How to Launch a Photography Business

Lesson 11 of 87

Mind Mapping


How to Launch a Photography Business

Lesson 11 of 87

Mind Mapping


Lesson Info

Mind Mapping

So we're gonna figure out what it is that we want to do. But first, this is the fun part. I'm gonna show you guys mind mapping. This is Gizmo. He's like my nephew. I'm like his godfather. Justin's dog, who I take care of a lot. Both their dogs. Puppies make every slide better, right? (audience laughing) Totally. Totally. I'm gonna put him on every slide. This is my mind mapping journal. I actually brought it just to show you guys. I want each of you. Oh I should have put up an affiliate link for a sketchpad. I want each of you guys to go out and to buy a sketchpad. It can be anything. Just a $5 sketchpad. Make sure it's large enough size. Like small ones don't really work that well. This is my mind mapping journal. I'm gonna show you guys how mind mapping works. Anybody here heard of mind mapping before? Perfect, perfect. So how many of you do it regularly? Slightly less hands. I want you guys to do it every time you have a new idea. It doesn't matter whether you want to write a bo...

ok, whether you want to start a business, when you're competing on you know, what product do I want to make? It doesn't matter. Do a mind map each time. So my journal is filled with all sorts of these things. And I give you guys, you'll see the next slide. Well, we'll get to it in a second. I give you an example slide that'll actually detail this out so you have an example of what it looks like. But let's go through what this process is. And I'm hoping that you guys use this frequently enough that you're filling out these journals. That's about a month worth of mind mapping. I'll go through a full journal, a full sketchpad every two months, okay. So do it a lot. It's a great activity. The reason why I encourage this on a sketchpad is the way that you're gonna think and map things out works better when you're not thinking about how a software interacts. Okay, when you're thinking about oh what was that shape on this software, it interrupts your flow. What your mind map is supposed to be is I want you guys to set a 10 minute timer. Whenever you're mind mapping it shouldn't be a long period of time. This isn't brain storming to think of like every single possible idea. What this is is you set a 10 minute timer and you start with a central idea. And that central idea can be something, anything. It could be, let's say choosing a focus for photography because that's kind of the subject that we're on, right. So you're gonna put focus in this little box right here. And then you're gonna map out well what if I did weddings. Okay, give it a circle and tie it. And then start putting down what you think shooting weddings would be like. Well I'd probably have some good brides. I'd have some bad brides. Long hours. Travel. And keep tying it back to the central idea. And then you're gonna go well what if I did newborns? Newborn. Now the way that I can flow through this process is very different on paper versus as you can imagine through an application. There's mind mapping software out there. I just don't find them to be useful. And they're also expensive. So this is, oh my goodness patience. Working with a newborn every single. That requires a lot of patience. Parents that are very protective. Careful, like I have to be like safety is such a big thing. Okay, my target is moms. And you can kind of without even doing any research on these subjects, you can put together a pretty clear picture on all of these different arenas and what to expect within them right. So from there you can say well I kind of like weddings or I kind of like newborn. Now I'm gonna go and do a little more research on it. But you can put all of your ideas down on a piece of paper. I'll do this with goals. I'll do this with business plans. I'll do this with books. I have like 15 mind maps just for this course, one for each chapter. So every single chapter starts the same way in this course. I think there are some examples in there for you guys. But every one of 'em is gonna start. So I have a chapter on strategy. Okay, and I sat there and went what do I want to include in strategy? Oh I want to do porters. I want to do branding. I want to do all these different things. And I would tie them all back to this and I would branch off on each one. So in 10 minutes, I have an entire chapter written down. And now all I have to do is organize my thoughts. Does that make sense? I'm hoping that you guys do this for literally anything you guys take on. It should work for, well for me it works for almost anything. So it's one of those like exercises that it's very simple. Some of us learned it but we don't quite understand the power of it. But our central idea goes to the branches. We use simple keywords. You can add colors and shapes if you want. I keep mine pretty simple. I used to put shapes and make it all doodlie. But again, I don't like thinking anymore. I like it to be free flowing. And to do that, it's just simply getting the ideas down. Cool? This one thing, if you start doing this now, all of you guys online. If you guys start doing mind mapping with everything that you do, spend 10 minutes and set your timer, it'll change the rest of your life. It's simple, but it works so incredibly well. So this is to give you ideas. So the 12 week business plan, this is what the mind map basically looked for that. Photography as a business, this is what the mind map looks for that. Expectations, aspirations. So this is every one of these chapters laid out for you so you can see. And this one I am kind of, I went through marketing. And then I went through and gave them numbers to see which one is like kind of a priority if I'm just starting a business. So I'm hoping you guys can see from this journal that basically, well and my phone number's right below that. I didn't want to you know. I love you all but I didn't want everybody calling me all the time. Okay. So mind map your strategy and plans. This is where I want you to pause and mind map what your strategy is, yes. Then do you take the mind map and convert that to an actual schedule? Is that what you do? We're gonna get there. Okay. And this is actually a little bit of a trick question. Because I'm hoping that if I said right now, all right mind map your strategy and plans, I'm hoping that you guys go, what? How? 'Cause we haven't gotten there yet. But you can't. So you can't yet. That will eventually become basically an analysis for the business. And then it's eventually gonna become a plan that is gonna get to it. But the mind map is like the beginnings of formulating the strategy which is your central topic. The plan is gonna go around it. And then you're gonna basically formulate that into an organized, cohesive series of information.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.


  1. Class Introduction
  2. Common Myths & Unknown Truths
  3. The Road Ahead
  4. Find Your Passion
  5. The Lin & Jirsa Journey
  6. Part-time, Full-time, Employed, Partners?
  7. Stop Wasting Time & Money
  8. Your 12 Week Roadmap
  9. Great Plans Still Fail
  10. Strategy Vs. Planning
  11. Mind Mapping
  12. Select a Focus
  13. Competitor Research
  14. S.W.O.T. Analysis
  15. Strategy & Long Term Goals
  16. Values, Vision & Mission
  17. Effectively Managing Your Time
  18. Artistic Development
  19. Create Your Plan
  20. What's Your Product
  21. Luxury vs Consumer Products & Experiences
  22. Quick Break for Econ 101
  23. Your Target Market & Brand Message
  24. What's in a Name
  25. Your Client 'Why'
  26. Crafting the Why Experience
  27. Document the Client Experience
  28. Business Administration Basics
  29. Book Keeping Management
  30. Create the Logo & Branding
  31. Portfolio Design
  32. Design Your Services & Packages
  33. Pricing Fears & Myths
  34. Three Pricing Methods
  35. Package Pricing Psychology & Design
  36. Psychology of Numbers
  37. Pricing Q&A
  38. Grass Roots Marketing
  39. The Empty Party
  40. Friends & Family Test Shoots
  41. Join Groups
  42. Second Shooting Etiquette
  43. The Listing & Classified Hustle
  44. Make Instagram Simple
  45. Your Automated Pinterest Plan
  46. Facebook Because You Must
  47. Giveaway & Styled Shoots
  48. Content Marketing & SEO
  49. The Monster: SEO
  50. Selecting Your Keywords
  51. Testing Your Keywords
  52. Grouping Main & Niche Goals
  53. Your Content Road Map
  54. Content Marketing Q&A
  55. Inspiration to Keep Working
  56. How to Craft Your Content
  57. Internal Linking Basics
  58. Back Link Building Basics
  59. Link Value Factos
  60. Measuring Link Value
  61. Link Building Strategy & Plan
  62. Link Building Plan: Vendors & Guest Writing
  63. Link Building Plan: Features, Directories, Comments
  64. Link Building: Shortcuts & One Simple Tool
  65. What is Sales? Show Me!
  66. Your First Massive Failure
  67. The Sales Process
  68. Your Second Massive Failure
  69. Understand Buyer Psychology
  70. Step 0: Building Rapport & Trust
  71. Step 1: Identify Need or Want
  72. Cognitive Dissonance
  73. Steps 2 & 3: Value Proposition & The Solution
  74. Step 4 : Close, Make the Ask
  75. Step 5: Follow Up & Resolve Concerns
  76. Family Photography Hot Seat
  77. Business Example Hot Seat
  78. Boudoir Photography Hot Seat
  79. The Best Sales Person
  80. Your Mindset, Vibrations & Frequency
  81. Always Positive, Always Affirming
  82. The Second Money & Dual Process
  83. Chumming the Price Waters
  84. Creating Want or Scarcity
  85. Timeless Advice on Being Likable
  86. Selling Over The Phone
  87. Forbidden Words in Sales


Angela Sanchez

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

Tai Hsin

I saw the live broadcast and it was amazing. Pye is one of the best instructors and inspirational photographers.. there are two type of ppl.. one who has the knowledge and doesn’t know to teach another who has the knowledge and knows how to get it through.... I still didn’t purchase this as I am saving for my daughters entrance fee for collage... :) Anyways he’s one of the best instructors and a good friend.... very humble and always cracks jokes.... Keep inspiring and keep teaching.... my blessings are always with you pye.