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Your Mindset, Vibrations & Frequency

Lesson 80 from: How to Start a Photography Business

Pye Jirsa

Your Mindset, Vibrations & Frequency

Lesson 80 from: How to Start a Photography Business

Pye Jirsa

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Lesson Info

80. Your Mindset, Vibrations & Frequency

Continue refining your sales skills by adjusting your mindset on sales.

Lessons

Class Trailer
1

Class Introduction

13:12
2

Common Myths & Unknown Truths

11:42
3

The Road Ahead

13:03
4

Find Your Passion

06:06
5

The Lin & Jirsa Journey

13:54
6

Part-time, Full-time, Employed, Partners?

03:51
7

Stop Wasting Time & Money

06:07
8

Your 12 Week Roadmap

04:33
9

Great Plans Still Fail

06:01
10

Strategy Vs. Planning

04:16
11

Mind Mapping

07:25
12

Select a Focus

14:16
13

Competitor Research

09:34
14

S.W.O.T. Analysis

13:54
15

Strategy & Long Term Goals

03:50
16

Values, Vision & Mission

27:49
17

Effectively Managing Your Time

15:05
18

Artistic Development

07:30
19

Create Your Plan

13:12
20

What's Your Product

10:51
21

Luxury vs Consumer Products & Experiences

11:44
22

Quick Break for Econ 101

16:31
23

Your Target Market & Brand Message

21:25
24

What's in a Name

09:20
25

Your Client 'Why'

05:43
26

Crafting the Why Experience

24:17
27

Document the Client Experience

08:29
28

Business Administration Basics

27:03
29

Book Keeping Management

06:51
30

Create the Logo & Branding

07:04
31

Portfolio Design

15:11
32

Design Your Services & Packages

18:51
33

Pricing Fears & Myths

08:46
34

Three Pricing Methods

25:39
35

Package Pricing Psychology & Design

06:15
36

Psychology of Numbers

07:29
37

Pricing Q&A

23:51
38

Grass Roots Marketing

09:36
39

The Empty Party

07:03
40

Friends & Family Test Shoots

16:28
41

Join Groups

04:32
42

Second Shooting Etiquette

07:44
43

The Listing & Classified Hustle

14:10
44

Make Instagram Simple

13:55
45

Your Automated Pinterest Plan

08:01
46

Facebook Because You Must

07:37
47

Giveaway & Styled Shoots

12:17
48

Content Marketing & SEO

08:12
49

The Monster: SEO

07:26
50

Selecting Your Keywords

05:45
51

Testing Your Keywords

07:53
52

Grouping Main & Niche Goals

12:39
53

Your Content Road Map

11:47
54

Content Marketing Q&A

10:45
55

Inspiration to Keep Working

07:45
56

How to Craft Your Content

15:03
57

Internal Linking Basics

05:30
58

Back Link Building Basics

04:55
59

Link Value Factos

14:38
60

Measuring Link Value

04:24
61

Link Building Strategy & Plan

06:10
62

Link Building Plan: Vendors & Guest Writing

06:45
63

Link Building Plan: Features, Directories, Comments

03:11
64

Link Building: Shortcuts & One Simple Tool

14:44
65

What is Sales? Show Me!

12:58
66

Your First Massive Failure

05:17
67

The Sales Process

07:31
68

Your Second Massive Failure

05:23
69

Understand Buyer Psychology

10:00
70

Step 0: Building Rapport & Trust

15:14
71

Step 1: Identify Need or Want

15:39
72

Cognitive Dissonance

12:01
73

Steps 2 & 3: Value Proposition & The Solution

14:21
74

Step 4 : Close, Make the Ask

04:32
75

Step 5: Follow Up & Resolve Concerns

06:13
76

Family Photography Hot Seat

12:06
77

Business Example Hot Seat

15:52
78

Boudoir Photography Hot Seat

16:09
79

The Best Sales Person

07:45
80

Your Mindset, Vibrations & Frequency

06:56
81

Always Positive, Always Affirming

11:55
82

The Second Money & Dual Process

07:39
83

Chumming the Price Waters

03:57
84

Creating Want or Scarcity

09:54
85

Timeless Advice on Being Likable

11:53
86

Selling Over The Phone

10:59
87

Forbidden Words in Sales

11:40

Lesson Info

Your Mindset, Vibrations & Frequency

This segment is all about techniques to close the rest and refining your sales skill set. This is broken down into four categories that I've placed here. This guy you're going to do on your own. The roleplay, the practice. We did a little bit of it here, we'll do maybe a little bit more, just kind of in our seats and stuff and ask questions. But, this is, by and large, in your own time. We can cover a lot of the psychology, a bit of the body language and some of the verbal communication as well here, but I'd recommend picking up some more books on this kind of stuff as you go further. But I'm going to give you your foundation for the next five years. Sales psychology that's our first thing. This is a fun one. "Your Mindset, Vibration and Frequency" Answer me this question: I want to hear it from a few of you. What is your greatest fear in any potential client meeting? Give it to me, what is your greatest fear, what is the worst thing that can happen? No. No, they don't book you. Ok...

ay. Me messing up. Messing up, okay. That I don't meet their expectations. Don't meet their expectations, okay. They think I'm too expensive. They think you're too expensive, okay. Like Leigh had said, that they would say no, the 'no' word, I guess. The no, the rejection, okay. Anybody else? Did we cover it? How many of you are worried that they think you're going to be too expensive, or they think, how many are worried that you're going to be too expensive? Raise your hands. Cool. How many are worried that they're not going to book you. Raise your hands. Cool. I mean that is basically the worst thing that can happen, right? Here's the fun game. Remember when we said we were going to talk about this later on? Pull out your sheets where you wrote down what you're worth earlier. And I said I'm going to play this game later, where we bring this back up. And you're gonna write down what you're worth, and I'll bet all of you think you're worth somewhere in this range, I hope. $100 to $1000 an hour, I hope you're somewhere in that range. And yet all of you, your greatest fears are gonna be that you're too expensive, that they're not gonna book you. So you have to drop one of those things. You have contradictory, your own cognitive dissonance in your own heads. On the one side, that "Hey, I'm worth this much," "Hey, they're not gonna book me." That's a fun game, isn't it? Did you expect that? What did you guys write down for your numbers? Yes. A hundred? And almost all of your raised your hand that they might think that you're too expensive and that they might not book you. It's a fear, I've done this repeatedly, with all of our own team members, with other photographers, and we all think we're worth anywhere in this range and we think we're worth a lot yet our greatest fear is this. Now, that's a problem, because which one of those things are you going to give up? Which one of those, you have to give up one of those fears in order to continue down the path, right? And this is about changing your mindset, your frequency, and not being afraid anymore that they book. Not being afraid anymore that they think you're too expensive. Understanding your value, creating that value, and presenting it in front of them. The only reason that I'm good at this is because I believe it. So, there's a slight difference in the way that I present it because you're talking to someone who has bought into their own belief system. Does that make sense? Does this make sense now, why I told you all that you are your own worst enemy? And we just basically proved it, yes? Okay, great. Now that we admit it, now that we know that, we can reset. Press the reset button, let's go from here. Your fears are going to become your reality and even if you have this somewhere, deep-seated in the way that you think, it's going to come out in the way that you speak. So, if you're afraid of a client not valuing you, they won't. If you have a fear of a client saying it's too expensive, they will. If you feel your product is inferior, it is. And I bring back up these luxury brands for one simple reason again, to reiterate again that same fact of, "Which of their employees can buy their own product, guys?" Don't feel bad if you're offering a luxury product and it's a good product, charge what you deserve for that product. And we already know that we need to charge a fair amount for that product to be able to stay in business, do we not? We know from the forecast that we did that even at $3,000 per job we still have to do 30- of them to have a decent take-home. Okay. Stop, change your frequency, then move forward. It's okay to not be able to afford your own product right now. One day, you will. We get this. This is something I just want you guys to take home with you and remember at the end of this entire class. So it's not about the features, and I've selected this image for a single reason. Girls, how many of you think this is cute? Okay. Guys, how many of you think this is shot really bad? It's okay to raise your hands. 'Cause every time I show this to, like, a group of photographers, they're like, "Man, that's blown out," and it's only the guys. The sky's blown out, it's like this weird pastel vibe, it's all this. Because they lose the, they're stuck in the feature side of a shot, right? They're stuck in the technical components of a shot. They're stuck in, they've lost the emotion of a shot and that's why I say this shot, and the fact that the clients love it has nothing to do about the way it was lit, how was shot, how it is post-reduced, if the background is too bright, any of those things. And therefore I hope nobody is still selling the features. Okay? We've talked about this, this we've covered this, photography equals luxury, luxury equals the emotional cell. So, we gave it that earlier example of walking into Bentley asking them if they use genuine leather for their seats. It's ridiculous. In the same way, just assume that your clients know that you're using the best gear. Assume that they know that you are a professional. Assume that they know that you will do what it takes to create an amazing images. And unless they ask, that's not where any of your energy should be.

Class Materials

Bonus Materials with Purchase

How to Launch a Photography Business Workbook
Experience Pricing Example

Ratings and Reviews

Armstrong Su
 

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez
 

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy
 

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

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