How to Launch a Photography Business

Lesson 42 of 87

Second Shooting Etiquette


How to Launch a Photography Business

Lesson 42 of 87

Second Shooting Etiquette


Lesson Info

Second Shooting Etiquette

How many of you, like, are considering weddings and second shootings? I want to go over some brief bit of second shooting ettiquette. A few of you? Good. I assume a quite a few of you at home will be. There's a workbook which is zero seven mentor. That workbook is for you to identify people that are basically your direct competitors. But they're people that you respect. People that you look up to. People that you want to earn a mentorship with. People that you want to network with. List them out in this document. Because part of the roadmap is actually reaching out to them on a weekly basis, and asking them "can I come and assist?" "Can I come and do something?" "I'd love to get to know you." And you're gonna do it. And guess what's gonna happen? You're gonna send out 20 emails and nobody's going to respond. Until your 21st, and then someone's going to say, "Come on out, I'd love to meet you." It's exactly what happened to us. And it happens to every single person that reaches out to u...

s. Like, it's constant, don't be worried about being rejected. It's gonna to happen, you're gonna get rejected by most, it doesn't matter, you just need the one to start creating relationships. Let me tell you about my one. I don't know if anybody's heard of John Solano. But John is one of the most successful photographers in the wedding industry that you will probably never really hear about. But he shoots most of the major Jewish weddings, celebrity weddings, everything in Hollywood, and in the Beverly Hills area. Now, he's so good at what he does, that he's really given up speaking opportunities, teaching... He's like "I just don't, I don't have the time for it, "and I'm not, that's not really my thing." So he's focused on just his business. And he is more successful than almost anybody I know in this arena. And I reached out to him for four months when we were getting started. When I went to WPPI that very first time, remember back in that story when I went to WPPI in the beginning? I saw John speak at a lecture, one of the few that he gave. And I went, "I really resonate with you. "I really appreciate what you said up there. "You're very real, you're down to earth. "And it's incredible to see because I've seen so many "photographers who get so in their heads about what they do "and their mentalities and everything. "You're so approachable, yet of all of them, "you're probably the most successful one. "I would love to just come and carry your bags." And I made no, like, I didn't lie to John at all. Every time I'd reach out to him I'd say, "John, it's been a few weeks, how've you been? "I'd love to come out and hold your bags. "We're starting up a studio down here and I'd love to just, "it would be amazing if you were our mentor or anything. "If I could second shoot for you, if I could, "I know it's probably like a big ask." Five months later, John reached out back to me. He said, "You're gonna keep emailing me if I don't, like, let you come out." and I'm like "yeah, I will, unless you tell me no. "If you tell me no, I'm not gonna stalk you anymore, "but otherwise, I know your house address, "I know your phone number, I that you have three kids". No, he doesn't have three... I knew a lot about John. And he finally brought be out, he's like, "let's just do lunch, and see if you're normal". That's literally what he said. "Let's just do lunch and see if you're normal". So I drove up and we did lunch. And he was like, "you know what? "I'm gonna bring you out." He goes, and I quote, this is John: "Most photographers think they need photography school. "What they really need is charm school." And I'm like "I'm gonna use that at some point in my career. "Is that okay with you?" He's like, "yeah, just credit me every time you say it". Okay. He's the guy that said photographers need charm school more than they need any sort of technique. He brought me out for seven different shoots, holding bags, third shooting. I wasn't yet qualified to second shoot. And he knew full on that me, Justin, and Chris were starting up something. He helped us anyway. There are people like this, we are like this. There are tons of people in your industry and your area that are like this, you just have to find them. And you think you're training a competitor, and what you're actually doing is you're making an ally. Somebody that's gonna be your friend and promote you because, well, they owe it to you. In every lecture, and every place, when John came out with a light, I was the first one that said, "let me try a light, oh John, I love this light, "let me help you to sell it. "let me help you to create education around this light." It was a good light, it was the GL One. You guys ever heard of the little GL One? I don't know how much they sell anymore. But for several years, this was a fantastic light. Mike Kelley uses the light. So, we find ways of returning the favors. But I learned more from John in those six, seven shoots than I could have imagined. Like, it was the most worthwhile use of my time. And for that, all of us are forever grateful. That's what you'd be giving up by not doing this. Is a fast track, an easy, "let me get some experience." And, you know what? A lot of people come to us and they do the same thing with us, and we usually say, "we'd like to get a commitment out of you. "Like, if you want to come do it, then come do it. "But give us two years. "Give us two years, see if you like it." And we'll have people come as an assistant. Three months later, they're third shooting, six months later, they're second shooting. And they're like, "you know what, I've got a career here, "I'm good, I love this, I don't have to "do the business side." There are some many routes that you can take down this road, but create those allies. That's your sheet for that. Be sure to follow it on the roadmap and reach out. Now, once you have that opportunity, don't burn the bridge. And these are things that'll burn the bridge instantly. Late, poorly dressed, or unprepared. I had somebody show up to a wedding dressed like a lumberjack! I kid you not! Jeans, boots, and a red flannel. And I was like, "you can't go in like that, I'm sorry". Bad communication, service and skills. Talking too much. This is one of the big things. Like, it's not your shoot, you're not the show. You're there to assist, you're there to stop talking. Poor attitude, shooting for yourself. Not shooting to make a better product for the client, or for the person who's giving you this chance, but shooting for yourself instead. Using imagery without permission, marketing your studio... This is funny because this is all stuff, I'm literally listing out everything that has happened to us. Marketing your studio work.. I kid you not, I had two that I can think of, who pulled out their own business card, in front of me, and handed it to the coordinator. I'm this person, this is my studio. Oh, I don't work for him, I'm just here to help. It blows my mind, and that's why I have it in here, because this is like, okay... Yeah, (laughs) look at the expression! (laughs) I love it. All this is like, "what?" Alcohol on the job, yeah that's happened, multiple times. Okay, these are your peers, these are the people that you're gonna rely on for your career. And they're also gonna be one of your greatest assets. Be there for them, learn from them.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.


  1. Class Introduction
  2. Common Myths & Unknown Truths
  3. The Road Ahead
  4. Find Your Passion
  5. The Lin & Jirsa Journey
  6. Part-time, Full-time, Employed, Partners?
  7. Stop Wasting Time & Money
  8. Your 12 Week Roadmap
  9. Great Plans Still Fail
  10. Strategy Vs. Planning
  11. Mind Mapping
  12. Select a Focus
  13. Competitor Research
  14. S.W.O.T. Analysis
  15. Strategy & Long Term Goals
  16. Values, Vision & Mission
  17. Effectively Managing Your Time
  18. Artistic Development
  19. Create Your Plan
  20. What's Your Product
  21. Luxury vs Consumer Products & Experiences
  22. Quick Break for Econ 101
  23. Your Target Market & Brand Message
  24. What's in a Name
  25. Your Client 'Why'
  26. Crafting the Why Experience
  27. Document the Client Experience
  28. Business Administration Basics
  29. Book Keeping Management
  30. Create the Logo & Branding
  31. Portfolio Design
  32. Design Your Services & Packages
  33. Pricing Fears & Myths
  34. Three Pricing Methods
  35. Package Pricing Psychology & Design
  36. Psychology of Numbers
  37. Pricing Q&A
  38. Grass Roots Marketing
  39. The Empty Party
  40. Friends & Family Test Shoots
  41. Join Groups
  42. Second Shooting Etiquette
  43. The Listing & Classified Hustle
  44. Make Instagram Simple
  45. Your Automated Pinterest Plan
  46. Facebook Because You Must
  47. Giveaway & Styled Shoots
  48. Content Marketing & SEO
  49. The Monster: SEO
  50. Selecting Your Keywords
  51. Testing Your Keywords
  52. Grouping Main & Niche Goals
  53. Your Content Road Map
  54. Content Marketing Q&A
  55. Inspiration to Keep Working
  56. How to Craft Your Content
  57. Internal Linking Basics
  58. Back Link Building Basics
  59. Link Value Factos
  60. Measuring Link Value
  61. Link Building Strategy & Plan
  62. Link Building Plan: Vendors & Guest Writing
  63. Link Building Plan: Features, Directories, Comments
  64. Link Building: Shortcuts & One Simple Tool
  65. What is Sales? Show Me!
  66. Your First Massive Failure
  67. The Sales Process
  68. Your Second Massive Failure
  69. Understand Buyer Psychology
  70. Step 0: Building Rapport & Trust
  71. Step 1: Identify Need or Want
  72. Cognitive Dissonance
  73. Steps 2 & 3: Value Proposition & The Solution
  74. Step 4 : Close, Make the Ask
  75. Step 5: Follow Up & Resolve Concerns
  76. Family Photography Hot Seat
  77. Business Example Hot Seat
  78. Boudoir Photography Hot Seat
  79. The Best Sales Person
  80. Your Mindset, Vibrations & Frequency
  81. Always Positive, Always Affirming
  82. The Second Money & Dual Process
  83. Chumming the Price Waters
  84. Creating Want or Scarcity
  85. Timeless Advice on Being Likable
  86. Selling Over The Phone
  87. Forbidden Words in Sales


Angela Sanchez

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

Tai Hsin

I saw the live broadcast and it was amazing. Pye is one of the best instructors and inspirational photographers.. there are two type of ppl.. one who has the knowledge and doesn’t know to teach another who has the knowledge and knows how to get it through.... I still didn’t purchase this as I am saving for my daughters entrance fee for collage... :) Anyways he’s one of the best instructors and a good friend.... very humble and always cracks jokes.... Keep inspiring and keep teaching.... my blessings are always with you pye.