Second Shooting Etiquette


How to Launch a Photography Business


Lesson Info

Second Shooting Etiquette

How many of you, like, are considering weddings and second shootings? I want to go over some brief bit of second shooting ettiquette. A few of you? Good. I assume a quite a few of you at home will be. There's a workbook which is zero seven mentor. That workbook is for you to identify people that are basically your direct competitors. But they're people that you respect. People that you look up to. People that you want to earn a mentorship with. People that you want to network with. List them out in this document. Because part of the roadmap is actually reaching out to them on a weekly basis, and asking them "can I come and assist?" "Can I come and do something?" "I'd love to get to know you." And you're gonna do it. And guess what's gonna happen? You're gonna send out 20 emails and nobody's going to respond. Until your 21st, and then someone's going to say, "Come on out, I'd love to meet you." It's exactly what happened to us. And it happens to every single person that reaches out to u...

s. Like, it's constant, don't be worried about being rejected. It's gonna to happen, you're gonna get rejected by most, it doesn't matter, you just need the one to start creating relationships. Let me tell you about my one. I don't know if anybody's heard of John Solano. But John is one of the most successful photographers in the wedding industry that you will probably never really hear about. But he shoots most of the major Jewish weddings, celebrity weddings, everything in Hollywood, and in the Beverly Hills area. Now, he's so good at what he does, that he's really given up speaking opportunities, teaching... He's like "I just don't, I don't have the time for it, "and I'm not, that's not really my thing." So he's focused on just his business. And he is more successful than almost anybody I know in this arena. And I reached out to him for four months when we were getting started. When I went to WPPI that very first time, remember back in that story when I went to WPPI in the beginning? I saw John speak at a lecture, one of the few that he gave. And I went, "I really resonate with you. "I really appreciate what you said up there. "You're very real, you're down to earth. "And it's incredible to see because I've seen so many "photographers who get so in their heads about what they do "and their mentalities and everything. "You're so approachable, yet of all of them, "you're probably the most successful one. "I would love to just come and carry your bags." And I made no, like, I didn't lie to John at all. Every time I'd reach out to him I'd say, "John, it's been a few weeks, how've you been? "I'd love to come out and hold your bags. "We're starting up a studio down here and I'd love to just, "it would be amazing if you were our mentor or anything. "If I could second shoot for you, if I could, "I know it's probably like a big ask." Five months later, John reached out back to me. He said, "You're gonna keep emailing me if I don't, like, let you come out." and I'm like "yeah, I will, unless you tell me no. "If you tell me no, I'm not gonna stalk you anymore, "but otherwise, I know your house address, "I know your phone number, I that you have three kids". No, he doesn't have three... I knew a lot about John. And he finally brought be out, he's like, "let's just do lunch, and see if you're normal". That's literally what he said. "Let's just do lunch and see if you're normal". So I drove up and we did lunch. And he was like, "you know what? "I'm gonna bring you out." He goes, and I quote, this is John: "Most photographers think they need photography school. "What they really need is charm school." And I'm like "I'm gonna use that at some point in my career. "Is that okay with you?" He's like, "yeah, just credit me every time you say it". Okay. He's the guy that said photographers need charm school more than they need any sort of technique. He brought me out for seven different shoots, holding bags, third shooting. I wasn't yet qualified to second shoot. And he knew full on that me, Justin, and Chris were starting up something. He helped us anyway. There are people like this, we are like this. There are tons of people in your industry and your area that are like this, you just have to find them. And you think you're training a competitor, and what you're actually doing is you're making an ally. Somebody that's gonna be your friend and promote you because, well, they owe it to you. In every lecture, and every place, when John came out with a light, I was the first one that said, "let me try a light, oh John, I love this light, "let me help you to sell it. "let me help you to create education around this light." It was a good light, it was the GL One. You guys ever heard of the little GL One? I don't know how much they sell anymore. But for several years, this was a fantastic light. Mike Kelley uses the light. So, we find ways of returning the favors. But I learned more from John in those six, seven shoots than I could have imagined. Like, it was the most worthwhile use of my time. And for that, all of us are forever grateful. That's what you'd be giving up by not doing this. Is a fast track, an easy, "let me get some experience." And, you know what? A lot of people come to us and they do the same thing with us, and we usually say, "we'd like to get a commitment out of you. "Like, if you want to come do it, then come do it. "But give us two years. "Give us two years, see if you like it." And we'll have people come as an assistant. Three months later, they're third shooting, six months later, they're second shooting. And they're like, "you know what, I've got a career here, "I'm good, I love this, I don't have to "do the business side." There are some many routes that you can take down this road, but create those allies. That's your sheet for that. Be sure to follow it on the roadmap and reach out. Now, once you have that opportunity, don't burn the bridge. And these are things that'll burn the bridge instantly. Late, poorly dressed, or unprepared. I had somebody show up to a wedding dressed like a lumberjack! I kid you not! Jeans, boots, and a red flannel. And I was like, "you can't go in like that, I'm sorry". Bad communication, service and skills. Talking too much. This is one of the big things. Like, it's not your shoot, you're not the show. You're there to assist, you're there to stop talking. Poor attitude, shooting for yourself. Not shooting to make a better product for the client, or for the person who's giving you this chance, but shooting for yourself instead. Using imagery without permission, marketing your studio... This is funny because this is all stuff, I'm literally listing out everything that has happened to us. Marketing your studio work.. I kid you not, I had two that I can think of, who pulled out their own business card, in front of me, and handed it to the coordinator. I'm this person, this is my studio. Oh, I don't work for him, I'm just here to help. It blows my mind, and that's why I have it in here, because this is like, okay... Yeah, (laughs) look at the expression! (laughs) I love it. All this is like, "what?" Alcohol on the job, yeah that's happened, multiple times. Okay, these are your peers, these are the people that you're gonna rely on for your career. And they're also gonna be one of your greatest assets. Be there for them, learn from them.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.


1Class Introduction
2Common Myths & Unknown Truths
3The Road Ahead
4Find Your Passion
5The Lin & Jirsa Journey
6Part-time, Full-time, Employed, Partners?
7Stop Wasting Time & Money
8Your 12 Week Roadmap
9Great Plans Still Fail
10Strategy Vs. Planning
11Mind Mapping
12Select a Focus
13Competitor Research
14S.W.O.T. Analysis
15Strategy & Long Term Goals
16Values, Vision & Mission
17Effectively Managing Your Time
18Artistic Development
19Create Your Plan
20What's Your Product
21Luxury vs Consumer Products & Experiences
22Quick Break for Econ 101
23Your Target Market & Brand Message
24What's in a Name
25Your Client 'Why'
26Crafting the Why Experience
27Document the Client Experience
28Business Administration Basics
29Book Keeping Management
30Create the Logo & Branding
31Portfolio Design
32Design Your Services & Packages
33Pricing Fears & Myths
34Three Pricing Methods
35Package Pricing Psychology & Design
36Psychology of Numbers
37Pricing Q&A
38Grass Roots Marketing
39The Empty Party
40Friends & Family Test Shoots
41Join Groups
42Second Shooting Etiquette
43The Listing & Classified Hustle
44Make Instagram Simple
45Your Automated Pinterest Plan
46Facebook Because You Must
47Giveaway & Styled Shoots
48Content Marketing & SEO
49The Monster: SEO
50Selecting Your Keywords
51Testing Your Keywords
52Grouping Main & Niche Goals
53Your Content Road Map
54Content Marketing Q&A
55Inspiration to Keep Working
56How to Craft Your Content
57Internal Linking Basics
58Back Link Building Basics
59Link Value Factos
60Measuring Link Value
61Link Building Strategy & Plan
62Link Building Plan: Vendors & Guest Writing
63Link Building Plan: Features, Directories, Comments
64Link Building: Shortcuts & One Simple Tool
65What is Sales? Show Me!
66Your First Massive Failure
67The Sales Process
68Your Second Massive Failure
69Understand Buyer Psychology
70Step 0: Building Rapport & Trust
71Step 1: Identify Need or Want
72Cognitive Dissonance
73Steps 2 & 3: Value Proposition & The Solution
74Step 4 : Close, Make the Ask
75Step 5: Follow Up & Resolve Concerns
76Family Photography Hot Seat
77Business Example Hot Seat
78Boudoir Photography Hot Seat
79The Best Sales Person
80Your Mindset, Vibrations & Frequency
81Always Positive, Always Affirming
82The Second Money & Dual Process
83Chumming the Price Waters
84Creating Want or Scarcity
85Timeless Advice on Being Likable
86Selling Over The Phone
87Forbidden Words in Sales