Link Value Factos
Link Value Factors, okay. So these are link value factors. These are all the things that Google's looking at, in terms of what's that link worth? Getting a link from another site linking to yours, the distance, the linking website quality, the page, the everything, it's all this stuff. Don't worry about it again. Because we can think about it intuitively. Intuitively, if you've got this friend that's very established, they are successful in everything that they do. They are wonderful in their home lives. They are a great person; they are honest and upright. That's who this person is. If that person says, "You really need to hire Paige," where's Paige, "You really need to hire Paige, "she's amazing," that probably means more than your other buddy who's kind of weeded out all the time. Y'all got one, okay, and he's like, "Dude, "Paige knows how to party." Paige doesn't know how to party. Let's move on Paige, it's fine, don't worry about it. But those two word-of-mouth referrals mean two ...
I've heard recently that video ranks pretty high for linking and SEO.
It might for right now. I don't specifically know whether video ranks higher than anything else. What I know is this: don't worry about it. Because if you worry about it and you start building-- look, if Google thinks, at any point in time, they're gonna wizen up and say, "That's an SEO strategy." They're gonna ding you for it. That's why I'm telling you to understand these things and understand the purpose of them, so you're not trying to build a strategy, you're trying to build a business authentically, understanding how the engines work. Basing anything off of one thing that temporarily gives you more, will hurt you in the future. Yes, Julie.
I have a blog and I have a few pins that went viral on Pinterest. And I noticed that it was also like my posts were showing higher on Google, but here you said that social media, they use nofollow.
It depends, like who's picking it up? Where did it go viral?
Mm-hmm. I think there is, maybe Chris can chime in, but there is, so you get-- like linking in Facebook, for example, creating your page, we talked about having local SEO value. But I would assume from Google's standpoint, or a search engine's standpoint, that if you shoot an image that has viral substance to it, and everybody else picks it up, I'm sure their algorithm can figure that out and send you link juice for that. So that should happen, but it's not a viable strategy for me to tell you, "Go out and shoot viral images." Because how easy is it to do that?