Skip to main content

How to Start a Photography Business

Lesson 1 of 87

Class Introduction


How to Start a Photography Business

Lesson 1 of 87

Class Introduction


Lesson Info

Class Introduction

I want to jump in and talk about Expectations and Aspirations as kind of our intro. In terms of number one, coming into this course, what should you guys be expecting to learn? What should you guys be expecting to learn? Some of the Course Promises, I'm gonna say this, if you guys will give me 12 weeks of your time. Well, not 12 weeks 'cause it's really three days, but give me 12 weeks of 112% effort in that time, I'm gonna show you how to have a functioning business. We're gonna do this, and we're gonna take you from basically a place of nothing to having your first booked client 'cause that's the question. Honestly, that's the question that I get the most is well, how do I get my first client, but for those of you that are already running a business, maybe you're six months in, maybe you're a year in or two years in, there's a lot of stuff for you guys too. What we wanna do is before we launch a photography business, we need to go into it with the proper expectations. We're gonna pre...

sent to you guys a 12-week roadmap. It's literally the most ridiculous thing I think I've ever made in a spreadsheet, full on CPA, you're gonna see it, you're gonna see that. We're gonna cover planning and strategy. We're gonna cover developing your overall product. What it is that you're trying to sell to your consumers and we'll talk about it in a minute but it can be really any genre as we go through this. We're gonna do Grass Roots Marketing because I'm sorry audio guys, I'm spazzy in my levels. I can't control the volume of my voice. That's the way it works, but how many of you guys have $10, to throw at advertising? Raise your hands. Great, I'm gonna teach you how to use $10, to put together a really great ad campaign. No, that's not approachable. It's not something, literally nobody here raised their hands because when you're starting up a business, you don't have that kind of money to throw at advertising. Any money that you do have, you need to put in your warchest, you need to invest in the equipment and the things that you need to get your business off the ground. We're gonna talk about Grass Roots Marketing campaigns and how to be very effective with what you do with very little actual money put in, and then Sales and Closing. Oh my goodness, this is one of my favorite topics, Sales and Closing. First question, what if I don't shoot weddings? How many of you here are wedding photographers? Raise your hands. Alright, you scratched your chin. I'm not sure if that was like a raise. (audience laughs) If that was an auction, you would've placed the bid right there. (audience laughs) You got to be careful with your motions. So we have like a couple of wedding photographers here. What about portrait, like general portrait? Seniors? Newborns? Are there any commercial photographers here? I'm sorry you two, this really doesn't apply. (laughs) I'm just kidding. You can take away a lot of stuff. Here's the thing, if you don't shoot weddings, that's okay. I'm gonna say that this entire course will transfer over to family, to maternity, newborns, seniors, wedding, engagement. All of that stuff is identical, and what we're getting at is that these are all direct client-serving businesses, meaning, your marketing efforts, everything that you're doing, you're reaching end-consumers directly. Commercial is the one area where you're not because those that are in commercial arenas typically are gonna work through agencies. That means that the way that you market, the way that you promote, the way that you do a grassroots campaign with a commercial studio is a little bit different than the way that you would do it with a portrait studio, but most of the content marketing, SEO, sales, closing, everything else will still apply even to commercial and to anybody in these categories, this is literally your 12-week roadmap that's gonna spell out every single thing that you need to do for your business. Does that sound good? Yeah. Yeah? Yes. She shook her head no back there. I'm just kidding, you didn't. (laughs) I like to call people out like that, be ready. Here's what I'm gonna say, start with one. Pick one area to focus in, and we'll talk about why as we go through, but we need to start with one. Will I benefit if I'm already doing good running my own business? Abso-freaking-lutely because this is the way I actually talk guys, I'm sorry. It's how it works, okay? Yes, if you're running your own business, I guarantee. What if I asked you, how do you create a push versus pull brand in terms of buyer psychology? What if i said, do you understand the difference between an emotional sale versus the feature sale? There's so many different components of this course, including content marketing, including SEO, including all these different pieces that it doesn't matter if you're already doing good, I'm gonna show you ways of doing things better. Now this isn't to say that I know everything about business, I don't. I'm still learning myself and I think anybody who claims and guarantees that they know all of this stuff is kind of blowing smoke up your pipe, but we've learned a lot. We've learned a lot, and I wanna share, Justin, Chris, and my 10 years of experience in building a business with you guys in three days. Little note here, little note, I enjoy teaching photography. I like teaching photography, it's fun, but I love teaching business. Business and the sales and marketing and all these components, this is my passion. This is what I love doing. I am gonna get spazzy. That's just the way that I am. I'm gonna rely on you guys here to say, Pye, focus fox, focus fox, I have a question. You can do the focus, everybody try the focus fox. Just, focus fox, there you go. This is a thing that I learned from my cohost, Schevonny. Focus fox, okay. Raise your hand, ask a question, bring it back. Whatever it is, if you need me to slow down, just say, hey, can you go over that again, anything. Same for those of you that are online. Let us know. Kenna's over here running the show. That is the promise that I'm gonna make you guys that you will walk away a better business person and a better artist and photographer, and that's the funny thing, is I'm not gonna teach you anything about art, but you'll walk away from this class being better at taking photographs for your clients. Here's what can't be covered in this class. So just swipe these off your expectations list. What can't be covered is anything under technical photography, lighting, composition, artistry side. We have entire libraries of stuff for that at Creative Live, on SLR Lounge. It's so far beyond this, we're not gonna focus on that. We're not gonna really cover anything beyond the initial 12 weeks. Now that doesn't mean that if you're 36 weeks in your business that this is gonna be invaluable, that there's nothing of value here. What this means is that, for us, running our business, we run off of servers that operate in petabytes, going through 10 gigabytes lines throughout the entire studio. I don't think anyone probably knows what we're talking about right now. These are our fiber-optic networks at our studio. We're not gonna talk anything about that because it has nothing to do with where you're at starting your business right now. So that means that there are plenty of things that you're gonna do at the start of your business and that you're gonna do two years in, four years in, six years in. That's the stuff that we're covering, the stuff that you need to start the beginning and operate through the business, but we're not gonna teach things that only come into play three years or four years down the road. Does that kind of make sense? Bookkeeping and Admin, that stuff sucks and that's coming from a former CPA. I'm a former CPA and I hate it. We're not gonna teach you the bookkeeping and accounting side. I'm gonna tell you the importance of it. I'm gonna give you tools and reports and analytics and show you how to analyze and understand it, but as far as actually taking notes on it, no, no. Hiring people, no not yet. We're not there yet. Associates, training, management, advanced marketing and additional things that you might do, cross-promotional campaigns, all that kind of stuff, we're gonna, let's table it for now, cool? Regarding the artistry, we'll talk about this a little bit when we talk about artistic development. We created a series, when I set out with Chris and Justin, when we created SLR Lounge, we had this vision of like, what if we could help ourselves to train our own people basically. So we created two sets of courses, one we just finished up, but one is the Photo 101, Lighting 101, Lighting 201. This is available on Creative Live and on SLR Lounge and this is Mastering Manual Mode, the Power of On-Camera Flash and Off-Camera Flash. It sounds basic, it's not. This is literally like the prerequisite to coming into our studio. It's okay, start there. Once you have that, and we'll talk about what's included in there and what you guys need to do in terms of your own artistic development, but that's kind of our beginning stages. Then for wedding mastery for those of you that are on this pathway, we came out with a series of eight workshops. Each one is about six to eight hours that literally covers the entire process, and that is our prerequisite. So this is five, six, seven, eight, four, Becoming a Lin and Jirsa Wedding Photographer. So our hope is to create actual pathways and potentially even a certification that means something and to do that, we need to create a start-to-finish learning program. Unfortunately, it's about 120 hours to get from that to there. This class is three days, which is why we're not covering it. That makes sense, right Kenna? Um hmm. Yeah, I think so, but here's my promise to you guys, I have put in a lot of time and effort into creating this course for you all, and what I wanna promise is that if you guys will do what we're talking about and simply adapt it to your own business model and do what you're doing in your specific locale, you will be successful, and my promise to you is not to sell. I have no desire to stand here and tell you, go and buy this course, go and buy that course, go and do this. I'm gonna give you recommendations and a guide, a pathway. I'm gonna tell you what gear we use. I'm gonna tell you how we get to where we wanna get to. You guys choose, online. You guys choose where you wanna be, what you wanna use, all of it. I don't wanna, that's not the goal of this class is to sell you on other things. Does that make sense? I never like it personally when I come and I sit in an audience and I spend time to be sold during that time. If something is of value, you'll see it on your own, and you can choose on your own. I do have one favor though. This is a free class, well, this is online live, right now. So everybody online, everybody here, if you see value in this class, do us a favor and leave a review. Leave a review, talk about it, share it. You have no idea how much effort, Kenna, Sara, all the people here, we have 15 people right now that are going in there making this a wonderful educational experience, and the thing that means the most is honestly, when we see positive reviews and people sharing the class. To me as an instructor, I know that I did something good, and I'm also gonna ask you another thing to promise right now, and if you're on, gosh dangit, I wanna say at home. (laughs) If you're online, in your car, if you're here, I'm gonna ask you guys to promise me something. I'm gonna make you raise your hands. So, I promise to be involved and to be interactive throughout this entire class. Raise your hands to the square. That's a left hand, I see a left hand! That doesn't get. (laughs) Okay, perfect, perfect, thank you. You have no idea how much more valuable this is gonna be for all of you and for all of you to be involved and be participating because that way I can tailor the content to your needs.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Short on time? This class is available HERE as a Fast Class, exclusively for Creator Pass subscribers.


  • Start a photography business
  • Develop the ideal business structure and business plan
  • Research competitors and the market in your area
  • Build a short-term and long-term strategy
  • Create a marketing plan and marketing materials on a budget
  • Confidently conduct an in-person or phone sales session
  • Manage small business tasks from accounting to strategy


Professional photographers aren't just people with a knack for photography and a good camera -- because launching a small business on nothing but passion is a sure-fire way to fail spectacularly. Layer business savvy, marketing know-how, professional grit and more onto your existing passion and learn how to start a photography business. Take your hobby, vision, and creativity and build a career -- whether you are looking to run a full-time business or just a side gig.

Led by a photographer that's also a certified public accountant, Pye Jirsa, the class teaches the ins and outs of launching a photography business from the ground up. Along with three full days of instruction, Pye shares a 12-week plan to get your business up and running, a business expense calculator and more inside the class workbook. Understand what gear and skills you need before you launch and how to build a portfolio by photographing family members or organizing a stylized shoot.

Stop feeling overwhelmed by the monumental task and tackle one task a day in a 12-week plan. Brainstorm names for your business and learn the different types of business licenses available. Secure a domain name and build a website that's easily searchable. Develop a marketing plan with little investment. Master in-person sales and book your first session.

Whether you want to venture out in portrait photography, commercial work or any other client-based type of photography, learn the "business" in photography business with Pye Jirsa.


  • Photographers ready to launch a business
  • New professional photographers looking to grow a young business
  • Photographers interested in working in weddings, portraits, newborns, maternity, families, seniors, engagements or commercial photography


Pye Jirsa is a wedding photographer with Lin & Jirsa photography -- but besides running a successful photography business, he also has a background in accounting, creating the perfect blend for teaching the ins and outs of running a photography business. Along with working as a photographer and educator, Pye is also one of the founders of SLR Lounge, an online resource for photographers.

Learn from a founder of a photography business that photographs more than 300 weddings a year. Pye's Los Angeles and Orange County wedding photography business has been named among the top 100 wedding photographers by Brandsmash.


  1. Class Introduction

    Go from nothing to a booked client or grow a young photography business -- that's what students should expect from this course. Learn what's ahead in the course in this introductory lesson.

  2. Common Myths & Unknown Truths

    Bust the myths and set appropriate expectations for running a photography business. In this lesson, Pye shatters some myths, then lets photographers know what to expect before launching a business.

  3. The Road Ahead

    There are easier ways to make a living, Pye says, and the expectation that photography is easy money is setting yourself up for failure. Find out what the average studio spends on costs and start calculating rough numbers using an easy spreadsheet included in the class workbook.

  4. Find Your Passion

    The reality of working as a photographer, Pye says, is that 10 percent of your time will be spent taking pictures -- and 90 percent will be running the business. Pye redefines the passion that you need for business.

  5. The Lin & Jirsa Journey

    Go behind the scenes of Lin & Jirsa Photography and learn the story for how Pye's business launched.

  6. Part-time, Full-time, Employed, Partners?

    Walk through the different options for running a photography business. Learn the pros and cons of working as a photographer part-time or full time. Dive into options for working with a partner.

  7. Stop Wasting Time & Money

    Can your clients really tell the difference between an f/1.2 and an f/2.8 lens? Between a good camera and a high-end camera? No -- which means you shouldn't be wasting money on gear that you think that you need. Instead, re-focus on what clients easily notice.

  8. Your 12 Week Roadmap

    Getting a photography business off the ground can be done in as little as 12 weeks. In this lesson, Pye shares the roadmap for a 12-week launch, using the included class workbook to build your plan of attack.

  9. Great Plans Still Fail

    Strategies won't protect you from failing, but those failures can still take you somewhere. And you're not alone -- in this lesson, Pye shares some of his past failures.

  10. Strategy Vs. Planning

    Don't make the mistake of jumping right into business without first planning. Slow down, Pye suggests, and develop both a strategy and a plan.

  11. Mind Mapping

    Jump into step one for strategy and planning with mind mapping. Use this technique to brainstorm and build ideas using nothing but a sketchpad and a few minutes of time.

  12. Select a Focus

    Develop a focus to make the task of launching a business less monumental -- and launch a business that's better poised to compete. In this lesson, learn the importance of developing a focus then narrow down the focus of your business.

  13. Competitor Research

    What are your competitors doing? Professional photographers shouldn't burn up all their time comparing businesses, but researching competitors is an important part of the process. Learn who's really your competitor, develop a research strategy, and understand what to look for.

  14. S.W.O.T. Analysis

    Analyze your business environment by looking at your strengths, weaknesses, opportunities, and threats -- or S.W.O.T. Adapt this common business practice to photography and learn how to apply the analysis to your own business launch.

  15. Strategy & Long Term Goals

    Where do you see yourself in three years? Build a long term strategy by looking at your ideal work-life balance and lifestyle.

  16. Values, Vision & Mission

    Developing your business values, vision, and mission creates a foundation that helps your strategy and goals fall into place. Whether you work alone or with a team, pinpoint your values, vision, and mission.

  17. Effectively Managing Your Time

    Business owners that work from home often fall into the trap of neglecting to set a schedule. Learn how to effectively manage your time as a business owner when you don't have a time clock to punch, from setting hours and goals to tools to help you track your time.

  18. Artistic Development

    Part of the 12-week business launch is education and developing your skills as an artist. Learn tricks to catching up and developing skills as an artist.

  19. Create Your Plan

    In this lesson, develop a plan to ensure the fundamentals of photography are in place before your first shoot. Craft a plan for improving your technique, no matter what genre you plan to shoot in.

  20. What's Your Product

    In this lesson, define what your product is as a photographer. As a photographer, your product is a combination of you, your photographs, your experience, your website, and more.

  21. Luxury vs Consumer Products & Experiences

    What's the difference between luxury and consumer, besides just price? In this lesson, Pye walks through the different qualities that tend to be associated with luxury brands compared to consumer goods -- and how that relates to photography.

  22. Quick Break for Econ 101

    Economics play a big role in business. Dig into a few economics basics and how those concepts apply to the photography business.

  23. Your Target Market & Brand Message

    Identifying your target market and brand message is essential to building your business. Dive into the topic with an example using Pye's own photography business.

  24. What's in a Name

    Choosing the name of the business is a tough decision. Weigh the pros and cons of using your name for your business or coming up with a unique business name.

  25. Your Client 'Why'

    Craft a simple statement that builds the experience, or the why that you want for your clients. Learn what that "why" is in this lesson.

  26. Crafting the Why Experience

    Clients choose photographers for the experience. Identifying that why experience, then building that experience is an essential part of growing your photography business. Learn how in this lesson.

  27. Document the Client Experience

    Writing down the client experience helps ensure every client gets the same careful attention to that client experience. Work to document your client experience in this lesson.

  28. Business Administration Basics

    Work through the basic business tasks you'll need to tackle, from gear to business management software. Tackle registering your business name (including checking for an available domain name) and opening a business bank account. Learn why an LLC is often best for protecting personal assets, and the different types, such as a sole proprietor.

  29. Book Keeping Management

    How often should you look at financial statements? How should you keep track of what you are making? Tackle the bookkeeping best practices for your business.

  30. Create the Logo & Branding

    Build a logo that represents your business. Learn the qualities of the ideal logo. Then, jump into additional branding materials.

  31. Portfolio Design

    Learn how to show off your work in a portfolio. In this lesson, Pye shares why less is more, how to choose the images in your portfolio, and more.

  32. Design Your Services & Packages

    Design a pricing structure that suits your business and your goals. Learn what to do -- and what not to do -- when building your photography packages. Stop upselling and create a package that you -- and your clients -- will love from the start.

  33. Pricing Fears & Myths

    Continue building that pricing structure by dispelling the fears and myths surrounding pricing your work. Stomp out pricing fears in this lesson.

  34. Three Pricing Methods

    There's no right way to price -- in this lesson, Pye shares three different methods for pricing your work. Adapt these pricing frameworks for your own business.

  35. Package Pricing Psychology & Design

    Setting a "price anchor" helps your mid-way price point feel less expensive. Learn similar pricing psychology tips in this lesson, along with all how to name and develop your package prices.

  36. Psychology of Numbers

    Presentation matters -- even the font of your price can play a role in how potential clients view your prices. Learn best practices for presenting your prices.

  37. Pricing Q&A

    Expand on your pricing know-how as students like you ask questions during the live class.

  38. Grass Roots Marketing

    How do you create a marketing plan when you have no marketing budget? Build a plan to market your business on a budget, including network marketing and social media. Then, adapt your marketing plan as your business grows.

  39. The Empty Party

    Continue developing your grassroots marketing strategy and learn how to get people talking about your business. Use SEO, social media and word of mouth networking to grow your business.

  40. Friends & Family Test Shoots

    Taking test shots with a purpose both helps you practice your skills and expand your marketing efforts. Learn about brand ambassadors and organizing test shoots.

  41. Join Groups

    Joining online groups helps build a team of support, a resource for critiques and more. Learn how to make the most of online groups in this lesson.

  42. Second Shooting Etiquette

    Working as a second shooter is a great way to get your feet wet. Create more opportunities from second shooting by treating the task with proper etiquette.

  43. The Listing & Classified Hustle

    Directory listings and online classifieds are a simple, inexpensive way to get your name out there when you are getting started. Master some best practices for using online classifieds and similar options.

  44. Make Instagram Simple

    Continue working on social media marketing with tactics for using Instagram for your photography business. In this lesson, Pye shares the basics of using Instagram to find potential new clients.

  45. Your Automated Pinterest Plan

    Most brides use Pinterest more than any other platform to engage with vendors -- and the platform is important to other genres like family photography and newborn portraits too. Tackle Pinterest and learn to make your clients work for you by adding a simple plug-in to your site.

  46. Facebook Because You Must

    Pye cautions against relying on Facebook -- or any single source -- to build your business. But, Facebook is still an important part of your social media marketing. Learn Facebook marketing best practices.

  47. Giveaway & Styled Shoots

    Once you've built a quality portfolio, giveaways and stylized shoots can help boost your business. Learn why giveaways and stylized shoots are so important and how to make the most of them.

  48. Content Marketing & SEO

    Longterm, content marketing and search engine optimization is an important part of sustaining your business. Learn what content marketing and SEO is and how it plays a role in photography companies.

  49. The Monster: SEO

    SEO feels like a daunting task for photographers -- but in reality, it's just something that's simple once you learn how to do it. Master the keyword by understanding what keywords are.

  50. Selecting Your Keywords

    Now that you understand what a keyword is, how do you use them? Which one do you choose? Learn how to choose the keywords that will work best for your business in this lesson.

  51. Testing Your Keywords

    Just how viable is that keyword idea? In this lesson, learn how to determine if a keyword is good or not --and gain new ideas -- using the free Google Keyword Planner tool as well as options like Moz and SEM Rush.

  52. Grouping Main & Niche Goals

    Armed with your keyword ideas, determine what options should be your main focus and what should be a niche. Determine the main search goal, then build smaller niche goals for creating a searchable website.

  53. Your Content Road Map

    Build a strategy from those keywords and start building website content to bring potential clients in through search. Learn where to plug in those search terms and how to organize your web content using keywords.

  54. Content Marketing Q&A

    Gain additional insight into building your website content through questions from students during the live session, from how long web content should be to blogging tips.

  55. Inspiration to Keep Working

    Website content isn't a one and done thing -- but you shouldn't feel overwhelmed. In this lesson, find the inspiration to keep building your business when the tasks seem monumental.

  56. How to Craft Your Content

    Once you have your focus and keywords, it's time to start building your website content. Learn how to write better website content, where to place those keywords, and best practices for building content that will get noticed by Google.

  57. Internal Linking Basics

    Links play a role in how Google sees your website -- so how should you structure your website? In this lesson, learn tricks to building the links on your page.

  58. Back Link Building Basics

    What about links that originate off your website? Backlink building helps boost your website in the search results by building authority. Learn the basics for building authority by getting links on other websites.

  59. Link Value Factos

    All backlinks are not created equal -- so what determines a good link value? Master the basics of determining how to use backlinks to build the most value.

  60. Measuring Link Value

    Dispel misconceptions on link building and see how search engines value links differently.

  61. Link Building Strategy & Plan

    Develop backlinks to your website by building a strategy. Learn tricks like writing guest blogs as well as how often to work on backlinking.

  62. Link Building Plan: Vendors & Guest Writing

    Vendor websites are great places to build links -- and it's as simple as sharing photos with the vendors used on your shoots.

  63. Link Building Plan: Features, Directories, Comments

    Expand link building opportunities with features inside publications, as well as directories and comments. Learn how to target a specific publication.

  64. Link Building: Shortcuts & One Simple Tool

    Avoid shortcuts like buying links and unnatural link exchanges. Then, learn how to use the tool Backlinkwatch.

  65. What is Sales? Show Me!

    Sales is a life skill, no matter what industry you are in. Gain insight into the sales process as Pye roleplays sales sessions with students.

  66. Your First Massive Failure

    As Pye says, you can't sell to people that aren't in your target market. In this lesson, Pye discusses failure and how to qualify and differentiate your work.

  67. The Sales Process

    Walk through the process of selling your work in a simple four-step process. Learn tactics for selling your work.

  68. Your Second Massive Failure

    Avoid pitfalls to the selling process by tackling the most common mistakes, like sharing the price too soon.

  69. Understand Buyer Psychology

    What's going through that potential client's mind when considering your work? Build your sales process by understanding the psychology of sales.

  70. Step 0: Building Rapport & Trust

    Sales start with a relationship. Establish that trust by starting a conversation with the client -- and not about photography.

  71. Step 1: Identify Need or Want

    By identifying the client's wishes early in the process, you can create the best pitch tailored to that individual. In this lesson, Pye shares the system he uses to get to know what a client is looking for.

  72. Cognitive Dissonance

    Cognitive dissonance in sales comes in when weighing the price against the quality of the product. Walkthrough how cognitive dissonance plays a role in the sales process.

  73. Steps 2 & 3: Value Proposition & The Solution

    Based on the conversation leading up to this moment in the sales process, it's time to present your package that best fits their needs. Learn how to create a value proposition and present a solution.

  74. Step 4 : Close, Make the Ask

    Most new photographers find the task of presenting the price and getting the actual booking daunting. Learn how to be bold and get that client in step four of the sales process.

  75. Step 5: Follow Up & Resolve Concerns

    Build your follow-up process to avoid losing those leads. Here, Pye shares his process for following up after a client conversation.

  76. Family Photography Hot Seat

    While sales is similar across genres, the process can vary slightly based on the type of photography. In the series of hot seat sessions, watch students improvise client meetings.

  77. Business Example Hot Seat

    Next on the hot seat, sit in on a business sales session. Build a list of dos and don'ts with a sales simulation focused on commercial photography.

  78. Boudoir Photography Hot Seat

    Sit in on a simulated sales session with a boudoir photographer. Learn ways to improve when meeting with a client and build your people skills.

  79. The Best Sales Person

    Fine-tune what you've learned about sales so far with tips to become a better salesperson and improve your charisma as you meet with clients.

  80. Your Mindset, Vibrations & Frequency

    Continue refining your sales skills by adjusting your mindset on sales.

  81. Always Positive, Always Affirming

    As you meet with clients, Pye suggests always staying positive and affirming. Learn how to integrate positivity through body language and more.

  82. The Second Money & Dual Process

    Booking a client a second time is easier than the first. In this lesson, Pye walks through how to book the first sale or the minimum package while allowing the client to upgrade later.

  83. Chumming the Price Waters

    What happens when a client pushes for the price first? Pye walks through "chumming the price waters" and getting potential clients to see your value first.

  84. Creating Want or Scarcity

    Looking at both right now and in the first five years of your business, Pye digs into techniques for creating a want for your work.

  85. Timeless Advice on Being Likable

    How do photographers get clients to like not just their work, but themselves as a person? In this lesson, Pye shares tips on building charisma and starting a relationship with clients.

  86. Selling Over The Phone

    Many sales start with a phone call. Learn how to start a relationship on the phone and other tricks for working with sales when you're not in an in-person meeting.

  87. Forbidden Words in Sales

    Word choice matters in sales. In the final lesson of the course, learn what words to avoid and what to use instead.


Armstrong Su

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!