How to Launch a Photography Business


Lesson Info

Link Building Plan: Features, Directories, Comments

The next link building plan is features. These are gonna be your publications. Now this is ideally, this is gonna depend on the quality of your work, right? Because the quality of work's gonna dictate, first of all, how you can get featured. But now you're sharing work versus thoughts and experiences. You don't have to write anything. They're gonna do that part for you. You just need to take pretty pictures. But they have to be pretty pictures that match the publication's needs. That's the big thing. For some reason, girls, you all get this. You all understand this, okay? For some reason guys don't. We think, I got this really cool, dramatic shot of a bride, I'm gonna send it to Orange County Brides, which is like all light and airy, fluffy grass photographs. And you got this shot in a ballroom where she looks all dramatic and it's like purple backgrounds and everything, and you're like, that's a cool shot, right? And they're like, eh, it doesn't fit and they never want you back. This ...

is the big thing here, is you target the feature, you target the publication before you create the images. Does that make sense? But you better know how to do that through the whole persona and through the whole dictating of your style and all that kinda stuff. Because what I want you to do is put down the features, put down the publications that match the work that you want to be creating. So that way you're not creating work that is outside of what you want to do. And then you go for those features and publications. Now it's really easy to do one of those every other month. Once you're creating a good quality image get one of those every other month. Okay? This is your next workbook to complete. Our next link building plan is gonna be the paid and free directories. We have a listing to you. Which are worth your time and money, or does it relate to your focus? If so, continue. Does it have recurring fees? If so, be wary. Does the listing have value beyond SEO? If so, consider. That, we have talked about that, right? So we gave you an entire list, just sign up for all the frees. Then consider if they offer value beyond that. Nofollow, it can still be useful for direct referrals, so don't worry about it. If it's nofollow it's fine. You also need to list in these directories for local SEO. Local SEO is what Google searches, it's what it serves up, locally. You know how you have that local thing? That's not organic search. It's serving up local results. So, that stuff still matters for local persons, uh, stuff. Requires time but once you create it you just let it run. So, see 07 for the best free directories. We list quite a few in different categories. So there's different genres of photography in there. Okay. Workbook 13. Link Building: Comments, we covered this. It's fine it's just not effective in creating back links so don't worry about it. They usually flood with spam, they're gonna reduce link quality, it's a matter of time before, even if they are nofollow now, at one point in the future they will be. If they give you follows now, at one point in the future they'll switch it over. It's just not a good strategy.

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.


Class Introduction
Common Myths & Unknown Truths
The Road Ahead
Find Your Passion
The Lin & Jirsa Journey
Part-time, Full-time, Employed, Partners?
Stop Wasting Time & Money
Your 12 Week Roadmap
Great Plans Still Fail
Strategy Vs. Planning
Mind Mapping
Select a Focus
Competitor Research
S.W.O.T. Analysis
Strategy & Long Term Goals
Values, Vision & Mission
Effectively Managing Your Time
Artistic Development
Create Your Plan
What's Your Product
Luxury vs Consumer Products & Experiences
Quick Break for Econ 101
Your Target Market & Brand Message
What's in a Name
Your Client 'Why'
Crafting the Why Experience
Document the Client Experience
Business Administration Basics
Book Keeping Management
Create the Logo & Branding
Portfolio Design
Design Your Services & Packages
Pricing Fears & Myths
Three Pricing Methods
Package Pricing Psychology & Design
Psychology of Numbers
Pricing Q&A
Grass Roots Marketing
The Empty Party
Friends & Family Test Shoots
Join Groups
Second Shooting Etiquette
The Listing & Classified Hustle
Make Instagram Simple
Your Automated Pinterest Plan
Facebook Because You Must
Giveaway & Styled Shoots
Content Marketing & SEO
The Monster: SEO
Selecting Your Keywords
Testing Your Keywords
Grouping Main & Niche Goals
Your Content Road Map
Content Marketing Q&A
Inspiration to Keep Working
How to Craft Your Content
Internal Linking Basics
Back Link Building Basics
Link Value Factos
Measuring Link Value
Link Building Strategy & Plan
Link Building Plan: Vendors & Guest Writing
Link Building Plan: Features, Directories, Comments
Link Building: Shortcuts & One Simple Tool
What is Sales? Show Me!
Your First Massive Failure
The Sales Process
Your Second Massive Failure
Understand Buyer Psychology
Step 0: Building Rapport & Trust
Step 1: Identify Need or Want
Cognitive Dissonance
Steps 2 & 3: Value Proposition & The Solution
Step 4 : Close, Make the Ask
Step 5: Follow Up & Resolve Concerns
Family Photography Hot Seat
Business Example Hot Seat
Boudoir Photography Hot Seat
The Best Sales Person
Your Mindset, Vibrations & Frequency
Always Positive, Always Affirming
The Second Money & Dual Process
Chumming the Price Waters
Creating Want or Scarcity
Timeless Advice on Being Likable
Selling Over The Phone
Forbidden Words in Sales


  • This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!
  • Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!
  • I saw the live broadcast and it was amazing. Pye is one of the best instructors and inspirational photographers.. there are two type of ppl.. one who has the knowledge and doesn’t know to teach another who has the knowledge and knows how to get it through.... I still didn’t purchase this as I am saving for my daughters entrance fee for collage... :) Anyways he’s one of the best instructors and a good friend.... very humble and always cracks jokes.... Keep inspiring and keep teaching.... my blessings are always with you pye.