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How to Start a Photography Business

Lesson 52 of 87

Grouping Main & Niche Goals


How to Start a Photography Business

Lesson 52 of 87

Grouping Main & Niche Goals


Lesson Info

Grouping Main & Niche Goals

Now we get to grouping our main and our niche goals. So again, this is just categorizing. We're just talking about the content that we're putting up. We just need to fill it with keywords that categorize our website for Google. All we're gonna do, and this goes back to your question, is we're gonna identify the main and the niche goals. We're gonna keep things on the list, and what we're gonna do is we're gonna separate them. We're gonna group terms into synonyms. Because guess what? San Francisco wedding photography, San Francisco wedding photographer, San Francisco wedding photographers, wedding photographers in San Francisco, all those are what you said, those are identical. Google will take those and treat them as identical. We don't need those to be something different. So we group them. This is a synonym. Fremont wedding venues versus wedding venues in Fremont. Synonyms. Is that making sense? Synonyms and like search terms get treated the same way. Google's gonna interpret that a...

nd try and take you to where you wanna go. And then we select one ideally, to focus in on, for our main SEO goal. This is the main search term that you're trying to get. The one that is the difficult to achieve, that might take six to 12 months to rank for. Okay? Chris says you can do up to two max. I still say focus on one, but you can do up to two max. These are highly searched, highly competitive, they require time and effort to rank well, and you wanna finalize it early in your business, because the sooner you get that finalized, and the sooner you get it into your content, time is a very big piece of that equation of ranking, so get it done. Yes. So does it mean that every blog post you are creating, you need to use these keywords? We're gonna get to that. Okay. We're gonna get to that. We're gonna tell you, right now we're still selecting it. We're still figuring out what it even should be. And then I'm gonna show you where it's gonna go everywhere on your site. Okay? So, a sample main keyword. These are just formulas for main keyword phrases. The formula is the largest city or region in your area, the type of photography you do, plus photographer. Simple formula to get to a general place of what a main goal would be. Examples: San Francisco weddings, Salt Lake City wedding, Orange County wedding, Orange County newborn photographer, Seattle, Tacoma, what, boudoir? Bellevue, Bellevue boudoir photographer. That has a nice ring to it. These are all main search terms, okay? Pick one. Then we're gonna pick five to ten niche goals. These are gonna be your initial bread and butter. These are the city halls. City hall wedding photographer. These are whatever niche of say, newborn photography, or boudoir photography. Like, maybe there's a particular style of boudoir that's very popular right now that people are searching right now. That's a niche goal. What might that be, Julie? Is there a certain like, dark, moody? I know there's like this dark vibe right now with boudoir. I do more colorful, romantic boudoir. So my question then for you would be do people search that? I don't know. You should probably do a keyword test and see do people search these terms? Because if you can identify a niche term that people are searching, maybe the volume is low, 20 to 30 a month. How many people do you need to sustain a business? Three to four a month? If you have 20 to 30 that are looking for something specific in your area, and, can you imagine the competition for that keyword? Do you think it's high or low? It's gonna be a lot lower. And you can probably rank well for it quickly. And you can probably get those 20 to 30 people looking at your site within just a few months. Does that make sense? And they're looking for exactly what you're doing. So that's what I mean, is like, looking into each of your companies, each of your individual businesses, what you provide as a service and what people are searching. These become your niche goals. They're less searched, they're less competitive, you can rank quicker, and they're gonna evolve over time, and that's okay. Because if I saw that San Francisco Wedding Hall, or city hall wedding photographer got views, guess what page I'm gonna go create? I'm gonna create a venue page for my tier two pages, that's the one that's gonna link from the homepage, and under venues, I'm gonna make a page called San Francisco Wedding Hall photographer. And I'm gonna go to Wedding Hall, and I'm gonna take some pictures. I'm gonna go write about my experience about that place and I'm gonna fill the entire copy of the page with I really enjoyed San Francisco Wedding Hall. I think it's a perfect, or San Francisco City Hall. I think it's a perfect place for wedding photos. Check out some of these angles. Look at this. I'm gonna go and create content that targets that spot. That make sense? That's literally all we're doing right now. One is primary target. Overreaching, large mission objective that's gonna last maybe a couple years to get to that ranking. One are niches. Quickly, you can get there. Quickly, you can start getting leads coming in. So sample niche goals we have here. So here's formulas. Venue name plus wedding photography. Popular photography location engagement. Small city name wedding. Ask a frequent question. Okay, let me guess. In the arena of boudoir. Julia, do your clients ask a particular, frequently asked question? What to wear? I wonder if you searched what to wear boudoir photography if you might find a whole bunch of keywords that you could write about. Right? And you would simply name the article whatever the most commonly searched thing is. Every one of you will have that for your businesses. Frequently asked questions that apply to your genre of what it is that you do, and what you're gonna do is create education around it. 'Cause this is the important fact. That you can still succeed without ever ranking for one of your main keywords. Your main keywords, that's that far object off in the distance, and you know what? It's okay if you never get there. If you never list on the front page of Google for that one keyword, not a biggie. We didn't for many, many years. But we ranked well for all the other stuff. All the niches and all the targets and all the other places? We got those real quick. Pye, we do have a question from Dani Hamm, who says that she lives in an area with three tiny cities right next to each other, so does she need to put all three of those, can she put all three of those in her keywords, or would people have to use all three of those to pull up her listing? So, if you're, can you kind of stack keywords on top of each other, people don't have to be searching for all of those things? Well, what I would do is in your possible keyword combinations, list out each of those areas, and see if one of those areas got more traction than another. And if they did, I would pick that one first. And then I would make the other ones your sub or your niche categories. If that makes sense. Aim for, your main goal should always be the biggest local market that you want to frequently serve. It should be the place that if you did get a lot of clients and you had to drive to every single day or however often it was, you'd be okay with that. Which is why like, you generally set destinations. Like for example, if you're a destination photographer. You do adventure photography, couples adventure stuff, like all that kinda cool stuff. You definitely want to set up niches around the places that you want to go. 'Cause you will go to those places. So you set up ten different niches for, you know, all the countries and all the places that are popular destinations that you like going to, 'cause otherwise you're gonna spend your time going to places you don't like, and we experienced this when we targeted Los Angeles for a long time. Do you know how often we were driving to Los Angeles to do engagement shoots? And that becomes very burden. I know it sounds like a first world problem right now, it's like, oh my god, you have to drive, life's hard. That's not what it is. It's like, dude, if you gotta do that 50 times in a year to do a portrait session which only lasts maybe an hour or two, that's a huge hit on the overall profitability of that shoot, because you're driving three hours each, like both there and back to get there. So it's targeting the places that one, you can serve easily, two, the ones that get the most visibility for the main, and making the other ones the outside areas, the niche topics. Uh, so what if you have a studio in one city, but you wanna target families that might live in surrounding cities, so for instance, in Orange County. If I have a studio in Orange, city of Orange, but I wanna target Yorba Linda, Anaheim Hills, how would you go about doing that if they're coming to you rather than you're doing a shoot in, say, Anaheim Hills? On location? You would do exactly what you just said. You would target those local cities as Yorba Linda family photographer. Like, that would be a, you'd, again, focus on one area as your main, the surrounding areas would become niche goals, and these become, they're not basically, on your homepage. The main objective, the main keyword, is for your homepage, which you'll see soon. The niche ones, that's why you can have a lot of them, because those are for sub-pages. Those are for secondary pages on your site, third, tertiary pages on your site. There's no limit to those. You guys want an example of this? Go to and look at venues. And you'll see, we've targeted every single venue that we wanna work at. I have a question on keywords from Eric who says do sites created from Squarespace, Wix, some of the things that you mentioned earlier, do those rank as well as some custom sites? Do you know if that matters, or is it mostly keywords in terms of SEO? Yeah, so it can matter. Generally, Squarespace, Wix, all these publishers that are putting out good stuff now. They know. They know the importance of SEO. They know the importance of content. And you can see that it says like, SEO-ready. You can see that it says SEO-optimized. You can see that it says all that. That doesn't mean that they did the work for you. That just means that the site itself will serve content in a way that can be searched by search engines. What was the kind of, bane of SEO was flash. Where you have Windows, JavaScript, all that kind of stuff where everything was embedded inside. Remember those flash templates and flash everything? Those weren't searchable from Google site. So whatever you did in that was invisible. Those days are kind of long and gone. Most everybody's using HTML5 right now or something beyond, everything comes SEO-ready, you can see the stamp of approval. SEO-optimized, SEO-ready. That's what you're looking at. What you wanna make sure is that it's easy to add pages. Easy to add secondary pages, easy to add third-layer pages, which we're gonna talk about. So when you're looking at the particular website that you're looking at, you wanna make sure it's easy to add more and more content and to organize that content. And that's where at some point, having a custom designed website, can be a benefit, but it's down the road. You don't need to worry about it right now.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Short on time? This class is available HERE as a Fast Class, exclusively for Creator Pass subscribers.


  • Start a photography business
  • Develop the ideal business structure and business plan
  • Research competitors and the market in your area
  • Build a short-term and long-term strategy
  • Create a marketing plan and marketing materials on a budget
  • Confidently conduct an in-person or phone sales session
  • Manage small business tasks from accounting to strategy


Professional photographers aren't just people with a knack for photography and a good camera -- because launching a small business on nothing but passion is a sure-fire way to fail spectacularly. Layer business savvy, marketing know-how, professional grit and more onto your existing passion and learn how to start a photography business. Take your hobby, vision, and creativity and build a career -- whether you are looking to run a full-time business or just a side gig.

Led by a photographer that's also a certified public accountant, Pye Jirsa, the class teaches the ins and outs of launching a photography business from the ground up. Along with three full days of instruction, Pye shares a 12-week plan to get your business up and running, a business expense calculator and more inside the class workbook. Understand what gear and skills you need before you launch and how to build a portfolio by photographing family members or organizing a stylized shoot.

Stop feeling overwhelmed by the monumental task and tackle one task a day in a 12-week plan. Brainstorm names for your business and learn the different types of business licenses available. Secure a domain name and build a website that's easily searchable. Develop a marketing plan with little investment. Master in-person sales and book your first session.

Whether you want to venture out in portrait photography, commercial work or any other client-based type of photography, learn the "business" in photography business with Pye Jirsa.


  • Photographers ready to launch a business
  • New professional photographers looking to grow a young business
  • Photographers interested in working in weddings, portraits, newborns, maternity, families, seniors, engagements or commercial photography


Pye Jirsa is a wedding photographer with Lin & Jirsa photography -- but besides running a successful photography business, he also has a background in accounting, creating the perfect blend for teaching the ins and outs of running a photography business. Along with working as a photographer and educator, Pye is also one of the founders of SLR Lounge, an online resource for photographers.

Learn from a founder of a photography business that photographs more than 300 weddings a year. Pye's Los Angeles and Orange County wedding photography business has been named among the top 100 wedding photographers by Brandsmash.


  1. Class Introduction

    Go from nothing to a booked client or grow a young photography business -- that's what students should expect from this course. Learn what's ahead in the course in this introductory lesson.

  2. Common Myths & Unknown Truths

    Bust the myths and set appropriate expectations for running a photography business. In this lesson, Pye shatters some myths, then lets photographers know what to expect before launching a business.

  3. The Road Ahead

    There are easier ways to make a living, Pye says, and the expectation that photography is easy money is setting yourself up for failure. Find out what the average studio spends on costs and start calculating rough numbers using an easy spreadsheet included in the class workbook.

  4. Find Your Passion

    The reality of working as a photographer, Pye says, is that 10 percent of your time will be spent taking pictures -- and 90 percent will be running the business. Pye redefines the passion that you need for business.

  5. The Lin & Jirsa Journey

    Go behind the scenes of Lin & Jirsa Photography and learn the story for how Pye's business launched.

  6. Part-time, Full-time, Employed, Partners?

    Walk through the different options for running a photography business. Learn the pros and cons of working as a photographer part-time or full time. Dive into options for working with a partner.

  7. Stop Wasting Time & Money

    Can your clients really tell the difference between an f/1.2 and an f/2.8 lens? Between a good camera and a high-end camera? No -- which means you shouldn't be wasting money on gear that you think that you need. Instead, re-focus on what clients easily notice.

  8. Your 12 Week Roadmap

    Getting a photography business off the ground can be done in as little as 12 weeks. In this lesson, Pye shares the roadmap for a 12-week launch, using the included class workbook to build your plan of attack.

  9. Great Plans Still Fail

    Strategies won't protect you from failing, but those failures can still take you somewhere. And you're not alone -- in this lesson, Pye shares some of his past failures.

  10. Strategy Vs. Planning

    Don't make the mistake of jumping right into business without first planning. Slow down, Pye suggests, and develop both a strategy and a plan.

  11. Mind Mapping

    Jump into step one for strategy and planning with mind mapping. Use this technique to brainstorm and build ideas using nothing but a sketchpad and a few minutes of time.

  12. Select a Focus

    Develop a focus to make the task of launching a business less monumental -- and launch a business that's better poised to compete. In this lesson, learn the importance of developing a focus then narrow down the focus of your business.

  13. Competitor Research

    What are your competitors doing? Professional photographers shouldn't burn up all their time comparing businesses, but researching competitors is an important part of the process. Learn who's really your competitor, develop a research strategy, and understand what to look for.

  14. S.W.O.T. Analysis

    Analyze your business environment by looking at your strengths, weaknesses, opportunities, and threats -- or S.W.O.T. Adapt this common business practice to photography and learn how to apply the analysis to your own business launch.

  15. Strategy & Long Term Goals

    Where do you see yourself in three years? Build a long term strategy by looking at your ideal work-life balance and lifestyle.

  16. Values, Vision & Mission

    Developing your business values, vision, and mission creates a foundation that helps your strategy and goals fall into place. Whether you work alone or with a team, pinpoint your values, vision, and mission.

  17. Effectively Managing Your Time

    Business owners that work from home often fall into the trap of neglecting to set a schedule. Learn how to effectively manage your time as a business owner when you don't have a time clock to punch, from setting hours and goals to tools to help you track your time.

  18. Artistic Development

    Part of the 12-week business launch is education and developing your skills as an artist. Learn tricks to catching up and developing skills as an artist.

  19. Create Your Plan

    In this lesson, develop a plan to ensure the fundamentals of photography are in place before your first shoot. Craft a plan for improving your technique, no matter what genre you plan to shoot in.

  20. What's Your Product

    In this lesson, define what your product is as a photographer. As a photographer, your product is a combination of you, your photographs, your experience, your website, and more.

  21. Luxury vs Consumer Products & Experiences

    What's the difference between luxury and consumer, besides just price? In this lesson, Pye walks through the different qualities that tend to be associated with luxury brands compared to consumer goods -- and how that relates to photography.

  22. Quick Break for Econ 101

    Economics play a big role in business. Dig into a few economics basics and how those concepts apply to the photography business.

  23. Your Target Market & Brand Message

    Identifying your target market and brand message is essential to building your business. Dive into the topic with an example using Pye's own photography business.

  24. What's in a Name

    Choosing the name of the business is a tough decision. Weigh the pros and cons of using your name for your business or coming up with a unique business name.

  25. Your Client 'Why'

    Craft a simple statement that builds the experience, or the why that you want for your clients. Learn what that "why" is in this lesson.

  26. Crafting the Why Experience

    Clients choose photographers for the experience. Identifying that why experience, then building that experience is an essential part of growing your photography business. Learn how in this lesson.

  27. Document the Client Experience

    Writing down the client experience helps ensure every client gets the same careful attention to that client experience. Work to document your client experience in this lesson.

  28. Business Administration Basics

    Work through the basic business tasks you'll need to tackle, from gear to business management software. Tackle registering your business name (including checking for an available domain name) and opening a business bank account. Learn why an LLC is often best for protecting personal assets, and the different types, such as a sole proprietor.

  29. Book Keeping Management

    How often should you look at financial statements? How should you keep track of what you are making? Tackle the bookkeeping best practices for your business.

  30. Create the Logo & Branding

    Build a logo that represents your business. Learn the qualities of the ideal logo. Then, jump into additional branding materials.

  31. Portfolio Design

    Learn how to show off your work in a portfolio. In this lesson, Pye shares why less is more, how to choose the images in your portfolio, and more.

  32. Design Your Services & Packages

    Design a pricing structure that suits your business and your goals. Learn what to do -- and what not to do -- when building your photography packages. Stop upselling and create a package that you -- and your clients -- will love from the start.

  33. Pricing Fears & Myths

    Continue building that pricing structure by dispelling the fears and myths surrounding pricing your work. Stomp out pricing fears in this lesson.

  34. Three Pricing Methods

    There's no right way to price -- in this lesson, Pye shares three different methods for pricing your work. Adapt these pricing frameworks for your own business.

  35. Package Pricing Psychology & Design

    Setting a "price anchor" helps your mid-way price point feel less expensive. Learn similar pricing psychology tips in this lesson, along with all how to name and develop your package prices.

  36. Psychology of Numbers

    Presentation matters -- even the font of your price can play a role in how potential clients view your prices. Learn best practices for presenting your prices.

  37. Pricing Q&A

    Expand on your pricing know-how as students like you ask questions during the live class.

  38. Grass Roots Marketing

    How do you create a marketing plan when you have no marketing budget? Build a plan to market your business on a budget, including network marketing and social media. Then, adapt your marketing plan as your business grows.

  39. The Empty Party

    Continue developing your grassroots marketing strategy and learn how to get people talking about your business. Use SEO, social media and word of mouth networking to grow your business.

  40. Friends & Family Test Shoots

    Taking test shots with a purpose both helps you practice your skills and expand your marketing efforts. Learn about brand ambassadors and organizing test shoots.

  41. Join Groups

    Joining online groups helps build a team of support, a resource for critiques and more. Learn how to make the most of online groups in this lesson.

  42. Second Shooting Etiquette

    Working as a second shooter is a great way to get your feet wet. Create more opportunities from second shooting by treating the task with proper etiquette.

  43. The Listing & Classified Hustle

    Directory listings and online classifieds are a simple, inexpensive way to get your name out there when you are getting started. Master some best practices for using online classifieds and similar options.

  44. Make Instagram Simple

    Continue working on social media marketing with tactics for using Instagram for your photography business. In this lesson, Pye shares the basics of using Instagram to find potential new clients.

  45. Your Automated Pinterest Plan

    Most brides use Pinterest more than any other platform to engage with vendors -- and the platform is important to other genres like family photography and newborn portraits too. Tackle Pinterest and learn to make your clients work for you by adding a simple plug-in to your site.

  46. Facebook Because You Must

    Pye cautions against relying on Facebook -- or any single source -- to build your business. But, Facebook is still an important part of your social media marketing. Learn Facebook marketing best practices.

  47. Giveaway & Styled Shoots

    Once you've built a quality portfolio, giveaways and stylized shoots can help boost your business. Learn why giveaways and stylized shoots are so important and how to make the most of them.

  48. Content Marketing & SEO

    Longterm, content marketing and search engine optimization is an important part of sustaining your business. Learn what content marketing and SEO is and how it plays a role in photography companies.

  49. The Monster: SEO

    SEO feels like a daunting task for photographers -- but in reality, it's just something that's simple once you learn how to do it. Master the keyword by understanding what keywords are.

  50. Selecting Your Keywords

    Now that you understand what a keyword is, how do you use them? Which one do you choose? Learn how to choose the keywords that will work best for your business in this lesson.

  51. Testing Your Keywords

    Just how viable is that keyword idea? In this lesson, learn how to determine if a keyword is good or not --and gain new ideas -- using the free Google Keyword Planner tool as well as options like Moz and SEM Rush.

  52. Grouping Main & Niche Goals

    Armed with your keyword ideas, determine what options should be your main focus and what should be a niche. Determine the main search goal, then build smaller niche goals for creating a searchable website.

  53. Your Content Road Map

    Build a strategy from those keywords and start building website content to bring potential clients in through search. Learn where to plug in those search terms and how to organize your web content using keywords.

  54. Content Marketing Q&A

    Gain additional insight into building your website content through questions from students during the live session, from how long web content should be to blogging tips.

  55. Inspiration to Keep Working

    Website content isn't a one and done thing -- but you shouldn't feel overwhelmed. In this lesson, find the inspiration to keep building your business when the tasks seem monumental.

  56. How to Craft Your Content

    Once you have your focus and keywords, it's time to start building your website content. Learn how to write better website content, where to place those keywords, and best practices for building content that will get noticed by Google.

  57. Internal Linking Basics

    Links play a role in how Google sees your website -- so how should you structure your website? In this lesson, learn tricks to building the links on your page.

  58. Back Link Building Basics

    What about links that originate off your website? Backlink building helps boost your website in the search results by building authority. Learn the basics for building authority by getting links on other websites.

  59. Link Value Factos

    All backlinks are not created equal -- so what determines a good link value? Master the basics of determining how to use backlinks to build the most value.

  60. Measuring Link Value

    Dispel misconceptions on link building and see how search engines value links differently.

  61. Link Building Strategy & Plan

    Develop backlinks to your website by building a strategy. Learn tricks like writing guest blogs as well as how often to work on backlinking.

  62. Link Building Plan: Vendors & Guest Writing

    Vendor websites are great places to build links -- and it's as simple as sharing photos with the vendors used on your shoots.

  63. Link Building Plan: Features, Directories, Comments

    Expand link building opportunities with features inside publications, as well as directories and comments. Learn how to target a specific publication.

  64. Link Building: Shortcuts & One Simple Tool

    Avoid shortcuts like buying links and unnatural link exchanges. Then, learn how to use the tool Backlinkwatch.

  65. What is Sales? Show Me!

    Sales is a life skill, no matter what industry you are in. Gain insight into the sales process as Pye roleplays sales sessions with students.

  66. Your First Massive Failure

    As Pye says, you can't sell to people that aren't in your target market. In this lesson, Pye discusses failure and how to qualify and differentiate your work.

  67. The Sales Process

    Walk through the process of selling your work in a simple four-step process. Learn tactics for selling your work.

  68. Your Second Massive Failure

    Avoid pitfalls to the selling process by tackling the most common mistakes, like sharing the price too soon.

  69. Understand Buyer Psychology

    What's going through that potential client's mind when considering your work? Build your sales process by understanding the psychology of sales.

  70. Step 0: Building Rapport & Trust

    Sales start with a relationship. Establish that trust by starting a conversation with the client -- and not about photography.

  71. Step 1: Identify Need or Want

    By identifying the client's wishes early in the process, you can create the best pitch tailored to that individual. In this lesson, Pye shares the system he uses to get to know what a client is looking for.

  72. Cognitive Dissonance

    Cognitive dissonance in sales comes in when weighing the price against the quality of the product. Walkthrough how cognitive dissonance plays a role in the sales process.

  73. Steps 2 & 3: Value Proposition & The Solution

    Based on the conversation leading up to this moment in the sales process, it's time to present your package that best fits their needs. Learn how to create a value proposition and present a solution.

  74. Step 4 : Close, Make the Ask

    Most new photographers find the task of presenting the price and getting the actual booking daunting. Learn how to be bold and get that client in step four of the sales process.

  75. Step 5: Follow Up & Resolve Concerns

    Build your follow-up process to avoid losing those leads. Here, Pye shares his process for following up after a client conversation.

  76. Family Photography Hot Seat

    While sales is similar across genres, the process can vary slightly based on the type of photography. In the series of hot seat sessions, watch students improvise client meetings.

  77. Business Example Hot Seat

    Next on the hot seat, sit in on a business sales session. Build a list of dos and don'ts with a sales simulation focused on commercial photography.

  78. Boudoir Photography Hot Seat

    Sit in on a simulated sales session with a boudoir photographer. Learn ways to improve when meeting with a client and build your people skills.

  79. The Best Sales Person

    Fine-tune what you've learned about sales so far with tips to become a better salesperson and improve your charisma as you meet with clients.

  80. Your Mindset, Vibrations & Frequency

    Continue refining your sales skills by adjusting your mindset on sales.

  81. Always Positive, Always Affirming

    As you meet with clients, Pye suggests always staying positive and affirming. Learn how to integrate positivity through body language and more.

  82. The Second Money & Dual Process

    Booking a client a second time is easier than the first. In this lesson, Pye walks through how to book the first sale or the minimum package while allowing the client to upgrade later.

  83. Chumming the Price Waters

    What happens when a client pushes for the price first? Pye walks through "chumming the price waters" and getting potential clients to see your value first.

  84. Creating Want or Scarcity

    Looking at both right now and in the first five years of your business, Pye digs into techniques for creating a want for your work.

  85. Timeless Advice on Being Likable

    How do photographers get clients to like not just their work, but themselves as a person? In this lesson, Pye shares tips on building charisma and starting a relationship with clients.

  86. Selling Over The Phone

    Many sales start with a phone call. Learn how to start a relationship on the phone and other tricks for working with sales when you're not in an in-person meeting.

  87. Forbidden Words in Sales

    Word choice matters in sales. In the final lesson of the course, learn what words to avoid and what to use instead.


Armstrong Su

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!