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How to Start a Photography Business

Lesson 45 of 87

Your Automated Pinterest Plan

Pye Jirsa

How to Start a Photography Business

Pye Jirsa

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Lesson Info

45. Your Automated Pinterest Plan
Most brides use Pinterest more than any other platform to engage with vendors -- and the platform is important to other genres like family photography and newborn portraits too. Tackle Pinterest and learn to make your clients work for you by adding a simple plug-in to your site.

Lessons

  Class Trailer
Now Playing
1 Class Introduction Duration:13:12
3 The Road Ahead Duration:13:03
4 Find Your Passion Duration:06:06
5 The Lin & Jirsa Journey Duration:13:54
7 Stop Wasting Time & Money Duration:06:07
8 Your 12 Week Roadmap Duration:04:33
9 Great Plans Still Fail Duration:06:01
10 Strategy Vs. Planning Duration:04:16
11 Mind Mapping Duration:07:25
12 Select a Focus Duration:14:16
13 Competitor Research Duration:09:34
14 S.W.O.T. Analysis Duration:13:54
15 Strategy & Long Term Goals Duration:03:50
16 Values, Vision & Mission Duration:27:49
17 Effectively Managing Your Time Duration:15:05
18 Artistic Development Duration:07:30
19 Create Your Plan Duration:13:12
20 What's Your Product Duration:10:51
22 Quick Break for Econ 101 Duration:16:31
24 What's in a Name Duration:09:20
25 Your Client 'Why' Duration:05:43
26 Crafting the Why Experience Duration:24:17
27 Document the Client Experience Duration:08:29
28 Business Administration Basics Duration:27:03
29 Book Keeping Management Duration:06:51
30 Create the Logo & Branding Duration:07:04
31 Portfolio Design Duration:15:11
33 Pricing Fears & Myths Duration:08:46
34 Three Pricing Methods Duration:25:39
36 Psychology of Numbers Duration:07:29
37 Pricing Q&A Duration:23:51
38 Grass Roots Marketing Duration:09:36
39 The Empty Party Duration:07:03
40 Friends & Family Test Shoots Duration:16:28
41 Join Groups Duration:04:32
42 Second Shooting Etiquette Duration:07:44
44 Make Instagram Simple Duration:13:55
45 Your Automated Pinterest Plan Duration:08:01
46 Facebook Because You Must Duration:07:37
47 Giveaway & Styled Shoots Duration:12:17
48 Content Marketing & SEO Duration:08:12
49 The Monster: SEO Duration:07:26
50 Selecting Your Keywords Duration:05:45
51 Testing Your Keywords Duration:07:53
52 Grouping Main & Niche Goals Duration:12:39
53 Your Content Road Map Duration:11:47
54 Content Marketing Q&A Duration:10:45
55 Inspiration to Keep Working Duration:07:45
56 How to Craft Your Content Duration:15:03
57 Internal Linking Basics Duration:05:30
58 Back Link Building Basics Duration:04:55
59 Link Value Factos Duration:14:38
60 Measuring Link Value Duration:04:24
61 Link Building Strategy & Plan Duration:06:10
65 What is Sales? Show Me! Duration:12:58
66 Your First Massive Failure Duration:05:17
67 The Sales Process Duration:07:31
68 Your Second Massive Failure Duration:05:23
69 Understand Buyer Psychology Duration:10:00
71 Step 1: Identify Need or Want Duration:15:39
72 Cognitive Dissonance Duration:12:01
74 Step 4 : Close, Make the Ask Duration:04:32
76 Family Photography Hot Seat Duration:12:06
77 Business Example Hot Seat Duration:15:52
78 Boudoir Photography Hot Seat Duration:16:09
79 The Best Sales Person Duration:07:45
83 Chumming the Price Waters Duration:03:57
84 Creating Want or Scarcity Duration:09:54
86 Selling Over The Phone Duration:10:59
87 Forbidden Words in Sales Duration:11:40

Lesson Info

Your Automated Pinterest Plan

Your automated Pinterest plan. Bust out your pens and pencils, notepads. This in and of itself, as if everything else wasn't worth the price of admission, this in and of itself is worth the price of admission to this class, because Pinterest is gonna be that source, remember based on, well, for brides specifically, 68% of them are using the platform to engage with their vendors. You can pretty much bet that if I wanna do a family shoot, if I wanna do a newborn shoot, if I wanna do any type of shoot as a client, I'm gonna go, ooh, I wanna see what everybody else has done. Not, from the girls' side. Guys, any guys here use Pinterest, like, just personally? All right, you guys are weird. (audience laughs) That's just odd. I'm just kidding. I like Pinterest, too. But we're generally gonna be looking towards the brides, the girls that are gonna be on the Pinterest side, because most guys are not the ones that are gonna be look for mood boards and inspiration and that kinda stuff. Although i...

f they were smart, they would, let's be honest. So Pinterest is where... Seriously, a camel? Chris did this shoot in Dubai recently. I'm kinda jealous. Okay, we're gonna put our clients to work for us, and this is gonna work for every single one of your businesses. The way that we're gonna do this is you can grab a little plug-in for your site. You can search it. Pinterest image plug-in. There's plenty of them out there. And we're gonna have that plug-in available on the blog where when you mouse over an image, so here's how my image looks normally. When you bring the mouse over it, you see this little widdle guy? This widdle guy right there. Is gonna bring up the Pinterest icon. So if they click it, it'll automatically take that image over to Pinterest. Now, that by itself is gonna do nothing for you. What you're gonna do is request every one of your clients to put together a mood board, okay? Now, what that means is you're gonna tell each of your clients, I want you to put together a mood board of my newborn work. I want you to pin the 10 to 20 images from my website that resonate with you most. You see that little link when you mouse over? Just click Pinterest. You already have a Pinterest account, don't you? Yeah, I know, I love Pinterest. Great. Pin the image that you like from my site. Pick 10 to 20. You're nodding you're head 'cause you're like... It's genius. Oh my goodness. Now we've just killed lots of birds with one stone. We've understood our client's style in terms of what they're looking for. We've now just had each of our clients become a marketing mouth for us because they just pinned 10 to 20 of our own images, and you know what you do to kind of, like, make it seem like it's not as promotional? You could always say pick 10 images from my site and 10 images from someone else's. Other places, blogs, magazines. Now, I like doing that because it also keeps me on my toes. So from my standpoint, seeing what resonates with my brides is huge, because it might not be stuff that I'm already creating. So you go 10 and 10. And now every person that comes in the door, do you think I do this with test shoots? Oh hell yeah. (audience laughs) I'll do it with my test shoots. Anytime I get my family members, my friends, whoever I am gonna take a picture of, I'm gonna make 'em pick at least 10 images from my blog, post it, and guess what? We're gonna have a discussion about the mood board. So we schedule a call, and I say we're gonna sit down, we're gonna review that mood board on a call. So that way they have a deadline and a time that we're gonna actually talk about it. I don't wanna call out any clients and post any of those mood boards, so here's ours. We have 30,000 followers. We have not lifted a single bit of effort in this. It's just organic followers. And the beauty about it is this has nothing to do with photographers. The 30,000 people that are following us are our clients and their networks. At least the significant majority of them are. From there you can always go along and you can create other boards. Like, if you wanna put boards together for other things that we've been talking about, you can do that. But this one thing completely automates your entire Pinterest plan. So before you mentioned that you don't include a watermark or a logo on your own website. But for, if you went back a couple slides, on the blog post, there were some watermarks and logos on the Pinterest ones. So do you recommend, especially if you're post, they're getting posted to Pinterest, to have your logo on there? Correct. So we talked about, in the previous segments, your portfolio does not need watermarks. Your blog does. 'Cause remember we mentioned when people are on your blog, they're generally grabbing stuff. Okay. When they're in a place where they're grabbing stuff and saving images and things like that, we generally wanna keep them watermarked. But you can see the sizes that we go with. Is it easy to crop off if they wanted to? Yeah. Okay. So we'll review this during the pre-shoot talk-through. So we'll schedule that before every single shoot. We'll discuss style, what we're trying to accomplish. We're gonna do the W.A.V.E., which is something we're gonna do in the sales process. That's a big part of this. Because a mood board is gonna help set us up for style. It doesn't help set us up for what's most important to the client. And here's the thing that I have to say about that. Like, if you're putting together a mood board for any area. Name an area of photography. What area? Food. Great. The one area that... Okay, so any area where you might potentially hang a photograph on your wall. Newborn. Newborn, okay. 'Cause generally people would take a picture of food and you're not gonna put it up on the wall of your home. Okay, so let's say newborn. They might put together, like, a Pinterest mood board of all sort of things. They're gonna have close-up shots of fingers. They're gonna have stylistic shots, close-up shots of maybe the props, all that kinda stuff. But do you know which one of those images they would actually print? Do you know which one of those images actually holds the most value to them? Between all the different shots of mom and dad holding the baby, the baby by themselves, which one holds the most value? That's what I'm getting at that a mood board doesn't. So the mood board dictates the tone and the style. It has nothing to do with what that person actually values. You would pin a dress and flowers, but would you hang up a dress shot on the wall of your home? Most of us probably wouldn't unless you just really, really, really love that dress. Not a solo shot, at least. Same thing with your flowers. You might really love your bouquet, but would you print and frame the bouquet by itself and hang it on the wall of the home? So what we need to get at is we need to get at the images they most value on top of the style. Think of the mood boards, Pinterest, as the style. Oh yeah, and hashtag #winning. When your photographer friends complain that your client, their clients are pinning all of your own images. I love this. My friends and our studio people, they'll be like, dude, one of your shots just got pinned again to my mood board and they really want it. Where was it? I always share locations and stuff like that, too. We'll tell them where.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Short on time? This class is available HERE as a Fast Class, exclusively for Creator Pass subscribers.

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Start a photography business
  • Develop the ideal business structure and business plan
  • Research competitors and the market in your area
  • Build a short-term and long-term strategy
  • Create a marketing plan and marketing materials on a budget
  • Confidently conduct an in-person or phone sales session
  • Manage small business tasks from accounting to strategy

ABOUT PYE'S CLASS:

Professional photographers aren't just people with a knack for photography and a good camera -- because launching a small business on nothing but passion is a sure-fire way to fail spectacularly. Layer business savvy, marketing know-how, professional grit and more onto your existing passion and learn how to start a photography business. Take your hobby, vision, and creativity and build a career -- whether you are looking to run a full-time business or just a side gig.

Led by a photographer that's also a certified public accountant, Pye Jirsa, the class teaches the ins and outs of launching a photography business from the ground up. Along with three full days of instruction, Pye shares a 12-week plan to get your business up and running, a business expense calculator and more inside the class workbook. Understand what gear and skills you need before you launch and how to build a portfolio by photographing family members or organizing a stylized shoot.

Stop feeling overwhelmed by the monumental task and tackle one task a day in a 12-week plan. Brainstorm names for your business and learn the different types of business licenses available. Secure a domain name and build a website that's easily searchable. Develop a marketing plan with little investment. Master in-person sales and book your first session.

Whether you want to venture out in portrait photography, commercial work or any other client-based type of photography, learn the "business" in photography business with Pye Jirsa.

WHO THIS CLASS IS FOR:

  • Photographers ready to launch a business
  • New professional photographers looking to grow a young business
  • Photographers interested in working in weddings, portraits, newborns, maternity, families, seniors, engagements or commercial photography

ABOUT YOUR INSTRUCTOR:

Pye Jirsa is a wedding photographer with Lin & Jirsa photography -- but besides running a successful photography business, he also has a background in accounting, creating the perfect blend for teaching the ins and outs of running a photography business. Along with working as a photographer and educator, Pye is also one of the founders of SLR Lounge, an online resource for photographers.

Learn from a founder of a photography business that photographs more than 300 weddings a year. Pye's Los Angeles and Orange County wedding photography business has been named among the top 100 wedding photographers by Brandsmash.

Reviews

Armstrong Su
 

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez
 

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy
 

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!