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How to Start a Photography Business

Lesson 17 of 87

Effectively Managing Your Time


How to Start a Photography Business

Lesson 17 of 87

Effectively Managing Your Time


Lesson Info

Effectively Managing Your Time

Now that you're actually there where we're startin' to dump in time, I want to give you guys some ideas here. So your values are set, your visions are set, your mission is set, your plan and goals, they are done. We're good. And by the way for long term, I expect you to have long term and short term goals. Long term goals, think to one to five years. Short term, anything within that, okay? That's where the 12 week plan is essentially a listing, of short term goals over the next 12 weeks. Make sense? Okay. Long term goals that I want you to set, year one revenue. Year two revenue. Year five revenue. Set a goal and a picture of where you want to be in five years. Okay? Those are the aims that we have for that point. And then, break it up into months, where you have short term goals to help you achieve those. And that, you have the example on the road map. Okay, so it's time to put in the time. I'm gonna have you guys do this. This seems like kind of ridiculous but I am actually gonna tel...

l you this. Set your schedule. This is so critical, especially if any of you are working from home. How many of you are gonna work from home to start your business? Okay. How many of you have distractions in your home? Oh my goodness. The fridge itself is a distraction. (audience chuckling) Do you know how much I get up just to go look in the fridge just to see nothing and then go sit back down? (audience chuckling) Raise your hand if you're with me. You know what I'm talkin' bout. Yeah. Okay. It's time to set your schedule. I want you to set your weekly hours. Decide your daily start and end times. I want you to calendar everything. We're gonna talk about that in just a second, but you're also gonna download Toggl. So, Toggl is a time tracking utility. It's free. Put it on your phone. Put it on your desktop. We're gonna track time and it lets you attach that time to an activity. So every time you do something, you're gonna track it. Then you're gonna track what your effective time is per week and you're gonna set a goal. This is the crap about like setting 40 hour work weeks. 80 hour work weeks. I hate that because, it can be largely ineffective. You could put in 80 hours, and it's completely ineffective. So operate on a different standard what accountants, lawyers, legal, anybody would call billable hours. Okay? Now billable hours basically means that you're not tracking your time unless somebody would pay for it. Does that make sense? Like, if you're screwing around with social media, that's not billable time. So as a professional you'd be expected to eat that time. That does not count towards effective time. So instead of saying I'm gonna be at the office for 40 hours, I want you to say, I'm gonna put in 30 hours of effective time this week. That is my weekly goal. Make your goal 40 hours, make it 50 hours. I don't care but that hours is not a you sitting at your desk, it's actually you sitting at your desk doing something, to the growth of your business. Does that make sense? The reason why is this. How many of you have worked a 12 or a 14 hour work day? Raise your hands. Okay. How many of you going into a 12 or 14 hour work day, have thought oh man I've got 12 or 14 hours, I better pace myself. And it might not be a conscious thought, it's just simply, you work maybe at a different speed. And then you realize one day where you had a four hour day or a six hour day, that you were actually more productive in that day than in your 12 hour day. Has that ever happened to you? Raise your hand. Yeah. When you go into it thinking, I'm gonna be here for 12 hours, you take that mindset with you. And you kind of stretch out the time. And you wander, and you look here, and you're gonna be here another 10 hours so you might as well check Facebook. But for some reason if you go into work with this intention of I'm gonna be here for only six hours, I better get everything done, you work very differently. And that's where I want you to go with this. Okay? Effective time. We're gonna calendar everything and we're gonna use Google Calendar to do it and this is gonna come back later in sales because one of the things that I'm gonna show you and this is my calendar. So you'll notice that I have everything in here from my daily workout to when I pick up my kids, to when my office hour ends. When I drop off my kids, like, all of it is in here, and it factors into this, which is my personal calendar, which then plays into a company calendar, which then also has our sales leads. 'Cause one of the things I's gonna show you guys, is a closing method, where you simply say, let me pull up the calendar. Oh. Your date actually has nine other leads. This isn't to rush you, but we are a first come first serve studio. And in reality you're like, yeah you better book, because there's nine other people on your date. So, this plays into scarcity. Which we're gonna talk a lot about. Making yourself, valuable and holding your clients with that value as opposed to just, oh yeah, call me whenever you want. Oh yeah, do this. I want to create scarcity in your presentation. Okay? So for Toggl desktop you're gonna do things. Like anytime you are managing people, training, whatever you gotta do, finding second shooters, finding somebody else you're gonna manage that as HR or call it something. You want to get up on Instagram, cool. Toggl it. Because, at least at the end of a week, if you spent eight hours on social media between Instagram and Facebook, at least you've documented it. Then at that point you can say, was that time effective? Let's see what came from that time. Oh man I didn't realize I was spending eight hours there, I was largely just talking to friends. Maybe I should cut that back a little bit. But this is gonna be a huge piece of your reporting function. And how do you possibly know what to adjust when you don't know where your time went. How many people are using Toggl for everything that they do right now? Cool. That's kind of what I expected. Most of us don't. How many people if you hired an employee, would require them to track their time? Oh. It's interesting how you guys would do that for your employees but not for yourselves. (audience chuckling) So, time and accounting, time in post production, time in writing, time in photographing. Oh this is post production. I dunno what that is. That's just taking pretty pictures of mountains. But document that too. You like mountains. I know. You told me. Alright. So these are some of the weekly key metrics that I'm gonna ask you all to ask yourselves, when you're starting out. Did you meet your weekly hours? Where did the time go? And by meet your weekly hours that's effective hours, not just time. Where did your time go? How much of that time was on social media? Was the effective, was the time effective? Did you have a completion of a task? How is your efficiency at that particular task? And lastly, this is when you know, do I need to hire or outsource for a particular task? This is where you get to that phase of, okay. Now for the first part of my business, I'm gonna be doing all of my own post production. Because I have to. It's part of learning my craft, it's part of getting there to where I want to be, it's part of defining my style. I have to. But at a certain point when that time is around 20 to 30 hours a week, you need to start going okay. One, can I do this more effectively? Are there tools that can make this more effective? If you're dumping, this is where, people don't get consider the cost of computer equipment, until I give them this analogy. A new iMac. A new computer. Most of our computers that we buy whether it's a Apple of a PC, they're between five to $6,000. And they go holy crap that's too much money to spend on a computer. And I go, have you tracked the time that you put into your post production? Because if you did, you would know that 30 hours a week in post production, if the speed of your computer could reduce that time by maybe 2 hours, in the course of a year, 52 weeks, that's 104 hours of your time. What's a 104 hours of your time worth? Is it worth investing in a new computer? Probably. Okay? This is where we're gonna back ourselves into business decisions that we need to make. When can I outsource post production? When should I upgrade a machine? Is my time in social media being effective? How can I be more effective with that time I'm putting in? Does that make sense? Sales have dropped. I have this one. Okay, so. Again, if you hold your employee accountable then why not yourself? So we're gonna use our hours in making better decisions. And this is my first point. If sales are down, where do you look? Why are sales down? The first place I'd look is if 80% of my time last month was in post production rather than in cultivating my leads, and in calling people and in getting back to people, well that's a clear indicator, that I need to spend more time in that area. Okay? Does this make sense on the reporting side like, by the way my job was an audit. So, I'm one of those guys. (audience chuckling) Me, Justin and Chris are those guys that walk into the office. You know what I'm talkin' about Kenna. (laughing) Do you guys have auditors (laughs)? Yeah? There you go (laughs). And they come in, they're like, uh I need you to check this report for me. And generate this report and then. Yeah, people hate you. So. The wise man Tony Horton once said, do you guys know Tony Horton? I'm gonna try and say it like him. "How do you know what to do, "if you don't know what you did." That's literally how he says it, (audience laughing) in the course. P90X guys come on. Who knows P90X? Yes! Like the greatest at home workout ever. I did it so many time that I like memorized every Tony Horton line. (laughing) "German potato soup." Like that's one of the lines. Anyway. (audience chuckling) It is. Okay. Here's another tool. Me and Justin have this funny little term, hey just Pomodoro it. So, a Pomodoro is actually, that's not the proper use of the word. Don't go around saying just Pomodoro it (laughs), well actually yeah do. 'Cause, I like doing stuff like that. A Pomodoro is a timer. So I want you guys to go download Just Focus. Okay? Another simple tool. A Pomodoro is an interval timer. So what you use it for is to time intervals. It could be exercising. But what's really great about it, is you can do it for work intervals. Now, based on studies, they found that for the average person, your ideal work interval, is 25 minutes. That means at 25 minutes your mind starts to go, whoa, let me check Facebook. Whoa, let me look at something else. You can actually Toggl it to be something else. So what I did was, and whenever you start a task, you just click Start Pomodoro. And then it gives you that timer. And then you work until it stops. My Pomodoro is set for 50 minutes, because I've tested myself. What are my work intervals? And so I got to 50 minutes. So if you have a high attention of focus, you can generally go longer. If you have a short attention focus, like attention span, you generally need to bring it down a little bit. It doesn't have anything to do with productivity, in terms of like, just because you have a short attention span and somebody has a longer one, it doesn't relate to your productivity. It relates to your work interval. So if you pause, go walk, take a walk, take the dogs out, I dunno. Pause for 10 minutes. And then go back to it, you'll be just as effective as the person that has a longer attention span that goes 50 minutes. The problem is that, when we go through these long work intervals, we lose attention. We lose focus. And the interesting part about this, is that I got this, 50 minutes is like my exact point, where like at 48 minutes, I'll wander. And I'll check a text on my phone or do something. I'll look away for a second, and right then, my Pomodoro will display a screen, it's rest time. And it happens every time. Right then it pops up, I'm like oh, it is my rest time. And then you take a break from the computer, 10 minutes come back to it. So Pomodoro is your work interval, Toggl is your project management and your data. That's where you're gonna get the time that you've put into the different areas. Are these nice simple little tools to kind of put to practice? I'm hoping so. Okay. And the Pomodoro has beautiful screen shots and screen savers. It looks really, pleasing. Yes? Julie. So I have a question, because I use a similar workflow, but with to do with PomoDone. Which are basically the same. Play on the words, yeah. My question is about social media, because usually what I do is I go on social media during my five minute break. Yeah. So I'm not tracking it. Yeah. Should I, instead, just have like a block in the morning to do social media and then maybe one in the evening? Yes, so here's what I would say. That's a fantastic question I love that you're asking this. Because, the point of a work interval, is to reset your brain. Okay? Now if you take your work interval and start going online to do social media, you don't ever get that reset. So, when my Pomodoro goes off, I step away form the computer. I'll go do something else. I'll go find Justin and talk to him for a couple minutes. I'll go walk the dogs. I'll go briefly outside and make a phone call. I'll do something to reset my mind. I worry about when you, shift that time somewhere else as you come back to what you're trying to do. You haven't rested your mind. And that's like where your time becomes less effective through out the day. Okay. So what I would do is what you said like, set an interval in the morning to actually do your social media. And that's what I'll do, is I have a morning and an afternoon interval to do social media at work, and I have all the browsers closed. Everything is off. Nothing's on my phone. All the apps are deleted from my phone. Nothing is there, unless I'm actually actively engaged in it. Because what happens on Facebook? You know those stupid dings? (audience laughing) And like, as soon as you have like, you post something and you have that urge. Did anybody like this yet? Has anybody said anything? And then you get a ding and you're like oh my gosh. And if you post in three different places, you got dings like up the wazoo. Like you're dingin' like crazy. (audience laughing) So, it's getting that focused time in, and that's what your Pomodoro will help you to do. So I would do that. Okay.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Short on time? This class is available HERE as a Fast Class, exclusively for Creator Pass subscribers.


  • Start a photography business
  • Develop the ideal business structure and business plan
  • Research competitors and the market in your area
  • Build a short-term and long-term strategy
  • Create a marketing plan and marketing materials on a budget
  • Confidently conduct an in-person or phone sales session
  • Manage small business tasks from accounting to strategy


Professional photographers aren't just people with a knack for photography and a good camera -- because launching a small business on nothing but passion is a sure-fire way to fail spectacularly. Layer business savvy, marketing know-how, professional grit and more onto your existing passion and learn how to start a photography business. Take your hobby, vision, and creativity and build a career -- whether you are looking to run a full-time business or just a side gig.

Led by a photographer that's also a certified public accountant, Pye Jirsa, the class teaches the ins and outs of launching a photography business from the ground up. Along with three full days of instruction, Pye shares a 12-week plan to get your business up and running, a business expense calculator and more inside the class workbook. Understand what gear and skills you need before you launch and how to build a portfolio by photographing family members or organizing a stylized shoot.

Stop feeling overwhelmed by the monumental task and tackle one task a day in a 12-week plan. Brainstorm names for your business and learn the different types of business licenses available. Secure a domain name and build a website that's easily searchable. Develop a marketing plan with little investment. Master in-person sales and book your first session.

Whether you want to venture out in portrait photography, commercial work or any other client-based type of photography, learn the "business" in photography business with Pye Jirsa.


  • Photographers ready to launch a business
  • New professional photographers looking to grow a young business
  • Photographers interested in working in weddings, portraits, newborns, maternity, families, seniors, engagements or commercial photography


Pye Jirsa is a wedding photographer with Lin & Jirsa photography -- but besides running a successful photography business, he also has a background in accounting, creating the perfect blend for teaching the ins and outs of running a photography business. Along with working as a photographer and educator, Pye is also one of the founders of SLR Lounge, an online resource for photographers.

Learn from a founder of a photography business that photographs more than 300 weddings a year. Pye's Los Angeles and Orange County wedding photography business has been named among the top 100 wedding photographers by Brandsmash.


  1. Class Introduction

    Go from nothing to a booked client or grow a young photography business -- that's what students should expect from this course. Learn what's ahead in the course in this introductory lesson.

  2. Common Myths & Unknown Truths

    Bust the myths and set appropriate expectations for running a photography business. In this lesson, Pye shatters some myths, then lets photographers know what to expect before launching a business.

  3. The Road Ahead

    There are easier ways to make a living, Pye says, and the expectation that photography is easy money is setting yourself up for failure. Find out what the average studio spends on costs and start calculating rough numbers using an easy spreadsheet included in the class workbook.

  4. Find Your Passion

    The reality of working as a photographer, Pye says, is that 10 percent of your time will be spent taking pictures -- and 90 percent will be running the business. Pye redefines the passion that you need for business.

  5. The Lin & Jirsa Journey

    Go behind the scenes of Lin & Jirsa Photography and learn the story for how Pye's business launched.

  6. Part-time, Full-time, Employed, Partners?

    Walk through the different options for running a photography business. Learn the pros and cons of working as a photographer part-time or full time. Dive into options for working with a partner.

  7. Stop Wasting Time & Money

    Can your clients really tell the difference between an f/1.2 and an f/2.8 lens? Between a good camera and a high-end camera? No -- which means you shouldn't be wasting money on gear that you think that you need. Instead, re-focus on what clients easily notice.

  8. Your 12 Week Roadmap

    Getting a photography business off the ground can be done in as little as 12 weeks. In this lesson, Pye shares the roadmap for a 12-week launch, using the included class workbook to build your plan of attack.

  9. Great Plans Still Fail

    Strategies won't protect you from failing, but those failures can still take you somewhere. And you're not alone -- in this lesson, Pye shares some of his past failures.

  10. Strategy Vs. Planning

    Don't make the mistake of jumping right into business without first planning. Slow down, Pye suggests, and develop both a strategy and a plan.

  11. Mind Mapping

    Jump into step one for strategy and planning with mind mapping. Use this technique to brainstorm and build ideas using nothing but a sketchpad and a few minutes of time.

  12. Select a Focus

    Develop a focus to make the task of launching a business less monumental -- and launch a business that's better poised to compete. In this lesson, learn the importance of developing a focus then narrow down the focus of your business.

  13. Competitor Research

    What are your competitors doing? Professional photographers shouldn't burn up all their time comparing businesses, but researching competitors is an important part of the process. Learn who's really your competitor, develop a research strategy, and understand what to look for.

  14. S.W.O.T. Analysis

    Analyze your business environment by looking at your strengths, weaknesses, opportunities, and threats -- or S.W.O.T. Adapt this common business practice to photography and learn how to apply the analysis to your own business launch.

  15. Strategy & Long Term Goals

    Where do you see yourself in three years? Build a long term strategy by looking at your ideal work-life balance and lifestyle.

  16. Values, Vision & Mission

    Developing your business values, vision, and mission creates a foundation that helps your strategy and goals fall into place. Whether you work alone or with a team, pinpoint your values, vision, and mission.

  17. Effectively Managing Your Time

    Business owners that work from home often fall into the trap of neglecting to set a schedule. Learn how to effectively manage your time as a business owner when you don't have a time clock to punch, from setting hours and goals to tools to help you track your time.

  18. Artistic Development

    Part of the 12-week business launch is education and developing your skills as an artist. Learn tricks to catching up and developing skills as an artist.

  19. Create Your Plan

    In this lesson, develop a plan to ensure the fundamentals of photography are in place before your first shoot. Craft a plan for improving your technique, no matter what genre you plan to shoot in.

  20. What's Your Product

    In this lesson, define what your product is as a photographer. As a photographer, your product is a combination of you, your photographs, your experience, your website, and more.

  21. Luxury vs Consumer Products & Experiences

    What's the difference between luxury and consumer, besides just price? In this lesson, Pye walks through the different qualities that tend to be associated with luxury brands compared to consumer goods -- and how that relates to photography.

  22. Quick Break for Econ 101

    Economics play a big role in business. Dig into a few economics basics and how those concepts apply to the photography business.

  23. Your Target Market & Brand Message

    Identifying your target market and brand message is essential to building your business. Dive into the topic with an example using Pye's own photography business.

  24. What's in a Name

    Choosing the name of the business is a tough decision. Weigh the pros and cons of using your name for your business or coming up with a unique business name.

  25. Your Client 'Why'

    Craft a simple statement that builds the experience, or the why that you want for your clients. Learn what that "why" is in this lesson.

  26. Crafting the Why Experience

    Clients choose photographers for the experience. Identifying that why experience, then building that experience is an essential part of growing your photography business. Learn how in this lesson.

  27. Document the Client Experience

    Writing down the client experience helps ensure every client gets the same careful attention to that client experience. Work to document your client experience in this lesson.

  28. Business Administration Basics

    Work through the basic business tasks you'll need to tackle, from gear to business management software. Tackle registering your business name (including checking for an available domain name) and opening a business bank account. Learn why an LLC is often best for protecting personal assets, and the different types, such as a sole proprietor.

  29. Book Keeping Management

    How often should you look at financial statements? How should you keep track of what you are making? Tackle the bookkeeping best practices for your business.

  30. Create the Logo & Branding

    Build a logo that represents your business. Learn the qualities of the ideal logo. Then, jump into additional branding materials.

  31. Portfolio Design

    Learn how to show off your work in a portfolio. In this lesson, Pye shares why less is more, how to choose the images in your portfolio, and more.

  32. Design Your Services & Packages

    Design a pricing structure that suits your business and your goals. Learn what to do -- and what not to do -- when building your photography packages. Stop upselling and create a package that you -- and your clients -- will love from the start.

  33. Pricing Fears & Myths

    Continue building that pricing structure by dispelling the fears and myths surrounding pricing your work. Stomp out pricing fears in this lesson.

  34. Three Pricing Methods

    There's no right way to price -- in this lesson, Pye shares three different methods for pricing your work. Adapt these pricing frameworks for your own business.

  35. Package Pricing Psychology & Design

    Setting a "price anchor" helps your mid-way price point feel less expensive. Learn similar pricing psychology tips in this lesson, along with all how to name and develop your package prices.

  36. Psychology of Numbers

    Presentation matters -- even the font of your price can play a role in how potential clients view your prices. Learn best practices for presenting your prices.

  37. Pricing Q&A

    Expand on your pricing know-how as students like you ask questions during the live class.

  38. Grass Roots Marketing

    How do you create a marketing plan when you have no marketing budget? Build a plan to market your business on a budget, including network marketing and social media. Then, adapt your marketing plan as your business grows.

  39. The Empty Party

    Continue developing your grassroots marketing strategy and learn how to get people talking about your business. Use SEO, social media and word of mouth networking to grow your business.

  40. Friends & Family Test Shoots

    Taking test shots with a purpose both helps you practice your skills and expand your marketing efforts. Learn about brand ambassadors and organizing test shoots.

  41. Join Groups

    Joining online groups helps build a team of support, a resource for critiques and more. Learn how to make the most of online groups in this lesson.

  42. Second Shooting Etiquette

    Working as a second shooter is a great way to get your feet wet. Create more opportunities from second shooting by treating the task with proper etiquette.

  43. The Listing & Classified Hustle

    Directory listings and online classifieds are a simple, inexpensive way to get your name out there when you are getting started. Master some best practices for using online classifieds and similar options.

  44. Make Instagram Simple

    Continue working on social media marketing with tactics for using Instagram for your photography business. In this lesson, Pye shares the basics of using Instagram to find potential new clients.

  45. Your Automated Pinterest Plan

    Most brides use Pinterest more than any other platform to engage with vendors -- and the platform is important to other genres like family photography and newborn portraits too. Tackle Pinterest and learn to make your clients work for you by adding a simple plug-in to your site.

  46. Facebook Because You Must

    Pye cautions against relying on Facebook -- or any single source -- to build your business. But, Facebook is still an important part of your social media marketing. Learn Facebook marketing best practices.

  47. Giveaway & Styled Shoots

    Once you've built a quality portfolio, giveaways and stylized shoots can help boost your business. Learn why giveaways and stylized shoots are so important and how to make the most of them.

  48. Content Marketing & SEO

    Longterm, content marketing and search engine optimization is an important part of sustaining your business. Learn what content marketing and SEO is and how it plays a role in photography companies.

  49. The Monster: SEO

    SEO feels like a daunting task for photographers -- but in reality, it's just something that's simple once you learn how to do it. Master the keyword by understanding what keywords are.

  50. Selecting Your Keywords

    Now that you understand what a keyword is, how do you use them? Which one do you choose? Learn how to choose the keywords that will work best for your business in this lesson.

  51. Testing Your Keywords

    Just how viable is that keyword idea? In this lesson, learn how to determine if a keyword is good or not --and gain new ideas -- using the free Google Keyword Planner tool as well as options like Moz and SEM Rush.

  52. Grouping Main & Niche Goals

    Armed with your keyword ideas, determine what options should be your main focus and what should be a niche. Determine the main search goal, then build smaller niche goals for creating a searchable website.

  53. Your Content Road Map

    Build a strategy from those keywords and start building website content to bring potential clients in through search. Learn where to plug in those search terms and how to organize your web content using keywords.

  54. Content Marketing Q&A

    Gain additional insight into building your website content through questions from students during the live session, from how long web content should be to blogging tips.

  55. Inspiration to Keep Working

    Website content isn't a one and done thing -- but you shouldn't feel overwhelmed. In this lesson, find the inspiration to keep building your business when the tasks seem monumental.

  56. How to Craft Your Content

    Once you have your focus and keywords, it's time to start building your website content. Learn how to write better website content, where to place those keywords, and best practices for building content that will get noticed by Google.

  57. Internal Linking Basics

    Links play a role in how Google sees your website -- so how should you structure your website? In this lesson, learn tricks to building the links on your page.

  58. Back Link Building Basics

    What about links that originate off your website? Backlink building helps boost your website in the search results by building authority. Learn the basics for building authority by getting links on other websites.

  59. Link Value Factos

    All backlinks are not created equal -- so what determines a good link value? Master the basics of determining how to use backlinks to build the most value.

  60. Measuring Link Value

    Dispel misconceptions on link building and see how search engines value links differently.

  61. Link Building Strategy & Plan

    Develop backlinks to your website by building a strategy. Learn tricks like writing guest blogs as well as how often to work on backlinking.

  62. Link Building Plan: Vendors & Guest Writing

    Vendor websites are great places to build links -- and it's as simple as sharing photos with the vendors used on your shoots.

  63. Link Building Plan: Features, Directories, Comments

    Expand link building opportunities with features inside publications, as well as directories and comments. Learn how to target a specific publication.

  64. Link Building: Shortcuts & One Simple Tool

    Avoid shortcuts like buying links and unnatural link exchanges. Then, learn how to use the tool Backlinkwatch.

  65. What is Sales? Show Me!

    Sales is a life skill, no matter what industry you are in. Gain insight into the sales process as Pye roleplays sales sessions with students.

  66. Your First Massive Failure

    As Pye says, you can't sell to people that aren't in your target market. In this lesson, Pye discusses failure and how to qualify and differentiate your work.

  67. The Sales Process

    Walk through the process of selling your work in a simple four-step process. Learn tactics for selling your work.

  68. Your Second Massive Failure

    Avoid pitfalls to the selling process by tackling the most common mistakes, like sharing the price too soon.

  69. Understand Buyer Psychology

    What's going through that potential client's mind when considering your work? Build your sales process by understanding the psychology of sales.

  70. Step 0: Building Rapport & Trust

    Sales start with a relationship. Establish that trust by starting a conversation with the client -- and not about photography.

  71. Step 1: Identify Need or Want

    By identifying the client's wishes early in the process, you can create the best pitch tailored to that individual. In this lesson, Pye shares the system he uses to get to know what a client is looking for.

  72. Cognitive Dissonance

    Cognitive dissonance in sales comes in when weighing the price against the quality of the product. Walkthrough how cognitive dissonance plays a role in the sales process.

  73. Steps 2 & 3: Value Proposition & The Solution

    Based on the conversation leading up to this moment in the sales process, it's time to present your package that best fits their needs. Learn how to create a value proposition and present a solution.

  74. Step 4 : Close, Make the Ask

    Most new photographers find the task of presenting the price and getting the actual booking daunting. Learn how to be bold and get that client in step four of the sales process.

  75. Step 5: Follow Up & Resolve Concerns

    Build your follow-up process to avoid losing those leads. Here, Pye shares his process for following up after a client conversation.

  76. Family Photography Hot Seat

    While sales is similar across genres, the process can vary slightly based on the type of photography. In the series of hot seat sessions, watch students improvise client meetings.

  77. Business Example Hot Seat

    Next on the hot seat, sit in on a business sales session. Build a list of dos and don'ts with a sales simulation focused on commercial photography.

  78. Boudoir Photography Hot Seat

    Sit in on a simulated sales session with a boudoir photographer. Learn ways to improve when meeting with a client and build your people skills.

  79. The Best Sales Person

    Fine-tune what you've learned about sales so far with tips to become a better salesperson and improve your charisma as you meet with clients.

  80. Your Mindset, Vibrations & Frequency

    Continue refining your sales skills by adjusting your mindset on sales.

  81. Always Positive, Always Affirming

    As you meet with clients, Pye suggests always staying positive and affirming. Learn how to integrate positivity through body language and more.

  82. The Second Money & Dual Process

    Booking a client a second time is easier than the first. In this lesson, Pye walks through how to book the first sale or the minimum package while allowing the client to upgrade later.

  83. Chumming the Price Waters

    What happens when a client pushes for the price first? Pye walks through "chumming the price waters" and getting potential clients to see your value first.

  84. Creating Want or Scarcity

    Looking at both right now and in the first five years of your business, Pye digs into techniques for creating a want for your work.

  85. Timeless Advice on Being Likable

    How do photographers get clients to like not just their work, but themselves as a person? In this lesson, Pye shares tips on building charisma and starting a relationship with clients.

  86. Selling Over The Phone

    Many sales start with a phone call. Learn how to start a relationship on the phone and other tricks for working with sales when you're not in an in-person meeting.

  87. Forbidden Words in Sales

    Word choice matters in sales. In the final lesson of the course, learn what words to avoid and what to use instead.


Armstrong Su

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!