Link Building Plan: Features, Directories, Comments
The next link building plan is features. These are gonna be your publications. Now this is ideally, this is gonna depend on the quality of your work, right? Because the quality of work's gonna dictate, first of all, how you can get featured. But now you're sharing work versus thoughts and experiences. You don't have to write anything. They're gonna do that part for you. You just need to take pretty pictures. But they have to be pretty pictures that match the publication's needs. That's the big thing. For some reason, girls, you all get this. You all understand this, okay? For some reason guys don't. We think, I got this really cool, dramatic shot of a bride, I'm gonna send it to Orange County Brides, which is like all light and airy, fluffy grass photographs. And you got this shot in a ballroom where she looks all dramatic and it's like purple backgrounds and everything, and you're like, that's a cool shot, right? And they're like, eh, it doesn't fit and they never want you back. This ...
is the big thing here, is you target the feature, you target the publication before you create the images. Does that make sense? But you better know how to do that through the whole persona and through the whole dictating of your style and all that kinda stuff. Because what I want you to do is put down the features, put down the publications that match the work that you want to be creating. So that way you're not creating work that is outside of what you want to do. And then you go for those features and publications. Now it's really easy to do one of those every other month. Once you're creating a good quality image get one of those every other month. Okay? This is your next workbook to complete. Our next link building plan is gonna be the paid and free directories. We have a listing to you. Which are worth your time and money, or does it relate to your focus? If so, continue. Does it have recurring fees? If so, be wary. Does the listing have value beyond SEO? If so, consider. That, we have talked about that, right? So we gave you an entire list, just sign up for all the frees. Then consider if they offer value beyond that. Nofollow, it can still be useful for direct referrals, so don't worry about it. If it's nofollow it's fine. You also need to list in these directories for local SEO. Local SEO is what Google searches, it's what it serves up, locally. You know how you have that local thing? That's not organic search. It's serving up local results. So, that stuff still matters for local persons, uh, stuff. Requires time but once you create it you just let it run. So, see 07 for the best free directories. We list quite a few in different categories. So there's different genres of photography in there. Okay. Workbook 13. Link Building: Comments, we covered this. It's fine it's just not effective in creating back links so don't worry about it. They usually flood with spam, they're gonna reduce link quality, it's a matter of time before, even if they are nofollow now, at one point in the future they will be. If they give you follows now, at one point in the future they'll switch it over. It's just not a good strategy.