How to Launch a Photography Business


Lesson Info

Your Automated Pinterest Plan

Your automated Pinterest plan. Bust out your pens and pencils, notepads. This in and of itself, as if everything else wasn't worth the price of admission, this in and of itself is worth the price of admission to this class, because Pinterest is gonna be that source, remember based on, well, for brides specifically, 68% of them are using the platform to engage with their vendors. You can pretty much bet that if I wanna do a family shoot, if I wanna do a newborn shoot, if I wanna do any type of shoot as a client, I'm gonna go, ooh, I wanna see what everybody else has done. Not, from the girls' side. Guys, any guys here use Pinterest, like, just personally? All right, you guys are weird. (audience laughs) That's just odd. I'm just kidding. I like Pinterest, too. But we're generally gonna be looking towards the brides, the girls that are gonna be on the Pinterest side, because most guys are not the ones that are gonna be look for mood boards and inspiration and that kinda stuff. Although i...

f they were smart, they would, let's be honest. So Pinterest is where... Seriously, a camel? Chris did this shoot in Dubai recently. I'm kinda jealous. Okay, we're gonna put our clients to work for us, and this is gonna work for every single one of your businesses. The way that we're gonna do this is you can grab a little plug-in for your site. You can search it. Pinterest image plug-in. There's plenty of them out there. And we're gonna have that plug-in available on the blog where when you mouse over an image, so here's how my image looks normally. When you bring the mouse over it, you see this little widdle guy? This widdle guy right there. Is gonna bring up the Pinterest icon. So if they click it, it'll automatically take that image over to Pinterest. Now, that by itself is gonna do nothing for you. What you're gonna do is request every one of your clients to put together a mood board, okay? Now, what that means is you're gonna tell each of your clients, I want you to put together a mood board of my newborn work. I want you to pin the 10 to 20 images from my website that resonate with you most. You see that little link when you mouse over? Just click Pinterest. You already have a Pinterest account, don't you? Yeah, I know, I love Pinterest. Great. Pin the image that you like from my site. Pick 10 to 20. You're nodding you're head 'cause you're like... It's genius. Oh my goodness. Now we've just killed lots of birds with one stone. We've understood our client's style in terms of what they're looking for. We've now just had each of our clients become a marketing mouth for us because they just pinned 10 to 20 of our own images, and you know what you do to kind of, like, make it seem like it's not as promotional? You could always say pick 10 images from my site and 10 images from someone else's. Other places, blogs, magazines. Now, I like doing that because it also keeps me on my toes. So from my standpoint, seeing what resonates with my brides is huge, because it might not be stuff that I'm already creating. So you go 10 and 10. And now every person that comes in the door, do you think I do this with test shoots? Oh hell yeah. (audience laughs) I'll do it with my test shoots. Anytime I get my family members, my friends, whoever I am gonna take a picture of, I'm gonna make 'em pick at least 10 images from my blog, post it, and guess what? We're gonna have a discussion about the mood board. So we schedule a call, and I say we're gonna sit down, we're gonna review that mood board on a call. So that way they have a deadline and a time that we're gonna actually talk about it. I don't wanna call out any clients and post any of those mood boards, so here's ours. We have 30,000 followers. We have not lifted a single bit of effort in this. It's just organic followers. And the beauty about it is this has nothing to do with photographers. The 30,000 people that are following us are our clients and their networks. At least the significant majority of them are. From there you can always go along and you can create other boards. Like, if you wanna put boards together for other things that we've been talking about, you can do that. But this one thing completely automates your entire Pinterest plan. So before you mentioned that you don't include a watermark or a logo on your own website. But for, if you went back a couple slides, on the blog post, there were some watermarks and logos on the Pinterest ones. So do you recommend, especially if you're post, they're getting posted to Pinterest, to have your logo on there? Correct. So we talked about, in the previous segments, your portfolio does not need watermarks. Your blog does. 'Cause remember we mentioned when people are on your blog, they're generally grabbing stuff. Okay. When they're in a place where they're grabbing stuff and saving images and things like that, we generally wanna keep them watermarked. But you can see the sizes that we go with. Is it easy to crop off if they wanted to? Yeah. Okay. So we'll review this during the pre-shoot talk-through. So we'll schedule that before every single shoot. We'll discuss style, what we're trying to accomplish. We're gonna do the W.A.V.E., which is something we're gonna do in the sales process. That's a big part of this. Because a mood board is gonna help set us up for style. It doesn't help set us up for what's most important to the client. And here's the thing that I have to say about that. Like, if you're putting together a mood board for any area. Name an area of photography. What area? Food. Great. The one area that... Okay, so any area where you might potentially hang a photograph on your wall. Newborn. Newborn, okay. 'Cause generally people would take a picture of food and you're not gonna put it up on the wall of your home. Okay, so let's say newborn. They might put together, like, a Pinterest mood board of all sort of things. They're gonna have close-up shots of fingers. They're gonna have stylistic shots, close-up shots of maybe the props, all that kinda stuff. But do you know which one of those images they would actually print? Do you know which one of those images actually holds the most value to them? Between all the different shots of mom and dad holding the baby, the baby by themselves, which one holds the most value? That's what I'm getting at that a mood board doesn't. So the mood board dictates the tone and the style. It has nothing to do with what that person actually values. You would pin a dress and flowers, but would you hang up a dress shot on the wall of your home? Most of us probably wouldn't unless you just really, really, really love that dress. Not a solo shot, at least. Same thing with your flowers. You might really love your bouquet, but would you print and frame the bouquet by itself and hang it on the wall of the home? So what we need to get at is we need to get at the images they most value on top of the style. Think of the mood boards, Pinterest, as the style. Oh yeah, and hashtag #winning. When your photographer friends complain that your client, their clients are pinning all of your own images. I love this. My friends and our studio people, they'll be like, dude, one of your shots just got pinned again to my mood board and they really want it. Where was it? I always share locations and stuff like that, too. We'll tell them where.

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.


Class Introduction
Common Myths & Unknown Truths
The Road Ahead
Find Your Passion
The Lin & Jirsa Journey
Part-time, Full-time, Employed, Partners?
Stop Wasting Time & Money
Your 12 Week Roadmap
Great Plans Still Fail
Strategy Vs. Planning
Mind Mapping
Select a Focus
Competitor Research
S.W.O.T. Analysis
Strategy & Long Term Goals
Values, Vision & Mission
Effectively Managing Your Time
Artistic Development
Create Your Plan
What's Your Product
Luxury vs Consumer Products & Experiences
Quick Break for Econ 101
Your Target Market & Brand Message
What's in a Name
Your Client 'Why'
Crafting the Why Experience
Document the Client Experience
Business Administration Basics
Book Keeping Management
Create the Logo & Branding
Portfolio Design
Design Your Services & Packages
Pricing Fears & Myths
Three Pricing Methods
Package Pricing Psychology & Design
Psychology of Numbers
Pricing Q&A
Grass Roots Marketing
The Empty Party
Friends & Family Test Shoots
Join Groups
Second Shooting Etiquette
The Listing & Classified Hustle
Make Instagram Simple
Your Automated Pinterest Plan
Facebook Because You Must
Giveaway & Styled Shoots
Content Marketing & SEO
The Monster: SEO
Selecting Your Keywords
Testing Your Keywords
Grouping Main & Niche Goals
Your Content Road Map
Content Marketing Q&A
Inspiration to Keep Working
How to Craft Your Content
Internal Linking Basics
Back Link Building Basics
Link Value Factos
Measuring Link Value
Link Building Strategy & Plan
Link Building Plan: Vendors & Guest Writing
Link Building Plan: Features, Directories, Comments
Link Building: Shortcuts & One Simple Tool
What is Sales? Show Me!
Your First Massive Failure
The Sales Process
Your Second Massive Failure
Understand Buyer Psychology
Step 0: Building Rapport & Trust
Step 1: Identify Need or Want
Cognitive Dissonance
Steps 2 & 3: Value Proposition & The Solution
Step 4 : Close, Make the Ask
Step 5: Follow Up & Resolve Concerns
Family Photography Hot Seat
Business Example Hot Seat
Boudoir Photography Hot Seat
The Best Sales Person
Your Mindset, Vibrations & Frequency
Always Positive, Always Affirming
The Second Money & Dual Process
Chumming the Price Waters
Creating Want or Scarcity
Timeless Advice on Being Likable
Selling Over The Phone
Forbidden Words in Sales


  • This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!
  • Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!
  • I saw the live broadcast and it was amazing. Pye is one of the best instructors and inspirational photographers.. there are two type of ppl.. one who has the knowledge and doesn’t know to teach another who has the knowledge and knows how to get it through.... I still didn’t purchase this as I am saving for my daughters entrance fee for collage... :) Anyways he’s one of the best instructors and a good friend.... very humble and always cracks jokes.... Keep inspiring and keep teaching.... my blessings are always with you pye.