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Selecting Your Keywords

Lesson 50 from: How to Start a Photography Business

Pye Jirsa

Selecting Your Keywords

Lesson 50 from: How to Start a Photography Business

Pye Jirsa

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Lesson Info

50. Selecting Your Keywords

Now that you understand what a keyword is, how do you use them? Which one do you choose? Learn how to choose the keywords that will work best for your business in this lesson.

Lessons

Class Trailer
1

Class Introduction

13:12
2

Common Myths & Unknown Truths

11:42
3

The Road Ahead

13:03
4

Find Your Passion

06:06
5

The Lin & Jirsa Journey

13:54
6

Part-time, Full-time, Employed, Partners?

03:51
7

Stop Wasting Time & Money

06:07
8

Your 12 Week Roadmap

04:33
9

Great Plans Still Fail

06:01
10

Strategy Vs. Planning

04:16
11

Mind Mapping

07:25
12

Select a Focus

14:16
13

Competitor Research

09:34
14

S.W.O.T. Analysis

13:54
15

Strategy & Long Term Goals

03:50
16

Values, Vision & Mission

27:49
17

Effectively Managing Your Time

15:05
18

Artistic Development

07:30
19

Create Your Plan

13:12
20

What's Your Product

10:51
21

Luxury vs Consumer Products & Experiences

11:44
22

Quick Break for Econ 101

16:31
23

Your Target Market & Brand Message

21:25
24

What's in a Name

09:20
25

Your Client 'Why'

05:43
26

Crafting the Why Experience

24:17
27

Document the Client Experience

08:29
28

Business Administration Basics

27:03
29

Book Keeping Management

06:51
30

Create the Logo & Branding

07:04
31

Portfolio Design

15:11
32

Design Your Services & Packages

18:51
33

Pricing Fears & Myths

08:46
34

Three Pricing Methods

25:39
35

Package Pricing Psychology & Design

06:15
36

Psychology of Numbers

07:29
37

Pricing Q&A

23:51
38

Grass Roots Marketing

09:36
39

The Empty Party

07:03
40

Friends & Family Test Shoots

16:28
41

Join Groups

04:32
42

Second Shooting Etiquette

07:44
43

The Listing & Classified Hustle

14:10
44

Make Instagram Simple

13:55
45

Your Automated Pinterest Plan

08:01
46

Facebook Because You Must

07:37
47

Giveaway & Styled Shoots

12:17
48

Content Marketing & SEO

08:12
49

The Monster: SEO

07:26
50

Selecting Your Keywords

05:45
51

Testing Your Keywords

07:53
52

Grouping Main & Niche Goals

12:39
53

Your Content Road Map

11:47
54

Content Marketing Q&A

10:45
55

Inspiration to Keep Working

07:45
56

How to Craft Your Content

15:03
57

Internal Linking Basics

05:30
58

Back Link Building Basics

04:55
59

Link Value Factos

14:38
60

Measuring Link Value

04:24
61

Link Building Strategy & Plan

06:10
62

Link Building Plan: Vendors & Guest Writing

06:45
63

Link Building Plan: Features, Directories, Comments

03:11
64

Link Building: Shortcuts & One Simple Tool

14:44
65

What is Sales? Show Me!

12:58
66

Your First Massive Failure

05:17
67

The Sales Process

07:31
68

Your Second Massive Failure

05:23
69

Understand Buyer Psychology

10:00
70

Step 0: Building Rapport & Trust

15:14
71

Step 1: Identify Need or Want

15:39
72

Cognitive Dissonance

12:01
73

Steps 2 & 3: Value Proposition & The Solution

14:21
74

Step 4 : Close, Make the Ask

04:32
75

Step 5: Follow Up & Resolve Concerns

06:13
76

Family Photography Hot Seat

12:06
77

Business Example Hot Seat

15:52
78

Boudoir Photography Hot Seat

16:09
79

The Best Sales Person

07:45
80

Your Mindset, Vibrations & Frequency

06:56
81

Always Positive, Always Affirming

11:55
82

The Second Money & Dual Process

07:39
83

Chumming the Price Waters

03:57
84

Creating Want or Scarcity

09:54
85

Timeless Advice on Being Likable

11:53
86

Selling Over The Phone

10:59
87

Forbidden Words in Sales

11:40

Lesson Info

Selecting Your Keywords

Let's start with perfecting your keywords. That's my daughter, Ellie, again, oh. Doesn't it make things better when you see your kids in the slides? (audience chuckles) Selecting your keywords. Developing a good keyword strategy. Think S.A.L.E. Services, list your services. This goes back to your focus. Your areas, what areas do you want your ideal client? This is a big one, guys. Look, if it's a pain in the butt to drive from one place, 45 minutes up to another place to constantly be doing portrait sessions, why in the world would you SEO and list that location as where you want to go? If you hate going there, don't list it, right? Does that make sense? Like, we focus on Orange County. Why, because from Orange County to LA, it's about 10 miles, but that 10 miles takes about an hour to an hour and a half every single day. It's ridiculous. So we focus in that area that we want to be. Do the same thing. Just understand that wherever you are listing, wherever you're putting your SEO, is w...

here you're gonna be driving to every day. Or whenever you have a shoot. Locations, we want to list out ideal locations and venues. We want to have an emphasis, a style, a genre, perhaps even a religion. You can identify whatever it is that you want to focus into, right. Religion is really wedding-specific. For example, Jewish, Orthodox, wedding, photography. That's a thing and it's a thing that gets a ton of search. And it's a thing that gets the types of clients that want photographers specifically focused in that thing because it's so specific. Back to mind mapping. We're gonna mind map out our keyword strategy. Your central topic is gonna be S.A.L.E. and it's gonna look something like this. Services, are you wedding, are you engagement? Are you newborn, are you maternity? Are you boudoir, are you, what are you? Family, senior? That's number one, what is your service. Number two, where are areas do you serve? Branch out. Decide from your mind map of where you want to serve. Number three, what are the most relevant venues and locations that might apply to what it is that you do? Now this is very much an event photographer-specific thing, a wedding photographer-specific thing, but if there happens to be family portraits that frequently get done at a certain park that people might look up, that's also relevant. And the emphasis or style, right. Film, bright, airy, rustic, pastel, modern, dramatic, whatever it might be. And all you do is you start picking what people might actually be searching. San Francisco, wedding, photographer, film. Okay, that gives me an idea. Now you combine this into potential search terms and this is what we get to. San Francisco Wedding Photography. So we're using the example of, well we have family photography, too. Oakland Family Photographer, Golden Gate Park Photography, Fremont Wedding Venues, City Hall Wedding Photography. These are all possible combinations that you might land on based on your mind map. Is that kinda making sense? You mind map these four pieces and you select one of these each components to kinda figure out what a keyword strategy is and you write all those different possible combinations down. This is where you pause the video to do that, pause. Do you guys have a few ideas yourselves? Let's hear it. I've got a question. Question, I love questions. I'm still trying to wrap my head around SEO 'cause I know it constantly evolves. But does Google get confused if you name more than one area? Like servicing Seattle and the greater Seattle area, or Bellevue, servicing the greater Seattle. Does it get confused with locations? So Google's really smart and Google can probably tell by now if you're listing, what was your listing name? I mean what were those keywords that you just said? Like Bellevue photographer-- Okay, so if you said wedding or Bellevue photographer, photographer in Bellevue, those similar components, Google is pretty smart. It can say that they're probably looking for the same thing and it aggregates the results together. But we're gonna test that in just a second. So what we're doing right now is we're just trying to figure out our keyword strategy. To do that, and remember, keywording is, just think categorization. We need to tell the world what category of service we offer. Okay, so we write down the potential categories that we have, then we have to test them. Once we get to this place, we simply test them to see what are people looking for? Does that make sense? So we start with, well, how to start a photography business. Oddly enough, when we tested that keyword, the keyword that came up was how to launch a photography business got more searches than how to start a photography business. So this is our idea, this is our idea list. Then we go the next step.

Class Materials

Bonus Materials with Purchase

How to Launch a Photography Business Workbook
Experience Pricing Example

Ratings and Reviews

Armstrong Su
 

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez
 

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy
 

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

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