Skip to main content

How to Start a Photography Business

Lesson 2 of 87

Common Myths & Unknown Truths


How to Start a Photography Business

Lesson 2 of 87

Common Myths & Unknown Truths


Lesson Info

Common Myths & Unknown Truths

I wanna talk about common myths and some unknown truths. This is all about setting the expectations of what you're about to get into. I think that's so critical, to have the right expectations, because, have you guys ever heard that basically disappoints, what do disappointments come from? It's literally just unmet expectations. So the the problem is that when you're setting out on a journey like this one, a career path, having the wrong expectations can derail you very quickly. So let's talk about it. How many people have heard this? You must have a studio. Nobody's heard that? You just promised to interact with me. You have to have a studio to have a photography business. Oh my goodness. So false. You do not. We ran the first three years, like Kenneth said, over there, over here. Like Kenneth said, the first three years of our business was out of my apartment. I had an employee in my apartment. Oh, here's the funny thing. I actually had a video I was gonna show you guys. But me, Just...

in, and our first employee Joe, we lived in the exact same apartment complex, and so our commute was like, you'd open Justin's door, walk three feet, and you're at work, and then you walk in on the other side. And we did that for years. Completely fine. At home, in an apartment, doesn't matter where you are, totally fine. Nobody makes money in photography. That's completely wrong. How many people have heard this? Please, tell me your parents said this. Everybody's parents said this. My dad just told me he'd disowned me. I'm kidding! But seriously. Okay, your portfolio has to be perfect. Oh, I'm gonna prove this one wrong. I'm gonna prove it. I'm gonna show, you guys wanna see some of our early on photos? Oh yeah, you do. Everybody loves a good bashing session. You need the best camera and lenses. Eh, wrong. Have you heard this, yeah? We were shooting, it sounds, this is almost embarrassing to admit, we started out our studio on Rebels. The Costco kit. Hey, let's start a business. Let's go to Costco and buy some Rebels. That's literally what we did. And the very first shoot that we did was in a helicopter with a Rebel. It didn't come out great. You're looking at me like, no, it didn't come out great. We made it, okay, you're gonna see it, you're gonna see it, don't even worry about it. You need a perfect brand and look. No. It's great to have a good brand and a good identity. We're gonna help you create that. But these things evolve over time, right? How many of you have not bought a great product because their logo wasn't good? Okay, how many of you have gone onto Amazon, found a really great reflector, like a five-in-one reflector, and you're like oh man, 20 bucks, it's got good reviews. How many of you looked at their logo and branding and made the decision at that point? Raise your hand if the logo and branding mattered. No. You saw the reviews, word of mouth, you saw the price, it was good. Okay, Apple is the only computer for creatives. Oh, holy crap, that's wrong. You can use anything you want. I recently switched everything over to Apple, if you guys are curious about it, I can tell you why. But, the first nine years of my career, I've been on PC. I've been on PC my entire life. I still love PC. It's just tough to maintain a studio of 60 PCs, so we're switching everything over for maintenance side. If you take great pictures, you will be successful. Oh man, that is so false. You can take the best pictures in the world and tank it. It has nothing to do with that, unfortunately. I mean, in the perfect world, in the perfect business environment, business decisions and purchase decisions would be made strictly on the quality of the product. That's just not the world that we live in. Business decisions and purchases are made based on how you feel, on what's presented to you, on the information that you actually have. So, probably a lot of the world's best photographers are people that nobody knows about. My market or clients won't pay that price. That's wrong. Your market might be smaller. Maybe it doesn't have a ton of high-end, super wealthy clients, but every time I've heard this statement, I've thought, man, there's a lot of ways around that. Either find that audience in your existing market or market outside of your existing market. Solved. Full RAW only. Please, gosh. I know studios that run jpeg. Their clients pay $8,000 to $10,000 per wedding, and they shoot all jpeg. That's not what we do. From a shooting standpoint, we shoot medium RAW for all journalistic moments. Basically moments that are not gonna be blown up to a 20 by a 30. We shoot full RAW for anything that could be. Family portraits, portraits of the clients, that kind of stuff, we'll go full RAW. But this is up to you guys to choose that. Now, I saw a question in the back. Tell me what that is, what's the resolution on that? That's like, it depends on the camera. On a 5D Mark IV, that'd be something like 16 to 18 megapixels, something like that. It's in between. Okay yeah middle. The point is, you choose. This isn't a huge, honestly, when I shoot for myself, like family stuff and all that kind of stuff, if I'm doing a portrait session for friends, I'll shoot in jpeg. Full jpeg. You know why? I'm shooting it myself. I know exactly how my camera works, I know exactly the range that I have, and I shoot it in camera to be almost, you pop a preset on it and it's done. So I'll shoot it in camera that way. But when you're operating a studio of 30-something photographers shooting, how easy is it to make sure that every single person shoots the exact same way? So we operate RAW, so that way we have more flexibility in post to be able to fix errors. Does that make sense? So, but I'm saying that I have friends that operate studios that shoot only jpeg. High-end studios. You need the best camera and lenses. No. Canon greater than Nikon, Sony, I mean that's true, let's be honest. Just kidding. Pick your weapon. It totally doesn't matter. They're all great. Use your iPhone. I'm just kidding, don't use your iPhone. If you're online, I take it back, don't use your iPhone to take wedding pictures, that's no, that's not what we want. You probably could, actually. Working for free is a waste of time and a bane to the industry. This is one of the biggest incorrect statements that has been put around the internet, that working for free is a bad thing. Working for free without purpose is a bad thing. But working for free has opened up some of the best opportunities that I've had in my career. We'll talk about it. You matter more than your camera or product in the success of your business. This is a truth that nobody ever talks about. Do you know what I mean by that? You will, 'cause I'm gonna show you how we were producing some not so great images, but we still sold $3,000, $4,000 weddings at the very beginning of our studio. It had nothing to do with operating out of an apartment, it had nothing to do with anything. Something had to do with the people that we're interacting with. Education is greater than gear. Can we start spreading this truth around? We are so brainwashed by all the fantastic marketing efforts on the parts of these camera companies that we actually believe that the lens and the exact specific aperture diameter matters. This is something that we're going to talk about quite a bit. The client experience trumps all. This is right. This is one of my favorite things to talk about. If I asked you guys here to think about an image, okay, if you're online, think about an image in your head, one of your favorite photographs of you or your family or your loved ones. You have something in your head? Are you thinking about a particular image right now? Give me my nods. Pick a picture. Now tell me if the lighting or the exposure or any of those things mattered about that photograph? Did the picture that you select, was it a perfect exposure, was it a beautiful image with amazing dynamic range? Or was it something emotional? Was it something that had a meaning and a purpose to you? This trumps all, because it doesn't matter how good of a photograph I take if I made you feel like crap when I took the photo, if I said oh my gosh, this is your wedding day, just relax, there's no reason to do that. It doesn't matter how great that picture looked, if I made you feel bad about something, that's what you're gonna remember. When you see that photograph, you're gonna remember how you felt when it was taken. Alright? Which means that if I made you feel good when I took your picture, it probably doesn't matter so much what the picture looks like. If you look flattering, if it looks good, and you remember that good feeling, that's all that matters. Is that a weird thing to hear? Good. I hope not. The business of photography is more about service and experience over the product itself. Yes. Now, you can call this an unfortunate truth, I don't know. To me, it's wonderful, because if you can separate yourselves, and this is the beauty of a statement like this, and this is the beauty of the truth of this. If I said to you to be successful, you had to be, my dear, what is your name? Chelle. Chelle, I'm Pye, nice to meet you. If I said you, Chelle, like... It's Michelle, but I go by Chelle. Ah, that is, I've never heard, that's amazing. Sorry. So, Chelle. Yes. Along these lines, if I said to you to compete in the photography industry, you have to be taking the best photographs, better than everybody else, how would you feel? I would feel intimidated. Okay, what if I said, instead, that to compete in the photography industry, you just have to give the best client experience? How would you feel now? I would do all I could to make that happen. Do you feel like one's more controllable than the other? I think so. Yeah. Giving somebody a great experience should feel a lot less intimidating, a lot more in your control, than something subjective like being the best photographer.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Short on time? This class is available HERE as a Fast Class, exclusively for Creator Pass subscribers.


  • Start a photography business
  • Develop the ideal business structure and business plan
  • Research competitors and the market in your area
  • Build a short-term and long-term strategy
  • Create a marketing plan and marketing materials on a budget
  • Confidently conduct an in-person or phone sales session
  • Manage small business tasks from accounting to strategy


Professional photographers aren't just people with a knack for photography and a good camera -- because launching a small business on nothing but passion is a sure-fire way to fail spectacularly. Layer business savvy, marketing know-how, professional grit and more onto your existing passion and learn how to start a photography business. Take your hobby, vision, and creativity and build a career -- whether you are looking to run a full-time business or just a side gig.

Led by a photographer that's also a certified public accountant, Pye Jirsa, the class teaches the ins and outs of launching a photography business from the ground up. Along with three full days of instruction, Pye shares a 12-week plan to get your business up and running, a business expense calculator and more inside the class workbook. Understand what gear and skills you need before you launch and how to build a portfolio by photographing family members or organizing a stylized shoot.

Stop feeling overwhelmed by the monumental task and tackle one task a day in a 12-week plan. Brainstorm names for your business and learn the different types of business licenses available. Secure a domain name and build a website that's easily searchable. Develop a marketing plan with little investment. Master in-person sales and book your first session.

Whether you want to venture out in portrait photography, commercial work or any other client-based type of photography, learn the "business" in photography business with Pye Jirsa.


  • Photographers ready to launch a business
  • New professional photographers looking to grow a young business
  • Photographers interested in working in weddings, portraits, newborns, maternity, families, seniors, engagements or commercial photography


Pye Jirsa is a wedding photographer with Lin & Jirsa photography -- but besides running a successful photography business, he also has a background in accounting, creating the perfect blend for teaching the ins and outs of running a photography business. Along with working as a photographer and educator, Pye is also one of the founders of SLR Lounge, an online resource for photographers.

Learn from a founder of a photography business that photographs more than 300 weddings a year. Pye's Los Angeles and Orange County wedding photography business has been named among the top 100 wedding photographers by Brandsmash.


  1. Class Introduction

    Go from nothing to a booked client or grow a young photography business -- that's what students should expect from this course. Learn what's ahead in the course in this introductory lesson.

  2. Common Myths & Unknown Truths

    Bust the myths and set appropriate expectations for running a photography business. In this lesson, Pye shatters some myths, then lets photographers know what to expect before launching a business.

  3. The Road Ahead

    There are easier ways to make a living, Pye says, and the expectation that photography is easy money is setting yourself up for failure. Find out what the average studio spends on costs and start calculating rough numbers using an easy spreadsheet included in the class workbook.

  4. Find Your Passion

    The reality of working as a photographer, Pye says, is that 10 percent of your time will be spent taking pictures -- and 90 percent will be running the business. Pye redefines the passion that you need for business.

  5. The Lin & Jirsa Journey

    Go behind the scenes of Lin & Jirsa Photography and learn the story for how Pye's business launched.

  6. Part-time, Full-time, Employed, Partners?

    Walk through the different options for running a photography business. Learn the pros and cons of working as a photographer part-time or full time. Dive into options for working with a partner.

  7. Stop Wasting Time & Money

    Can your clients really tell the difference between an f/1.2 and an f/2.8 lens? Between a good camera and a high-end camera? No -- which means you shouldn't be wasting money on gear that you think that you need. Instead, re-focus on what clients easily notice.

  8. Your 12 Week Roadmap

    Getting a photography business off the ground can be done in as little as 12 weeks. In this lesson, Pye shares the roadmap for a 12-week launch, using the included class workbook to build your plan of attack.

  9. Great Plans Still Fail

    Strategies won't protect you from failing, but those failures can still take you somewhere. And you're not alone -- in this lesson, Pye shares some of his past failures.

  10. Strategy Vs. Planning

    Don't make the mistake of jumping right into business without first planning. Slow down, Pye suggests, and develop both a strategy and a plan.

  11. Mind Mapping

    Jump into step one for strategy and planning with mind mapping. Use this technique to brainstorm and build ideas using nothing but a sketchpad and a few minutes of time.

  12. Select a Focus

    Develop a focus to make the task of launching a business less monumental -- and launch a business that's better poised to compete. In this lesson, learn the importance of developing a focus then narrow down the focus of your business.

  13. Competitor Research

    What are your competitors doing? Professional photographers shouldn't burn up all their time comparing businesses, but researching competitors is an important part of the process. Learn who's really your competitor, develop a research strategy, and understand what to look for.

  14. S.W.O.T. Analysis

    Analyze your business environment by looking at your strengths, weaknesses, opportunities, and threats -- or S.W.O.T. Adapt this common business practice to photography and learn how to apply the analysis to your own business launch.

  15. Strategy & Long Term Goals

    Where do you see yourself in three years? Build a long term strategy by looking at your ideal work-life balance and lifestyle.

  16. Values, Vision & Mission

    Developing your business values, vision, and mission creates a foundation that helps your strategy and goals fall into place. Whether you work alone or with a team, pinpoint your values, vision, and mission.

  17. Effectively Managing Your Time

    Business owners that work from home often fall into the trap of neglecting to set a schedule. Learn how to effectively manage your time as a business owner when you don't have a time clock to punch, from setting hours and goals to tools to help you track your time.

  18. Artistic Development

    Part of the 12-week business launch is education and developing your skills as an artist. Learn tricks to catching up and developing skills as an artist.

  19. Create Your Plan

    In this lesson, develop a plan to ensure the fundamentals of photography are in place before your first shoot. Craft a plan for improving your technique, no matter what genre you plan to shoot in.

  20. What's Your Product

    In this lesson, define what your product is as a photographer. As a photographer, your product is a combination of you, your photographs, your experience, your website, and more.

  21. Luxury vs Consumer Products & Experiences

    What's the difference between luxury and consumer, besides just price? In this lesson, Pye walks through the different qualities that tend to be associated with luxury brands compared to consumer goods -- and how that relates to photography.

  22. Quick Break for Econ 101

    Economics play a big role in business. Dig into a few economics basics and how those concepts apply to the photography business.

  23. Your Target Market & Brand Message

    Identifying your target market and brand message is essential to building your business. Dive into the topic with an example using Pye's own photography business.

  24. What's in a Name

    Choosing the name of the business is a tough decision. Weigh the pros and cons of using your name for your business or coming up with a unique business name.

  25. Your Client 'Why'

    Craft a simple statement that builds the experience, or the why that you want for your clients. Learn what that "why" is in this lesson.

  26. Crafting the Why Experience

    Clients choose photographers for the experience. Identifying that why experience, then building that experience is an essential part of growing your photography business. Learn how in this lesson.

  27. Document the Client Experience

    Writing down the client experience helps ensure every client gets the same careful attention to that client experience. Work to document your client experience in this lesson.

  28. Business Administration Basics

    Work through the basic business tasks you'll need to tackle, from gear to business management software. Tackle registering your business name (including checking for an available domain name) and opening a business bank account. Learn why an LLC is often best for protecting personal assets, and the different types, such as a sole proprietor.

  29. Book Keeping Management

    How often should you look at financial statements? How should you keep track of what you are making? Tackle the bookkeeping best practices for your business.

  30. Create the Logo & Branding

    Build a logo that represents your business. Learn the qualities of the ideal logo. Then, jump into additional branding materials.

  31. Portfolio Design

    Learn how to show off your work in a portfolio. In this lesson, Pye shares why less is more, how to choose the images in your portfolio, and more.

  32. Design Your Services & Packages

    Design a pricing structure that suits your business and your goals. Learn what to do -- and what not to do -- when building your photography packages. Stop upselling and create a package that you -- and your clients -- will love from the start.

  33. Pricing Fears & Myths

    Continue building that pricing structure by dispelling the fears and myths surrounding pricing your work. Stomp out pricing fears in this lesson.

  34. Three Pricing Methods

    There's no right way to price -- in this lesson, Pye shares three different methods for pricing your work. Adapt these pricing frameworks for your own business.

  35. Package Pricing Psychology & Design

    Setting a "price anchor" helps your mid-way price point feel less expensive. Learn similar pricing psychology tips in this lesson, along with all how to name and develop your package prices.

  36. Psychology of Numbers

    Presentation matters -- even the font of your price can play a role in how potential clients view your prices. Learn best practices for presenting your prices.

  37. Pricing Q&A

    Expand on your pricing know-how as students like you ask questions during the live class.

  38. Grass Roots Marketing

    How do you create a marketing plan when you have no marketing budget? Build a plan to market your business on a budget, including network marketing and social media. Then, adapt your marketing plan as your business grows.

  39. The Empty Party

    Continue developing your grassroots marketing strategy and learn how to get people talking about your business. Use SEO, social media and word of mouth networking to grow your business.

  40. Friends & Family Test Shoots

    Taking test shots with a purpose both helps you practice your skills and expand your marketing efforts. Learn about brand ambassadors and organizing test shoots.

  41. Join Groups

    Joining online groups helps build a team of support, a resource for critiques and more. Learn how to make the most of online groups in this lesson.

  42. Second Shooting Etiquette

    Working as a second shooter is a great way to get your feet wet. Create more opportunities from second shooting by treating the task with proper etiquette.

  43. The Listing & Classified Hustle

    Directory listings and online classifieds are a simple, inexpensive way to get your name out there when you are getting started. Master some best practices for using online classifieds and similar options.

  44. Make Instagram Simple

    Continue working on social media marketing with tactics for using Instagram for your photography business. In this lesson, Pye shares the basics of using Instagram to find potential new clients.

  45. Your Automated Pinterest Plan

    Most brides use Pinterest more than any other platform to engage with vendors -- and the platform is important to other genres like family photography and newborn portraits too. Tackle Pinterest and learn to make your clients work for you by adding a simple plug-in to your site.

  46. Facebook Because You Must

    Pye cautions against relying on Facebook -- or any single source -- to build your business. But, Facebook is still an important part of your social media marketing. Learn Facebook marketing best practices.

  47. Giveaway & Styled Shoots

    Once you've built a quality portfolio, giveaways and stylized shoots can help boost your business. Learn why giveaways and stylized shoots are so important and how to make the most of them.

  48. Content Marketing & SEO

    Longterm, content marketing and search engine optimization is an important part of sustaining your business. Learn what content marketing and SEO is and how it plays a role in photography companies.

  49. The Monster: SEO

    SEO feels like a daunting task for photographers -- but in reality, it's just something that's simple once you learn how to do it. Master the keyword by understanding what keywords are.

  50. Selecting Your Keywords

    Now that you understand what a keyword is, how do you use them? Which one do you choose? Learn how to choose the keywords that will work best for your business in this lesson.

  51. Testing Your Keywords

    Just how viable is that keyword idea? In this lesson, learn how to determine if a keyword is good or not --and gain new ideas -- using the free Google Keyword Planner tool as well as options like Moz and SEM Rush.

  52. Grouping Main & Niche Goals

    Armed with your keyword ideas, determine what options should be your main focus and what should be a niche. Determine the main search goal, then build smaller niche goals for creating a searchable website.

  53. Your Content Road Map

    Build a strategy from those keywords and start building website content to bring potential clients in through search. Learn where to plug in those search terms and how to organize your web content using keywords.

  54. Content Marketing Q&A

    Gain additional insight into building your website content through questions from students during the live session, from how long web content should be to blogging tips.

  55. Inspiration to Keep Working

    Website content isn't a one and done thing -- but you shouldn't feel overwhelmed. In this lesson, find the inspiration to keep building your business when the tasks seem monumental.

  56. How to Craft Your Content

    Once you have your focus and keywords, it's time to start building your website content. Learn how to write better website content, where to place those keywords, and best practices for building content that will get noticed by Google.

  57. Internal Linking Basics

    Links play a role in how Google sees your website -- so how should you structure your website? In this lesson, learn tricks to building the links on your page.

  58. Back Link Building Basics

    What about links that originate off your website? Backlink building helps boost your website in the search results by building authority. Learn the basics for building authority by getting links on other websites.

  59. Link Value Factos

    All backlinks are not created equal -- so what determines a good link value? Master the basics of determining how to use backlinks to build the most value.

  60. Measuring Link Value

    Dispel misconceptions on link building and see how search engines value links differently.

  61. Link Building Strategy & Plan

    Develop backlinks to your website by building a strategy. Learn tricks like writing guest blogs as well as how often to work on backlinking.

  62. Link Building Plan: Vendors & Guest Writing

    Vendor websites are great places to build links -- and it's as simple as sharing photos with the vendors used on your shoots.

  63. Link Building Plan: Features, Directories, Comments

    Expand link building opportunities with features inside publications, as well as directories and comments. Learn how to target a specific publication.

  64. Link Building: Shortcuts & One Simple Tool

    Avoid shortcuts like buying links and unnatural link exchanges. Then, learn how to use the tool Backlinkwatch.

  65. What is Sales? Show Me!

    Sales is a life skill, no matter what industry you are in. Gain insight into the sales process as Pye roleplays sales sessions with students.

  66. Your First Massive Failure

    As Pye says, you can't sell to people that aren't in your target market. In this lesson, Pye discusses failure and how to qualify and differentiate your work.

  67. The Sales Process

    Walk through the process of selling your work in a simple four-step process. Learn tactics for selling your work.

  68. Your Second Massive Failure

    Avoid pitfalls to the selling process by tackling the most common mistakes, like sharing the price too soon.

  69. Understand Buyer Psychology

    What's going through that potential client's mind when considering your work? Build your sales process by understanding the psychology of sales.

  70. Step 0: Building Rapport & Trust

    Sales start with a relationship. Establish that trust by starting a conversation with the client -- and not about photography.

  71. Step 1: Identify Need or Want

    By identifying the client's wishes early in the process, you can create the best pitch tailored to that individual. In this lesson, Pye shares the system he uses to get to know what a client is looking for.

  72. Cognitive Dissonance

    Cognitive dissonance in sales comes in when weighing the price against the quality of the product. Walkthrough how cognitive dissonance plays a role in the sales process.

  73. Steps 2 & 3: Value Proposition & The Solution

    Based on the conversation leading up to this moment in the sales process, it's time to present your package that best fits their needs. Learn how to create a value proposition and present a solution.

  74. Step 4 : Close, Make the Ask

    Most new photographers find the task of presenting the price and getting the actual booking daunting. Learn how to be bold and get that client in step four of the sales process.

  75. Step 5: Follow Up & Resolve Concerns

    Build your follow-up process to avoid losing those leads. Here, Pye shares his process for following up after a client conversation.

  76. Family Photography Hot Seat

    While sales is similar across genres, the process can vary slightly based on the type of photography. In the series of hot seat sessions, watch students improvise client meetings.

  77. Business Example Hot Seat

    Next on the hot seat, sit in on a business sales session. Build a list of dos and don'ts with a sales simulation focused on commercial photography.

  78. Boudoir Photography Hot Seat

    Sit in on a simulated sales session with a boudoir photographer. Learn ways to improve when meeting with a client and build your people skills.

  79. The Best Sales Person

    Fine-tune what you've learned about sales so far with tips to become a better salesperson and improve your charisma as you meet with clients.

  80. Your Mindset, Vibrations & Frequency

    Continue refining your sales skills by adjusting your mindset on sales.

  81. Always Positive, Always Affirming

    As you meet with clients, Pye suggests always staying positive and affirming. Learn how to integrate positivity through body language and more.

  82. The Second Money & Dual Process

    Booking a client a second time is easier than the first. In this lesson, Pye walks through how to book the first sale or the minimum package while allowing the client to upgrade later.

  83. Chumming the Price Waters

    What happens when a client pushes for the price first? Pye walks through "chumming the price waters" and getting potential clients to see your value first.

  84. Creating Want or Scarcity

    Looking at both right now and in the first five years of your business, Pye digs into techniques for creating a want for your work.

  85. Timeless Advice on Being Likable

    How do photographers get clients to like not just their work, but themselves as a person? In this lesson, Pye shares tips on building charisma and starting a relationship with clients.

  86. Selling Over The Phone

    Many sales start with a phone call. Learn how to start a relationship on the phone and other tricks for working with sales when you're not in an in-person meeting.

  87. Forbidden Words in Sales

    Word choice matters in sales. In the final lesson of the course, learn what words to avoid and what to use instead.


Armstrong Su

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!