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Your Client 'Why'

Lesson 25 from: How to Start a Photography Business

Pye Jirsa

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Lesson Info

25. Your Client 'Why'

Craft a simple statement that builds the experience, or the why that you want for your clients. Learn what that "why" is in this lesson.

Lessons

Class Trailer
1

Class Introduction

13:12
2

Common Myths & Unknown Truths

11:42
3

The Road Ahead

13:03
4

Find Your Passion

06:06
5

The Lin & Jirsa Journey

13:54
6

Part-time, Full-time, Employed, Partners?

03:51
7

Stop Wasting Time & Money

06:07
8

Your 12 Week Roadmap

04:33
9

Great Plans Still Fail

06:01
10

Strategy Vs. Planning

04:16
11

Mind Mapping

07:25
12

Select a Focus

14:16
13

Competitor Research

09:34
14

S.W.O.T. Analysis

13:54
15

Strategy & Long Term Goals

03:50
16

Values, Vision & Mission

27:49
17

Effectively Managing Your Time

15:05
18

Artistic Development

07:30
19

Create Your Plan

13:12
20

What's Your Product

10:51
21

Luxury vs Consumer Products & Experiences

11:44
22

Quick Break for Econ 101

16:31
23

Your Target Market & Brand Message

21:25
24

What's in a Name

09:20
25

Your Client 'Why'

05:43
26

Crafting the Why Experience

24:17
27

Document the Client Experience

08:29
28

Business Administration Basics

27:03
29

Book Keeping Management

06:51
30

Create the Logo & Branding

07:04
31

Portfolio Design

15:11
32

Design Your Services & Packages

18:51
33

Pricing Fears & Myths

08:46
34

Three Pricing Methods

25:39
35

Package Pricing Psychology & Design

06:15
36

Psychology of Numbers

07:29
37

Pricing Q&A

23:51
38

Grass Roots Marketing

09:36
39

The Empty Party

07:03
40

Friends & Family Test Shoots

16:28
41

Join Groups

04:32
42

Second Shooting Etiquette

07:44
43

The Listing & Classified Hustle

14:10
44

Make Instagram Simple

13:55
45

Your Automated Pinterest Plan

08:01
46

Facebook Because You Must

07:37
47

Giveaway & Styled Shoots

12:17
48

Content Marketing & SEO

08:12
49

The Monster: SEO

07:26
50

Selecting Your Keywords

05:45
51

Testing Your Keywords

07:53
52

Grouping Main & Niche Goals

12:39
53

Your Content Road Map

11:47
54

Content Marketing Q&A

10:45
55

Inspiration to Keep Working

07:45
56

How to Craft Your Content

15:03
57

Internal Linking Basics

05:30
58

Back Link Building Basics

04:55
59

Link Value Factos

14:38
60

Measuring Link Value

04:24
61

Link Building Strategy & Plan

06:10
62

Link Building Plan: Vendors & Guest Writing

06:45
63

Link Building Plan: Features, Directories, Comments

03:11
64

Link Building: Shortcuts & One Simple Tool

14:44
65

What is Sales? Show Me!

12:58
66

Your First Massive Failure

05:17
67

The Sales Process

07:31
68

Your Second Massive Failure

05:23
69

Understand Buyer Psychology

10:00
70

Step 0: Building Rapport & Trust

15:14
71

Step 1: Identify Need or Want

15:39
72

Cognitive Dissonance

12:01
73

Steps 2 & 3: Value Proposition & The Solution

14:21
74

Step 4 : Close, Make the Ask

04:32
75

Step 5: Follow Up & Resolve Concerns

06:13
76

Family Photography Hot Seat

12:06
77

Business Example Hot Seat

15:52
78

Boudoir Photography Hot Seat

16:09
79

The Best Sales Person

07:45
80

Your Mindset, Vibrations & Frequency

06:56
81

Always Positive, Always Affirming

11:55
82

The Second Money & Dual Process

07:39
83

Chumming the Price Waters

03:57
84

Creating Want or Scarcity

09:54
85

Timeless Advice on Being Likable

11:53
86

Selling Over The Phone

10:59
87

Forbidden Words in Sales

11:40

Lesson Info

Your Client 'Why'

This is that meaning and the experiential part. Isn't it funny that we define all these things before we even do the packages? Crafting the experience. I want you guys to think of this. I want it to be short and simple. I want it to have a meaningful message to your clients. I want it convey and be something that your company and team can rally behind which means that before you can do this you probably do need to have your vision and mission and core values established. Correct? Here's ours. So, our client why. When they walk through the door, we have these messages up on the wall. I'm gonna play a video for you guys so you can see it. On the left side it says, "Stop. "Breath." On the right side it says, "Family. "Friends, family, love, experiences, memories." When you go around the corner it says, "Lost in the digital world," on this side and when you step into the main gallery it says, "life belongs in print." This is part of the brand experience that we create when you come to us. ...

On the right side here, these are all client praise and love. So as they walk through this tunnel they go, "what are these? "Oh, these are all of our clients "and the thank yous that we've received." So, it's this process. Now, what I'm gonna tell you is I want you guys to define your experience the exact same way with one, a disrupter. What the shit is going on? (audience laughs) I bet all of you are paying a little more attention than you were just a second ago. (audience laughs) Okay. That's a disrupter. It's something that, it's so odd and unusual, it makes you stop and call yourself back to presence. It's an interesting thing. If you ever watch Tony Robbins, he does it all the time. He drops the F bomb constantly. He comes on stage and like the first thing he says is like an F bomb. Snap. I'm here. What'd you say? You don't need to do that. (laughs) Like when your clients come in there, "what the shit's going on guys? "So happy to", no don't do that. Sorry audio guys. (laughs) That was loud. I should have given them a warning. But, it had to be done, Kenna. (audience laughs) Had to be done. Ours is stop, breath. How unusual is it to walk into a studio and for the studio manager to say, "stop. "Breathe." I want you to look at the words on this wall. Right then you're probably going, like as a client that walks in like, "whoa, whoa, this is different. "What, what, what's happening?" And now, that busy work schedule, the traffic that was just bugging you all the way over here, the planning and all the stuff that's gone into wedding, and all the stresses, they kind of fall into the background for a second as you are called to presence and that's what a disrupter does. For you all, you're not gonna have a studio yet. We're gonna talk about that 'cause you can create the exact same experience in a coffee shop. Let's go through what this means though. Let's take a tour. Okay, so when you open our studio there's our lovely reception team, Corinne and Leanne. This is our front foyer where our clients will take a seat. Right here, the first things that you see, boom, stop, breathe, friends, family, love, experiences, memories and they stop. We're gonna give you the presentation in a second that our person will do. They see the lost in the digital world and the wall and they walk into the main gallery where they see life belongs in print. Kind of all these different moments that we've captured. Next to each card is a description of that moment and what it meant to those people and a description of that piece of art. Yup, that's an elephant. (audience laughs) This is client reception. We project everything onto the wall in the back. And over here on that far side is design consultation. And you're about to see Bekah open up and go, "what the heck are you doing?" Here's design consultation right here. This is a full 'nother room. And, there she is. (audience laughs) Okay. Okay, great, so, I don't have a studio yet. Fantastic. What the freak do I do? Remember, this was my studio for three years. This message and, by the way, my other studio wasn't that much better. I only had one little space to meet clients that was nice and then all of us would just, when they went to the bathroom, oh man, we better have established value before they need to go to the bathroom because when they had to go to the bathroom they went all the way through the warehouse and through everything and we're like, "oh no, it doesn't look good anymore." So, it's all about building the experience and you can do this anywhere you want. Let's talk about what the experience is.

Class Materials

Bonus Materials with Purchase

How to Launch a Photography Business Workbook
Experience Pricing Example

Ratings and Reviews

Armstrong Su
 

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez
 

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy
 

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

Student Work

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