test shoots. This is Ryan and Ayu. They are friends of ours, from church, actually, and yeah, I was really good at the prom pose, I mean, there's so much good about this. I like it. Yeah. Okay. This is where I want you to understand where month one is supposed to take you is going from using this exact same gear, a Rebel kit, and then getting to this place in your technique, because those two shots were created on identical gear. Okay? I want you to have an idea of... Maybe you're applying this to dog portraiture, boudoir, anything, but that's the jump that I want you guys to have within your month one/month two of going from this to this with the same gear. That means that if you don't know how to create this with a Rebel, then we probably need to go back to like a ... That's why I was saying photography 101 is not like a easy course. It's not a 101 course, it's like literally everything that you need in terms of foundation. This, this is how manipulate an on-camera flash using white balance tweaks, holding a gel over the flash, and balancing it in a way that would actually light her up and balance her between the background without spilling light onto the water. This is what we call Lighting 101. This is the level I want you guys to be at within month one. Same thing. Can you position your subject to utilize ambient light in a scene, using on-camera flash to direct it off of some sort of light source to get back and to get definition, a rim light... This is again, Lighting 101. In Lighting 101 we go through examples, we cover fitness, we cover engagement. We cover family, we cover all these different examples of how to manipulate light with simple tools. On-camera flash, family portraiture. Okay, this is bouncing off a reflector, white reflector off of the right side. Then we get into off-camera lighting and lighting 201. Okay? One simple off-camera light source to get to a certain look or effect. A simple grid light to get to a look or an effect. This is one off-camera light source lighting him up, using the sun as a rim on the other side, and then balancing the exposure. That was month one. Okay? Now we go to month two. We learn photographing the actual subject. Month one, I want you guys to... If you are good on that stuff, If you're like, "Yeah, I got it", great, skip it, or just start pulling in month two. Month two is focusing on your craft, your niche. This is when you get the pet photography course, you get the newborn course, you go get the maternity course, everything else, and you fit that in, 'cause during this time, I expect you to be able to take... For a wedding, it's massive. There's so many pieces of a wedding that you need to learn. We're learning basically from bride and groom prep all the way up to wedding day portraits from a wedding, and the post-processing for that. These are the images I want you to be able to create coming out of these types of courses. Pin lighting... I like to create interesting groom and groom prep type shots. Getting good lighting and an editorial, Kind of soft, bright look with your images. I know that all of your styles are gonna vary. These are like the fundamentals of how to get to each of these different places so you can choose a style. When you're given a poopy situation, like a hotel conference room with those crappy wood walls, what do you do in that situation? Here's how, by adding two lights and adapting the exposure, we can get to something that's really nice. Okay. Changing scenes, this is that month,too. How to use certain elements in front of the lens to create something out of nothing. They're literally standing in a dirt parking lot, a really bad background and direct sun. Month three comes with further refinement, completing the wedding ceremony, details/publishing, group portraiture, reception, and then, now we're on efficiency and workflow of post-production. Convert that over to boudoir. Okay? But the raw stuff, you still need to build into your timeline. For a wedding ceremony, this is understanding positioning, so we have full-on maps on how does a team operate together, and if any of you're a solo shooter studio, you're gonna need to manage a team on your wedding day. You'll probably at least have a second shooter. You probably need to understand positioning of where you need to be. Maybe you're shooting solo. It'll cover how do you shoot a solo, where do you be in those kinda moments, but, here's the ideal with two shooters, three shooters, etc. How do you get the "must have" shots, what are the "must have" shots, how do you prepare the special moments, getting detail shots that get you published? We'll have a case study of that coming later. This is one of the most overlooked areas of portraiture. I'm not just talking about weddings, I mean, like family portraiture, I mean... This is at a wedding, obviously, but, a group portrait like this is one of your best marketing tools. People, for some reason, don't quite get it. They don't get that if you capture a great family portrait, there might be five, or six , or eight, or 10 people in that shot who are all gonna share the image. It's such a great tool, so we teach that aspect of group portraiture. And of course, being ready for crazy moments... End of day lighting. Okay. Use our plan or pathway. Find or make your own. Coreen is asking, "How do you overcome self-doubt about your skills, when people... when asking people you know to pose for you?" It says "as you're creating this artistic development, and you're exploring it as you go through the weeks and you're coming up against you own self-doubt." The self-doubt thing is gonna, it's gonna be one of those things that you learn over time. You kind of adapt over time. The big thing though, is that for Coreen and for everybody that's going out and shooting and doing these things, one of the things I wished I had back then, and I know this sounds... This isn't to sound pitchy or anything, It's just a matter of ... If you can learn something, and then go put it to practice, that's very different from trying to simply go put something in practice that you haven't yet learned. Right? When we first started, I was going out and just taking these couples, and I had no place to start. We'd just go take pictures, and I would learn "Oh man, nobody knows what to do in front of the camera." "Oh man, some of these shots are good, but some are not good." This is how you direct, this is not how you direct. I don't... It was a learning curve that was crazy. It's a very difficult place to start, but today, you don't need to start there, because if you start with something, let's say you read a book, you get an online course, you do something, and you absorb somebody's information on how to do something, you can take it into practice right away, discover what's effective, and then go right back to the education and say "Let me get more." And then, you go test it again, and in 12 weeks, you'd be amazed at the level of comfort you can develop by simply doing one piece of education, putting it into practice, and then repeat over 12 weeks. You do this process, and I have seen students come out of our boot camps in very short periods of time, that move from a $1500 price point up to a $4000 price point in a span of less than six months. From this simple educate/repeat, educate/repeat process. The worst thing that you can do as far as a time suck, is just to go out and fumble around, and try it without having someone or something there to give you a guide, if that makes sense. I wish we had that, but (rubs hands) it wasn't the landscape, but the time. (laughs) Julie. Yeah question. Do you make the model sign a model release for all of your test shoots? Yes. Because for boudoir photography, that can also be an issue. It can be challenging, for sure. For a test shoot, you generally want... When a boudoir client is a paying client, Um hmm. You give them the freedom to sign or not sign that model release. When it's a test shoot, I would say, you don't take it on unless they sign the model release. The reason is, you're doing it for practice, but also for these images for your portfolio, and when it's an unpaid shoot, for you not to get the images, it doesn't meet your needs, and there's plenty of people that will release the images. We do have another question that came in from online from JP, who said, "What is your advice on handling clients that do want to see samples as you're going through creating this, you're doing your test shoots and stuff, in those first 12 weeks, and they want to hire you, but they want to see those samples, and you don't really have your online presence yet." This is where in the course you'll notice that we actually don't build in... It'll be hard to flip it all the way back to the beginning... But at the beginning you saw the layout, the styled shoot. Remember what week that was in? The styled shoot was actually week 12, and there's that note in there that says for styled shoots, feel free to wait a little longer if you're not there yet quality-wise, because with a styled shoot, that's where vendors have certain expectations from your work. They're gonna want images that represent their work, and their quality, and portfolio bases, and that kinda stuff. Going back to this, is most the time, like with early test shoots, you're not looking for quality models that want to see a portfolio, and they want to see all those things. You're pre that moment. What you're looking for is someone to stand in front of your camera, and you can find those best going to the family and friends network, who are actually gonna become your first set of brand ambassadors that we're gonna talk about. Tomorrow is... Sorry, not tomorrow, but later in the class is all about marketing and your first group of people that are gonna become your evangelists are actually this network of people you're test shooting. They're your friends and your family. I want to teach you how to put them into a group, and how to get them to help in the process. Okay? Don't be looking necessarily for... If you look for experienced models, they're gonna say "Yeah, if it's unpaid, I need to see your work to make sure you're good enough." But you actually don't want experienced models, right? That's kind of the opposite of what you want. Do you know why you wouldn't want experienced models? Well, how often are your clients experienced? Your clients have never been in front of your cameras. An experienced model is just gonna set you up to fail, because they're gonna come and stand in front of you and do their whole (hums) like all that. Do you like that? Lee liked that I got a... He liked that. Let me just... (audience laughs) They're gonna do everything correctly, then you're gonna get onto an actual client shoot where your clients can do nothing correctly, and you haven't practiced how to direct, you haven't practiced communication, you haven't gotten down the technique, anything. You generally do not want to go that route when you're looking for these test shoots. Inexperience is possible, and that's the name of the game.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Short on time? This class is available HERE as a Fast Class, exclusively for Creator Pass subscribers.


  • Start a photography business
  • Develop the ideal business structure and business plan
  • Research competitors and the market in your area
  • Build a short-term and long-term strategy
  • Create a marketing plan and marketing materials on a budget
  • Confidently conduct an in-person or phone sales session
  • Manage small business tasks from accounting to strategy


Professional photographers aren't just people with a knack for photography and a good camera -- because launching a small business on nothing but passion is a sure-fire way to fail spectacularly. Layer business savvy, marketing know-how, professional grit and more onto your existing passion and learn how to start a photography business. Take your hobby, vision, and creativity and build a career -- whether you are looking to run a full-time business or just a side gig.

Led by a photographer that's also a certified public accountant, Pye Jirsa, the class teaches the ins and outs of launching a photography business from the ground up. Along with three full days of instruction, Pye shares a 12-week plan to get your business up and running, a business expense calculator and more inside the class workbook. Understand what gear and skills you need before you launch and how to build a portfolio by photographing family members or organizing a stylized shoot.

Stop feeling overwhelmed by the monumental task and tackle one task a day in a 12-week plan. Brainstorm names for your business and learn the different types of business licenses available. Secure a domain name and build a website that's easily searchable. Develop a marketing plan with little investment. Master in-person sales and book your first session.

Whether you want to venture out in portrait photography, commercial work or any other client-based type of photography, learn the "business" in photography business with Pye Jirsa.


  • Photographers ready to launch a business
  • New professional photographers looking to grow a young business
  • Photographers interested in working in weddings, portraits, newborns, maternity, families, seniors, engagements or commercial photography


Pye Jirsa is a wedding photographer with Lin & Jirsa photography -- but besides running a successful photography business, he also has a background in accounting, creating the perfect blend for teaching the ins and outs of running a photography business. Along with working as a photographer and educator, Pye is also one of the founders of SLR Lounge, an online resource for photographers.

Learn from a founder of a photography business that photographs more than 300 weddings a year. Pye's Los Angeles and Orange County wedding photography business has been named among the top 100 wedding photographers by Brandsmash.


  1. Class Introduction

    Go from nothing to a booked client or grow a young photography business -- that's what students should expect from this course. Learn what's ahead in the course in this introductory lesson.

  2. Common Myths & Unknown Truths

    Bust the myths and set appropriate expectations for running a photography business. In this lesson, Pye shatters some myths, then lets photographers know what to expect before launching a business.

  3. The Road Ahead

    There are easier ways to make a living, Pye says, and the expectation that photography is easy money is setting yourself up for failure. Find out what the average studio spends on costs and start calculating rough numbers using an easy spreadsheet included in the class workbook.

  4. Find Your Passion

    The reality of working as a photographer, Pye says, is that 10 percent of your time will be spent taking pictures -- and 90 percent will be running the business. Pye redefines the passion that you need for business.

  5. The Lin & Jirsa Journey

    Go behind the scenes of Lin & Jirsa Photography and learn the story for how Pye's business launched.

  6. Part-time, Full-time, Employed, Partners?

    Walk through the different options for running a photography business. Learn the pros and cons of working as a photographer part-time or full time. Dive into options for working with a partner.

  7. Stop Wasting Time & Money

    Can your clients really tell the difference between an f/1.2 and an f/2.8 lens? Between a good camera and a high-end camera? No -- which means you shouldn't be wasting money on gear that you think that you need. Instead, re-focus on what clients easily notice.

  8. Your 12 Week Roadmap

    Getting a photography business off the ground can be done in as little as 12 weeks. In this lesson, Pye shares the roadmap for a 12-week launch, using the included class workbook to build your plan of attack.

  9. Great Plans Still Fail

    Strategies won't protect you from failing, but those failures can still take you somewhere. And you're not alone -- in this lesson, Pye shares some of his past failures.

  10. Strategy Vs. Planning

    Don't make the mistake of jumping right into business without first planning. Slow down, Pye suggests, and develop both a strategy and a plan.

  11. Mind Mapping

    Jump into step one for strategy and planning with mind mapping. Use this technique to brainstorm and build ideas using nothing but a sketchpad and a few minutes of time.

  12. Select a Focus

    Develop a focus to make the task of launching a business less monumental -- and launch a business that's better poised to compete. In this lesson, learn the importance of developing a focus then narrow down the focus of your business.

  13. Competitor Research

    What are your competitors doing? Professional photographers shouldn't burn up all their time comparing businesses, but researching competitors is an important part of the process. Learn who's really your competitor, develop a research strategy, and understand what to look for.

  14. S.W.O.T. Analysis

    Analyze your business environment by looking at your strengths, weaknesses, opportunities, and threats -- or S.W.O.T. Adapt this common business practice to photography and learn how to apply the analysis to your own business launch.

  15. Strategy & Long Term Goals

    Where do you see yourself in three years? Build a long term strategy by looking at your ideal work-life balance and lifestyle.

  16. Values, Vision & Mission

    Developing your business values, vision, and mission creates a foundation that helps your strategy and goals fall into place. Whether you work alone or with a team, pinpoint your values, vision, and mission.

  17. Effectively Managing Your Time

    Business owners that work from home often fall into the trap of neglecting to set a schedule. Learn how to effectively manage your time as a business owner when you don't have a time clock to punch, from setting hours and goals to tools to help you track your time.

  18. Artistic Development

    Part of the 12-week business launch is education and developing your skills as an artist. Learn tricks to catching up and developing skills as an artist.

  19. Create Your Plan

    In this lesson, develop a plan to ensure the fundamentals of photography are in place before your first shoot. Craft a plan for improving your technique, no matter what genre you plan to shoot in.

  20. What's Your Product

    In this lesson, define what your product is as a photographer. As a photographer, your product is a combination of you, your photographs, your experience, your website, and more.

  21. Luxury vs Consumer Products & Experiences

    What's the difference between luxury and consumer, besides just price? In this lesson, Pye walks through the different qualities that tend to be associated with luxury brands compared to consumer goods -- and how that relates to photography.

  22. Quick Break for Econ 101

    Economics play a big role in business. Dig into a few economics basics and how those concepts apply to the photography business.

  23. Your Target Market & Brand Message

    Identifying your target market and brand message is essential to building your business. Dive into the topic with an example using Pye's own photography business.

  24. What's in a Name

    Choosing the name of the business is a tough decision. Weigh the pros and cons of using your name for your business or coming up with a unique business name.

  25. Your Client 'Why'

    Craft a simple statement that builds the experience, or the why that you want for your clients. Learn what that "why" is in this lesson.

  26. Crafting the Why Experience

    Clients choose photographers for the experience. Identifying that why experience, then building that experience is an essential part of growing your photography business. Learn how in this lesson.

  27. Document the Client Experience

    Writing down the client experience helps ensure every client gets the same careful attention to that client experience. Work to document your client experience in this lesson.

  28. Business Administration Basics

    Work through the basic business tasks you'll need to tackle, from gear to business management software. Tackle registering your business name (including checking for an available domain name) and opening a business bank account. Learn why an LLC is often best for protecting personal assets, and the different types, such as a sole proprietor.

  29. Book Keeping Management

    How often should you look at financial statements? How should you keep track of what you are making? Tackle the bookkeeping best practices for your business.

  30. Create the Logo & Branding

    Build a logo that represents your business. Learn the qualities of the ideal logo. Then, jump into additional branding materials.

  31. Portfolio Design

    Learn how to show off your work in a portfolio. In this lesson, Pye shares why less is more, how to choose the images in your portfolio, and more.

  32. Design Your Services & Packages

    Design a pricing structure that suits your business and your goals. Learn what to do -- and what not to do -- when building your photography packages. Stop upselling and create a package that you -- and your clients -- will love from the start.

  33. Pricing Fears & Myths

    Continue building that pricing structure by dispelling the fears and myths surrounding pricing your work. Stomp out pricing fears in this lesson.

  34. Three Pricing Methods

    There's no right way to price -- in this lesson, Pye shares three different methods for pricing your work. Adapt these pricing frameworks for your own business.

  35. Package Pricing Psychology & Design

    Setting a "price anchor" helps your mid-way price point feel less expensive. Learn similar pricing psychology tips in this lesson, along with all how to name and develop your package prices.

  36. Psychology of Numbers

    Presentation matters -- even the font of your price can play a role in how potential clients view your prices. Learn best practices for presenting your prices.

  37. Pricing Q&A

    Expand on your pricing know-how as students like you ask questions during the live class.

  38. Grass Roots Marketing

    How do you create a marketing plan when you have no marketing budget? Build a plan to market your business on a budget, including network marketing and social media. Then, adapt your marketing plan as your business grows.

  39. The Empty Party

    Continue developing your grassroots marketing strategy and learn how to get people talking about your business. Use SEO, social media and word of mouth networking to grow your business.

  40. Friends & Family Test Shoots

    Taking test shots with a purpose both helps you practice your skills and expand your marketing efforts. Learn about brand ambassadors and organizing test shoots.

  41. Join Groups

    Joining online groups helps build a team of support, a resource for critiques and more. Learn how to make the most of online groups in this lesson.

  42. Second Shooting Etiquette

    Working as a second shooter is a great way to get your feet wet. Create more opportunities from second shooting by treating the task with proper etiquette.

  43. The Listing & Classified Hustle

    Directory listings and online classifieds are a simple, inexpensive way to get your name out there when you are getting started. Master some best practices for using online classifieds and similar options.

  44. Make Instagram Simple

    Continue working on social media marketing with tactics for using Instagram for your photography business. In this lesson, Pye shares the basics of using Instagram to find potential new clients.

  45. Your Automated Pinterest Plan

    Most brides use Pinterest more than any other platform to engage with vendors -- and the platform is important to other genres like family photography and newborn portraits too. Tackle Pinterest and learn to make your clients work for you by adding a simple plug-in to your site.

  46. Facebook Because You Must

    Pye cautions against relying on Facebook -- or any single source -- to build your business. But, Facebook is still an important part of your social media marketing. Learn Facebook marketing best practices.

  47. Giveaway & Styled Shoots

    Once you've built a quality portfolio, giveaways and stylized shoots can help boost your business. Learn why giveaways and stylized shoots are so important and how to make the most of them.

  48. Content Marketing & SEO

    Longterm, content marketing and search engine optimization is an important part of sustaining your business. Learn what content marketing and SEO is and how it plays a role in photography companies.

  49. The Monster: SEO

    SEO feels like a daunting task for photographers -- but in reality, it's just something that's simple once you learn how to do it. Master the keyword by understanding what keywords are.

  50. Selecting Your Keywords

    Now that you understand what a keyword is, how do you use them? Which one do you choose? Learn how to choose the keywords that will work best for your business in this lesson.

  51. Testing Your Keywords

    Just how viable is that keyword idea? In this lesson, learn how to determine if a keyword is good or not --and gain new ideas -- using the free Google Keyword Planner tool as well as options like Moz and SEM Rush.

  52. Grouping Main & Niche Goals

    Armed with your keyword ideas, determine what options should be your main focus and what should be a niche. Determine the main search goal, then build smaller niche goals for creating a searchable website.

  53. Your Content Road Map

    Build a strategy from those keywords and start building website content to bring potential clients in through search. Learn where to plug in those search terms and how to organize your web content using keywords.

  54. Content Marketing Q&A

    Gain additional insight into building your website content through questions from students during the live session, from how long web content should be to blogging tips.

  55. Inspiration to Keep Working

    Website content isn't a one and done thing -- but you shouldn't feel overwhelmed. In this lesson, find the inspiration to keep building your business when the tasks seem monumental.

  56. How to Craft Your Content

    Once you have your focus and keywords, it's time to start building your website content. Learn how to write better website content, where to place those keywords, and best practices for building content that will get noticed by Google.

  57. Internal Linking Basics

    Links play a role in how Google sees your website -- so how should you structure your website? In this lesson, learn tricks to building the links on your page.

  58. Back Link Building Basics

    What about links that originate off your website? Backlink building helps boost your website in the search results by building authority. Learn the basics for building authority by getting links on other websites.

  59. Link Value Factos

    All backlinks are not created equal -- so what determines a good link value? Master the basics of determining how to use backlinks to build the most value.

  60. Measuring Link Value

    Dispel misconceptions on link building and see how search engines value links differently.

  61. Link Building Strategy & Plan

    Develop backlinks to your website by building a strategy. Learn tricks like writing guest blogs as well as how often to work on backlinking.

  62. Link Building Plan: Vendors & Guest Writing

    Vendor websites are great places to build links -- and it's as simple as sharing photos with the vendors used on your shoots.

  63. Link Building Plan: Features, Directories, Comments

    Expand link building opportunities with features inside publications, as well as directories and comments. Learn how to target a specific publication.

  64. Link Building: Shortcuts & One Simple Tool

    Avoid shortcuts like buying links and unnatural link exchanges. Then, learn how to use the tool Backlinkwatch.

  65. What is Sales? Show Me!

    Sales is a life skill, no matter what industry you are in. Gain insight into the sales process as Pye roleplays sales sessions with students.

  66. Your First Massive Failure

    As Pye says, you can't sell to people that aren't in your target market. In this lesson, Pye discusses failure and how to qualify and differentiate your work.

  67. The Sales Process

    Walk through the process of selling your work in a simple four-step process. Learn tactics for selling your work.

  68. Your Second Massive Failure

    Avoid pitfalls to the selling process by tackling the most common mistakes, like sharing the price too soon.

  69. Understand Buyer Psychology

    What's going through that potential client's mind when considering your work? Build your sales process by understanding the psychology of sales.

  70. Step 0: Building Rapport & Trust

    Sales start with a relationship. Establish that trust by starting a conversation with the client -- and not about photography.

  71. Step 1: Identify Need or Want

    By identifying the client's wishes early in the process, you can create the best pitch tailored to that individual. In this lesson, Pye shares the system he uses to get to know what a client is looking for.

  72. Cognitive Dissonance

    Cognitive dissonance in sales comes in when weighing the price against the quality of the product. Walkthrough how cognitive dissonance plays a role in the sales process.

  73. Steps 2 & 3: Value Proposition & The Solution

    Based on the conversation leading up to this moment in the sales process, it's time to present your package that best fits their needs. Learn how to create a value proposition and present a solution.

  74. Step 4 : Close, Make the Ask

    Most new photographers find the task of presenting the price and getting the actual booking daunting. Learn how to be bold and get that client in step four of the sales process.

  75. Step 5: Follow Up & Resolve Concerns

    Build your follow-up process to avoid losing those leads. Here, Pye shares his process for following up after a client conversation.

  76. Family Photography Hot Seat

    While sales is similar across genres, the process can vary slightly based on the type of photography. In the series of hot seat sessions, watch students improvise client meetings.

  77. Business Example Hot Seat

    Next on the hot seat, sit in on a business sales session. Build a list of dos and don'ts with a sales simulation focused on commercial photography.

  78. Boudoir Photography Hot Seat

    Sit in on a simulated sales session with a boudoir photographer. Learn ways to improve when meeting with a client and build your people skills.

  79. The Best Sales Person

    Fine-tune what you've learned about sales so far with tips to become a better salesperson and improve your charisma as you meet with clients.

  80. Your Mindset, Vibrations & Frequency

    Continue refining your sales skills by adjusting your mindset on sales.

  81. Always Positive, Always Affirming

    As you meet with clients, Pye suggests always staying positive and affirming. Learn how to integrate positivity through body language and more.

  82. The Second Money & Dual Process

    Booking a client a second time is easier than the first. In this lesson, Pye walks through how to book the first sale or the minimum package while allowing the client to upgrade later.

  83. Chumming the Price Waters

    What happens when a client pushes for the price first? Pye walks through "chumming the price waters" and getting potential clients to see your value first.

  84. Creating Want or Scarcity

    Looking at both right now and in the first five years of your business, Pye digs into techniques for creating a want for your work.

  85. Timeless Advice on Being Likable

    How do photographers get clients to like not just their work, but themselves as a person? In this lesson, Pye shares tips on building charisma and starting a relationship with clients.

  86. Selling Over The Phone

    Many sales start with a phone call. Learn how to start a relationship on the phone and other tricks for working with sales when you're not in an in-person meeting.

  87. Forbidden Words in Sales

    Word choice matters in sales. In the final lesson of the course, learn what words to avoid and what to use instead.


Armstrong Su

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!