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Strategy Vs. Planning

Lesson 10 from: How to Start a Photography Business

Pye Jirsa

Strategy Vs. Planning

Lesson 10 from: How to Start a Photography Business

Pye Jirsa

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Lesson Info

10. Strategy Vs. Planning

Don't make the mistake of jumping right into business without first planning. Slow down, Pye suggests, and develop both a strategy and a plan.

Lessons

Class Trailer
1

Class Introduction

13:12
2

Common Myths & Unknown Truths

11:42
3

The Road Ahead

13:03
4

Find Your Passion

06:06
5

The Lin & Jirsa Journey

13:54
6

Part-time, Full-time, Employed, Partners?

03:51
7

Stop Wasting Time & Money

06:07
8

Your 12 Week Roadmap

04:33
9

Great Plans Still Fail

06:01
10

Strategy Vs. Planning

04:16
11

Mind Mapping

07:25
12

Select a Focus

14:16
13

Competitor Research

09:34
14

S.W.O.T. Analysis

13:54
15

Strategy & Long Term Goals

03:50
16

Values, Vision & Mission

27:49
17

Effectively Managing Your Time

15:05
18

Artistic Development

07:30
19

Create Your Plan

13:12
20

What's Your Product

10:51
21

Luxury vs Consumer Products & Experiences

11:44
22

Quick Break for Econ 101

16:31
23

Your Target Market & Brand Message

21:25
24

What's in a Name

09:20
25

Your Client 'Why'

05:43
26

Crafting the Why Experience

24:17
27

Document the Client Experience

08:29
28

Business Administration Basics

27:03
29

Book Keeping Management

06:51
30

Create the Logo & Branding

07:04
31

Portfolio Design

15:11
32

Design Your Services & Packages

18:51
33

Pricing Fears & Myths

08:46
34

Three Pricing Methods

25:39
35

Package Pricing Psychology & Design

06:15
36

Psychology of Numbers

07:29
37

Pricing Q&A

23:51
38

Grass Roots Marketing

09:36
39

The Empty Party

07:03
40

Friends & Family Test Shoots

16:28
41

Join Groups

04:32
42

Second Shooting Etiquette

07:44
43

The Listing & Classified Hustle

14:10
44

Make Instagram Simple

13:55
45

Your Automated Pinterest Plan

08:01
46

Facebook Because You Must

07:37
47

Giveaway & Styled Shoots

12:17
48

Content Marketing & SEO

08:12
49

The Monster: SEO

07:26
50

Selecting Your Keywords

05:45
51

Testing Your Keywords

07:53
52

Grouping Main & Niche Goals

12:39
53

Your Content Road Map

11:47
54

Content Marketing Q&A

10:45
55

Inspiration to Keep Working

07:45
56

How to Craft Your Content

15:03
57

Internal Linking Basics

05:30
58

Back Link Building Basics

04:55
59

Link Value Factos

14:38
60

Measuring Link Value

04:24
61

Link Building Strategy & Plan

06:10
62

Link Building Plan: Vendors & Guest Writing

06:45
63

Link Building Plan: Features, Directories, Comments

03:11
64

Link Building: Shortcuts & One Simple Tool

14:44
65

What is Sales? Show Me!

12:58
66

Your First Massive Failure

05:17
67

The Sales Process

07:31
68

Your Second Massive Failure

05:23
69

Understand Buyer Psychology

10:00
70

Step 0: Building Rapport & Trust

15:14
71

Step 1: Identify Need or Want

15:39
72

Cognitive Dissonance

12:01
73

Steps 2 & 3: Value Proposition & The Solution

14:21
74

Step 4 : Close, Make the Ask

04:32
75

Step 5: Follow Up & Resolve Concerns

06:13
76

Family Photography Hot Seat

12:06
77

Business Example Hot Seat

15:52
78

Boudoir Photography Hot Seat

16:09
79

The Best Sales Person

07:45
80

Your Mindset, Vibrations & Frequency

06:56
81

Always Positive, Always Affirming

11:55
82

The Second Money & Dual Process

07:39
83

Chumming the Price Waters

03:57
84

Creating Want or Scarcity

09:54
85

Timeless Advice on Being Likable

11:53
86

Selling Over The Phone

10:59
87

Forbidden Words in Sales

11:40

Lesson Info

Strategy Vs. Planning

Time to start a photography business this is like the typical mindset right, I'm going to start by getting a website and a portfolio, really, let's slow down. Or in other words slow down muchacho. Got a little more to go, you guys heard this quote, give me six hours to chop down a tree and I'll spend the first four sharpening my ax Abraham Lincoln. Such a great line, I'm going to give you an example of this because it still happens to me constantly today. I've switched everything over to Apple and I'm still using PowerPoint for all my presentations and I think to myself I'm just going to wait until after this Creative Live course to go and learn Keynote and then I go and create 1000 slides in PowerPoint on a Mac, which is very difficult and very time consuming and all the shortcuts and all the things that would make it efficient and quick don't work on Apple. So by not learning Keynote and by not just saying look I'm going to spend a day just to learn Keynote, I end up spending 40 to 6...

0 hours longer in developing these slides and I get so far into it that I can't even go back at that point. I was like how odd is it that as I'm putting this into a slide I'm literally doing the exact same thing right now and we all do it though. We all throw ourselves into something without having a proper plan, without taking the time, without slowing things down and in the long run we end up hurting ourselves. Slow down, do it once, do it right. Planning versus strategy, these two things are actually used interchangeably but they're far from the same, we're going to develop a strategy and a plan coming out of this segment. So what are they? It's not a trick question you guys can answer it's fine. What is a strategy? What is a plan? Do we all use these words synonymously like yeah they're pretty much the same thing right. But the thing is is that the strategy is the overall goal, it's that overarching objective. If you're playing football or you're playing basketball or whatever sport you could possibly think of, the strategy is basically to win. That's the end goal, that's the end thing to score a point to win whatever it might be. But how do you get there? Because a coach has a strategy to win to score points but the player's going to ask what's the plan coach. The plan is the specific set of action steps that we need to arrive at that and that's where you come up with a plan A versus a plan B versus a plan C. Because you can have the same strategy and have multiple plans, if one fails you start the next one. We want to do that for our business. Raise your hands if you're willing to bet that our success in photography was luck. We got one! Some, I would agree with that 100%, that success is a mixture between preparation and opportunity right of that luck that moment, perfect. There's a plan behind it though, absolutely. Are you willing to bet your career the future of your business just simply I'm going to go out and get a portfolio and start selling my work, I hope none of you are at this point. So here are four pieces, I want you guys to get your notebooks out, if you're online get your notebooks out we're going to start a process here and you can write these things down. Where do we compete, these are four pieces of strategy from the BYU School of Management my business partner Justin went to BYU, I went to Utah we're competing schools, we love but hate each other. Anyway, their business school is fantastic and they had these four pieces of strategy, where do we compete, what is our unique value, what resources and capabilities do we have, and how can we sustain that.

Class Materials

Bonus Materials with Purchase

How to Launch a Photography Business Workbook
Experience Pricing Example

Ratings and Reviews

Armstrong Su
 

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez
 

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy
 

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

Student Work

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