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Link Building Plan: Features, Directories, Comments

Lesson 63 from: How to Start a Photography Business

Pye Jirsa

Link Building Plan: Features, Directories, Comments

Lesson 63 from: How to Start a Photography Business

Pye Jirsa

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Lesson Info

63. Link Building Plan: Features, Directories, Comments

Expand link building opportunities with features inside publications, as well as directories and comments. Learn how to target a specific publication.
Summary (Generated from Transcript)

The lesson is about link building for starting a photography business. It covers three aspects of link building: features/publications, directories, and comments. The instructor emphasizes the importance of targeting the right publications that match the style of your work. They also discuss the value of directories for SEO and provide a list of free directories to sign up for. Lastly, the instructor advises against relying on comments for link building as they often result in spam and reduced link quality.

Q&A:

  1. What is the first aspect of link building discussed in the lesson?

    The first aspect is features/publications, which involves getting your work featured in publications that match your style.

  2. Why is it important to target the right publications before creating images?

    It is important because the publications have specific needs and preferences, and sending them images that don't match their style may result in rejection and no future opportunities.

  3. What is the next link building plan mentioned in the lesson?

    The next plan is directories, both paid and free. The instructor advises considering the value and relevance of the directories before signing up, and mentions that listing in directories can also help with local SEO.

  4. Are comments an effective strategy for link building?

    No, the instructor advises against relying on comments for link building. They mention that comments often result in spam and reduced link quality, and it's better to focus on other link building strategies.

Lessons

Class Trailer
1

Class Introduction

13:12
2

Common Myths & Unknown Truths

11:42
3

The Road Ahead

13:03
4

Find Your Passion

06:06
5

The Lin & Jirsa Journey

13:54
6

Part-time, Full-time, Employed, Partners?

03:51
7

Stop Wasting Time & Money

06:07
8

Your 12 Week Roadmap

04:33
9

Great Plans Still Fail

06:01
10

Strategy Vs. Planning

04:16
11

Mind Mapping

07:25
12

Select a Focus

14:16
13

Competitor Research

09:34
14

S.W.O.T. Analysis

13:54
15

Strategy & Long Term Goals

03:50
16

Values, Vision & Mission

27:49
17

Effectively Managing Your Time

15:05
18

Artistic Development

07:30
19

Create Your Plan

13:12
20

What's Your Product

10:51
21

Luxury vs Consumer Products & Experiences

11:44
22

Quick Break for Econ 101

16:31
23

Your Target Market & Brand Message

21:25
24

What's in a Name

09:20
25

Your Client 'Why'

05:43
26

Crafting the Why Experience

24:17
27

Document the Client Experience

08:29
28

Business Administration Basics

27:03
29

Book Keeping Management

06:51
30

Create the Logo & Branding

07:04
31

Portfolio Design

15:11
32

Design Your Services & Packages

18:51
33

Pricing Fears & Myths

08:46
34

Three Pricing Methods

25:39
35

Package Pricing Psychology & Design

06:15
36

Psychology of Numbers

07:29
37

Pricing Q&A

23:51
38

Grass Roots Marketing

09:36
39

The Empty Party

07:03
40

Friends & Family Test Shoots

16:28
41

Join Groups

04:32
42

Second Shooting Etiquette

07:44
43

The Listing & Classified Hustle

14:10
44

Make Instagram Simple

13:55
45

Your Automated Pinterest Plan

08:01
46

Facebook Because You Must

07:37
47

Giveaway & Styled Shoots

12:17
48

Content Marketing & SEO

08:12
49

The Monster: SEO

07:26
50

Selecting Your Keywords

05:45
51

Testing Your Keywords

07:53
52

Grouping Main & Niche Goals

12:39
53

Your Content Road Map

11:47
54

Content Marketing Q&A

10:45
55

Inspiration to Keep Working

07:45
56

How to Craft Your Content

15:03
57

Internal Linking Basics

05:30
58

Back Link Building Basics

04:55
59

Link Value Factos

14:38
60

Measuring Link Value

04:24
61

Link Building Strategy & Plan

06:10
62

Link Building Plan: Vendors & Guest Writing

06:45
63

Link Building Plan: Features, Directories, Comments

03:11
64

Link Building: Shortcuts & One Simple Tool

14:44
65

What is Sales? Show Me!

12:58
66

Your First Massive Failure

05:17
67

The Sales Process

07:31
68

Your Second Massive Failure

05:23
69

Understand Buyer Psychology

10:00
70

Step 0: Building Rapport & Trust

15:14
71

Step 1: Identify Need or Want

15:39
72

Cognitive Dissonance

12:01
73

Steps 2 & 3: Value Proposition & The Solution

14:21
74

Step 4 : Close, Make the Ask

04:32
75

Step 5: Follow Up & Resolve Concerns

06:13
76

Family Photography Hot Seat

12:06
77

Business Example Hot Seat

15:52
78

Boudoir Photography Hot Seat

16:09
79

The Best Sales Person

07:45
80

Your Mindset, Vibrations & Frequency

06:56
81

Always Positive, Always Affirming

11:55
82

The Second Money & Dual Process

07:39
83

Chumming the Price Waters

03:57
84

Creating Want or Scarcity

09:54
85

Timeless Advice on Being Likable

11:53
86

Selling Over The Phone

10:59
87

Forbidden Words in Sales

11:40

Lesson Info

Link Building Plan: Features, Directories, Comments

The next link building plan is features. These are gonna be your publications. Now this is ideally, this is gonna depend on the quality of your work, right? Because the quality of work's gonna dictate, first of all, how you can get featured. But now you're sharing work versus thoughts and experiences. You don't have to write anything. They're gonna do that part for you. You just need to take pretty pictures. But they have to be pretty pictures that match the publication's needs. That's the big thing. For some reason, girls, you all get this. You all understand this, okay? For some reason guys don't. We think, I got this really cool, dramatic shot of a bride, I'm gonna send it to Orange County Brides, which is like all light and airy, fluffy grass photographs. And you got this shot in a ballroom where she looks all dramatic and it's like purple backgrounds and everything, and you're like, that's a cool shot, right? And they're like, eh, it doesn't fit and they never want you back. This ...

is the big thing here, is you target the feature, you target the publication before you create the images. Does that make sense? But you better know how to do that through the whole persona and through the whole dictating of your style and all that kinda stuff. Because what I want you to do is put down the features, put down the publications that match the work that you want to be creating. So that way you're not creating work that is outside of what you want to do. And then you go for those features and publications. Now it's really easy to do one of those every other month. Once you're creating a good quality image get one of those every other month. Okay? This is your next workbook to complete. Our next link building plan is gonna be the paid and free directories. We have a listing to you. Which are worth your time and money, or does it relate to your focus? If so, continue. Does it have recurring fees? If so, be wary. Does the listing have value beyond SEO? If so, consider. That, we have talked about that, right? So we gave you an entire list, just sign up for all the frees. Then consider if they offer value beyond that. Nofollow, it can still be useful for direct referrals, so don't worry about it. If it's nofollow it's fine. You also need to list in these directories for local SEO. Local SEO is what Google searches, it's what it serves up, locally. You know how you have that local thing? That's not organic search. It's serving up local results. So, that stuff still matters for local persons, uh, stuff. Requires time but once you create it you just let it run. So, see 07 for the best free directories. We list quite a few in different categories. So there's different genres of photography in there. Okay. Workbook 13. Link Building: Comments, we covered this. It's fine it's just not effective in creating back links so don't worry about it. They usually flood with spam, they're gonna reduce link quality, it's a matter of time before, even if they are nofollow now, at one point in the future they will be. If they give you follows now, at one point in the future they'll switch it over. It's just not a good strategy.

Class Materials

Bonus Materials with Purchase

How to Launch a Photography Business Workbook
Experience Pricing Example

Ratings and Reviews

Armstrong Su
 

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez
 

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy
 

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

Student Work

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