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How to Start a Photography Business

Lesson 65 of 87

What is Sales? Show Me!


How to Start a Photography Business

Lesson 65 of 87

What is Sales? Show Me!


Lesson Info

What is Sales? Show Me!

Sales is rad. I know all of us come into sales with this mentality that it's not a fun thing. It's a four letter word, but you're gonna come out of this not feeling that way at all, and the other beautiful part about this is it applies to everything. Aaron told me you're in Law, right? It's gonna apply to you. It's gonna apply to every single genre of photography, inside of photography, outside of it. This is one of those life skills that's something that gives me a lot of joy to be able to share with everyone. So, where are we in this roadmap right now? We are towards week nine through 12. We've kind of gone through the proc of getting some leads in, and now I'm hoping you're starting to get some people that are actually calling you. You're starting to get some people that maybe even towards the end of week 12, want to come and meet you somewhere to get a cup of coffee, to see if you're the right fit. Okay? We're getting to that place, and this is the great part because now, unlike th...

e way most of us think, now it has nothing to do with the photographs that you have taken, in the past. This has to do with simply you, and that's what's wonderful about it. Okay. This is where we are in the plan, and what is sales? Show me! And I have a picture of a handsome groom-to-be. He's actually one of my models for one of our workshops. I thought that looked like business; that looked like, you know, he looked business. What is sales? "Sell a ketchup Popsicle to a woman in white gloves." This is the beloved Chris Farley in Tommy Boy, and I would say that this line probably encompasses most of the way that we think about sales, right? It's selling a ketchup Popsicle to a woman in white gloves, which is basically, selling something to somebody who has no desire for that thing. Okay. Let's start with a little basic role play, and I got Haldis. She's gonna come up and do it with me. Everyone give Haldis a hand. (audience applauds) So, that's my word, Haldis. So, talk to me. Tell me about yourself. I'm just kidding. I want you to sell my something. Okay. What do you want to sell? I'm gonna sell you a package, a family package. A family package of photos, yeah? Yes. Artwork. Okay, so this is the first time, artwork? Okay, okay. Got it. My bad. My bad. This is the first time we've met. Okay. We're just sitting down. These are my coffees. Mine, not yours, and we're having a drink and let's take it from the top. Sell me. Pye, so nice to meet you in person. So nice to meet you too. Yeah, hey! So, thanks so much for reaching out. Your family is beautiful, by the way. Thank you. You're kids are just like outstanding. I think this photo shoot is gonna be really super easy for us to just knock out some beautiful artwork. Awesome. So, tell me a little bit about what you're looking for as part of this photo shoot. Well, I wanted to ask, like the pricing for it, 'cause I don't know, what we can necessarily afford, but I really like the work that you do, and I'm hoping we can kind of come up with a deal. Oh, thanks so much. Yeah, I appreciate that. My artwork, I put a lot of pride into my artwork, so I really appreciate the compliment. Cool. My prices start at 450 for a family session. Okay. Awesome. And then they go up from that, and so for 450 you'd get about 10 to 15 pieces of artwork that will be shared with you through digital files that you can then share through social media or any other means you'd like. Oh, rad. Okay, so, I know that... I love your work, but there is another person that we're looking at that's like around 400. Do you think you can match that? Sure. Well, first one's free. I got you! First one's free? You got me? Yeah. Nice! What does that mean, first ones free? First fist bump, 'cause I feel like... (Haldis laughs) Well, if you like my work then you'll hire me on, you know, down the road as well. It's like, you're like a drug dealer. Yes. First ones free. (Hollis laughs) Okay, I got it. In the future, I'll get addicted. That's right. And I'll need more photos. Yes. Okay. Well would you actually give me a deal if I asked for it? If I said, 400 bucks. Would that... I'd do the first one free. (Haldis laughs) Entirely free? You went from 450 to free? (audience laughs) Haldis you've given us so much to talk about. My packages start at 400, but I'm gonna gift you this first one. The whole thing? The whole thing. Never do that! (audience laughs) But high five though, you are amazing. Okay, Haldis you may have a seat for now. Give her a hand guys. (audience applauds) Okay. Haldis we have to say, "Thank you", because that is honestly the way that most scripts are gonna go. That's the way most conversations are gonna go, and if you notice, who was in control of that conversation? You were. Right, okay. Who said the most words in the conversation? Isn't that odd? How did I hold control of the conversation, yet say the least? We didn't practice this, right? Nope. But you can probably venture to bet that this is how most conversations are gonna go. Why could we bet that? Because we know 58% of consumer decisions go back to cost. Now, in reality it's actually probably a lot more than 58%. 58% of the first question that you get asked is the cost, the price. So, okay. What do we need to do? I love that; that's gonna be our benchmark. That's gonna be where we talk about, you have set the tone. Don't give your shiz out for free. (audience laughs) I was like, I went from 400 and you give me free? (Pye laugh) That's amazing! I love you, Haldis; that was fantastic. Okay. I have done that exact thing. I sit here, we all laugh at this, and I remember like, I remember presenting one price to somebody and it was so funny to me, 'cause I was like, "I can do $2,500 for your wedding." And then there was silence, and I was like, "But for you guys I'll do two." (Pye and audience laughs) And I was like, I just bargained myself down. They didn't say a word. Okay. So let's get into this. What I want to do is I want to give you a framework, because sales without a framework, without a structure is exactly what just happened right now. It's difficult. It's tough to grab your frame. It's tough to hold control, and you lose it, and you end up kind of going all over the place, right? Now "Sales is uncovering the need," and I have this at the very beginning of this because we have this misconception entirely of what sales is to begin with. "Sales is uncovering the need. "Manipulation is in creating it." Does that make sense? The first quote our perception of sales is manipulation. It's gonna the used car dealership and being sold a car that we really don't want. But, sales based on what Zig Ziglar said in The Secrets of Closing, sales is providing a service. It's uncovering what you need. I'm trying to get to you, and this gives me another thing to say right now, which is, I'm gonna say one curse word, just to get in your heads for one second. You're clients do not give a shit what you're selling. Just buy that. Put it in your heads. But get this, nobody cares. Do you care what company has something to sell you? Like do you honestly care? When you see an advertisement, do you care? See, Steve Jobs was amazing at this. There was a recent article that I read. He understood this better than anybody. Nobody gives a crap. What we give a crap is what are you gonna do for me? I love your vision for the product that you're creating, Shell. I think it's great and I think that needs to be one of your products. You have to now convince the other person why they should care. Okay? That's the uphill battle that we face when it comes to sales, but guess what? The battles won if you understand that from the top. Because understanding that from the top, you no longer need to sell them anything. You need to find out what they want. Great! Okay, what do they want? So here's the issue with sales is when did each of you start learning sales? Because I guarantee all of you started learning it. When did you start learning it? As a child. Yeah, as a kid. As a kid you were selling to your parents, right? When you couldn't sell to one, you sold to another. You had some line. As a teenager, "I really need that phone, Dad. "I'll be able to call you more. "You can stay in touch with me." You get your phone. Do they call their parents when they get their phone? I didn't call mine. Could they keep track of me? No, but you sure sold them really well. Now this is the issues, we started learning this technique of sales, we started learning sales a long, long time ago, and this is another one of my favorite quotes that, "Practice doesn't make perfect. "Perfect practice makes perfect." Because we are really, really good. In fact, all of us are expertly trained at being bad salespeople. Because when you sold to your parents, you sold what you wanted, and our concept of sales is based on what I want. You go into each of these meetings thinking, Aaron, you think, "I want a book. "I want to make that..." It goes back to our childhoods of convincing somebody else to do what I want, and that's not what the process is, or what it should be. So I'm gonna start with this, sales fundamental number one, you are your worst enemy. Everything that you've learned, everything, you are your worst enemy. Now we're gonna do a little game here. I want you guys to write down one of these numbers on a piece of paper and I want you to think to your work, the quality that you do as an artist. As an artist, what are you worth? Write it down. You don't have to tell me; just write it down. And I hope you pick something that is high. I hope you pick a number that represents you. Pick it. We're gonna discuss that a little bit later. Back to you. So, your bias, your experience, your history, your expectations, your sensitivities, your beliefs all of these things are what you take into your sales meetings, right? When you say out loud, "I don't know if a client would pay that." It's not your client speaking, that's you speaking. When you say, "I'm afraid that they're gonna walk." All of the things that you are afraid about, that is you. Your biases in terms of like well, "Is that the right thing to do? "Should I be? "Should I?" If a client comes in, and says, "I want this." and you're like "That's great. "I would recommend this package. "This has everything you need. "It's a little bit less expensive." Who are you to tell them what they need, or what they want? And yet we down sell them, constantly. That's too much. I don't want them to pay that much. No, that's you. I'm not saying to charge people money that's beyond the value of your service. We've talked about this the entire time, how your value needs to be contained within your price point. Your value should be just above what you're actually charging. I'm saying that we need to forget yourself, because this sales process has nothing to do with you. The way that you've learned it, growing up, it's wrong. You guys ready to do that? Ready to kind of push forward into a different way of thinking about sales?

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Short on time? This class is available HERE as a Fast Class, exclusively for Creator Pass subscribers.


  • Start a photography business
  • Develop the ideal business structure and business plan
  • Research competitors and the market in your area
  • Build a short-term and long-term strategy
  • Create a marketing plan and marketing materials on a budget
  • Confidently conduct an in-person or phone sales session
  • Manage small business tasks from accounting to strategy


Professional photographers aren't just people with a knack for photography and a good camera -- because launching a small business on nothing but passion is a sure-fire way to fail spectacularly. Layer business savvy, marketing know-how, professional grit and more onto your existing passion and learn how to start a photography business. Take your hobby, vision, and creativity and build a career -- whether you are looking to run a full-time business or just a side gig.

Led by a photographer that's also a certified public accountant, Pye Jirsa, the class teaches the ins and outs of launching a photography business from the ground up. Along with three full days of instruction, Pye shares a 12-week plan to get your business up and running, a business expense calculator and more inside the class workbook. Understand what gear and skills you need before you launch and how to build a portfolio by photographing family members or organizing a stylized shoot.

Stop feeling overwhelmed by the monumental task and tackle one task a day in a 12-week plan. Brainstorm names for your business and learn the different types of business licenses available. Secure a domain name and build a website that's easily searchable. Develop a marketing plan with little investment. Master in-person sales and book your first session.

Whether you want to venture out in portrait photography, commercial work or any other client-based type of photography, learn the "business" in photography business with Pye Jirsa.


  • Photographers ready to launch a business
  • New professional photographers looking to grow a young business
  • Photographers interested in working in weddings, portraits, newborns, maternity, families, seniors, engagements or commercial photography


Pye Jirsa is a wedding photographer with Lin & Jirsa photography -- but besides running a successful photography business, he also has a background in accounting, creating the perfect blend for teaching the ins and outs of running a photography business. Along with working as a photographer and educator, Pye is also one of the founders of SLR Lounge, an online resource for photographers.

Learn from a founder of a photography business that photographs more than 300 weddings a year. Pye's Los Angeles and Orange County wedding photography business has been named among the top 100 wedding photographers by Brandsmash.


  1. Class Introduction

    Go from nothing to a booked client or grow a young photography business -- that's what students should expect from this course. Learn what's ahead in the course in this introductory lesson.

  2. Common Myths & Unknown Truths

    Bust the myths and set appropriate expectations for running a photography business. In this lesson, Pye shatters some myths, then lets photographers know what to expect before launching a business.

  3. The Road Ahead

    There are easier ways to make a living, Pye says, and the expectation that photography is easy money is setting yourself up for failure. Find out what the average studio spends on costs and start calculating rough numbers using an easy spreadsheet included in the class workbook.

  4. Find Your Passion

    The reality of working as a photographer, Pye says, is that 10 percent of your time will be spent taking pictures -- and 90 percent will be running the business. Pye redefines the passion that you need for business.

  5. The Lin & Jirsa Journey

    Go behind the scenes of Lin & Jirsa Photography and learn the story for how Pye's business launched.

  6. Part-time, Full-time, Employed, Partners?

    Walk through the different options for running a photography business. Learn the pros and cons of working as a photographer part-time or full time. Dive into options for working with a partner.

  7. Stop Wasting Time & Money

    Can your clients really tell the difference between an f/1.2 and an f/2.8 lens? Between a good camera and a high-end camera? No -- which means you shouldn't be wasting money on gear that you think that you need. Instead, re-focus on what clients easily notice.

  8. Your 12 Week Roadmap

    Getting a photography business off the ground can be done in as little as 12 weeks. In this lesson, Pye shares the roadmap for a 12-week launch, using the included class workbook to build your plan of attack.

  9. Great Plans Still Fail

    Strategies won't protect you from failing, but those failures can still take you somewhere. And you're not alone -- in this lesson, Pye shares some of his past failures.

  10. Strategy Vs. Planning

    Don't make the mistake of jumping right into business without first planning. Slow down, Pye suggests, and develop both a strategy and a plan.

  11. Mind Mapping

    Jump into step one for strategy and planning with mind mapping. Use this technique to brainstorm and build ideas using nothing but a sketchpad and a few minutes of time.

  12. Select a Focus

    Develop a focus to make the task of launching a business less monumental -- and launch a business that's better poised to compete. In this lesson, learn the importance of developing a focus then narrow down the focus of your business.

  13. Competitor Research

    What are your competitors doing? Professional photographers shouldn't burn up all their time comparing businesses, but researching competitors is an important part of the process. Learn who's really your competitor, develop a research strategy, and understand what to look for.

  14. S.W.O.T. Analysis

    Analyze your business environment by looking at your strengths, weaknesses, opportunities, and threats -- or S.W.O.T. Adapt this common business practice to photography and learn how to apply the analysis to your own business launch.

  15. Strategy & Long Term Goals

    Where do you see yourself in three years? Build a long term strategy by looking at your ideal work-life balance and lifestyle.

  16. Values, Vision & Mission

    Developing your business values, vision, and mission creates a foundation that helps your strategy and goals fall into place. Whether you work alone or with a team, pinpoint your values, vision, and mission.

  17. Effectively Managing Your Time

    Business owners that work from home often fall into the trap of neglecting to set a schedule. Learn how to effectively manage your time as a business owner when you don't have a time clock to punch, from setting hours and goals to tools to help you track your time.

  18. Artistic Development

    Part of the 12-week business launch is education and developing your skills as an artist. Learn tricks to catching up and developing skills as an artist.

  19. Create Your Plan

    In this lesson, develop a plan to ensure the fundamentals of photography are in place before your first shoot. Craft a plan for improving your technique, no matter what genre you plan to shoot in.

  20. What's Your Product

    In this lesson, define what your product is as a photographer. As a photographer, your product is a combination of you, your photographs, your experience, your website, and more.

  21. Luxury vs Consumer Products & Experiences

    What's the difference between luxury and consumer, besides just price? In this lesson, Pye walks through the different qualities that tend to be associated with luxury brands compared to consumer goods -- and how that relates to photography.

  22. Quick Break for Econ 101

    Economics play a big role in business. Dig into a few economics basics and how those concepts apply to the photography business.

  23. Your Target Market & Brand Message

    Identifying your target market and brand message is essential to building your business. Dive into the topic with an example using Pye's own photography business.

  24. What's in a Name

    Choosing the name of the business is a tough decision. Weigh the pros and cons of using your name for your business or coming up with a unique business name.

  25. Your Client 'Why'

    Craft a simple statement that builds the experience, or the why that you want for your clients. Learn what that "why" is in this lesson.

  26. Crafting the Why Experience

    Clients choose photographers for the experience. Identifying that why experience, then building that experience is an essential part of growing your photography business. Learn how in this lesson.

  27. Document the Client Experience

    Writing down the client experience helps ensure every client gets the same careful attention to that client experience. Work to document your client experience in this lesson.

  28. Business Administration Basics

    Work through the basic business tasks you'll need to tackle, from gear to business management software. Tackle registering your business name (including checking for an available domain name) and opening a business bank account. Learn why an LLC is often best for protecting personal assets, and the different types, such as a sole proprietor.

  29. Book Keeping Management

    How often should you look at financial statements? How should you keep track of what you are making? Tackle the bookkeeping best practices for your business.

  30. Create the Logo & Branding

    Build a logo that represents your business. Learn the qualities of the ideal logo. Then, jump into additional branding materials.

  31. Portfolio Design

    Learn how to show off your work in a portfolio. In this lesson, Pye shares why less is more, how to choose the images in your portfolio, and more.

  32. Design Your Services & Packages

    Design a pricing structure that suits your business and your goals. Learn what to do -- and what not to do -- when building your photography packages. Stop upselling and create a package that you -- and your clients -- will love from the start.

  33. Pricing Fears & Myths

    Continue building that pricing structure by dispelling the fears and myths surrounding pricing your work. Stomp out pricing fears in this lesson.

  34. Three Pricing Methods

    There's no right way to price -- in this lesson, Pye shares three different methods for pricing your work. Adapt these pricing frameworks for your own business.

  35. Package Pricing Psychology & Design

    Setting a "price anchor" helps your mid-way price point feel less expensive. Learn similar pricing psychology tips in this lesson, along with all how to name and develop your package prices.

  36. Psychology of Numbers

    Presentation matters -- even the font of your price can play a role in how potential clients view your prices. Learn best practices for presenting your prices.

  37. Pricing Q&A

    Expand on your pricing know-how as students like you ask questions during the live class.

  38. Grass Roots Marketing

    How do you create a marketing plan when you have no marketing budget? Build a plan to market your business on a budget, including network marketing and social media. Then, adapt your marketing plan as your business grows.

  39. The Empty Party

    Continue developing your grassroots marketing strategy and learn how to get people talking about your business. Use SEO, social media and word of mouth networking to grow your business.

  40. Friends & Family Test Shoots

    Taking test shots with a purpose both helps you practice your skills and expand your marketing efforts. Learn about brand ambassadors and organizing test shoots.

  41. Join Groups

    Joining online groups helps build a team of support, a resource for critiques and more. Learn how to make the most of online groups in this lesson.

  42. Second Shooting Etiquette

    Working as a second shooter is a great way to get your feet wet. Create more opportunities from second shooting by treating the task with proper etiquette.

  43. The Listing & Classified Hustle

    Directory listings and online classifieds are a simple, inexpensive way to get your name out there when you are getting started. Master some best practices for using online classifieds and similar options.

  44. Make Instagram Simple

    Continue working on social media marketing with tactics for using Instagram for your photography business. In this lesson, Pye shares the basics of using Instagram to find potential new clients.

  45. Your Automated Pinterest Plan

    Most brides use Pinterest more than any other platform to engage with vendors -- and the platform is important to other genres like family photography and newborn portraits too. Tackle Pinterest and learn to make your clients work for you by adding a simple plug-in to your site.

  46. Facebook Because You Must

    Pye cautions against relying on Facebook -- or any single source -- to build your business. But, Facebook is still an important part of your social media marketing. Learn Facebook marketing best practices.

  47. Giveaway & Styled Shoots

    Once you've built a quality portfolio, giveaways and stylized shoots can help boost your business. Learn why giveaways and stylized shoots are so important and how to make the most of them.

  48. Content Marketing & SEO

    Longterm, content marketing and search engine optimization is an important part of sustaining your business. Learn what content marketing and SEO is and how it plays a role in photography companies.

  49. The Monster: SEO

    SEO feels like a daunting task for photographers -- but in reality, it's just something that's simple once you learn how to do it. Master the keyword by understanding what keywords are.

  50. Selecting Your Keywords

    Now that you understand what a keyword is, how do you use them? Which one do you choose? Learn how to choose the keywords that will work best for your business in this lesson.

  51. Testing Your Keywords

    Just how viable is that keyword idea? In this lesson, learn how to determine if a keyword is good or not --and gain new ideas -- using the free Google Keyword Planner tool as well as options like Moz and SEM Rush.

  52. Grouping Main & Niche Goals

    Armed with your keyword ideas, determine what options should be your main focus and what should be a niche. Determine the main search goal, then build smaller niche goals for creating a searchable website.

  53. Your Content Road Map

    Build a strategy from those keywords and start building website content to bring potential clients in through search. Learn where to plug in those search terms and how to organize your web content using keywords.

  54. Content Marketing Q&A

    Gain additional insight into building your website content through questions from students during the live session, from how long web content should be to blogging tips.

  55. Inspiration to Keep Working

    Website content isn't a one and done thing -- but you shouldn't feel overwhelmed. In this lesson, find the inspiration to keep building your business when the tasks seem monumental.

  56. How to Craft Your Content

    Once you have your focus and keywords, it's time to start building your website content. Learn how to write better website content, where to place those keywords, and best practices for building content that will get noticed by Google.

  57. Internal Linking Basics

    Links play a role in how Google sees your website -- so how should you structure your website? In this lesson, learn tricks to building the links on your page.

  58. Back Link Building Basics

    What about links that originate off your website? Backlink building helps boost your website in the search results by building authority. Learn the basics for building authority by getting links on other websites.

  59. Link Value Factos

    All backlinks are not created equal -- so what determines a good link value? Master the basics of determining how to use backlinks to build the most value.

  60. Measuring Link Value

    Dispel misconceptions on link building and see how search engines value links differently.

  61. Link Building Strategy & Plan

    Develop backlinks to your website by building a strategy. Learn tricks like writing guest blogs as well as how often to work on backlinking.

  62. Link Building Plan: Vendors & Guest Writing

    Vendor websites are great places to build links -- and it's as simple as sharing photos with the vendors used on your shoots.

  63. Link Building Plan: Features, Directories, Comments

    Expand link building opportunities with features inside publications, as well as directories and comments. Learn how to target a specific publication.

  64. Link Building: Shortcuts & One Simple Tool

    Avoid shortcuts like buying links and unnatural link exchanges. Then, learn how to use the tool Backlinkwatch.

  65. What is Sales? Show Me!

    Sales is a life skill, no matter what industry you are in. Gain insight into the sales process as Pye roleplays sales sessions with students.

  66. Your First Massive Failure

    As Pye says, you can't sell to people that aren't in your target market. In this lesson, Pye discusses failure and how to qualify and differentiate your work.

  67. The Sales Process

    Walk through the process of selling your work in a simple four-step process. Learn tactics for selling your work.

  68. Your Second Massive Failure

    Avoid pitfalls to the selling process by tackling the most common mistakes, like sharing the price too soon.

  69. Understand Buyer Psychology

    What's going through that potential client's mind when considering your work? Build your sales process by understanding the psychology of sales.

  70. Step 0: Building Rapport & Trust

    Sales start with a relationship. Establish that trust by starting a conversation with the client -- and not about photography.

  71. Step 1: Identify Need or Want

    By identifying the client's wishes early in the process, you can create the best pitch tailored to that individual. In this lesson, Pye shares the system he uses to get to know what a client is looking for.

  72. Cognitive Dissonance

    Cognitive dissonance in sales comes in when weighing the price against the quality of the product. Walkthrough how cognitive dissonance plays a role in the sales process.

  73. Steps 2 & 3: Value Proposition & The Solution

    Based on the conversation leading up to this moment in the sales process, it's time to present your package that best fits their needs. Learn how to create a value proposition and present a solution.

  74. Step 4 : Close, Make the Ask

    Most new photographers find the task of presenting the price and getting the actual booking daunting. Learn how to be bold and get that client in step four of the sales process.

  75. Step 5: Follow Up & Resolve Concerns

    Build your follow-up process to avoid losing those leads. Here, Pye shares his process for following up after a client conversation.

  76. Family Photography Hot Seat

    While sales is similar across genres, the process can vary slightly based on the type of photography. In the series of hot seat sessions, watch students improvise client meetings.

  77. Business Example Hot Seat

    Next on the hot seat, sit in on a business sales session. Build a list of dos and don'ts with a sales simulation focused on commercial photography.

  78. Boudoir Photography Hot Seat

    Sit in on a simulated sales session with a boudoir photographer. Learn ways to improve when meeting with a client and build your people skills.

  79. The Best Sales Person

    Fine-tune what you've learned about sales so far with tips to become a better salesperson and improve your charisma as you meet with clients.

  80. Your Mindset, Vibrations & Frequency

    Continue refining your sales skills by adjusting your mindset on sales.

  81. Always Positive, Always Affirming

    As you meet with clients, Pye suggests always staying positive and affirming. Learn how to integrate positivity through body language and more.

  82. The Second Money & Dual Process

    Booking a client a second time is easier than the first. In this lesson, Pye walks through how to book the first sale or the minimum package while allowing the client to upgrade later.

  83. Chumming the Price Waters

    What happens when a client pushes for the price first? Pye walks through "chumming the price waters" and getting potential clients to see your value first.

  84. Creating Want or Scarcity

    Looking at both right now and in the first five years of your business, Pye digs into techniques for creating a want for your work.

  85. Timeless Advice on Being Likable

    How do photographers get clients to like not just their work, but themselves as a person? In this lesson, Pye shares tips on building charisma and starting a relationship with clients.

  86. Selling Over The Phone

    Many sales start with a phone call. Learn how to start a relationship on the phone and other tricks for working with sales when you're not in an in-person meeting.

  87. Forbidden Words in Sales

    Word choice matters in sales. In the final lesson of the course, learn what words to avoid and what to use instead.


Armstrong Su

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!