Your Client 'Why'
This is that meaning and the experiential part. Isn't it funny that we define all these things before we even do the packages? Crafting the experience. I want you guys to think of this. I want it to be short and simple. I want it to have a meaningful message to your clients. I want it convey and be something that your company and team can rally behind which means that before you can do this you probably do need to have your vision and mission and core values established. Correct? Here's ours. So, our client why. When they walk through the door, we have these messages up on the wall. I'm gonna play a video for you guys so you can see it. On the left side it says, "Stop. "Breath." On the right side it says, "Family. "Friends, family, love, experiences, memories." When you go around the corner it says, "Lost in the digital world," on this side and when you step into the main gallery it says, "life belongs in print." This is part of the brand experience that we create when you come to us. ...
On the right side here, these are all client praise and love. So as they walk through this tunnel they go, "what are these? "Oh, these are all of our clients "and the thank yous that we've received." So, it's this process. Now, what I'm gonna tell you is I want you guys to define your experience the exact same way with one, a disrupter. What the shit is going on? (audience laughs) I bet all of you are paying a little more attention than you were just a second ago. (audience laughs) Okay. That's a disrupter. It's something that, it's so odd and unusual, it makes you stop and call yourself back to presence. It's an interesting thing. If you ever watch Tony Robbins, he does it all the time. He drops the F bomb constantly. He comes on stage and like the first thing he says is like an F bomb. Snap. I'm here. What'd you say? You don't need to do that. (laughs) Like when your clients come in there, "what the shit's going on guys? "So happy to", no don't do that. Sorry audio guys. (laughs) That was loud. I should have given them a warning. But, it had to be done, Kenna. (audience laughs) Had to be done. Ours is stop, breath. How unusual is it to walk into a studio and for the studio manager to say, "stop. "Breathe." I want you to look at the words on this wall. Right then you're probably going, like as a client that walks in like, "whoa, whoa, this is different. "What, what, what's happening?" And now, that busy work schedule, the traffic that was just bugging you all the way over here, the planning and all the stuff that's gone into wedding, and all the stresses, they kind of fall into the background for a second as you are called to presence and that's what a disrupter does. For you all, you're not gonna have a studio yet. We're gonna talk about that 'cause you can create the exact same experience in a coffee shop. Let's go through what this means though. Let's take a tour. Okay, so when you open our studio there's our lovely reception team, Corinne and Leanne. This is our front foyer where our clients will take a seat. Right here, the first things that you see, boom, stop, breathe, friends, family, love, experiences, memories and they stop. We're gonna give you the presentation in a second that our person will do. They see the lost in the digital world and the wall and they walk into the main gallery where they see life belongs in print. Kind of all these different moments that we've captured. Next to each card is a description of that moment and what it meant to those people and a description of that piece of art. Yup, that's an elephant. (audience laughs) This is client reception. We project everything onto the wall in the back. And over here on that far side is design consultation. And you're about to see Bekah open up and go, "what the heck are you doing?" Here's design consultation right here. This is a full 'nother room. And, there she is. (audience laughs) Okay. Okay, great, so, I don't have a studio yet. Fantastic. What the freak do I do? Remember, this was my studio for three years. This message and, by the way, my other studio wasn't that much better. I only had one little space to meet clients that was nice and then all of us would just, when they went to the bathroom, oh man, we better have established value before they need to go to the bathroom because when they had to go to the bathroom they went all the way through the warehouse and through everything and we're like, "oh no, it doesn't look good anymore." So, it's all about building the experience and you can do this anywhere you want. Let's talk about what the experience is.
Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:
- Where to position yourself in the market
- Branding your business to attract your ideal client
- Pricing and basic financing
- Creating a business plan
- Setting up a portfolio
- How to get your first customer in the door
- Getting leads on new clients
- Understanding sales
- The psychology of a buyer
Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.