How to Launch a Photography Business

Lesson 42/87 - Second Shooting Etiquette


How to Launch a Photography Business


Lesson Info

Second Shooting Etiquette

How many of you, like, are considering weddings and second shootings? I want to go over some brief bit of second shooting ettiquette. A few of you? Good. I assume a quite a few of you at home will be. There's a workbook which is zero seven mentor. That workbook is for you to identify people that are basically your direct competitors. But they're people that you respect. People that you look up to. People that you want to earn a mentorship with. People that you want to network with. List them out in this document. Because part of the roadmap is actually reaching out to them on a weekly basis, and asking them "can I come and assist?" "Can I come and do something?" "I'd love to get to know you." And you're gonna do it. And guess what's gonna happen? You're gonna send out 20 emails and nobody's going to respond. Until your 21st, and then someone's going to say, "Come on out, I'd love to meet you." It's exactly what happened to us. And it happens to every single person that reaches out to u...

s. Like, it's constant, don't be worried about being rejected. It's gonna to happen, you're gonna get rejected by most, it doesn't matter, you just need the one to start creating relationships. Let me tell you about my one. I don't know if anybody's heard of John Solano. But John is one of the most successful photographers in the wedding industry that you will probably never really hear about. But he shoots most of the major Jewish weddings, celebrity weddings, everything in Hollywood, and in the Beverly Hills area. Now, he's so good at what he does, that he's really given up speaking opportunities, teaching... He's like "I just don't, I don't have the time for it, "and I'm not, that's not really my thing." So he's focused on just his business. And he is more successful than almost anybody I know in this arena. And I reached out to him for four months when we were getting started. When I went to WPPI that very first time, remember back in that story when I went to WPPI in the beginning? I saw John speak at a lecture, one of the few that he gave. And I went, "I really resonate with you. "I really appreciate what you said up there. "You're very real, you're down to earth. "And it's incredible to see because I've seen so many "photographers who get so in their heads about what they do "and their mentalities and everything. "You're so approachable, yet of all of them, "you're probably the most successful one. "I would love to just come and carry your bags." And I made no, like, I didn't lie to John at all. Every time I'd reach out to him I'd say, "John, it's been a few weeks, how've you been? "I'd love to come out and hold your bags. "We're starting up a studio down here and I'd love to just, "it would be amazing if you were our mentor or anything. "If I could second shoot for you, if I could, "I know it's probably like a big ask." Five months later, John reached out back to me. He said, "You're gonna keep emailing me if I don't, like, let you come out." and I'm like "yeah, I will, unless you tell me no. "If you tell me no, I'm not gonna stalk you anymore, "but otherwise, I know your house address, "I know your phone number, I that you have three kids". No, he doesn't have three... I knew a lot about John. And he finally brought be out, he's like, "let's just do lunch, and see if you're normal". That's literally what he said. "Let's just do lunch and see if you're normal". So I drove up and we did lunch. And he was like, "you know what? "I'm gonna bring you out." He goes, and I quote, this is John: "Most photographers think they need photography school. "What they really need is charm school." And I'm like "I'm gonna use that at some point in my career. "Is that okay with you?" He's like, "yeah, just credit me every time you say it". Okay. He's the guy that said photographers need charm school more than they need any sort of technique. He brought me out for seven different shoots, holding bags, third shooting. I wasn't yet qualified to second shoot. And he knew full on that me, Justin, and Chris were starting up something. He helped us anyway. There are people like this, we are like this. There are tons of people in your industry and your area that are like this, you just have to find them. And you think you're training a competitor, and what you're actually doing is you're making an ally. Somebody that's gonna be your friend and promote you because, well, they owe it to you. In every lecture, and every place, when John came out with a light, I was the first one that said, "let me try a light, oh John, I love this light, "let me help you to sell it. "let me help you to create education around this light." It was a good light, it was the GL One. You guys ever heard of the little GL One? I don't know how much they sell anymore. But for several years, this was a fantastic light. Mike Kelley uses the light. So, we find ways of returning the favors. But I learned more from John in those six, seven shoots than I could have imagined. Like, it was the most worthwhile use of my time. And for that, all of us are forever grateful. That's what you'd be giving up by not doing this. Is a fast track, an easy, "let me get some experience." And, you know what? A lot of people come to us and they do the same thing with us, and we usually say, "we'd like to get a commitment out of you. "Like, if you want to come do it, then come do it. "But give us two years. "Give us two years, see if you like it." And we'll have people come as an assistant. Three months later, they're third shooting, six months later, they're second shooting. And they're like, "you know what, I've got a career here, "I'm good, I love this, I don't have to "do the business side." There are some many routes that you can take down this road, but create those allies. That's your sheet for that. Be sure to follow it on the roadmap and reach out. Now, once you have that opportunity, don't burn the bridge. And these are things that'll burn the bridge instantly. Late, poorly dressed, or unprepared. I had somebody show up to a wedding dressed like a lumberjack! I kid you not! Jeans, boots, and a red flannel. And I was like, "you can't go in like that, I'm sorry". Bad communication, service and skills. Talking too much. This is one of the big things. Like, it's not your shoot, you're not the show. You're there to assist, you're there to stop talking. Poor attitude, shooting for yourself. Not shooting to make a better product for the client, or for the person who's giving you this chance, but shooting for yourself instead. Using imagery without permission, marketing your studio... This is funny because this is all stuff, I'm literally listing out everything that has happened to us. Marketing your studio work.. I kid you not, I had two that I can think of, who pulled out their own business card, in front of me, and handed it to the coordinator. I'm this person, this is my studio. Oh, I don't work for him, I'm just here to help. It blows my mind, and that's why I have it in here, because this is like, okay... Yeah, (laughs) look at the expression! (laughs) I love it. All this is like, "what?" Alcohol on the job, yeah that's happened, multiple times. Okay, these are your peers, these are the people that you're gonna rely on for your career. And they're also gonna be one of your greatest assets. Be there for them, learn from them.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.


1Class Introduction 2Common Myths & Unknown Truths 3The Road Ahead 4Find Your Passion 5The Lin & Jirsa Journey 6Part-time, Full-time, Employed, Partners? 7Stop Wasting Time & Money 8Your 12 Week Roadmap 9Great Plans Still Fail 10Strategy Vs. Planning 11Mind Mapping 12Select a Focus 13Competitor Research 14S.W.O.T. Analysis 15Strategy & Long Term Goals 16Values, Vision & Mission 17Effectively Managing Your Time 18Artistic Development 19Create Your Plan 20What's Your Product 21Luxury vs Consumer Products & Experiences 22Quick Break for Econ 101 23Your Target Market & Brand Message 24What's in a Name 25Your Client 'Why' 26Crafting the Why Experience 27Document the Client Experience 28Business Administration Basics 29Book Keeping Management 30Create the Logo & Branding 31Portfolio Design 32Design Your Services & Packages 33Pricing Fears & Myths 34Three Pricing Methods 35Package Pricing Psychology & Design 36Psychology of Numbers 37Pricing Q&A 38Grass Roots Marketing 39The Empty Party 40Friends & Family Test Shoots 41Join Groups 42Second Shooting Etiquette 43The Listing & Classified Hustle 44Make Instagram Simple 45Your Automated Pinterest Plan 46Facebook Because You Must 47Giveaway & Styled Shoots 48Content Marketing & SEO 49The Monster: SEO 50Selecting Your Keywords 51Testing Your Keywords 52Grouping Main & Niche Goals 53Your Content Road Map 54Content Marketing Q&A 55Inspiration to Keep Working 56How to Craft Your Content 57Internal Linking Basics 58Back Link Building Basics 59Link Value Factos 60Measuring Link Value 61Link Building Strategy & Plan 62Link Building Plan: Vendors & Guest Writing 63Link Building Plan: Features, Directories, Comments 64Link Building: Shortcuts & One Simple Tool 65What is Sales? Show Me! 66Your First Massive Failure 67The Sales Process 68Your Second Massive Failure 69Understand Buyer Psychology 70Step 0: Building Rapport & Trust 71Step 1: Identify Need or Want 72Cognitive Dissonance 73Steps 2 & 3: Value Proposition & The Solution 74Step 4 : Close, Make the Ask 75Step 5: Follow Up & Resolve Concerns 76Family Photography Hot Seat 77Business Example Hot Seat 78Boudoir Photography Hot Seat 79The Best Sales Person 80Your Mindset, Vibrations & Frequency 81Always Positive, Always Affirming 82The Second Money & Dual Process 83Chumming the Price Waters 84Creating Want or Scarcity 85Timeless Advice on Being Likable 86Selling Over The Phone 87Forbidden Words in Sales


Angela Sanchez

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

Tai Hsin

I saw the live broadcast and it was amazing. Pye is one of the best instructors and inspirational photographers.. there are two type of ppl.. one who has the knowledge and doesn’t know to teach another who has the knowledge and knows how to get it through.... I still didn’t purchase this as I am saving for my daughters entrance fee for collage... :) Anyways he’s one of the best instructors and a good friend.... very humble and always cracks jokes.... Keep inspiring and keep teaching.... my blessings are always with you pye.